Zhang Xiaotian showed love:

The concept of "the only true love in life" and the hype of the DR family have pushed Hu Yiming's status to a new height, and also played the marketing of true love to an extreme.

At the same time, the DR diamond, which was originally unknown, has aroused the pursuit of the capital market.

A well-known investor revealed to reporters that he was negotiating investment intentions with a company, and the A round was valued at 1 billion US dollars! He tangled up several times and said the name of this company, which turned out to be Dary Ring, the first brand of proposal diamond rings that was popular on social networks.

It is said that DR has been rejecting the kindness of many investment institutions, and there have been many interesting anecdotes, but I didn't expect it to be loosened now.

Investors said that when they discovered Dary Ring, it was like discovering a new world, and they immediately tried to negotiate financing, but every time, the answer from President Darry Ring was that it was not bad money!

Investors have analyzed that with DR's unique Internet social operation model, the conservative valuation is 1 billion US dollars, and it is estimated that it will be higher after a period of time. If the news is true, with a valuation of $1000 million in Series A, Dary Ring will definitely become a big star in the unicorn club, and the investment circle will be moved.

If you want to become a unicorn, you must find a field with a large enough market space. Obviously, the DR diamond ring is located in a field that meets this characteristic. The jewelry market is a very large market, the total retail sales of domestic jewelry reached 500 billion, platinum and diamonds accounted for 37% of the total market, nearly 200 billion market, and most importantly, this part of the market, DR has rapidly occupied the top seat market.

Dary Ring starts from the most important engagement diamond ring market in the entire diamond ring market, through a unique brand concept, men can only customize one in their life with their ID card, and has won the loyal recognition of the post-85 and 90s markets of the most important consumer groups in one fell swoop, and has become the first brand in the field of proposal diamond rings.

As we all know, the category first, will occupy a huge advantage. So from the perspective of the entire market, 100000000000 US dollars is not much.

The reputation of DR diamond rings among netizens is also becoming more and more magical, and the most amazing thing is that a DR girl posted a message in QQ space to express her love for Dary Ring, which was reposted 500,000 crazily, and more crazy fans directly printed Darry Ring's LOGO tattoo on her body. It's very rare for a brand to have such a crazy following from its fans.

Hu Yiming created such a myth for DR, but the people in the diamond circle chose sensibly not to follow suit. In this model, the people behind the diamond seller learn to follow the example.

What I didn't expect was that there was still a brand that copied this gameplay.

is a company that sells roses, and the whole process is basically copying Hu Yiming's hype routine.

Rose Oonly, the rule of "love only one person in your life", designates the recipient after registration, and cannot be changed for life. Rose Oonly stands for "love is the only thing that believes".

Pick one Ecuadorian flower rose in 100,000 miles, 109 centuries-old craftsmanship to create Ecuadorian eternal roses, interpreting the weight of true love and vows.

The One True Love Proof Card: Each Rose Oonly product is paired with the only true love certificate that cannot be replaced.

This company may know that there is still a gap between roses and diamonds. also made some gimmicks: rose envoys/male gods send flowers.

Rose Oonly tailor-made the benefits of "Male God Sending Flowers" for each festival, and invited a few small fresh meat stars to serve as "Rose Envoys".

is such a plagiarized work, and a few years later, it actually received tens of millions of dollars in financing.

These are all later words, Hu Yiming has gained the reputation he deserves, and he doesn't care about these little things anymore.

One day later, Zhang Xiaotian came to Hu Yiming's company as promised and chatted with Hu Yiming. Because of the fact that Huaqing University helped Hu Yiming testify, Zhang Xiaotian can be generous and not avoid outsiders when he comes to Hu Yiming now.

Zhang Xiaotian: "Mr. Hu, your DR diamond plan is very successful." ”

Hu Yiming smiled faintly: "You should know that for me, success is normal." ”

Zhang Xiaotian asked a sharp question: "Mr. Hu, do you believe in this concept you hyped?

This was originally just a topic of small talk, but Hu Yiming knew that the answer to this question was not so simple.

Hu Yiming told Zhang Xiaotian a story:

There is a singer who once did a very sensational thing, he pre-sold tickets for his concert a year in advance, which are only available for couples, and one person can get two seats for the price.

However, a couple's ticket is divided into a boy's ticket and a girl's ticket, and each lover keeps his own ticket, and the two tickets will only work after a year.

Of course, the tickets sold out quickly, maybe this is a way for both lovers to prove their love. "We're going to be together for the rest of our lives. A year, what is it. ”

The name of this concert is called: Will you still love me next year?

It sounds like a very simple interrogative sentence, but it is realized, but it is defeated by the naked reality.

In the second year, there were many empty seats for couples.

The singer faced the empty benches with a strange apology on his face and sang the last song: Keep your grief to yourself.

Last year, we walked hand in hand and walked around a lot of places and hugged at the station.

Watch movies together and stuff snacks and drinks into each other's mouths.

Imagine this time next year together,

Even many, many years from now, what are we doing, what are we going to do.

But none of us can imagine the fragility of feelings.

One second you are happy, the next second you can collapse.

Romances, which collapse up, are often too caught off guard.

No matter how much sweet words you have, you can't beat the word breakup.

Today, I am alone, and I feel a little lonely all of a sudden

Will you still love me next year?

After listening to this story, Zhang Xiaotian said: "Brother Hu, I thought you were a smart and wise person, but you were not very serious. Unexpectedly, when you tell sad stories, you actually have a sad taste. ”

Hu Yiming put away his sad look, smiled again, and said: "Actually, this story is difficult to distinguish between truth and falsehood, and it is said to be a hyped work." However, I just wanted to use this to answer your question. ”

"The only true love in our lives is the realm that I think we should pursue in terms of attitude. It's just that the world is too complicated and it's not easy to do. However, we should not give up on this pursuit because it is difficult. And the harder it is to do it, the more precious it is if we do it."

Zhang Xiaotian thought for a moment and said: "I agree with this, and I also hope to marry someone who can give me the only promise in my life." ”

Hu Yiming was very relieved that he had planted such a seed in Zhang Xiaotian's heart. She should gradually look down on a man like Liu Qiangxi, right?