The last time Liu Hong participated in the program trade fair, she deeply felt the chaos and disorder of the program market, the powerful program company lion opened its mouth, and the TV station became the weak party in front of them, allowing it to be slaughtered. Weaker program companies do whatever it takes to buy people's hearts in order to sell programs of average quality, and TV stations are still the victim because the programs they get in the end are not loved by the audience.

Liu Hong has been thinking about how to change this situation. She believes that Anxi TV will definitely not be able to fight the program company alone, and must unite dozens of provincial capital TV stations to challenge the program company together.

Where does Solidarity TV start? We must choose a TV station that is enthusiastic about this matter and willing to serve everyone.

When Liu Hong was thinking about it, she resolutely picked up the phone and called Bai Ying, director of the editor-in-chief office of Haizhou TV Station.

Bai Ying's work experience is very similar to Liu Hong's, and she was first a news announcer and then promoted to a leadership position. They met for the first time at the show trade fair, and they had a good impression of each other, excitedly discussed a lot of business issues, and found that they had a lot in common with each other in their understanding of some issues.

"Hello, Director Bai, I'm Liu Hong from Anxi TV. Liu Hong enthusiastically introduced herself on the phone.

Bai Ying happily responded: "Ouch, Director Liu, it's so kind to hear your voice." ”

Liu Hong smiled and said, "I'm the same." How's it going, right?"

Bai Ying also smiled and said, "It's very smooth." ”

Liu Hong's speech turned to the topic: "Director Bai, I called you today, mainly to discuss with you about buying the show." ”

Bai Ying said, "Yes. Let's plan together today. ”

Liu Hong continued: "You see, our TV station negotiated with the program company individually one by one, but we didn't know the different prices they offered us. The same TV series is sold to you for 250,000 yuan, sold to us for 300,000 yuan, and sold to them for 150,000 yuan, which is too unreasonable! Everyone as a whole has to negotiate with the program company, so that our strength is strong and our words have weight. If you can package and solve all the programs of the member station at one time, it can be said that it is a great benefit. I've also done a rough calculation that I can save a lot of money. ”

Bai Ying praised: "Director Liu, you are so right! I also have such a plan. The problem is that if the programs are bought in a package as a whole, how can the various television stations share the program fees? Some stations are more economically prosperous, while others are more economically embarrassed, and if the expenses are shared equally, the poor stations will certainly not be willing to participate. ”

Liu Hong said: "Yes, I have also been worrying about this matter. Otherwise, we divide the national television stations into three types. The first category is the television stations of economically developed cities, the second category is the television stations of economically more developed cities, and the third category is the old, young, marginal, and poor urban television stations. The three types of urban stations are divided into three prices, with more rich Taiwan and less poor Taiwan, so that both the poor Taiwan and the rich Taiwan are taken into account, and everyone should be happy. ”

Bai Ying praised: "You are still the smartest, you know how to manage, and you have the demeanor of a general." In this case, you will be the initiator and convener of the cooperative, and I will be your assistant, responsible for liaising with the program directors of each TV station. ”

Liu Hong said happily: "What kind of general's demeanor? I am just a piece of ginger." My suggestion is that the two of us should work together as co-sponsors of the association to do this together. Our aim is to maximize our profits, no matter what. ”

Bai Ying smiled and said, "Okay." ”

Liu Hong knows that she is bold, has many ideas, and has strong oral expression, but she suffers from clumsy writing, and she obviously thinks clearly, but when it comes to paper, she can't reach the meaning of the words, and she can't say anything. She originally wanted to find Dong Xiaoli to write a plan for establishing a consortium, but she was afraid that her literary talent would be limited, so she would give up if she would take it out and announce it in the future.

Liu Hong knew in his heart that this kind of masterpiece must invite Cao Jianhua out of the mountain.

After Liu Hong was promoted to the director of the business department, he still insisted on broadcasting work, and continued to ask for cooperation with Cao Jianhua to create high-quality programs and write business papers, but the rank changed from the previous low half level to the same level, and he was the main person in charge of the two departments, so it was inevitable that there would be competition for departmental interests and honors, but the face was still very good.

Liu Hong invited Cao Jianhua to the Xinjiang Dapan Chicken Restaurant, where they had their first meal alone, and passionately explained his ideas and thoughts to him, and moved Cao Jianhua in just a few words.

Cao Jianhua smiled and said, "No problem." Writing this kind of thing is a trivial matter for me. What touched me the most was your never-satisfying, ever-positive spirit. ”

Liu Hong said nonchalantly: "What kind of spirit? Isn't it just a mouthful of food!"

When she finished eating and checking out, Liu Hong resolutely refused to let Cao Jianhua pay the bill. She felt that she had a request from Cao Jianhua, and now she also has a certain economic strength, so she must treat her with dignity.

Liu Hong carefully reviewed the proposal and the articles of association written by Cao Jianhua, and then sent them to Bai Ying and the directors of the program departments of the provincial capital city television stations by fax.

Liu Hong's initiative has received a positive response from the vast majority of provincial capital television stations.

Soon, Liu Hong and Bai Ying organized the directors of the program department of the provincial capital city TV station to gather in Haizhou, officially established the provincial capital city TV station program cooperation meeting and held the first meeting. The General Assembly unanimously adopted the Common Programme of Action. Liu Hong and Bai Ying were unanimously elected as the president and vice president of the cooperative association respectively, commanding all members to carry out their work.

After the meeting ended successfully, Bai Ying accompanied Liu Hong to the beach for a walk and chat.

This is the first time that Liu Hong, who grew up inland, has been in close contact with the sea. They face the sea breeze, stroll on the white and soft sand, look at the distance of the sea, and plan for the future struggle.

