Hu Yiming screened the phone numbers left by the marketing personnel of major tourist attractions, and believed that it was impossible to cooperate with too small attractions, firstly, because it could not give much budget, and secondly, it would drop prices.

Suddenly, Hu Yiming saw a phone number: left by the propaganda staff of the Lijiang Tourism Bureau. Haha, this is really born for the current dream.

So, Hu Yiming made an appointment with someone from the Beijing Office of the Lijiang Tourism Bureau to talk.

Lijiang's marketer arrived and told Hu Yiming about Lijiang's official introduction.

Lijiang is a place inhabited by many nationalities, in addition to the Han nationality, there are 12 ethnic minorities living in the world, 22 kinds of ethnic minorities, rich in tourism resources, there are 104 tourist scenic spots, there are Lijiang Ancient City, Yulong Snow Mountain, Tiger Leaping Gorge, Laojun Mountain, Shuhe Ancient Town and other well-known tourist attractions.

The topography of Lijiang City is high in the northwest and low in the southeast, the highest point is the main peak of Yulong Snow Mountain, the altitude is generally more than 2000 meters, it belongs to the low-latitude warm temperate plateau mountain monsoon climate, the water conservancy resources are abundant, and there are many kinds of animals and plants.

Laojun Mountain is like a barrier from north to south, and it is lined up in the west. The main peak of Laojun Mountain is 4247.4 meters above sea level. Yulong Snow Mountain is located 15 kilometers away from the seat of the municipal government of Lijiang City, with the development of alpine glacial landforms, covered with snow all year round, and 13 peaks are connected from end to end, pointing directly to the clouds. The eastern part is the rolling hills. There are 12 high mountains in the city with an altitude of 3,500-5,000 meters.

These introductions, at first glance, are very bluffing.

However, Hu Yiming replied lightly: "From the perspective of tourism, Lijiang really has no competitive advantage." ”

Why? The selling point of Lijiang is the ancient city and the mountain. However, our country has a lot of land, let's talk about mountains, people who love to climb mountains, generally go to the three mountains and five mountains first. The three mountains refer to the Yellow Mountain, Lushan Mountain and Yandang Mountain, which are famous for the tourist resorts, and the five mountains refer to Mount Tai, Huashan, Heng Mountain, Song Mountain and Heng Mountain.

Who is okay to go to this Laojun Mountain in Lijiang? or the Great Snow Mountain...

Let's talk about ancient cities, how many famous ancient cities are there in China. The core selling point of the ancient city is generally supported by a story, first of all, several major capitals in history, and then it is similar to Xiangyang, the last fortress before the fall of the Song Dynasty.

And the ancient city of Lijiang, alas, it takes a lot of effort to make up some decent stories.

Lijiang's marketer said: "Yes, this is our pain, we want to make Lijiang's tourism bigger and stronger, but we don't know where to start, so we came to Mr. Hu." Your fairy sister is really a masterpiece, can you get us a similar one. ”

Hu Yiming remembered that before he was reborn, although in the next few years, Lijiang gradually became a place of bubbles. However, at the beginning, Lijiang was a holy place for literary and artistic youth.

Hu Yiming said with a smile: "This kind of story of Sister Tianxian is difficult to repeat and become popular again." However, I can make a hype and let Sister Tianxian directly associate with you. ”

Li Jiang's marketing staff looked a little puzzled and asked, "Mr. Hu, what do you mean?"

Hu Yiming said lightly: "You should know in your heart that there is no shortage of scenery in Lijiang." What's missing is the story. ”

Li Jiang's marketer said, "Yes, it's just a lack of stories." Over the years, we have dug up all the stories that we can dig up since ancient times. However, I still haven't seen any particularly good stories. ”

Hu Yiming smiled and said, "Stories, you don't have to dig up ancient ones. If you think about it, Lijiang is now PK with the famous attractions, and there is basically no chance of winning. I think the most important thing is to find the right positioning and target the people who are not interested in famous attractions. ”

After a pause, Hu Yiming said: "Now some young people show their personality and hope to appear different. These people don't want to go to some famous attractions, but like to find some niche places. ”

Li Jiang's marketer nodded again and again, saying, "That's the truth, then, what kind of story do we tell to attract them?"

Hu Yiming said: "I give Lijiang a position, which is a holy place for literary and artistic youth. Our fairy sister Mengmeng is now known as the queen of literature and art on Weibo, if she goes to your place to play, come back to promote it. With some news hype, the attraction of Lijiang can attract this group of people. ”

Lijiang's marketer suddenly realized and said, "I also paid attention to Mengmeng's Weibo, and your idea is good." I'll report to the headquarters and ask for a budget for you. ”

In the end, the Lijiang Tourism Bureau gave a publicity budget of 300,000 yuan.

Hu Yiming took Mengmeng and traveled to Lijiang at public expense, and the food, accommodation and play were all received by the Lijiang Tourism Bureau. Mengmeng was very happy, and said that he rarely went out of the capital when he was so big. I told my mother that she agreed to this time on a business trip, and it was so cool to travel for business.

Back in the capital, Mengmeng posted a long Weibo, accompanied by a lot of travel photos:

Recently, I took a trip to Lijiang.

Every grass and tree, every building, every street and alley, and every bluestone slab in Lijiang are deeply integrated into the memory. They seem to have ancient life and agility, living vividly in the mind. I think I really have a feeling for that little old city.

The smell of yak meat in the streets and alleys, the sisters who stand tirelessly in front of the store every day and shout to sell big flower cloth skirts, the long hanging spider plants planted in each inn, and the murmuring sound of flowing water and light Dongba drums on the side of the road. "Sakura House", "Backstreet", "Story", "Encounter", "Jianghu", "Legend", "Alenbo", ......

I like the feeling of listening to songs and walking on the street, I like the feeling of being free and free when I open my eyes every day without pressure, I like the feeling of crying while getting drunk and going crazy. The tranquility is enveloped by a clear sunlight. Rows of gray-green eaves tiles seem to tell the memory of this ancient town, and the Jade Dragon Snow Mountain not far away stands quietly, embracing this gentle town, as if patiently listening to the story.

When the quicksand of time slips from our fingers, I will still remember that there is a courtyard in Lijiang, where the red face is getting old and the green silk is dyed with snow, and I will still turn around gracefully, waiting for you to send me a jar of drunken life and death, and then I want to forget about each other?????。

As soon as this Weibo was released, fans exploded.

The goddess of dreams went out to travel, and the place to go was good, very beautiful.

Where is this, Mengmeng, you are a fairy sister, and you also came out of the beautiful scenery.

Mengmeng, the fairy sister who came out of the mountains, has become the queen of literature and art, and now she is in love with the town.

Sister Tianxian is still so fairy, she travels, and the words she writes are also goddess-like.

The queen of literature and art really didn't cover it, and she went out to play and wrote such beautiful words.

Hu Yiming saw that the effect was good, and began to prepare for the next hype.