Chapter 973: Turning the tables against the wind
The people in the production company and the distribution company all felt that the first-day box office performance of 38 million yuan was not bad, and they expected the total box office to be 50 million when they were making this movie.
In such a market environment, it is very likely that literary films will be removed from the shelves after a few days of travel in the cinema, and then only broadcast in the Art Cinema Alliance.
The box office on the first day is very high, and the audience's reputation, movie lovers' reputation, and film critics' reputation are very good, and the attendance rate is high, so it seems that the final box office of 200 million yuan is not difficult.
However, after seeing this first-day box office data, netizens complained about this movie!
They already had a premonition when the film was scheduled yesterday, but they were still a little frightened on the first day, Zhang Guorong, Gong Li and others have always been representatives of strict film selection, and there are also partners of Xu Ji and Zhang Chu, this time, which can be called the top production of the Chinese film industry, was less than 50 million on the first day of release, and many people are afraid that this movie will hit the street.
The well-known director Xu Zheng commented on Weibo: "I watched a new movie today, and I highly recommend it to everyone: "Farewell My Concubine" directed by Xu Ji. Although the box office on the first day is not high, my good movie is destined to show its head, this movie is worth 500 million box office, 1 billion is not too much! It is a surprise of Chinese films, and this year's domestic films deserve to be No.1! In addition to the first-class director and screenwriter, the performance of "Farewell My Concubine" is very good, all the characters in it are brilliant, the actors of this movie deserve at least one actor and one actress, and the main creators also deserve various awards and be filmed immediately. A good movie can save the audience's eyes and mood, I hope everyone will buy tickets hard, so that these excellent filmmakers can gain fame and fortune!"
Xu Zheng's national degree is very high, and saying it so directly at this juncture is obviously of great benefit to the box office of the movie, and it has very important positive publicity.
Of course, just a few celebrities or celebrities are good, and they can't really bring word-of-mouth to explosion, and the audience has to say good!
If it weren't for the small number of evaluations at present, I'm afraid that "Farewell My Concubine" would have landed at the top of the Douban movie TOP250.
For a movie, word-of-mouth and box office can be said to be closely related and indispensable, and they are the only two criteria for judging whether a movie is successful.
Now the stars are calling, Xu Zheng and others are strongly recommended on Weibo, and netizens who have watched the movie are incarnated as tap water and blow up this movie!
"The best Chinese of the year is stable!"
"I cried badly, it was realistic, and it was super shocking!"
"Crazy Amway, this is the real surprise of this year's Chinese films. ”
"Are you still complaining about why it's always bad movies, because you don't go to the cinema to support a really good work!"
"Unexpectedly, powerful actors teach you to act"
"This is the movie, this is life, the dark horse movie of the year!"
"Looking forward to the second brush, there is a lot of content that was ignored when I watched it for the first time!"
"The drama bones are packaged and given away, you can't buy a ticket, you can't be fooled!"
"The spring of good actors is coming, the spring of good movies is coming!"
"Save the kids!"
"Dear, don't you really know about the Cannes Palme d'Or movie?"
"If you've watched Farewell My Concubine, we're good friends. ”
The word-of-mouth like tap water has directly gained a firm foothold on the Internet, and all kinds of slogans and support have been launched, and fans have been dominated by bad movies for a long time.
On Saturday, June 13, "Farewell My Concubine" won 49 million yuan at the box office with 13% of the scheduled films, continuing to rank third in the daily box office, while shortening the gap with the second place.
On Sunday, June 14, the box office continued to soar, and major theaters across the country added more theaters one after another, and finally won the box office of 62 million yuan with 18% of the scheduled films, pulling down "Fake Drama Really Done" and seizing the second place in the daily box office.
On Monday, June 15, when office workers and students returned to their daily routines, the box office of the film all plummeted, of which "Megatron" fell by more than 60%, and Monday got 42 million box office.
However, "Farewell My Concubine" won 39 million box office with its gradually increasing film schedule and super high attendance, and the decline was controlled within 30%.
On Tuesdays, the popularity of movie theaters is more deserted than on weekends, especially during the day, when many of the shows are free and sporadic with people.
More than 50% of the films in "Megatron" have been cut, and most of the films that have been cut have been supplemented to "Farewell My Concubine".
Under the elimination of the other, the single-day box office of the two movies is getting closer and closer!
Countless people are anxiously waiting, waiting for the scene when "Farewell My Concubine" will overturn this Hollywood sci-fi blockbuster!
"It's too anxious, the two movies are not up and down at all during the day, and "Megatron" definitely has an advantage in the evening. ”
"That's right, the cuties who haven't watched the movie yet, hurry up and watch it, you'll be fans of these actors after watching it. ”
"It was the same yesterday, I saw that I caught up during the day, but I was opened up at night. If "Farewell My Concubine" can win the championship today, the believer is willing to lose ten pounds!"
Nowadays, many ticket-buying websites and apps have that kind of real-time box office data, and you can see the changes in the box office every minute, which is a huge boon for movie lovers.
Today, their eyes are focused on the two movies that are inseparable for the box office champion of the day, and the gap is very small, between tens of thousands of dollars.
Inspirational stories have always been touted by everyone, not to mention the themes and backgrounds of these two movies.
In such a situation, some people who didn't want to watch a movie went to the cinema, wondering what the movie that was blown into the sky would look like and whether it was too good.
Time passed little by little, and the box office of different movie theaters was gathered in real time, and after three o'clock in the afternoon, "Farewell My Concubine" showed super tenacity, and the gap was widened little by little!
120,000, 50,000,000, 500,600,000...
The increase of "Megatron" is not as good as yesterday, I can only watch the chrysanthemum being blown up, and the disadvantage of the evening game can not be reversed!
A real headwind!
"Farewell My Concubine" defeated "Megatron" with a figure of 43 million (41 million), and this Hollywood movie was pulled down within five days of its release!
In just five days, the mainland box office figure of this literary film easily exceeded the 200 million mark.
As Xu Zheng said, driven by a good reputation, 500 million is not difficult!