"Oh, what did you just say?"

A hint of surprise flashed on the boss's face, and he quickly repeated what he said before.

"Tell me about the Cheng Family Group, have you heard the detailed content? ”

"I just listened to the guests talk, they saw someone delivering food, so they stopped talking and didn't say anything, what they heard was a joke among the guests that the Chengjia Group was in trouble, and there was no more. ”

Chu Bin frowned, nodded to the boss, put down his chopsticks and took out his mobile phone.

When the owner of the hotel saw it, he walked away to get busy with other things.

Cheng Liang, who had always answered the phone quickly, didn't answer this time, Chu Bin couldn't help but be anxious, got up and was about to go out, and when he arrived at the door, he trotted back again, took the half-eaten breakfast in his hand, pinched it casually, and talked on the phone while taking a bite.

Finally, this time Cheng Liang answered the phone, and Chu Bin breathed a sigh of relief.

"What's wrong, is there any trouble in your company lately?"

Cheng Liang on the other end of the phone was obviously stunned, paused for a moment and asked, "How do you know, it's really a bit troublesome, or what happened early yesterday morning." ”

"I'm in the old place, listen to your father-in-law!"

Cheng Liang's voice immediately relaxed, and he laughed repeatedly, only then did he remember the company's affairs, and hurriedly explained 1510.

It turned out that the product development of Chengjia Group has encountered a bottleneck recently, and several direct sellers have reacted, saying that customers dislike the old-fashioned products, no innovation, and not attractive enough.

What's more, there have been people who have recently expressed their intention to return the goods.

"Fortunately, at the moment, less than 0.5 percent of distributors want to return goods, which is good news, right?"

Chu Bin unceremoniously hit Cheng Liang's optimism, and said seriously: "That product has more than 500 direct sellers in the country, 0.5 percent, and there are a lot of people.

"Alas, I also know this truth, but this morning, I was anxious about this matter, and the planning department couldn't come up with a satisfactory idea, so you let me be optimistic and optimistic, change my mood!"

Listening to his resentful explanation, Chu Bin couldn't help laughing, and said into the phone: "Since that's the case, it's my fault, I happen to be fine today, do you want to ......come over?"

Before Chu Bin finished speaking, Cheng Liang hurriedly responded: "If you want it, why don't you want it, hurry up!"

Chu Bin arrived downstairs in Cheng Liang's company, walked all the way, ate the rest of the breakfast all the way, and just arrived at the door of Cheng Liang's office, there was just no one left, and he threw an empty box into the trash.

Looking at this scene, Cheng Liang couldn't help but roll his eyes at him, "Everyone else has to bring something when they come to see it, you can do it, and you have to bring a garbage over and throw it into my trash can in front of me." ”

Chu Bin smiled, "Isn't this a waste water that doesn't leave outsiders in the field?"

However, somehow, I thought of Ke Rong again, and my mood became low.

Cheng Liang saw something strange with his eyes and asked him what was wrong, but Chu Bin only changed the topic and asked him to take out the opinions from the suppliers.

Looking at the proposal full of pages of forms, Ke Rong, who was hidden in Chu Bin's heart, was immediately put aside and thought intently.

"This is the company's early analysis of the product features, I added a few more details, think about it, see what advice you can make?"

Chu Bin analyzed, slowly straightened up, and looked at Cheng Liang with a smile: "I see that some opinions here are robbed while the fire is hot." ”

"I also think so, like the price column, I don't think there is any need to change, the price to the supplier is low enough, if we can upgrade the product, without increasing the price, this will inevitably cause the customer's goodwill. ”

"That's right, that's exactly what I thought, but what about the product cliché and the creativity?"

Cheng Liang patted his head, sat down across from him, shook his head and smiled bitterly.

"Everything else is easy to say, but this idea is a bit difficult, and as for the product is old-fashioned, I think it depends on which aspect. ”

Chu Bin nodded, and then said: "I don't know if you have an idea of the products that are popular on the market now, and there are no classic products, in fact, I don't think we need to pursue all the popularity, but to move closer to the classics." As for creativity, I personally think that you can start with the color and appearance, and the packaging. ”

"Classic!

Cheng Liang looked at Chu Bin in surprise and said with a smile: "This thing came too fast, and the whole company paid too much attention to the popular aspect, but now each has its own popular way, and people are dazzled by it, but they ignore the classic strategy." ”

Chu Bin knew that as long as the general direction was right, according to Cheng Liang's ability, this matter would not be difficult for him.

"You guys are fans of the authorities, this idea, I think your company can solve it, right?"

"This is natural!"

Cheng Liang nodded affirmatively, took out a few pieces of paper, and showed them to Chu Bin.

"These are a few of them that were thought up by a few employees today, although they are still a little rough, but I want to refine them according to your suggestions, and I will definitely be able to pick out one or two that can be used. ”

As he spoke, Cheng Liang handed over the paper and motioned for Chu Bin to palm.

After reading a few photos in a row, Chu Bin nodded with satisfaction. "There is a lot of power, and your vision is not bad, I think it can be refined. ”

Hearing this, Cheng Liang breathed a sigh of relief, rang the bell to let the assistant in, handed him those ideas, and gave him some instructions.

"You're right, there is a lot of power in people, now sitting in this position, sometimes I just worry too much, with you here, I can solve one thing with peace of mind. ”

"Now that's only the product cliché, what do you think?"

Cheng Liang shook his head and said: "There are a few people who want to ** outline, but I am not very satisfied." ”

Chu Bin thought about his previous experience in building materials companies, rubbed his eyebrows, and thought carefully before looking at Cheng Liang.

"Let me talk about my opinion, I think a product, the most important thing is to adapt to customers, now the rapid development of technology, people are getting lazier and lazier, more and more pursuit of product comfort, simplicity. And if we want to adapt to the masses, the product must be simple and fast to operate, so as to capture customers faster, so that customers have a deeper dependence on us, and open a wider market. ”

"For example, the original product, some operations were needed before, but now the people who use it don't need it, so it can be removed, of course, it can be called an upgrade!"

Cheng Liang listened carefully, nodded, and motioned for him to continue.

"Sometimes, a product considers not only the use of functions, but also the degree of safety, and similar problems have occurred in previous products, and now we need to try to avoid them. ”

Chu Bin said dryly, stopped, and saw that Cheng Liang seemed to be waiting for him unsatisfied, so he added two more sentences.