Bai Ying asked with a smile: "Director Liu, I think you are very energetic, and you are very capable, with the talent and charm of a leader, you will definitely make great achievements in the future." ”

Liu Hong smiled and said: "What kind of leader? I just want to have a farm compound, plant one acre and three points of land, and raise a few pots of flowers and plants, chickens, ducks, fish and geese, coarse tea and light rice, be safe and sound, and be a good wife and mother with husband and children." ”

Bai Ying was stunned at first, and then smiled: "Come on." In my Bai Ying's dictionary, Liu Hong is a strong woman, a leader who commands thousands of troops. ”

Liu Hong glanced at Bai Ying with disgust and said, "your leader!"

The two women then burst into laughter.

Sweet laughter flutters over the sea, like a lark singing in spring.

In the summer of the following year, the National TV Program Trade Fair was held as scheduled in the coastal city of Tianjin.

Seeing the increasing prosperity of the TV market, program companies have not hesitated to buy the copyright of TV dramas with a lot of money, hoarding Juqi, and wanting to make a lot of money through the trade fair. As a result, more companies are participating in the fair than ever before. The scale of the trade fair was so large that the organizers had to open branch venues for the first time.

Liu Hong sat in Anxi, talked on the phone with the members of the cooperation association one by one, coordinated their respective positions, formulated a common action plan, and prepared a large number of detailed materials, and then confidently took Dong Xiaoli to participate in the program trade fair.

At the trade fair, the situation this time was exactly the same as the last time: the powerful program company continued to open its mouth. Weak program companies continue the habit of giving money in private. The only difference is that I haven't seen the director of the program department of the provincial capital city TV station who used to work alone for several days.

As a result, the sales staff of many program companies have called various TV stations to inquire about the situation.

The TV stations replied that the directors of the program department had gone to participate in the program fair.

What the hell is going on?

The program salespeople who were going to make a lot of money didn't know what kind of medicine these directors were selling in their gourds, and they couldn't help but feel a little anxious.

On the afternoon of the last day of the fair, the directors of the provincial capital city TV station cooperation council members led by Liu Hong officially appeared as authorized representatives of dozens of TV stations.

They were mainly female representatives, dressed in bright and fashionable summer clothes, high-spirited and high-spirited, and walked into the venue very eye-catching, which immediately attracted the attention of all the people in the audience.

Liu Hong went straight to the booth of Kunlun Film and Television Program Company, which had the most complete programs in the past.

Lotte Lotte, the sales manager of Kunlun Film and Television Program Company, who was still sitting on the booth and napping just now, saw Liu Hong and the others and his drowsiness disappeared instantly, and his face immediately showed a surprised expression: "Hey, Director Liu! Have a seat. You may be seated. I haven't been able to see you for a few days, and I thought you wouldn't be coming to the fair!"

Liu Hong smiled slightly, sat down opposite Lotte, and then said: "The program is the foundation of the TV station, why don't we participate in the trade fair?

Lotte smiled bitterly and said helplessly, "Hey, don't mention it." Look at this full field of vigorous, lively and lively, full of people from Wuyang and Wuyang, but the transaction is not sold. ”

Liu Hong seemed to be casually saying on the surface: "The quality of your program is very average, and the price is so high, if the TV station spends a lot of money, but the ratings are not guaranteed, who will buy it? Who will dare to buy it?"

Lotte argued, "Hi, you're joking. Our company's program ratings are absolutely guaranteed. The dramas you bought last year are the best proof of this. ”

Liu Hong said with a smile: "That certificate can only prove the past." Where is the proof of the high ratings of these TV dramas in your hands now? Our TV station is the mouthpiece of the party and the regime, so how can it be your experimental field?"

Liu Hong picked up the water glass in front of her, took a sip slowly, and then said, "That's it, I see that you are also a happy person, let's talk straight." Instead of negotiating with one TV station after another, you might as well be a simple wholesaler and buy me the broadcast rights of TV stations in provincial capitals across the country. In this way, you save effort and trouble, and I also shoulder the responsibility and pressure on my shoulders. In addition, we can build a long-term strategic alliance to achieve mutual benefit and win-win results. Mr. Le, how is it?"

Lotte's brain teaser said: Liu Hong is not bad, one hammer deal can solve my big sales problem. So, he tentatively asked Liu Hong, "Admire." Admire. You're a smart man, but at this price — how do you do it?"

Liu Hong smiled indifferently and said, "How about a 10-fold increase on the basis of the price you opened two days ago?"

Lotte had a painful expression on his face and shouted loudly: "Oh, my Director Liu, you are forcing me to jump off the building! At least leave me a fare to go home." 30 times, how?"

Liu Hong said resolutely and resolutely: "20 times! Not a penny more." ”

Seeing that there was no room for maneuver, Lotte was afraid that the duck boiled in the pot would fly, so he quickly agreed: "Okay." Good. Deal. Director Liu, I've made up your friend!"

In this way, the team led by Liu Hong swept the trade fair, not only got a lot of hot film and television dramas, but also reduced the total cost of the program by 30% compared with the previous year. The total cost is apportioned according to the regulations, and the expenses incurred by each television station are even less.

For a time, the bold actions of the provincial capital city TV program cooperation association led by Liu Hong caused a sensation in the entire program trade fair, becoming the biggest and most exciting headline news at the fair, forming a famous Liu Hong effect, which attracted great attention from top to bottom of the national radio and television system.

As a result, Liu Hong has become a TV celebrity who is well-known on TV stations at all levels across the country and is also in awe of all TV program companies.