Chapter 355: A Two-Pronged Approach (Two More Requests for Subscription)
The bestseller charts in Europe and the U.S. are very different from those in China, especially in the U.S., where they don't put different kinds of works on the same list.
But there is only one list of bestsellers in China, and they are put together according to sales, and when reading this list, it is always confusing, it is difficult to see the classification, or there is no classification at all.
Among them, Zhang Chu's "Sherlock" faces opponents such as Xinhua dictionaries, medicine and health care, children's books, current affairs and political manuals, recipes, and so on.
The only criterion for ranking best-selling is money, which is completely based on how many copies are sold and how much money is made.
The classification of bestsellers in the United States is very strict, and there are generally two types, one is fiction and the other is non-fiction. There is also a large category of technology, appliances, household and so on.
They will not appear on the same list, literary works will honestly stay with literary works, and there will be no situation where "Ghost Blows the Lamp" and "Home Cooking" are ranked ninth and tenth, respectively.
Books on health care, recuperation, and tour guides are mixed with fiction and chicken soup books, and they are not bestsellers, but they do sell very well!
Generally speaking, a country's bestseller list represents the cultural care and literacy level of the majority of the country's people.
Of course, in American literature, the list of non-fiction works is the most important, and biographies, histories, current theories, philosophy, and so on all belong to this section.
Where there are people, there will be fraud, and China is the same, the United States is the same, and no kind of market can escape.
In order to create the illusion of a bestseller, some authors and publishers have hired people to buy books, bought them online, and even mobilized relatives, friends, and acquaintances to buy books.
Once this kind of organized group buying, purchasing, and underwriting is discovered, there is nothing to say about it on the Chinese side, after all, it is also bought by people for real money, but any book list in the United States will be specially marked with symbols.
Chris didn't want to use this method, once it was flagged, it would be fatal to the whole book and to the writer's reputation!
Random House can't afford to lose that person, and Zhang Chu, a writer full of potential, will also collapse, even if most of the works written by Zhang Chu are not liked by American readers.
"Although we can't go directly to all parts of the country to buy books and make the list, we have our own methods, let's start tomorrow. Chris said confidently that now "Sherlock" has touched the edge of the charts, and only his last breath is missing.
Zhang Chu asked curiously, "Is your method risky?"
He just wants to make the list, and he doesn't want to ruin his future life, unless he changes his identity.
Chris shook his head and replied: "It's not risky, it's like Oscar PR, the outside world knows about it, but they don't know how to do it." I will use the company's resources to get the association to recommend your work, and I think the Mystery Detectives Association will be more than happy to do so. At the same time, there are already two related reviews on the "Cocous Book Review", and if there are two more weighty book reviews, they may be selected into the library. ”
There are a lot of libraries in the United States, and if each library has one or two books, it can sell tens of thousands of copies, and at the same time it can open up awareness.
"Then I'll have to take a good look at the book review here. By the way, why don't we start promoting it online with the help of TV dramas? This should be the best publicity!"
After all, PBS has a small number of viewers, but there are many netizens in the United States, as long as the BBC is marketing TV series, then they can take advantage of the trend to promote the same name, and follow the big guy to have meat to eat.
"Actually, we've already started word-of-mouth marketing, otherwise why do you think it sold 800,000 copies in North America?" asked Chris.
Zhang Chu was a little dumbfounded, and he finally added: "Richard from the BBC has promised that in the next two days, they can cooperate with us to announce the news of the contract renewal." You can talk to them about the specifics. ”
There are a lot of things to worry about now, and Zhang Chu just wants to be a hands-off shopkeeper.
"Okay, I'll get in touch with them later, maybe you can do a few interviews or shows, if you're interested, I can get in touch for you. ”
"For the time being, I have to stay in China to go to school, and even if there is an interview now, it will not be an influential media. Sorry to bother you for so long, after which we can stagger the time for sleeping and entertainment. ”
Zhang Chu calmly told the truth of the matter, it was impossible for him to go so far to the United States to be interviewed by a few unknown magazines, which had no effect on him at all.
Zhou Kang saw Zhang Chu hang up the phone, and sighed casually: "If you casually appear on the bestseller list in the United States, you can take it to China as news, I hope this Chris can be more reliable." ”
"It stands to reason that if Random House really wants to operate, it will definitely make the list. Uncle Zhou, you are slowly busy, I will leave first. After Zhang Chu saw the small cart dragged in by Assistant Zhou Kang, the uneasiness in his heart gradually expanded, and he wanted to slip away directly.
