Chapter 714: The Ace of Spades Champagne
Champagne, known as the king of wine, represents the romance of nobility, elegance and luxury.
In the world wine industry, there is a so-called conventional rule, champagne once is limited to sparkling wine produced in the Champagne province, 150 kilometers northeast of Paris, France, and sparkling wine in other places cannot use the word champagne to show the noble status of champagne.
For hundreds of years, there have been attempts in Europe to steal the prestige of Champagne by giving the French name of the "Champagne Method" to the champagne they produce, but the tsundere French do not agree, and their peers in the wine industry do not buy it.
Later, it was even enacted that sparkling wine made by the same method in other regions should be collectively called the name "traditional method" to show the difference from champagne, except that this regulation could be played by the French people behind closed doors, and other countries would not be used to them.
Over the past century, the French have fought hundreds of lawsuits against American counterfeit wine merchants in order to fight for the uniqueness of Champagne, defending the status and dignity of Champagne around the world.
And although Andy's favorite Ace of Spade Champagne is in the countryside, it belongs to the old qualifications of the Champagne region, with a long history, pure blood, and absolutely full of style.
It is estimated that there are 40,000 wineries in France. Due to the continuous decline of the euro, the price of these wineries has fallen, and some estates have a very low threshold, only a few hundred thousand euros can be obtained, and the land and houses of the wineries are the freehold property rights of the buyer, and at the same time, you can apply for 2-3 people to live in France in the Bordeaux area, of course, you must have shares.
However, the process of buying a winery is not as delightful as fairy tales, famous books and winery landscapes, but rather lengthy and tedious. According to the regular process, it can take a year at the earliest, and the key is to submit an application to the government to evaluate the value of the winery, and if there are any artificial twists and turns in the middle, it may ruin the business.
Of course, Andy doesn't need to worry about these problems, after all, it is not the time for the rich people of the rabbit country to start buying the world, and many twists and turns are due to the trend of buyers from the rabbit country rushing to buy French wineries.
Ace of Spades Champagne is a niche brand in the Champagne region, and it is a niche brand in the French wine industry, and it can appear in clubs, nightclubs, and clubs in London, and it has to be said that it has the credit of the hip-hop king Da Z, who used to sell laundry detergent, which Andy dislikes.
At the celebration banquet after the MTV awards ceremony in 2006, the black superstar held a bottle of Ace of Spades champagne in one hand and Beyoncé sitting on his lap with the other.
After all, it is only a small reputation, coupled with insufficient production, only 20 acres of vineyards, and the value of the A of Spades has been basically limited to 10 million euros, which has already taken into account the added value of the brand.
Well, this price must have been taken advantage of by Andy, and after a few years of living, the brand will be popular all over the world, and if you don't come up with an offer of 120 million euros, you will hardly be able to impress the Cartier family.
But now, hehe, Andy just let people get in touch with the contemporary principal of the Cartier family, and the price of 200,000 euros per acre impressed the other family, you must know that the price of other wineries is calculated according to the price of 20-300,000 euros per hectare, and Andy's price is undoubtedly sky-high at present.
Of course, Andy is naturally not wronged, it is nothing more than the secret recipe of Cartier's family that the other party cannot refuse to hand over to rehydrate the aged wine, no one is a fool, and Cartier and his son are naturally very aware of this.
Marne Valley, Champagne, France.
In a four-car convoy into town, Andy looks out the window at the sunken terrain of the town in a custom Rolls-Royce Phantom at the Four Seasons Hotel George V, only to get closer to the town and be mostly replaced by crop fields, with the occasional cluster of vineyards. But this disjointed vineyard turns on both sides of the road into vines that never disappear, a very vast vineyard after it has quickly passed through the town.
Soon in the midst of a vast field of vines, a winery--cellar building with Gothic, Renaissance and Romanesque architecture was revealed.
The motorteam stopped, and at the entrance of the winery, Jacques Cartier and his son Alexandre were waiting with a few people to welcome Andy and his party.
