Chapter 692: Branding Reform
A few people sat down, and Su Yan made tea.
The second brother said, "What kind of meeting? It seems that I haven't had a meeting for a long time, and it's quite fresh." ”
Zhang Xingming said: "Sister Huifen proposed a concept of brand operation, I think it's very good, and I will ask a few of you to come and discuss." ”
Xi Shuhui said: "Brand operation?
Zhang Xingming said: "The parallel operation of multiple brands is to form internal competition. ”
Xi Shuhui said: "There are a lot of brands now, right? The hotel has Hexiang Daliao Hemisphere, 24H business, department stores have Hexiang Yida and Zoomlion, supermarkets have Hexiang Wanjiale and Billiton, that is, there is only one Bandung in the convenience store, I think we have too many brands below." ”
Zhang Xingming said: "Multi-brand is still necessary, Sister Huifen said is reasonable, in the future, with the development of the mainland economy and market development, a monopoly will cause a lot of unnecessary trouble, it is better to take advantage of the current competition we directly according to the brand to set up different independent operating companies to differentiate the market, first to an internal competition, and so on in the future when a hundred flowers really bloom, our brand has been based on one side of the foothold." ”
The second brother took a sip of tea, slowly lit a cigarette and said, "Then you can just decide, what are you looking for a few of us to do?"
Zhang Xingming said: "I'm going to dismantle the real estate company, don't you listen? The real estate company is divided into five, and you arrange it yourself, Northeast China, Hong Kong Island, Central Plains, Southwest China and East China, set up five companies, as for whether it is engaged in commercial real estate or residential real estate, it doesn't matter, the five companies operate and account independently, and you put the total. ”
The second brother thought for a while and said, "Okay, but I suggest that Erqiong Island set up another one, six families." ”
Zhang Xingming nodded and said, "Yes, you just look at the arrangement." The hotel will set up a separate operating company according to the existing brand, and this Huifen sister will arrange it, and your headquarters will be directly used as the brand operation and management center. Sister Shu Hui, here you calculate the equity distribution of each company. ”
He Juanjuan said: "Okay, you just arranged it, you have to toss us over for a meeting, and, boss, what are you calling me to do?
Zhang Xingming said: "You also have to register a separate company here, you discuss it with Sister Shu Hui, or invest in construction or acquisition, and start the layout of upstream factories, and set up our own factories for hot-selling goods. ”
He Juanjuan looked at Xi Shuhui and Chen Huifen and said, "Isn't this because I'm not tired enough?"
Xi Shuhui said: "It is still necessary to establish your own upstream factory, the factory is built and operated independently, you just need to choose the commodity category to come out, this can not be replaced by others, I invest here, or build a factory or acquire, and then the equipment or something is not for you to purchase." ”
He Juanjuan thought for a while and said, "Then we have to set up a new department, find a few suitable people for me." ”
Zhang Xingming said to Xi Shuhui: "You can see if you can set up a headhunting company, and you can also buy one, I am afraid that there will be more and more things in this area in the future, and our talent mechanism is still a little unable to keep up." ”
Xi Shuhui said: "Yes, I already have a group, just register directly, and it's easier for me to release this piece." ”
Zhang Xingming said: "The industrial layout of foreign countries is the focus of the next few years, and the introduction of talent collection, training and introduction is becoming more and more urgent. ”
Xi Shuhui raised her eyebrows and said, "Okay, for the sake of the Proudly." ”
He Juanjuan pursed her lips.
Zhang Xingming stretched his waist and said: "Okay, next is the main topic of this meeting, let's name it, real estate companies, headhunting companies, factories, hotels, do you want to increase the logistics to increase one or two, I plan to set up another commercial real estate company with commercial real estate projects under construction and to be built, and add a property with it, all of which will be done together." ”
The second brother said, "Then there are seven real estates?"
Zhang Xingming said: "Hexiang Real Estate and I just said that this new company only does large-scale commercial real estate, and the rest can do residential and commercial projects. Now the house used in the shopping mall will have to pay rent in the future, and the hotel will have to pay for its own construction, including the newly established cinema company, whether it is to rent or buy. ”
The second brother said, "Isn't this a lot of extra taxes?"
Zhang Xingming said: "The tax should be paid, and there is not much, let Aunt Huang give a plan, and you can also communicate with the tax department." ”
Xi Shuhui said: "There is another question, should these newly established companies still enter the original management framework?"
Zhang Xingming thought for a while and said: "I still have to enter, but the brands of each company are all operated independently, and the headquarters will no longer use any brand in the future, and completely enter the behind-the-scenes operation. ”
Xi Shuhui thought for a while and said, "This is okay, but what will the headquarters call in the future?"
Xi Juanjuan said: "It's better to register the headquarters as an enterprise management consulting company, and all the companies below are customers." ”
Zhang Xingming's face twitched and said, "Okay, I want another name, you can name it." The equity is all concentrated on Sister Shu Hui's side, don't we still have so many investment companies and offshore companies, and the equity is complicated and the background of the joint venture. The headquarters is still owned by me, the second brother, and the investment company."
The second brother said, "Hey, didn't I take the car mall, is there still a property?
Zhang Xingming said: "You just said that you will listen to my arrangement, and the three of them will testify." Now you don't have a say. ”
The second brother said, "No, I'm enough, how do I get it?"
Zhang Xingming said: "Your identity is not suitable for the following company shares, last time I said I didn't convince you, this time you don't have to fight with me, I won't give you the investment company, the investment company here in the group accounts for 45, I account for 45, you take 10%, you don't have to fight, the equity book is so determined, has been coaxing you." ”
The second brother looked at Xi Shuhui, and Xi Shuhui nodded.
Zhang Xingming said: "Sister Juanjuan has also set up a group company, and the factories that will be established and acquired in the future will be managed by this unified scheduling, and we will temporarily implement the internal planned economy, and then put it on the market when the factory has some strength." You can discuss it with Sister Shu Hui, and just inform me when the time comes.
Then breed and breed these two pieces, and directly register the company separately, Sister Shu Hui, has the Huimin Dairy Factory acquired it?"
Xi Shuhui said: "It has been done, the wholly-owned acquisition, the expansion and transformation are being carried out, and Niu Laogen's funds have also been transferred and are also under construction, I don't understand why you are getting two out at once." ”