"Have you heard? Han Linxuan actually has Zhang Chu's autograph book for sale!"

"It's normal for them to have signed books, I remember there was a grapevine that the bookstore was opened after he arrived in Yanjing. ”

"Why didn't I see it? I just went to buy his new book "The Lord of the Rings" yesterday and read it. I knew I was going to buy it today!"

"My heart hurts, I actually missed such a good opportunity. ”

"Autographed books are no different from ordinary books, I read books, not his signatures. ”

"Is there still any? Why don't we go to the bookstore?"

Yenching University is actually not big, and the news quickly spread, and there are people talking about it both online and offline.

Some people do buy books for the content of the book, they don't care about whether they sign or not, these people occupy a large proportion of Yan students, and they belong to the rational type.

In addition, there are some people who are not moved at all, they don't buy books without signatures, they don't buy books with signatures, they advocate those who are really everyone's works, and they don't look down on Zhang Chu's books at all.

Only a small number of people want to collect autographs, and the opportunity is in front of them, so of course you have to give it a try!

Fei Weizhi looked at the hot content in the class's WeChat group, and he whispered to his friend Ran Feibai on the side: "Feibai, when we go to eat from the study room later, let's go to Hanlinxuan Bookstore by the way, I heard that there is Zhang Chu's autograph over there." ”

The two of them are not a major, but because they are both from Xichuan Province, and the dormitories are relatively close, and they are both single dogs in their freshman year, they go to self-study or read books together when they have nothing to do.

Ran Feibai frowned: "By the time you receive the news, it is estimated that the signed book will have already been sold out." Don't you say that you want to get a first-class scholarship this semester? There are so many theology masters in your class, you read the books written by Zhang Chu every day, can he help you get high grades?"

"You can't say that. It's not a problem to study and do problems all day long, I read books to relax my nerves. Don't say it, it's still useful to read Zhang Chu's book. Our professor is going to appreciate "The Fifteenth Year of Wanli" next week, and I have already finished reading it. Now I will look back and review carefully, hoping to win a chance to show on stage, so that the usual results will definitely not be low!"

"I don't like his books, what they write. Ran Feibai shook his head: "In the past, he could still write books like "Youth School", but the "Farewell My Concubine" written before was purely a gimmick more than substance, and "Norwegian Wood" was also a bit hypocritical. What fantasy is written now, it is becoming more and more devoid of humanistic connotation, and it is estimated that it has fallen into the eyes of money. ”

Fei Weizhi was about to argue at this time, and he defended: "I think he is trying to balance literature and commerce, and if he didn't have this mind, he wouldn't have needed to write a book like "Norwegian Wood" after the explosion of "The Da Vinci Code." And those reviewers also approved of his book, saying that it was very literary, and that just because it was about young people should not be assumed that it was not good. Serious literature determines the height of literature, and popular literature determines the life of literature!"

The book "Norwegian Wood" is indeed very prejudiced, and those who have not read the book think that it is just a pretentious emotion of young people, and many people dismiss it.

However, the book reviewers gave a lot of praise, and did not deliberately deny the book, and did not deliberately find faults.

Ran Feibai didn't want to argue on this issue, he shrugged his shoulders and reminded: "Don't get excited, don't get excited, this is in the study room." If you like his books, read them, I'm just saying I don't like them. ”

Fei Weizhi wanted to get Zhang Chu's works out of Amway, so he put down his pen at this time and began to wonder how to get it, whether he also wanted to learn from idol stars to make some salty and sweet slogans?

Readers of Yenching University are naturally blessed, and fans in other cities are much more jealous.

Every time a benefit is given to the nearest fans, they can only say a few words of envy, jealousy and hatred on the Internet!

"Why don't Han Linxuan come to our side to open a branch! I also want to support Zhang Chu's side business. ”

"I don't tell him that Hanlinxuan Bookstore has its own micro-store, and after paying attention, you can place an order on the micro-store, and it seems that you can get free postage when you reach a certain amount. Although there are only ten signed books, it is better than not grabbing them, it depends on who has the fastest hand and the fastest Internet!"

