Chapter 708: Unique Advertising and Marketing

"Tottenham Hotspur is important to continuing the development plan for Northam-Poland Park to embark on a more extensive and comprehensive redevelopment programme that will create more jobs and give Tottenham the economic momentum it deserves. ”

The shaggy blond-haired Conservative Boris Johnson, a candidate for mayor of Greater London, spoke earnestly to the many microphones in front of him that almost poked him in the face.

"As Tottenham Hotspur officially stated, the Greater London City Council's neglect of Tottenham is not a day or two, the city government should come up with public funds to fund the redevelopment of Tottenham, since White Hart Lane has hindered the development of Tottenham Club, why not build a new stadium? ”

"Bang-"

"This damn bastard, Anker! Who does he mean he is! Bichi, bastard... ”

The office of Ken Livingstone, the current mayor of Greater London and Labour's candidate for seven years, was filled with the sound of falling objects and shouting curses.

"Mayor, no matter how bad his mouth is and what a nasty clown he is, this time he has taken the initiative and attracted the idea of the media, and we must respond as soon as possible and not let him continue to use this matter to show off again. ”

Ken Livingstone's flushed face that was choked by anger slowly calmed down, and when he heard his staff's advice, he looked at Boris who was talking eloquently in front of the interview on TV, and couldn't help but grit his teeth and said: "It's only like this, damn Boris, damn Yankee, it's really going to be troublesome... ”

The staff's eyes narrowed slightly, pushed the glasses on the bridge of his nose, and continued: "Abu will hold a drinking party at home tonight, and Andy Smith will also appear, you can talk to him about the traffic around White Hart Lane and the improvement of the surrounding environment, so as to stabilize the Tottenham club and continue to expand the situation." ”

Boris on TV is still bragging, "... Yes, you're right, I'm a long-time fan, I love Tottenham's flashy attack, and although I'm a big fan of Manchester United, that doesn't stop me from liking Tottenham too...

I'll meet with Mr Smith tonight to discuss Tottenham's stadium and I think we'll have a lot in common. Okay guys, I'm going to Tottenham now to get a feel for the bad traffic... ”

Everyone was a little dumbfounded and looked at Boris, who took out his helmet from his backpack, put his backpack on his back, and rode a bicycle away, and the audience was stunned.

"Is he going to ride there?"

"Is he crazy? Sure enough, it's a tease... ”

The hustle and bustle outside did not affect Andy, who was lying on Lima's stomach and working hard, and it didn't take long for the bedroom to be quiet again, filled with confusion and noise.

Lima's puffy face, even without makeup, is still so bright and moving, the sweat on his face adds infinite charm, ignoring Andy's dead body weight, arms tightly wrapped around his neck, enjoying the fireworks in the sky.

Until Andy, who had a gentle face, got up, and after the sound of a corkscrew, he leaned sideways into Andy's arms.

"Honey, are you going to spend the whole day with me on tron?" Andy stroked Lima's smooth back, and couldn't help but smile when he heard her feeble murmur.

"ISN'T THAT BAD? OF COURSE, IT'S MAINLY YOU HOOKING ME... ”

"Phew, who took the initiative to hook you! I took a good shower before, and then I just asked you to give me some advice on the clothes I chose, you little bastard is endless!"

"Then why don't you resist?"

"I resisted ... ”

"Ha~ Adjusting zishi to cooperate with me is also called resistance?"

"Get outβ€”"

There was a burst of frolic and screaming in the bedroom, but it didn't take long for it to slowly fall silent, and after about half an hour, Andy walked out of the bedroom in his nightgown, carefully closed the door, not wanting to wake up Lima, who was already tired and asleep, and went into the other bathroom to rinse down, and came out to check the time.

At two o'clock in the afternoon, Andy wiped his hair with a towel, walked to the office area in the corner of the living room, opened the notebook, got up and walked into the dining room in the gap between the boots, turned on the coffee machine, leaned on the counter, and waited for the coffee to be brewed while checking his mobile phone.

