After watching TVB's press conference, Xia was silent for a while, and then asked Zhou Liang Shuyi, "Mrs. Zhou, what do you think of these new reforms of wireless?"

"Mr. Xia, although the programs of the morning, lunch and evening have been changed, the main reform is still placed in the evening. Pen & Fun & Pavilion www.biquge.info" Zhou Liang Shuyi analyzed, "She moved the time of variety shows back and the time of drama broadcast forward, and it is also a simulcast of three dramas, which is obviously a boon to audiences who like to follow dramas." When the time comes, it will inevitably pull away some of our audience, which is not a good thing for us!"

In the past, ATV and wireless evening programs were scheduled to broadcast episodes at seven o'clock, variety shows at eight o'clock, two TV series at half past nine, and classic dramas and classic old films at midnight version.

The episodes that are broadcast at seven o'clock are generally situational comedies, such as "All Are Happy". This kind of drama is like "Friends", "I Love My Family", and "Wulin Gaiden", each episode tells a story. In this way, even if you miss an episode occasionally, it will not affect the subsequent viewing.

Overtime is popular in Hong Kong's workplace culture. IN WIRELESS DRAMAS, WHITE-COLLAR WORKERS OFTEN MEET TO GO TO THE BAR AFTER WORK, SUCH AS "ONE ROYAL COURT", "WONDERFUL HANDS AND BENEVOLENCE", ETC., IN FACT, REAL LIFE IS FAR FROM SO NOURISHING, AND IT IS ALSO COMMON TO WORK OVERTIME UNTIL NINE O'CLOCK.

Therefore, if you play a long drama, it is easy to miss one or two episodes, and when the plot is not connected, there will naturally be no motivation to continue chasing. Play situational comedy, and there won't be similar troubles.

At eight o'clock, it is generally when the whole family sits and eats together, and a lively variety show is played, which is convenient for the whole family to watch together, which is wonderful and happy.

At half past nine, the children went to sleep, and the audience was basically left with adults, and at this time, some large-scale TV series could be played.

For example, "Heaven and Earth Boy", "No. 1 Imperial Court", "Criminal Investigation Files", etc., are full of love and hate, love and hatred, and there are murder, violence, blood, foul language and other plots, which are not suitable for children to enjoy, but for adults, they are right for appetite.

After the two episodes were broadcast, it was already eleven o'clock, close to midnight. At this time, the people who are still watching TV are basically TV fans. They basically don't have any requirements for dramas, and they can satisfy them with some old dramas.

Now the broadcast time has been adjusted wirelessly, the TV episodes have been brought forward, and the variety shows have been pressed back, so that it is staggered with ATV's program time.

When ATV broadcasts variety shows, TV episodes are broadcast wirelessly, and when ATV broadcasts TV episodes, variety shows are broadcast wirelessly.

Hong Kong's 5 million TV viewers have a variety of tastes, some people prefer to watch variety shows, and some people prefer TV series.

In the past, ATV's variety shows and TV episodes were all better than wireless, and similar programs were broadcast at the same time, and wireless basically had no chance of winning.

But now after staggering, it's hard to say. At that time, the audience will be diverted, and the ratings of wireless will definitely rise! This is the advantage of differentiated competition!

……

Summer also knows this, and can't help but admire Yu Zheng's mind, which is really smart!

You must know that the "differentiated competition theory" was put forward by Michael Porter, the "father of competitive strategy", in 1980.

Although it has been seven years since the theory was developed, it has not yet received real attention from the business community. It was not until '97, when Michael Porter was awarded the "Adam Smith Prize" by the National Economist Association, that his competitive strategy attracted attention and was promoted.

"I didn't expect Yu Zheng to understand this, it's really amazing!" Xia couldn't help but nodded, and then asked Zhou Liang Shuyi, "Mrs. Zhou, do you have any countermeasures?"

"Mr. Xia, since the wireless version is revised, let's also revise it. also advanced the drama and postponed the variety show, and still sang against the wireless. Zhou Liang Shuyi thought for a while.

If Wireless wants to use its differentiated advantages to steal ATV's ratings, it can't let it succeed. ATV has also made changes to avoid differentiated competition, so that it can block wireless and let its plan fail.

"It's not good. Summer thought for a while and said, "If the wireless changes, we will change, which will make us lose the initiative, and it also seems to be a good example, which makes people laugh! In my opinion, let's respond to all changes with the same, don't dance with the wind with the wireless, do your own show, and cultivate internal skills is serious." ”

ATV is now the largest TV station in Hong Kong, with extremely high ratings, and many viewers have long developed the inertia of ratings. Suddenly changing the broadcast time will make them feel uncomfortable and unaccustomed, and they are likely to lose some viewers at that time.

In comparison, the ratings of wireless are not high in the first place, so it is relatively easy to adjust. The so-called boat is good to turn around, this is the truth.

In addition, ATV is now very prestigious, because its TV dramas are well-made, variety shows are fresh and interesting, and news reports are acute, so it is called a "conscientious TV station" by the Hong Kong people.

In contrast, TVB has become notorious and has a very bad reputation because it plagiarizes and imitates ATV's variety shows, conceals the loss of investment from shareholders and causes them to lose money, and uses conspiracy and tricks to suppress competitors.

If ATV is now following wireless learning and imitating other people's reform policies, wouldn't it make people laugh and disappoint ATV's fans!

That's right. Zhou Liang Shuyi nodded, agreeing with Summer's point of view, "I just don't know what type of wireless two new variety shows are." ”

Variety shows are the soul and pillar of a television station. I have done a data survey before, and the loyalty and ratings of variety shows are the highest, and the overall competitiveness is also the strongest.

Therefore, an excellent variety show will still be watched by people for ten or twenty years, such as "Happy Tonight" has been broadcast for 28 years, "Happy Camp" has been broadcast for 20 years, and "Kangxi is Coming" has been broadcast for 11 years......

At the beginning, it was the birth of the popular variety show "Millionaire" that made ATV gain super high ratings, successfully fought a turnaround battle, and defeated TVB.

Therefore, if Wireless also launches a variety show like "Millionaire" this time, it will be troublesome. At that time, it may replicate the miracle of ATV's rise and beat ATV back to the bottom again.

"Don't worry, they can push new variety shows, and we can push them too. Summer smiled slightly, "It's been a year since "Millionaire", "Everyone Come to Joy", and "Ace Big Buyer" have been broadcast, and it's time to add some new programs. ”