In November 2001, in accordance with the contract, Jushi Advertising Company paid 20 million yuan in advertising agency fees to Anxi TV in advance, which was not a penny, and alleviated the difficulties of the TV station, which was overstretched.

Seeing such a good result of cooperation, their wages and bonuses were still issued, and the employees who strongly opposed the cooperation had nothing to say, and the employees who agreed with the cooperation highly agreed with Liu Hong's approach.

Anxi TV can be described as smooth and thriving.

With the support and approval of the broad masses of workers, Liu Hong has become more confident and resolute in reform. She is confident in her leadership and management skills.

After this year, we have to plan for next year. So how much is the right advertising agency fee for next year?

In fact, according to last year's contract, Jushi Advertising Company should hand over 22 million yuan of advertising agency fees to Anxi TV in 2002, an increase of 10%, but with such a sentence "reconfirm according to the advertising market of that year", leaving room for bargaining.

Liu Hong decided to send Wu Shifei to Liangzhou to test Liang Jincai's tone first.

Wu Shifei took Dong Xiaoli and set off for Liangzhou.

Liang Jincai, chairman of Jushi Advertising Company, did not come forward to meet Wu Shifei and his party, but sent deputy general manager Peng Yunqi to negotiate with Wu Shifei.

During the negotiations, Wu argued with reason, emphasizing that advertising agency fees in 2002 must be increased by 10 percent.

Peng Yunqi quietly took out the pitifully low ratings data of Anxi TV Station, and put forward the financial statements of Jushi Advertising Company's serious losses in Anxi, and resolutely demanded that Anxi TV Station face the grim reality of the advertising market and reduce the advertising agency fee for the next year.

After Wu Shifei returned to Anxi, he immediately truthfully reported the situation of the negotiations to Liu Hong.

After listening to the report, Liu Hong asked Wu Shifei: "Wu Tai, what do you think of their request to reduce costs?"

Wu Shifei never thought of reducing the advertising agency fee, and he didn't know how to answer for a while.

Liu Hong said thoughtfully: "If our cooperation with Jushi Advertising Company collapses, our TV station will lose the most." If the employees are asked to generate income and pull advertisements, the whole Taiwan still doesn't know what will happen. ”

Wu Shifei is a clever person, and when he heard Liu Hong's true thoughts, he immediately agreed with Liu Hong's opinion.

After he said goodbye and went out, he briefed several other Taiwan leaders on the situation.

On December 2, Liang Jincai, the boss of Jushi Advertising Company, came to Anxi in person.

Liu Hong believes that the meeting with Liang Jincai is the most important investment promotion measure of the TV station, and requires all members of the team to participate, and also selects several hosts who can speak well to participate.

Anxi TV held a banquet at the Central Asia Hotel to entertain Liang Jincai and his party.

At the banquet, the host and guest greeted each other and chatted, but did not mention the advertising agency fee.

Lin Yuan, who accompanied Liang Jincai to Anxi, neither attended the meeting nor the banquet, but met Liu Hong alone as a personal friend. She handed Liu Hong a box of leather shoes that Liang Jincai entrusted her to Liu Hong.

Liu Hong asked, "What is it?"

Lin Yuan replied, "I don't know." He didn't say. At most, it's a pair of leather shoes. ”

After Liu Hong returned home and finished washing, she remembered the shoe box that Liang Jincai gave her.

She untied the shoe box, which was tightly tied with thin string, and was stunned: it contained three thick stacks of renminbi. She roughly counted it, and it was 150,000 yuan in total.

Liang Jincai wandered around Anxi City for two days and then returned to Liangzhou.

People who don't know still think that Liang Jincai is here to travel. However, Liu Hong's heart is very clear: Liang Jincai came to Anxi to inspect the advertising market.

On December 8, Liu Hong asked the leaders of the Radio, Film and Television Bureau and the Propaganda Department for leave in the name of inspection and study, and led Wu Shifei and several middle-level cadres to Liangzhou for negotiations.

Liang Jincai welcomed Liu Hong and his party at the Liangzhou Hotel that night with the highest specifications and grand ceremony.

Liu Hong was silent at the banquet, indifferent, she pushed the shoe box tightly tied with string in front of Liang Jincai, and said softly: "Mr. Liang, thank you." The shoes are too small for me. Please don't break the bank any more. ”

Liang Jincai didn't expect Liu Hong to give himself this hand in front of everyone, so he was momentarily stunned, and he didn't know what to say with his mouth open.