"Buddhism is Buddhism, every time I read Zhang Chu's book on my mobile phone, and then I feel satisfied before I buy a physical book. There was a pile of books piled up at home, all new. My mom scolded me every time she cleaned up, saying that I didn't read books and often bought them back. ”

"I want to be admitted to Yan University, but I have to count on my son. ”

"When will the sequel to "The Lord of the Rings" be released, a gentleman is hard to follow, don't learn "Ghost Blows the Lamp"!"

These fans don't really have to sign the version, it's just for collectibles.

For those who don't like Zhang Chu's works, those two words are some of them polluting the book layout.

……

Zhang Chu never thought that he would cause such an uproar after being signed hundreds of books by the store manager Zhong Liangping, but no matter how big the storm was, he had already seen it, and now he couldn't move his heart at all.

On the sequel to "Lord of the Rings", which fans have been paying attention to, he really wants to reveal the relevant content to give fans who have been waiting for a little bit of confidence to continue waiting.

The afternoon class ended quietly, and Zhang Chu did not go home directly, but came to the side of Hanlin Culture Media Company.

"Hello boss!"

"Good afternoon, boss!"

The employees who were working unexpectedly found a familiar figure, and Boss Zhang, who was difficult to show up once a month, actually appeared!

Zhang Chu nodded at these employees: "Everyone has worked hard, I brought fruit here, everyone can share it later, and don't forget to rest at work." ”

As the boss, he still has to send some employee benefits when he comes occasionally, so he ordered a large pile of fruit in the commercial area below and delivered it directly to his door later.

The office door was hidden, and Zhang Chu knocked it twice before pushing it open.

Zhou Kang turned his gaze away from the monitor, and the whole person was so surprised!

"Why did you come to the company? Surely you are misremembering the time? Tomorrow is the time for you to meet with the producers of Universal Pictures!"

In his eyes, he probably only came to the company if he remembered the wrong time.

However, Zhang Chu shook his head: "I have a good memory, I just stopped by after class today." Is there any good news for me now?"

Of course, it's no problem for the boss to come to check the post, Zhou Kang turned the monitor over, and said with a smile: "I just received the sorted data, and the smart comics have finally started to make a profit, and the sales of each issue can be stable at seven or eight hundred thousand copies, although the advertising cost is relatively small, but the promotion of derivatives is still quite large." In April, the total trading volume of derivatives of all your works reached more than 30 million yuan, of course, our profit was only a few million, but it still exceeded imagination. ”

The margins of the merchandise are staggering, and the quality of the merchandise may be exactly the same as the rest of the product, but because of the added value of the work, the selling price is much higher!

His books have sold a lot, he has many fans, and the development of derivatives is still in the early stages of sales, which is really amazing!

Not only that, Warner Bros. has partnered with HM to launch a series of short-sleeved T-shirts with the theme of "Life of Pi", one of which is called Life-of-Pi, which is already a hit, and another one with a big tiger on its chest is also selling well. Do you also have dividends in the periphery of the movie, or will this kind of big company play and operate? ”

Hanlin Culture Media has also made cultural shirts itself, but it is impossible to reach an agreement with a world-class FMCG product like HM.

It's just the tip of the iceberg at the moment, there are many Hollywood companies and methods, and Hanlin Culture Media only needs to follow behind and drink soup!

This reminded Zhang Chu, "Uncle Zhou, you just help me remember that during tomorrow's negotiations, the higher the dividends around the Lord of the Rings, the better." ”

In the Hollywood film industry, more than 70% of a movie's revenue is derived from derivative revenue, and almost 80% of derivative revenue comes from derivative toys.

In a sense, it's no surprise that Hollywood blockbusters have become extra-long promotional videos for spin-off toys.

In his previous life, Zhang Chu bought a tribal cultural shirt to watch the premiere when the movie "World of Warcraft" was released, according to the estimation of the distributor Wanda, before the release of the movie, the sales of derivatives exceeded 100 million, and soon after the release, it broke through 500 million!

And that's just in China, where movie merchandise revenues are mouth-watering.

Princess Elsa's dress in "Frozen" is said to have sold 3 million pieces, and the income directly exceeded 450 million US dollars.

