When Yin Jun returned to Xiangjiang, he was greeted by hot weather.

In most provinces of China, when the weather is still in February and August, it is already summer.

A few days ago, Yin Jun had to add a jacket in California, and when he came back, he just wore a T-shirt and slacks.

However, the hot weather has the advantage of hot weather, and people seem to be very energetic, unlike when the weather is cold, they will be lazy.

The economic situation of Hong Kong has improved somewhat with the continuous purchase of land, real estate and houses by the Kirin Group, as well as the proposal of the Kirin Commercial Plaza Project and the Lantau Development Plan.

Especially in the major developers, they have quietly started construction, which cannot be hidden from ordinary people.

Hong Kong's newspapers, magazines and TV news are also discussing this issue.

Many experts who have received the money have begun to boast that real estate is about to start warming, and everyone should be able to consider buying a house.

But the number of people who took action was still a minority, and many more did not move.

For no other reason, they have been scared for the past two years.

Again and again, people say that the property market in Xiangjiang is in the end and can be bought, but once they buy it, they fall into the abyss.

So even though they had sworn a long time ago that as long as Jun Shao said that they could buy it, they would definitely comply, but now they still dare not move.

The reason is also very simple.

They were afraid that there would be problems in the negotiations between China and Britain.

With his relationship with the mainland, and with his huge assets and influence in the United States, Jun Shao will not be damaged no matter what, but they are ordinary people, how dare they believe in these unwarranted guarantees?

This is the inferiority of human beings, and it is also the pathetic thing about ordinary people.

Yin Jun couldn't help it.

He can only tell everyone in every interview that the bottom has been reached and you can buy a house, like the employees of the Kirin Group, you will never be wrong.

Even this time, when he came out of the airport and didn't get on the bus, he was blocked by reporters from "Kirin Daily" and "Pear Daily", which is also true.

As for whether it is useful or not, Yin Jun can't control it.

The opportunity for wealth is in front of them, and it is their destiny to get it or not.

returned to Xiangjiang, Yin Jun did not rest for two days, and the report of Kirin Asia Cinema was placed in front of him.

Qilin Culture has been preparing for Asian cinemas since three years ago.

In 82, Kirin Culture transferred to Shaw Brothers Cinemas, but these were lease contracts and did not have their own.

Of course, each of the three major cinema chains in Xiangjiang basically does not have its own cinema.

Only three of Jiahe are their own, and so is Princess Jin.

This time, Yin Jun wanted to customize the Kirin Commercial Plaza, and arranged a cinema and entertainment facilities on the first floor, which was operated by himself.

But now the Xiangjiang movie has been released worldwide by Yin Jun.

In Europe and the United States, there are two companies in Europe and the United States to help distribute or buy out directly, while the Asian region belongs to the basic market of Xiangjiang Films, and it must have its own theater chain.

Therefore, since 82 years, Kirin Culture has successively begun to buy shop floors, buy existing movie theaters, or simply build movie theaters in Asian countries.

After so many years of unremitting efforts, the first round of Kirin Asia Cinemas has finally come to an end.

Kirin Culture has built and purchased a total of 120 movie theaters in more than a dozen Asian countries such as Japan, South Korea, Singapore, Thailand, and Malaysia.

They were then converted into small halls for about 130 to 150 people, with three or four small halls per cinema depending on the size.

In this way, there are 400 screens directly operated by Kirin Asia Cinemas.

Due to the cost factor, there is not a single IMAX screen yet.

At the current stage, only Europe and the United States have sufficient financial resources to install and use IMAX screens.

In addition to the directly operated ones, Kirin Cinemas has also found 15 cooperative cinemas.

Including the cinema line of Tokuma Yasukuai, the total number of screens provided is about 800.

However, these cinema chains do not follow the Kirin Cinema Line anytime and anywhere, and there is no lease agreement like Xiangjiang.

The two parties agreed that only blockbusters agreed by both parties would choose to be screened together, otherwise they had the right to choose how many screens to use to screen the films of Kirin Films.

This is already a very preferential plan, so Kirin Asia Cinemas has also taken shape.

With a full 1,200 screens, which other theater chain in Asia can have it?

This is not only a victory in the number of screens, but also the integration of the Asian film market with these screens.

Even if it is not a unified alliance, it is just a loose alliance, and it is better than the previous separate government.

Cinemas and film companies are not the same.

Cinemas are designed to make money, so they will cooperate with whichever film company can make money.

In the history of the previous life, why was Golden Harvest the golden sign of the whole Asia, and why did Cheng Long become a household name in the whole of Asia?