Then, in front of Liang Jincai, Liu Hong asked the staff of Jushi Advertising Company to help book a return ticket for the next afternoon.

Wu Shifei and Peng Yunqi talked intermittently for two days, but they couldn't talk about the specific expenses for next year.

Liang Jincai saw that he went to Anxi and Liu Hong came to Liangzhou again, Liu Hong did not take the initiative to mention the matter of advertising agency fees, and secretly sighed in his heart that he did not expect Liu Hong to be so sophisticated and mature. He has worked hard in the business world for more than ten years, and has seen many shrewd businessmen, but he has never met an opponent as sharp, direct and calculating as Liu Hong, not to mention that she is only a female leader of an agency department, and she is not a businessman.

Seeing that the time for the plane to take off was getting closer and closer, Liang Jincai was afraid that this negotiation would be ruined again and that there would be problems with the prospects for cooperation, so he had to come forward to negotiate with Liu Hong in person.

Liang Jincai arranged the location of the negotiation with Liu Hong in the scenic Jixiang Park, hoping to negotiate a good result in this pleasant environment of red flowers and willows.

He and Liu Hong walked on the Jiuqu Bridge, chatting while admiring the colorful carp in the lake.

With the growth of age and rich experience, Liu Hong is no longer aggressive and self-contained, and has become much more gentle than before, but the natural expression of personality still shows the characteristics of decisiveness and ability.

Liang Jincai said with a pleasant face: "Your Anxi is now a cold winter, and our Liangzhou is still as warm as spring." ”

Liu Hong said with a smile: "I hope to bring the spring of Liangzhou back to Anxi." ”

Liang Jincai also smiled and said, "I hope to move Anxi to Liangzhou." In this way, Anthy will never have a cold winter. ”

Liu Hong smiled and said: "Mr. Liang not only has the feelings of a poet, but also the generosity and generosity of everyone." Your subordinates have already reported to you on the status of the negotiations, right?"

Liang Jincai said with a smile: "There are no weak soldiers under the strong generals." Liu Tai, I, Liang Jincai, have completely convinced you. ”

Liu Hong said modestly: "What's the use of serving me? They are mainly afraid that if the advertising agency fee cannot go up, their salary will not be paid in full." ”

Liang Jincai sighed deeply, and then said: "My subordinates are also afraid that the agency fee will go up, and they won't be able to get the full salary." ”

Liu Hong brushed aside the weeping willow branches in front of him with his hand and said: "I did market research before I came, and it is true that the advertising market in the second half of this year was sluggish, and our ratings indicators did not meet the requirements, but I came with a piece of sincerity, and we sincerely want to continue to cooperate with Jushi Advertising Company." Let's just give each other a step and don't embarrass each other, right?"

Liang Jincai raised his hands and clapped his palm, and said with a sigh: "Liu Tai really deserves to be a heroine among women! I, Liang Jincai, promise to always cooperate with Anxi TV and always be your good friend of Liu Tai." ”

Liu Hong nodded with a smile and said, "Okay, you can make a price." ”

Liang Jincai said movingly: "Liu Tai, you are a woman and you are still so righteous, you must be asked to say it first." ”

Liu Hong smiled and asked, "Then I'm welcome?"

Liang Jincai waved his hand generously and said, "Please." Please. ”

Liu Hong thought for a while, and then said: "I think it is more prudent to increase by 8% next year, so that the annual advertising agency fee will be 21.6 million yuan, which not only ensures the growth of the TV station's income, but also takes into account the actual difficulties of your company." However, I will have to hold a team meeting to study and approve this number after I go back. ”

Liang Jincai once again clapped his hands with his big thick hands and shouted, "Okay, a word is a decision." I invite you to eat Liangzhou snacks tonight to celebrate a win-win situation for you and me!"

Liu Hong said: "I don't eat it." We booked our tickets for the afternoon. ”

Liang Jincai said with a smile: "I forgot to report to Liu Tai." This afternoon's flight was cancelled. I asked them to book you a ticket for tomorrow morning. ”

Liu Hong said: "Hey, you said it earlier." If I had known that the flight was cancelled, I would have added some agency fees!"

Everyone burst out laughing.

Wu Shifei saw that Liu Hong and Liang Jincai had done the big thing in just a few words, and he was both happy and worried. The good news is that the income of the TV station is guaranteed, and as a person in charge of operating and generating income, he has completed the most important task. The worry is that if you haven't done it for so long, everyone will have a negative opinion of your work ability.

Wu Shifei walked on the lakeside uncertainly, slipped carelessly, and fell into the lake.