Dingβ€”β€”

Andy took out a coffee cup and put it at the bottom, pressed the switch, and the coffee fell into the cup, steaming hot and mellow.

Walked back to the office area with coffee, sat down on the boss's chair, shook the mouse, opened the video software, and started to call the connection.

SOON THE SCREEN OF THE LAPTOP FLICKERED, AND THE VIDEO WINDOW SLOWLY CLEARED, AND THE FACE OF JASON, THE CEO OF HULU VIDEO, APPEARED.

"The boss... Ahem, good day. ”

Jason saw that the big boss was dressed in a nightgown, as if he had just woken up, and greeted him with a little embarrassment.

Andy smiled and nodded, and asked, "Are all the people here?"

"It's all there. ”

"That's good... SOON, A CONFERENCE TABLE WITH EIGHT PEOPLE SITTING IN Andy's video window appeared, nodded in response to everyone's greetings, and said: "TODAY'S MEETING IS ABOUT DETERMINING THE ADVERTISING AND MARKETING MODEL OF HULU VIDEO, WHICH I HAVE THOUGHT OF AT THE BEGINNING OF HULU VIDEO.

As you all know, users are tired of the overwhelming, endless ad bombardment, so I took a different approach and thought of adding only a small number of ads to the video content, and most importantly, giving users the right to choose their own ads.

First, users can choose when the ad appears, whether to intersperse ads during the video, or to watch an ad at once before the video plays.

Secondly, users can choose different types of ads according to their personal preferences. Because every episode of Hulu is an exclusive advertiser, for it, it's the same as following the consumer.

For example, an advertiser for a car brand will create multiple versions of the ad for viewers to choose from, allowing users to choose whether they want to see an ad for a business model, a family model, or an off-road model.

When a user has a desire to buy a model, they will choose the corresponding advertisement. This kind of personalized advertising meets the needs of different users, which greatly increases the value of the advertisement, because when the user clicks on the ad to watch it, it means that the ad is effectively delivered to the potential consumer group.

Finally, in addition to being able to choose when to watch ads and what kind of ads to watch, users can also vote for ad ratings and participate in the fun of the ad room. ”

AS ANDY NARRATED HIS UNIQUE ADVERTISING AND MARKETING MODEL, THE EYES OF EVERYONE IN THE CONFERENCE ROOM OF HULU VIDEO SITE IN LOS ANGELES BECAME BRIGHTER AND BRIGHTER, AND EVERYONE'S EYES FLASHED WITH ADORATION AS THEY LOOKED AT THE BIG BOSS IN THE MONITOR WHO WAS WEARING A NIGHTGOWN AND SIPPING COFFEE.

No wonder you can earn a net worth of 10 billion yuan at such an age, and it is really a genius who uses brainstorming to leverage wealth as the media said!

"Instead of forcing users to receive advertising messages and making users resist, it is better to let them take the initiative to watch and play ads.

In addition, we also need to do a good job of sorting out the survey data, we started with only two minutes of ads in every 22-minute video, while as far as I know, the same length video has 8 minutes of ads on TV, and as a medium that carries ads, Hulu is a quarter of the length of TV ads, and the amount of advertising is relatively moderate and does not affect the user's viewing. ”

Andy put down the coffee cup, with a calm and confident smile on his face, and continued to recount, these are not his nonsense, but there is detailed data as a basis, he was really fed up with those videos in the rabbit country in his previous life, and there were advertising websites in the middle, and at the end, there were advertising websites, and the bitter experience of not being a member who couldn't skip ads, and all kinds of spam ads that were played, what a legendary spam game ad, it can make people vomit.

Since it's advertising, the brand is naturally for better publicity, so why not make the advertising more likable, since the rabbit country has a brain-dead advertisement, disgusting people have become a successful advertising model, to say more powerful, it is naturally those who are overwhelmingly disgusting to death advertising, it is really open any video can appear, so that people have nowhere to hide.