Probably because of his good luck today, Zhang Chu did not encounter a traffic jam, and parked the car in the area where the line was drawn before the morning rush hour.

Nowadays, parking spaces on the campus of Yan University are also relatively tight, even if the school gate restricts the entry of most social vehicles, but there are not many vehicles for faculty and staff, and some graduate and doctoral students will drive over by themselves.

Occasionally, after Zhang Chu couldn't find a parking space in the parking lot, he could only drive the car over and leave it at the door of Hanlinxuan Bookstore, but that would block the door of the bookstore, and he would never do that unless he had to.

He took out the backpack from the passenger seat, closed the door with a bang, and locked the car with the key, while a middle-aged man from the car next to him called his name.

"Zhang Chu, you didn't live in the school. ”

was called by name, Zhang Chu looked at it, only to find that this was Hu Shaokang, the professor of the course "Literary Aesthetics" last semester, no wonder he was so familiar!

He replied lightly: "I often write until midnight, and the sound of typing on the keyboard affects my roommates' sleep and rest, and I prefer to be quiet when I write." ”

Hu Shaokang glanced at Zhang Chu's car, which looked quite low-key, and it looked very ordinary in the parking lot, not particularly outstanding, let alone swaggering.

A student who is worth hundreds of millions of dollars actually drives an Audi, which is indeed very simple.

Nowadays, the pressure on university teachers is quite high, the pressure of scientific research and teaching are like two mountains, and the research of humanities needs to be accumulated steadily, but it is difficult for young scholars in this area to make a difference. Even if Hu Shaokang is forty years old, he is just starting out in the field of literature, history and philosophy, and the treatment is naturally not particularly good.

"I went to see your film adaptation last weekend, and it was very well shot and it implemented the aesthetic principles that I've always adhered to. If you have time someday, come back and help your younger students analyze the aesthetic content in this book. ”

Zhang Chu calculated the time, and he asked, "Teacher Hu, the final exam is coming soon, this time is not very good, right?"

"Then next semester, you're a busy person, I have to make an appointment in advance. At that time, your juniors and sisters will probably jump in surprise, and you are still busy with exams. ”

"If you want to make an appointment with me, Mr. Hu, I'm almost late for class, I have to go first. ”

"Go, I need to hurry to the classroom. ”

The two didn't talk for long, they went to the school building in the same direction, and they left separately after saying goodbye.

Zhang Chu didn't expect that this Teacher Hu would invite him to give a practical class to the next batch of juniors, fortunately it was in the next semester, otherwise he wouldn't have time to prepare.

To analyze the aesthetic value in "Farewell My Concubine", this is not something that can be said with an open mouth, it must be carefully analyzed and not cowardly.

He also regarded this sharing as an opportunity to test his ability, and he didn't dare to give lessons to the proud sons of Yan University with a few brushes.

Walking all the way to the classroom, there are still three minutes to go to class, and the top students in the classroom are all looking down to read, quietly waiting for the teacher to arrive.

Anmi beckoned to him in the front row of the classroom, signaling that there was an empty seat next to him, and although it didn't occupy a seat, everyone was basically sitting with familiar friends.

"I was still telling Lao Yang just now, you will have a screening of "Ghost Blowing the Lantern" in Jinyi Cinema in Zhongguancun in the afternoon, can you go with you? If you don't buy tickets now, it will really be gone!"

Zhang Chu shook his head and said, "I've already seen it in Cannes, you guys can go." In the afternoon, I have to go home to write a book, and try to save more manuscripts, so that I don't have to have to code words during the final exam week, and I have to review wholeheartedly at that time. ”

Yang Ling was a little regretful, "If you go, maybe the audience will surround you." ”

I'm not an actor, and it's a miracle that 10 people in the audience can recognize me. "Zhang Chu is very self-aware, if Chen Kun or Huang Bo and Shu Qi are about the same, the behind-the-scenes workers usually don't know too many people.

Anmi took out her mobile phone and quickly placed an order, for fear that the seat would be gone.

However, it's still a little late, and there is basically no prime position for watching the movie, only the front row or both sides of the seat are left, and there are not even three people in a row!

"Well, the three of us have already been positioned. Why are there only so many now, and I don't know how many more are arranged. ”

Among the several movie theaters near Yanda, only Jinyi Cinema has about 4 shows lined up today, and the attendance rate of each show is amazing.

The one they booked was one o'clock in the afternoon, and now there are very few empty seats in the IMAX theater that can accommodate 300 people, and even the second row has sold a lot, and these audiences can only tilt their heads the whole time!

Zhang Chu explained: "This is not an official release, it is just a screening, this is a test of word-of-mouth, and it is estimated that there will be more films scheduled in each Yida Cinema." ”

"Ghost Blowing the Lantern: The Essence of the Ancient City" is to be officially released on Friday, and there will be a large-scale zero o'clock show in the early hours of Friday, but now it's only Monday, and it's just an advance screening.

Since it is an on-demand screening, the time is only six hours a day, Yida Pictures has a lot of confidence in this movie, and they use this way to seize the market first!

Now that the summer season has arrived, there are more and more people on vacation, and the box office on weekdays from Monday to Friday is gradually rising, if it can create an excellent average game and attendance, it will definitely have a gorgeous report card, so that when it is officially released, the box office potential can be directly exploded, without waiting for word of mouth.

Advance screening is a relatively common promotion and marketing method in the film industry. In this way, the producer can not only meet the needs of some die-hard fans and hardcore book fans in advance, but more importantly, it can use this means to attract popularity and cheer for the next box office results!

In recent years, many domestic film hairstyle producers have obtained good returns through pre-screening. For example, the comedy movies "Pancake Man" and "Charlotte's Troubles", which were very popular in the past two years, have all adopted the promotion method of on-demand screening.

After the screening, they are shared through the media and film critics' word-of-mouth on Weibo and WeChat Moments, which can achieve a more down-to-earth and people-friendly communication effect than traditional premieres.

Now the word-of-mouth communication of a movie does not rely on Douban scores, Maoyan scores, and Taopiao ticket scores, but all the audiences spread to each other, which is the best way to promote.

The more bad the movie, the tighter it is, for fear that everyone will know that the movie is not good, many bad movies maintain a sense of mystery, and then forcibly arouse the fans' enthusiasm for watching the movie, rush out of a high box office on the first day of release, and then quickly start diving, and the box office is directly cut in half the next day!

Yida Pictures has arranged two rounds of media test screenings and audience test screenings, and they all believe that "Ghost Blows the Lantern" will inevitably be a highlight of this year's summer file!