Advertising is not art, advertising is done to sell products, otherwise it is not advertising.

Any advertisement that is detached from "selling products" is wrong in principle.

On November 1st, all products of the Shengtang Dynasty began to bombard with brain-dead bombardment, and launched today's headline advertisements!

Someone was reading Weibo, and suddenly an ad popped up, Mr. Wang Feng held his mobile phone, pointed to the interface of the mobile phone, and narrated next to him: "Pay attention to your favorite celebrity dynamics, watch today's headlines!"

Someone was ordering hungry takeout, and after ordering, Mr. Wang appeared: "Wait for the takeout to be boring?

Someone is playing "Sword of the Archangel" and "Legend of Tyrant", and the advertisement is played: "It's too idle to hang up?

There are even people who watch movie reviews in the Beautiful Life Community, and they play advertisements: "Want to know the latest popular movies?

In the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, on the bus billboard under a bunch of office buildings: "On the way to get off work, look at today's headlines!"

A bus billboard near where McDonald's Texx gathered: "Accompany your boyfriend to dinner?

Including near the office building: "Want to have a meeting?

Mr. Wang's handsome smile instantly dominated the screen.

There was a hot headline on Weibo before, saying that as soon as the product "Today's Headlines" came out, young people would understand what it was, which was an advantage. How to make today's headlines into people's habits, this is the point of thinking.

The Tang version of today's headline copywriting, all kinds of advertising words, uses the advertising bombardment that only came to mind in the mid-term today's headlines. In fact, as long as people are free, in any fragmented time, whether it is playing Weibo, watching UC, watching today's headlines, or watching Du Niang news......

It's all the same.

The idea of these ads is not to introduce the use of Toutiao, but to tell people that no matter what they are doing, fragments of time can be used to play Toutiao. And if people play Toutiao first and play enough, the accuracy of calculation is incomparable to others, and they can dominate the market.

As long as it is Tang Juexiao's product, it will be newsy, and almost everyone knows about it as soon as the bombardment advertisement comes out.

Knowing the product, people will also know what it is by the way. People will ask "is Toutiao any good" rather than "What is Toutiao". This is the power of Toutiao's products themselves.

So is the advertising slogan simply to tell people that they can play Toutiao in fragmented time?

Tang Juexiao placed more than 200 kinds of advertising slogans, covering the entire online and offline, which seems to be casual, people will collect these "simple and easy-to-understand" and "garbage" advertisements, and then ......

"Tang Juexiao's advertisement is too distracting, isn't it? This is written by the author of the starting point, right?"

"So will I!"

"Collect clothes on a rainy day, look at today's headlines!"

"What should I do if I fall in love with a female teacher?

These are normal discussions, and of course there are slowly things that are not serious.

"What should I do if I don't bring paper to the toilet? Look at today's headlines!" This one quickly became a hot search on Weibo, and the number of reprints was amazing, all kinds of hahahahaha.

Tang Juexiao looked at this Weibo speechlessly......

"I didn't bring paper to the toilet, and it was useless to look at today's headlines. Tang Juexiao commented casually.

"No, just watch it long enough. ”

Among all kinds of hip-hopping, the number of downloads of today's headlines exceeded 5 million in a short period of time, but inexplicably, it was obvious that he was facing a strong enemy, but Robin Lee didn't feel it.

Strictly speaking, Robin Lee doesn't seem to feel it at any time, which is very strange, you must know that he has the search data, and the facts prove that the collection of data can't beat users and make payments, probably because he often leaves data......

All kinds of news of today's headlines, various explosions in downloads, Tang Juexiao successfully launched a popular product, as for the follow-up and profit, users will not particularly think about it, that is what Tang Juexiao considers.

Mr. Wang paid attention to the news and hot spots as soon as things were launched, today's headlines were on fire, today's headlines were not flashy, people imitated today's headlines' advertising words, and even the toilet forgot to bring toilet paper......

Teacher Wang was still smiling for the first few days, but then the smile gradually faded.

He flipped left and right on the computer, scratching his ears and cheeks.

"Damn, why don't I have a fire?"