"Hello, Mr. Smith. ”
"Hello, Monsieur Cartier. ”
Andy shook hands with Jacques Cartier, a white-haired old man with a pair of glasses and a sturdy spirit, and Jacques introduced Andy to his son and the rest of the group behind him, all of whom were members of the eight-member team of the Ace of Spades, in addition to the lawyer and the accountant.
"I love the YUAN taste of the A of Spades Champagne, the subtle aroma and the rich fruitiness, such a remarkable sparkling wine, lacking a bit of complexity, but just more approachable and suitable for everyone's tastes, so I came. ”
Hearing Andy's praise, all the winery staff, including Jacques Cartier, smiled, and what could make the makers happier than praise.
"Thanks, please take care of your step. The smile on Jacques Cartier's face was very bright, and he led Andy and his party into the manor villa, directly through the vast and bright hall, to an elevator, to open the iron fence, and inside was a wooden elevator.
"With a depth of 30 meters and about 119 staircases, we have the deepest cellar in the Champagne region, allowing the champagne to be fully aged in the ground with delicate and smooth flavors. ”
Hearing Alexander Cartier's introduction, Andy was a little surprised, nodded and walked into the elevator, Kenny followed closely behind without hesitation, blocking Andy's side.
Pull the door open, the elevator goes down, and soon reach the underground wine cellar, Kenny is the first to get out of the elevator, his body tensed, his eyes become extremely bright to scan the surroundings, Andy standing behind him, obviously saw that Kenny's hand has not left the gun holster near the waist under the suit.
Andy doesn't think it's a bit of a fuss, it's not a big mistake to be careful, his safety is more important than anything else, even if it's a little uncomfortable, then there's no way, after all, it's in a foreign country, especially in an underground wine cellar in the middle of nowhere.
However, Alexandre Cartier didn't seem to notice, and the smile on his face kept on his face, and he began to introduce Andy to the layout of the wine cellar.
The arched cellar is very long, and the shelves on both sides are filled with bottles of gold and silver bottles of Ace of Spades Champagne, which are placed horizontally in wooden barrels with stands as they go deeper.
Alexandre Cartier smiled and took out a bottle of golden champagne and handed it to Andy, explaining: "The grape picking process of our winery still insists on using all hands, after gentle grape juice, combined with our Cartier family base wine and secret recipe ratio, and then the traditional hand-cranked bottle to remove the residue, the whole winemaking process is only allowed to participate in 8 people, so as to ensure the stability of the wine." ”
Andy took the somewhat kitsch golden wine bottle in his hand, couldn't help but smile indifferently, nodded and said: "You and Mr. Jacques Cartier are both senior winemakers, which is also a valuable asset of the Ace of Spades Winery." ”
The acquisition of Château A in Spades is not only about acquiring a brand and assets, but also about the secret recipe and the winemaking team, which is the most critical part of ensuring the quality of the champagne, and Cartier and his son naturally want to stay, which is also a key part of the negotiations.
Of course, the Cartier family did not want to leave the Ace of Spades behind, after all, their family and the Ace of Spades brand belong to each other's achievements, and once the acquisition is completed, the Cartier family will lose the base wine and rehydration secrets that have been passed down, and it is difficult to say how much their personal value can be saved.
Some people may say that if you have the technology, you can just leave and build another winery!
Then Andy is really hehe, the Cartier family began to make wine and establish a winery in 1763, and the inheritance has lasted for more than 200 years.
Look at other brands of Champagne, Champagne King, Louis Princess, other red wines, such as Lafite on the street...
Of course, Andy knows better than anyone that the Ace of Spades champagne was popular all over the world in the previous life, whether it was a superstar or a movie star, or the second generation was so sought after by this wine, there is no doubt that its own quality is very high, but it is a bit nonsense to say that the winemaking process and its own strength crush other champagnes.
The reason why it is so popular and sought after is just the product of downright shrewd marketing, and it is just an opportunistic success. And, of course, there's the most important signature precious metal color bottle, after all, those hip-hop superstars love this shade the most, golden, tsk, and blind!