The classic animation "The Lion King" invested 50 million US dollars, earned more than 700 million US dollars at the box office, and sold as many as 3 billion yuan of peripheral products!

Therefore, the box office of a movie is not the key to measuring the profitability of a work, but it is easier for a good movie to sell peripheral products.

Some high-end derivative toys generally begin to prepare for production three months before the movie, and there is nearly half a year to complete the design work before preparing for production.

Nowadays, Hollywood movie stars have special regulations when signing shooting agreements, if the characters they play in their movies have dolls, they must agree before they can be put into large-scale production, and they will also share a large profit from the relevant income!

The three magic weapons for the development of domestic movie peripherals are mobile phone cases, power banks, and keychains, and there is no creativity at all.

Zhang Chuke knows that the derivative income of the "Lord of the Rings" series is not weaker than the box office of the movie, according to the official statement of New Zealand, tourists who travel to New Zealand every year because of this series of movies can create 3.3 billion New Zealand dollars in revenue every year!

In addition, all kinds of movie props are also crazy for fans, Gandalf's same pipe can cost thousands, the statue of the White City in equal proportions must be tens of thousands to buy, and the helmet, gloves and various weapons involved in the ring are also essential in every fan's collection.

As a die-hard fan, why don't you collect all the action figures of all the members of the Fellowship of the Ring?

Of course, this one, only a few hundred dollars, adds up to a lot.

Readers who love chess can also enjoy the Lord of the Rings version of chess, and these metal ornaments will certainly not be cheap.

Rivendell is simply a dreamlike scene, so is there a sculpture of this scene?

Although Gollum is a little ugly, it appears in every movie and movie, and it can be said to be an iconic character in the Lord of the Rings.

Do you have a set of Frodo elven brooches and cloaks?

The brooch costs just over a hundred dollars, and if you find a big name to work with the cape, you might even be able to shine at Fashion Week.

What should I do if I want to cos the elf princess?

Arwen's clothes and two elven pointed ears worth fifty dollars.

If you want to amaze the audience, then the elf princess's twilight necklace is also indispensable, and the cheaper ones are artificial gemstones, and the local tyrants are of course natural crystals.

As long as the movie is popular enough and there are enough fans, there is nothing that cannot be made into peripherals!

In his previous life, Zhang Chu bought a statue of Smaug when he didn't have enough money, but unfortunately he was said by friends he didn't know to be the fire dragon in "Game of Thrones", which almost made him half angry.

These peripherals range from tens of dollars to tens of thousands of dollars, and you can't call them expensive, you can only say that you are poor!

Bloody reality.

Zhang Chu even thinks that the peripheral products of "The Lord of the Rings" will be more profitable than the movie, and the proportion of this part of the share must not be too low!

originally thought that "Life of Pi" would not be able to get any peripherals, but he signed it here in accordance with the usual rules of Hollywood, and now he regrets it.

The later "Da Vinci Code" has the periphery of the cipher tube in front, so Zhang Chu paid special attention to it when he signed the contract with Disney.

Now he's not signing a book, it's a series, a huge Middle-earth!

The various cinematic universes are actually different stories under the same worldview, and it is certainly not indispensable for the Lord of the Rings to create a Middle-earth world.

Peripheral products are not only to make money, but also to expand the influence of this IP, and the rest of the brands will naturally follow the promotion of their own products after receiving the authorization, which will invisibly turn into a strong publicity ability.

This is a kind of resource exchange behavior, and it will also allow enterprises to help the film, which cannot be done by directly throwing tens of millions of dollars to do publicity.

Zhou Kang silently wrote down this keyword on the mobile phone memo, and then said: "I have to discuss with Mr. Ye, what is our minimum limit, and when negotiating, we are asking for a price to pay back, and we have to have a bottom line." ”

"I think 10%, right?" Zhang Chu said tentatively, in fact, he is also a layman, but the previous contract with Disney was only 2% of the perimeter, and he felt that this number seemed relatively large.

Ordinary writers have no bargaining power at all when they hand over their works to film companies, and they can just give hundreds of thousands of dollars.

Only a writer of Zhang Chu's level can bargain and try to get enough benefits for himself!