The reason is not because Cheng Long has been invincible at the box office since 1982, and every movie has been like a hanging, and he is absolutely dominant!?

In this case, those out-of-town theater companies, do you say they don't release Cheng Long's movies?

Definitely!

How else can you make money?

So Cheng Long will appear in front of Asian audiences every year, and the quality of the movie is so good, do you think he will be popular?

The current Kirin Movie wants to better launch Xiangjiang stars, so that more and better Xiangjiang movies and Xiangjiang stars can occupy the wallets of their fans.

Just like later Hollywood movies did.

For this reason, Yu Zheng has already told the bosses of all the film companies in Xiangjiang.

"As long as the quality of your movie is good enough, then bring it and let us Qilin Cinemas help you release it, whether it's in Asia, Europe or the United States. ”

"But if the quality of the film is not good, we don't have to think about it, no matter how much distribution money is paid, we just need to make a good movie. ”

Yu Zheng is in charge of the largest film company in Xiangjiang, and Yin Jun is behind him, of course, he speaks loudly.

Companies like Golden Harvest, New Art City and Yongsheng that make movies with their hearts are naturally very happy.

In the past two years, in fact, their overseas distribution has basically taken over by Kirin Culture.

But because Yin Jun is fair, every time they make a high-quality movie, they can get more shares of the foreign port than they operate.

When the scale of the Qilin Cinema Line was not so large, the economy of Xiangjiang was so bad in 83, and they also had a profit of two or three hundred million to seven or eight billion yuan by relying on the share of other cities, which really made them happy.

Now the theater chain of Qilin Culture is even larger, and there are still 1,200 screens to use, which is really good news.

With such a large scale of co-screening, it is really casual that the box office of an excellent movie in Asia exceeds two or three hundred million.

In this way, the local box office in Xiangjiang does not need to reach the cost line, and it is only serious to rely on the box office in other cities to make money.

This also raises the question.

How can you make money from the box office in other cities?

It must be a good movie made with heart, spending a lot of money to write the story, make special effects, and hire good actors...... So that fans all over Asia will buy it.

As long as the movie is good-looking, even if it is a production cost of 30 million or 50 million, it can easily return to the cost and make money.

At that time, it will be better if the box office on the Xiangjiang side can reach 50 or 60 million, even if there is only a box office of 20 million or 30 million, you don't have to care about it at all.

But what makes a good movie?

The first one is not yet the turn of fans across Asia to test, but the writers and production staff of Kirin Culture are divided into three rounds to watch, and if the average score of the three rounds exceeds 80 points, then it will be recommended and strive for 1200 screens.

If only two groups achieve 80 points, they will strive for 1,000 screens.

If there is only one set of 80 points, then the number of screen screenings is reduced to 800.

Not a single 80 points......

Hehe, then you should release it in Xiangjiang, or you can contact the theater chain in other cities yourself, or even buy out.

The reason why the raters are the personnel of Qilin Culture is because they have been writing scripts and making movies under the influence of Yin Jun, and they also watch a large number of European, American, Japanese and Korean movies every year, and even mainland movies, and they have a very high professional quality.

Such a person, one or two, may not represent anything.

But divided into three groups, about 100 people, that basically represents the aesthetics of the audience.

Zou Wenhuai and Lei Juekun have all come to see the scoring process of these raters, very carefully, dozens of items large and small, taking into account all aspects of the movie.

Although it may not be all right, in terms of their judging criteria in the past two years, there is basically nothing wrong with them.

And people definitely don't just watch blockbusters made with huge sums of money, many interesting films, they will also be reviewed, and after passing the customs, they will be released in Asia, Europe and the United States.

For example, last year, Golden Harvest had a small-scale movie, which was made by a few people in the Hong family's class, and the cost was only more than 3 million.

As a result, it was rated more than 80 points by Kirin Culture in 2 groups, and the buyout in Europe and the United States alone amounted to 2 million US dollars, and it was released, and the box office in Asia exceeded 120 million, which made them eat well.

The same example appeared in the rest of the small companies, so it also reassured many people.

Because not every company is qualified to spend 20 million or 30 million to make blockbusters.

Now, as long as you work hard, you can get the favor of Kirin Culture, help distribute it globally, and earn a lot of box office revenue.

That's enough.

The unicorn culture is more satisfying.

Through such a cinema chain, they twisted the movies of the whole Xiangjiang into a rope, avoiding the flood of bad movies to the greatest extent.

It can also ensure to the greatest extent that the films released in Hong Kong Films are all above the standard in the face of films released throughout Asia.

Over time, Xiangjiang movies will become a golden sign in people's hearts, just as Yin Jun imagined!