On the other side, the headquarters of Shengtang.

Tang Juexiao personally blocked a hot spot with "Wang Feng", and then got up and went to the conference room......

He laughed as he walked, and really wanted to tell Mr. Wang that the surface idol would understand it...... But if you can't say it, it will be incoherent to say Mr. Wang's emotions......

Today's headlines This is a very divine work, why do you say God?

The circle of Internet workers is very small, and some unimportant positions are often changed jobs.

Two horses and one Li, or NetEase Sohu Sina's people, there is no problem with transferring each other, what is the price here, the price may remain the same after changing companies, or it may be lowered a little......

Only the people of Toutiao go to other companies, whether it is a candidate or an interviewer, they all think that the other party is joking!

The interviewer will feel that this interview is a piece of garbage that can't even pass the written test, how did you get to the interview......

The interviewer will feel that the other party will not give half of the expectation......

The reason for this result is that Toutiao's "arithmetic team" is too strong.

Arithmetic, in this case, refers to algorithms and data. Today's Toutiao's arithmetic team, probably equivalent to Penguin, NetEase's game production and operation team, if Brother Tianqiao could poach those who made games at that time, Shanda would not be so weak, but because of this, he couldn't dig it, and he must have signed an exclusive agreement.

meeting.

Tang Juexiao took a sip of coffee with a smile and said: "We can refine the analysis, from gender, age, interests, keywords, city, work and rest time, weather, occupation, operator, mobile phone operating system, mobile phone brand, network type, article category, user online shopping type...... and so on more than 20 content for big data locking...... Before the Spring Festival next year, I hope that the number of users will exceed 30 million. ”

Chen Tong asked: "How to calculate the advertising fee method?"

"I have also thought about this, the cooperative company account and the personal registration account must be injected with 5,000 yuan at one time. Ads are divided into large-image ads, small-image ads, text ads, etc., and the promotion method is to shoehorn the information associated with the user. The way to stuff is, for example, to set up a user who is keen on online shopping, give him 4 ads a day, 5 cents a piece first, then 4 cents 1, 4 cents, and finally 2 cents...... Look at how similar advertisers bid themselves, we don't understand their industry, but their bidding will understand, and we won't lose anyway. ”

Chen Tong asked, "Does Mr. Tang have a profit plan?"

"Forget it this year, next year...... Set a small goal that can be accomplished, and earn him 100 million first!" Tang Juexiao finally said.

No one reacted......

"Do you really want to go to Luyu to have an appointment? You will be poisoned by milk!" But if you don't go, it will be difficult to pretend to be a ......

In the evening, Tang Juexiao worked in his office.

There were five knocks on the door, three long and two short.

Tang Juexiao didn't say anything, the door opened, Liu Huan came in with a smile and a supper, and when he smelled it, he knew that it was the grilled oysters that Tang Juexiao liked.

"What's wrong?"

"No, it's just that our subordinates will talk about things quietly among themselves, such as ...... Boss, are you going to be like Robin Lee?"

Tang Juexiao smiled and asked, "Which one?"

"Hmm...... Obsessed with algorithms, data-oriented, ruthless, and explosive growth of advertising revenue......"

Throughout 2011, Du Niang, who established the hegemony of search in the PC era, earned a total of 14.5 billion! This is not much, Tang Juexiao does not know the data of 2017, and the advertising revenue of Du Niang in 2016 is 64.5 billion!

So the question is, what about Toutiao's income?

300 million in 2014, 1.5 billion in 2015, and no exposure in 2016, it is generally believed that it has exceeded 6 billion, and the target of Toutiao 2017 is 15 billion.

If you can't curb the explosiveness of Toutiao, at the latest in 2020, Toutiao can beat Du Niang, who is weak in mobile terminals, and unlike Du Niang, who is restricted in China, Toutiao's overseas layout is quite terrible.

"At least, I wouldn't hurt anyone easily. The dogma I believe in is that I would rather be responsible for others than for others. Tang Juexiao was very serious when he spoke, as if he was warning himself something.

"Not necessarily. ”

……