Zhou Kang hurriedly stopped and said: "Don't worry, tomorrow is the day when "Wanli Fifteen Years" is on sale, there are 500 books here, you can sign them, we will use them to promote the lottery." ”
"Uncle Zhou, my matcha is still waiting to be fed at home, can you bear to let a kitten be starved?"
Zhang Chu played the sympathy card, it was too troublesome to sign, how good it would be to directly send the work with plastic packaging, it was also a thought.
"The pre-sale of "Wanli Fifteen Years" this time is very unsatisfactory, as of 12 o'clock tonight, it is estimated that there are only 80,000 copies, and the weekly champion may be pressed down by yourself. You should be more active this time, if you don't cooperate with the publicity, you will be hanging!"
Zhou Kang is also worried, it is actually quite good that there are so many pre-sales of historical works with academic nature, but the media and netizens don't care about this, they can only see how much this pre-sale number has shrunk compared to the original "Ghost Blowing the Lantern".
For a writer, it is easy to be sung down when sales regress, obviously not the same type of work, but they are simply compared together.
Zhang Chu thought about it in his mind, he nodded and said, "Just sign it, you can arrange an interview or something for me, who made it so uncompetitive now!"
A new book will be suppressed by an old book released last year, and of course both books will encounter another demonic work.
"The Fifteenth Year of Wanli" is different from the rest of the works, it has the potential to become a classic, and the rest of Zhang Chu's works can only be bestsellers.
After hearing Zhang Chu's words, Zhou Kang actually had a feeling of relief that this kid was finally sensible and willing to cooperate with the publicity!
So he said with a bang: "I'm going to see what suitable media are suitable for you now, and you must maximize the effect this time." ”
"Don't worry, the sales of "The Fifteenth Year of Wanli" is a protracted battle, I'll go back and get food for matcha today. ”
Now that Zhang Chudu has agreed, Zhou Kang will let him go for the time being today, but he still instructed: "We have indeed had a lot of things to do recently, if you need a reader's opinion on the writing of your new book, I can still squeeze out some time." ”
"I will, I'll write it to you in a few days. ”
"Sou Shen Ji" has been written by Zhang Chu for almost 80,000 words, and it is getting better!
After coming out of the brokerage company, Zhang Chu stood on the street to take a taxi, but it was extremely unsmooth, he was about to become a wangfu stone, every taxi was carrying people, and Didi no one picked up!
"I have to buy a car tomorrow, it's too annoying to go on like this. ”
Eventually, he had to walk to the bus stop in the distance.
……
I don't know how Random House negotiated with the BBC, but when Zhang Chu turned on the computer to write a new book that night, he was startled by QQ's pop-up news!
"It's too hasty to announce it so soon......"
Zhang Chu thought that this would be a killer-level nuclear bomb, but he really didn't expect to throw it out directly.
The BBC mentioned the relevant news in its own news, and then the relevant entertainment newspapers in the United Kingdom and the United States reprinted it one after another!
The domestic media obviously will not miss this news, not only QQ pop-ups, headlines, Sina Weibo, Souhu news, etc., have given headline treatment, and even related mobile phone APP has news prompts.
"Sherlock signed for the second season, and the original cast returned en masse!"
"Genius writer Zhang Chu signed for three seasons in a row, and the sky-high copyright fee set a record!"
"Sherlock Holmes is back! Zhang Chu creates the most modern British detective!"
"The hit British drama "Sherlock" is directly booked for the next three seasons, and the second season will return this Christmas. ”
"With Four Seasons Detective Sherlock, Zhang Chu is expected to become the most profitable young man under the age of 20!"
"Explosive news, BBC revealed that Zhang Chu can get 3 million pounds per quarter in copyright fees and some profit sharing!"
The British prince called "Sherlock" the most exciting detective TV series he had ever seen. ”
Although the response of paper newspapers is not timely, the British Daily Mirror, The Times, The Sun, etc. have their own official websites to update the news, and will also selectively update the news on several major social platforms in a timely manner, making up for their own shortcomings.
Although "Sherlock" has been broadcast in the UK, netizens' love for it has not faded, but they are looking forward to the plot of the second season.
Of course, the media on the American side also pays attention, even if the American people don't like Sherlock Holmes as much as the British people, but this has become a phenomenal TV series is the favorite of many viewers!
The most worrying thing about watching British dramas and American dramas is being cut in half, many divine dramas have not been renewed for various reasons, and they will be cool after one or two seasons.
Now the majority of Sherlock Holmes fans can rest assured that not only will they see the second season, but even the next few seasons will be renewed!