Hu Yiming sent a message to the expert team that made the appointment, saying: "You say that I am ugly, and that I am maliciously hyped. This time, I am going to use some conventional means, use some of the gameplay that everyone has used, so that you can see what strength is. ”

The ABCD experts, who are still imitating Hu Yiming's mortal body, are all shocked. Then they said: With conventional means, with the gameplay that everyone has used, can you still play flowers?

Expert A, who didn't know whether to live or die, even spoke wildly, saying: "If you Hu Yiming can achieve good results with the gameplay used by others, I will see you in the future, and I will call you Mr. Hu." ”

This expert A is almost 50 years old, Hu Yiming is in his 20s, hey, Hu Yiming thinks that it is really a little embarrassing to accept such an old student.

At this time, it happened that the publicity department of BMW found Hu Yiming and said that he wanted to make a big move on Weibo.

BMW's various promotions are at the forefront of the times, and the publicity budget of car companies is often calculated in 100 million yuan per year. Although the investment in network marketing is still in the testing stage, the testing of the water is also at the level of millions.

This time, BMW hopes to create an influential hype on Weibo and attract a group of fans. This demand coincided with Hu Yiming's appointment, so Hu Yiming took the order.

At the end of 2010, online marketing has gradually become a popular trend, while traditional TV advertisements and newspaper advertisements have gradually declined, and the audience is getting smaller and smaller. That said, it doesn't mean that these media are dying out in an instant.

So, although it was to attract fans on Weibo, Hu Yiming did the opposite and took a full-page advertisement from ten newspapers.

It is common for companies to charter newspaper advertisements, however, this time Hu Yiming played a simple and crude idea.

The pages of the ten newspapers, the full-page advertisements, all had only a few big words: In a week, we are going to do something.

There is a line of small words at the bottom: BMW Weibo, a week later, do something.

Although, the buying crowd of newspapers is limited. However, this kind of suspenseful advertisement instantly attracted the attention of many people. Someone with a good cause immediately posted the news to the online forum.

The comments were overwhelming.

There are exclamations:

The local tyrant, who wrapped up a full-page advertisement, didn't even say anything serious, just made a preview for a week later.

It's really rich and capricious, what is it to do things?

More speculation:

Do you want to do something? Do it on Weibo? I heard that BMW is a high-level enterprise, what earth-shattering things can it do?

Isn't it bluffing, is it just a different form of advertising? A week later, it will be announced, maybe it will be a new car, or a new promotion policy for selling cars.

Since newspapers are also media, the media have also paid a lot of attention to this matter.

The media has released news:

See you in a week, what exactly does BMW want to do?

Advertise in the newspaper, saying that there is something on Weibo, a new way to play the marketing of BMW cars.

The experts who made an appointment with Hu Yiming also learned through various insiders that this advertisement was made by Hu Yiming. These experts are a little panicked, they are not afraid to make moves, they are afraid that others will not know what tricks they make.

As a result, these experts all turned around and asked what the BMW was going to do. However, no one can answer.

Newspapers, online forums, and online news are all paying attention to what this suspense really is.

And when this suspense hype was boiling, Hu Yiming started the second step.

Hu Yiming posted a Weibo with just a few words: Wait and see, what to do.

The accompanying picture is a screenshot of the advertisement of these ten newspapers.

At this time, Xiaoxiao, Dandan, Zhiling, Mengmeng, Jin Ge, Bai Yaqin, Sister Feng, and Sister Furong all reposted Hu Yiming's content with their Weibo accounts. Zhang Xiaotian was reluctant to participate in this kind of hype, and Hu Yiming did not force it.

These people have many fans on Weibo, and after reposting, they also exploded on Weibo.

Fans of Weibo commented:

Goddess Mengmeng, Chi Ling, actually cares about such news.

I think there must be something strange about this matter, and Sister Feng, the originator of the hype, has reprinted it.

I've never read corporate Weibo, but this time, I'm really interested in it.

With so many newspaper pages, it seems that this time the matter is not small, and I am waiting for the mystery to be revealed.

After a whole week of fermentation, the appetite of netizens was hung. BMW's Weibo followers have also grown a lot, and they are all asking what they want to do. And BMW's Weibo operators replied according to Hu Yiming's request: The answer will be revealed naturally a week later.

A week later, Hu Yiming instructed BMW to Weibo and did an activity.

The activity couldn't be easier.

Activity content: Thanksgiving feedback, forward this Weibo, you can participate in the lottery. First Prize: Two new BMWs. Five second prizes, 10,000 yuan in cash. In order to ensure fairness, the lottery is drawn by the New Wolf Weibo system.

Hu Yiming reposted this Weibo activity with a sentence: The mystery is revealed.

Xiaoxiao, Dandan, Zhiling, Mengmeng, Jin Ge, Bai Yaqin, Sister Feng, and Sister Furong also forwarded.

At the end of 2010, some companies on New Wolf Weibo have done prize activities, however, the prizes are generally thousands of yuan, and most of them are only a few hundred yuan in prizes. There aren't many events that offer prizes, so it's still a novelty.

Moreover, in order to show fairness, the function of automatic lottery in the system has just been launched. The person in charge of Xinwolf Weibo only told Hu Yiming the news in a chat, and many companies have not used it yet.

Moreover, due to the previous suspense, it has accumulated a large number of fans for BMW Weibo, these fans don't need money to forward it when they see it, and they can win hundreds of thousands of yuan in awards, and more importantly, don't forward such a big award?

As a result, the number of retweets of this lottery activity exceeded 100,000 in one day.

Fans have said:

Century tyrant, Weibo lottery, the prize is about to reach millions.

Let's try our luck, maybe you'll get it.

This business is crazy, everyone come and grab money.

And online news and online forums have also reprinted this news.

Throwing millions of prizes just for the Weibo lottery? We really don't understand the world of local tyrants.

This company is crazy, such a loser can approve the budget? I don't have a Weibo account yet, so I'll sign up for one and try my luck.

The media and fans are crazy, register an account, you can win hundreds of thousands of prizes, who will miss such an opportunity? In addition to forwarding, everyone even notified their friends and relatives to participate in this event. What if you're lucky?

BMW's Weibo followers have skyrocketed, and the number of retweets of the raffle has exploded.