The Marché du Film in Cannes exists in two places, one in the basement of the Palais du Cinéma, and the other in several large hotels opposite the Palais du Cinéma.

Film company owners, producers, copyright companies, and film sales agents from all over the world have finalized their business here over coffee, and only industry insiders can participate in the excitement here.

There is also a threshold in the copyright trading circle, there is no way, no resources, no connections, it is difficult to play!

At present, there is a huge deficit in the import and export of Chinese films, and the import of a foreign language film can win two or three billion yuan at the box office, while the box office of all Chinese films exported abroad may not necessarily reach a box office of 100 million US dollars.

In the eyes of many people in the film industry, maybe the overseas box office of "Ghost Blowing the Lantern" is not as good as "Farewell My Concubine", and if you can't grab the film and television copyright of "Farewell My Concubine", then you can buy another work.

To tell the truth, Yida Pictures has invested a lot in this movie, and the excellent film quality and long-sleeved international copyright sales professionals have packaged and promoted this movie, and the pattern and vision are different from previous films!

When the rest of the Chinese-language films were still only relying on local tyrants such as debuts, press conferences, and red carpet promotion, Yida Pictures had already rented a venue of 300 people at the Cannes Film Festival, and invited the heads of those companies who were interested in buying film copyrights.

On this occasion, it is natural that celebrities come to support the scene, and the number of reporters will increase after there are more stars.

"Over there was Ivan, the CEO of the Brazilian film company distribution company, and he was talking to Martin, the president of the German Constantine Film Group. The one on the far side is Christian from the International Film Trust, and there are people from the French company SND, but I don't know him. There are also several companies in Hollywood, Sony and Fox Searchlight, and other small companies, such as CBS Pictures, Walteki Pictures, ild-Bunch, etc......"

Zhou Kang burst out the names of these publishers like a few treasures, many of them were the avatars he found from LinkedIn little by little, and those who could not find pictures were naturally unrecognizable.

There are big Hollywood companies, as well as small distribution companies in Europe, South America, and Asia, each with different goals, but without exception, they want to see how the quality of the film is, and whether there is a selling point!

As far as the subject matter of "Ghost Blowing the Lantern" is concerned, it is obviously more acceptable in East Asia and Southeast Asia, where there is not much cultural barrier with us, and the feng shui and tombs are still very popular there.

The European and North American markets have a cultural barrier for such a dragon point and a gold exploration of the tomb itself, especially for such a commercial film with a pure Chinese as the protagonist, and there are still a lot of scenes about the Red Guards and the four olds, which are still incomprehensible to locals, let alone foreigners!

However, it also has an advantage, the gimmick of adventure movies is very good, and there are more and more overseas Chinese, which is also the current audience.

In addition to traditional martial arts action movies, the overseas market for literary films is also very good, and now this kind of adventure-themed works may be able to break the cultural barrier between China and the West, so that those who are curious about Chinese culture can enter the cinema to enjoy it.

Outside the screening hall, Yida Pictures has specially decorated it to make it look like an exquisite ancient city, and many audiences outside are holding cameras to shoot.

In order to get first-hand feedback, Yida Pictures presented today's screening tickets to some interested audiences, so as to get real feedback and make the entire theater not so empty!

Let potential distributors see whether the general audience likes the film or not, and decide whether to buy it or not.

This is not domestic, and Yida Pictures is not easy to find even if you want to find that kind of professional water army. Fortunately, there are many fans in Cannes, and even if it is a Chinese film, many people are willing to try it.

Especially in the promotion of the movie, they have different publicity models, some are promoted from the direction of traditional Chinese culture, and some of the exquisite stills in the movie are taken out, such as the exquisite ancient city, the nine-story demon tower, etc., which look mysterious and abnormal.

The most popular way for the audience to enter the theater is another way, focusing on promoting that "Ghost Blows the Lantern" and the current hit movie "Farewell My Concubine" are works written by the same author!

For this reason, they did not hesitate to help advertise "Life of Pi" and "The Da Vinci Code", because among foreigners, these two works are far more famous than Ghost Blowing the Lantern and Farewell My Concubine.

Not to mention, this kind of propaganda adaptation is really useful, originally only some Chinese reporters and film critics took tickets, played Zhang Chu's signboard, and attracted the audience's attention with "Farewell My Concubine" and the rest of the works!

Since you can't watch "Farewell My Concubine", let's go and see another work by this writer.

In this mentality, the seats in the screening room were gradually filled, until the last ticket was also given away.

Zhang Chu turned his head to look at the position in the back row, it was completely overcrowded, and there were two white girls who sneaked in on the steps.

Yellow-skinned Asians don't make up the majority of the audience, only about one-third.

"Ivan, what do you think of this movie, are you interested in buying it?" Collins from LT Pictures in the United Kingdom asked familiarly, there was no direct conflict between the two of them, they were just buying the sales rights in their own country.

"It's kind of interesting about the mysterious elements of China, but you have to see the specific content to see whether you buy it or not. At least we already have a point to buy, and if the content is as surprising as the trailer, we should be able to do it. ”

"What are you going to do, split or buy?"

The so-called account sharing is to negotiate with the local distribution company and divide the remaining box office after deducting taxes and movie theater revenue, and generally speaking, the income will not exceed 30% of the box office in the region.

In the case of buyout, it is a one-time sale of the film broadcast rights to the distribution company, and it has nothing to do with the production company whether they make money or lose at the box office.

Foreign films like this are very dependent on publicity, and if they are bought back and not promoted, the box office will be very dismal!

If it is not promoted, it is estimated that only Chinese and international students in North America will know about this movie.

But the powerful distribution company can't look down on this work, and the weak distribution company is more picky, and it may create a situation where only dozens of theaters will release it.

Zhang Chu is just the author of the original book, he can't manage so much, but he is very confident in Yida Pictures, this company has acquired overseas movie theaters, at least they don't worry about scheduling films in their own movie theaters!

It would be nice if there were large companies that could get global copyrights, so that there was no need to sell them separately by region, which was much less troublesome.