Everyone hurriedly pulled him up from the water.

Wu Shifei was soaked all over his body, and his face was embarrassed.

Liang Jincai smiled and quipped: "Water master wealth." Wu Tai is going to make a fortune now. ”

Liu Hong knew Wu Shifei's mood best, and hurriedly arranged for others to send him to the car and change into clean clothes.

In the evening, Liang Jincai arranged for a Mercedes-Benz business car to carry Liu Hong, Wu Shifei and others to an old-style compound surrounded by green bamboos in the suburbs.

Liang Jincai introduced to Liu Hong: "Don't look at this courtyard, it's old and inconspicuous, but it's priceless." 700 years ago, the people of the Central Plains came to us for refuge and became Hakka. The Hakka people are now powerful, and there are many world-class celebrities, such as the founding father Ye Jianying, Singapore's Prime Minister Lee Kuan Yew and so on. This courtyard is the mansion of the head of the Hakka people back then. I bought it a few years ago and turned it into a private club for leisure, dining, and dining. Recently, the Cultural Relics Bureau said that this is a typical Hakka house and should be taken back as a historical and cultural monument. Liu Tai, you are the last guests here. ”

Liu Hong smiled and said, "In addition to advertising and this club, what other projects do you have at hand?"

Liang Jincai pointed to a large bamboo forest next to him and said: "Real estate is very prosperous now. I registered a real estate company and have already taken the land. I am going to build an upscale residential complex here, and I plan to build 12 18-storey bungalows, each with an area of 150 to 300 square meters. If Liu Tai can afford it, leave you a set?"

Liu Hong asked, "How much is a square meter?"

Liang Jincai said: "8,000 yuan." Give you 20% off, 6400 yuan. ”

Liu Hong calculated: "150 square meters, 6,400 yuan per square meter, a total of 960,000 yuan?

An Xilai's group listened to the conversation between Liang Jincai and Liu Hong, and sighed.

Immediately after Liu Hong returned to Anxi, he convened a team meeting to inform the team members of the results of the negotiations, and first achieved the goal of unifying thinking.

After comparing the next year's expenditure budget with the negotiated advertising agency fee, the team members found that it was basically the same and had a slight surplus, and they spoke highly of the superb wisdom of Liu Hong, Wu Shifei and others, and also spoke highly of the magnanimity of Jushi Advertising Company.

Liu Hong's heart felt a little relieved. She expressed her gratitude to the members of the team for their understanding, and hoped that everyone would do a good job in the ideological and political work of the cadres and workers of the departments in charge, and that there would be no extraneous incidents.

Then, Liu Hong took a car to the municipal party committee and reported next year's work plan to the standing committee of the municipal party committee and the deputy mayor in charge of the television station, and also mentioned the situation of advertising agency fees by the way.

Both leaders fully affirmed Liu Honghe's work at the TV station and encouraged her to work boldly and achieve more excellent results.

Walking out of the building of the municipal party committee, Liu Hong suddenly felt empty in his heart: In the past, everything he did would encounter big and small turmoil, and every time he had to try his best to explain and resolve difficult problems in the thinking of cadres, but today it is smooth sailing and smooth flow everywhere. She was a little uncomfortable.

For the sake of insurance, Liu Hong returned to the municipal party committee building and came to the office of Yang Weimin, secretary of the municipal party committee.

Yang Weimin smiled and asked Liu Hong: "What problems have you encountered?"

Liu Hong smiled embarrassedly and said, "Secretary Yang, how do you know?"

Yang Weimin said: "Because you have a big question mark written on your face. ”

Liu Hong then made a detailed report to Yang Weimin on the future work of the TV station, and focused on the situation of advertising agency fees.

Yang Weimin pondered for a while and said: "Advertising agency is a market behavior. According to the actual situation of the advertising market and the laws of the market, there should be no problem. By the way, the municipal party committee is going to hold a party to welcome the new year and old cadres. How about you preside over it?"

Liu Hong replied: "Secretary Yang, I don't have any problem presiding over the party." ”

Liu Hong once again walked out of the municipal party committee and government building. This time, she felt refreshed and relaxed. She looked back at the solemn office building and imagined how many major decisions involving all aspects of the city had been made here, and how many leading cadres had their political destiny decided here.

"Liu Tai, what are you doing?"

Liu Hong suddenly heard someone shouting for him, and turned around to see Ye Peiying, the director of the Cultural Affairs Bureau.

Liu Hong smiled and walked towards where Ye Peiying was standing.