Chapter Eighty-Six: Huo Huo Visits
The hype of Longhu Mountain has come to an end, first by Daogu Miaomiao to attract attention, and then transferred to the feng shui cave and hanging coffin of the attraction itself, which is also a successful case as a whole.
However, Hu Yiming thought that although he made some money from this matter, he couldn't let himself, Meng Qianxun, or his brothers and sisters get any benefits. The case was successful, but it wasn't interesting to spend time on something like that.
Hu Yiming decided that the hype after that couldn't just be for money, and it couldn't just be hot. It is still necessary to remember the original intention and become the world's No. 1 hype master.
2010 is almost over, and 2011 is just around the corner.
On Chinese New Year's Eve in 2010, Hu Yiming looked back, and it was really comfortable to have a good year. Originally, there were only two small workshops of himself and Jin Ge, but now there are a series of celebrities such as Xiaoxiao, Zhiling, Dandan, Mercy, and Furong, as well as a few employees.
Sister Feng flew solo, so she had a good life.
Bai Yaqin is about to graduate, so she will come here sooner or later. Dream dreams, sooner or later, I will follow myself.
Milk tea girl Zhang Xiaotian, Liu Qiangxi's lover Zhuang Jia, will their entanglement be resolved in the new year?
Yang Ming, the agent of Anjila baby, when will he be poached?
Thoughts are flying, it turns out that I have so many things to do now, and there are so many people who need to be cared for.
2011 came, and Hu Yiming returned to Beijing.
When Hu Yiming was thinking about how to hype up in the new year, there was a group buying website, and the person in charge of publicity of Hands.com found Hu Yiming.
After some greetings, the person in charge of publicity of the hand.com gave Hu Yiming a briefing on the situation.
Since the first group buying website was launched in early 2010, by 2011, the number of group buying websites had exceeded 5,000. Among them, there are many major portals to join, there are also new group buying websites, new wolf and other platform Internet companies have also entered the field of group buying, group buying has almost become the standard function of Internet companies.
The entire Internet industry is looking forward to the replication of the group buying model that created the myth of high profits in China.
In order to compete for the domestic group buying market, various group buying websites began to compete in disguise. At present, the relatively well-known group buying websites in China, such as Hands-on, Meituan, and Wowotoutuan, have started round after round of financing competitions, and overwhelming advertisements such as advertising wars, tug-of-wars, and positional battles have been integrated into the daily lives of major people.
The low entry threshold has accelerated the development of the group buying industry, but at the same time, it has inevitably caused vicious competition and rapid reshuffle in this industry.
Initially, group buying websites required a large number of salespeople to educate merchants about group buying, and before long, almost every merchant received salespeople from several or dozens of group buying websites.
Merchants quickly reversed their position by promoting their websites, and began to weigh which group buying site was more beneficial to them to work with, and some group buying websites had to lower their bottom line again and again in order to compete for customers. In this kind of game, both sides must ensure their profit margins, so consumers have become the ultimate payers in this profit competition. However, consumers who are dissatisfied with the single consumption experience are likely to stop buying the group purchase model from now on.
As a result, the development of the industry has entered a bottleneck, and venture capital has begun to move to other fields, and the results caused by the rupture of the capital chain are self-evident. For the future of group buying websites, although some industry insiders said that they are not optimistic, but some industry insiders said that after fierce competition, 99% of the thousands of current group buying websites may die in the future, and only four or five websites that have reached a certain scale will eventually become leaders. So, how to survive in this fierce competition has become a problem that more than 5,000 group buying websites need to face.
The resulting battle is known as the Battle of a Thousand Regiments.
In this battle, the hand-holding net is relatively powerful, ranking third.
Among the 5,000 families, it can be ranked third, and it is already doing its best. However, in every industry, the first is very comfortable, and the second is chasing the first. It's embarrassing to be the third in line. Many times, maybe the second after all died. Thirdly, and the third thousandth, there is no difference.
After listening to this introduction, Hu Yiming thought for a while and asked, "What are your requirements?"
The person in charge of publicity of the hand-holding network said: "You are the god of hype in the industry, and of course I want to make some hype when I look for you." The requirements are also very simple, that is, to be popular, to make us famous, we want to hit the second. ”
Hu Yiming replied cautiously: "To be honest, hype is the icing on the cake. Successful hype is just to make you famous, but there is no guarantee that you will be able to defeat your opponents. ”
The person in charge of publicity who held the hand.com replied with a smile: "I understand this, we don't expect a hype, and the third will become the second." Our problem now is that we have to raise a lot of money to survive the battle of a thousand regiments. As long as you can increase your fame, it will be easier to raise money. With financing, there is the possibility of becoming second. ”
Hu Yiming smiled, this is an understanding person, it seems that he can study how to get it, so he asked again: "What about the cost and scale?"
The person in charge of publicity on the hand.com hurriedly said: "Money is not a problem, although I didn't bring cash today, but as long as you have a little idea, at least hundreds of thousands of expenses are available." The scale doesn't matter, we know that even if Mr. Hu's hype is large-scale, it will not hurt the brand. ”
After a pause, the person in charge of publicity of the hand.com said: "Although I don't know much about hype, I think that the idea of selling the rest of my life on the treasure network before was good, and it shows that anything can be treasured." I think you can come up with an idea to show that anything can be bought in groups? ”
Hu Yiming laughed and said, "You understand very correctly, I will plan for you according to your request." You go back and wait a few days, and I'll look for you when I'm ready. ”
After sending off the person in charge of propaganda who held the hand.com, Hu Yiming began to prepare for the hype.
While Hu Yiming was preparing, a most unexpected person appeared! Huo Huo, came to the company!
Xiaoxiao and Dandan were also in the company, and they were a little surprised to see Huo Huo. asked Hu Yiming with his eyes, Hu Yiming shook his head, signaling that they didn't have to worry about it this time.
Hu Yiming was about to forget about this woman. When I looked back at the end of 2010, I couldn't imagine that she existed. The previous love has long been in smoke, and the previous hatred has also dissipated in the harem hype plan planned by Xiaoxiao, Zhiling, Dandan, and Bai Yaqin.
Love and hate, why should she appear again?