Chapter 055: Medium Meaning
Wanda Plaza has a total of four generations of mall models before Tang Xiang's rebirth.
The representative of the first generation of malls is Wanda Plaza, which was built in 2000 on Chongqing Road in Changchun, Jilin Province.
The first generation of the mall has a simple structure, the whole is a "commercial box", the first floor is a variety of small shops for subdivision and sales, the second and third floors are Wal-Mart supermarkets, and the fourth floor is Wanda Cinema and video game city.
There are many drawbacks to this model, although the movie entertainment on the fourth floor can drive customer traffic, but it can only make money by selling the shops on the first floor, and the income is not enough.
After just four years of hard work, this model was eliminated.
Of course, Wanda still has the shadow of this model, and people who often go to Wanda must be able to find that Wanda Cinemas is often the top floor of the mall by escalator, and the purpose of this is to use movies to attract traffic.
ββLet customers consume before or after watching a movie, when passing through a small shop on the first, second and third floors.
The representative of the second generation of shopping malls is Wuhan Hanjiang Road Wanda Plaza in 2004, also known as Yuehui Plaza.
The second-generation Wanda Plaza has three ABC buildings, Building A is rented to Ocean Department Store as a whole, and Wal-Mart and Cinema City are placed in BC Building to attract traffic to the shops downstairs.
This is actually a simple split of the first-generation model, the original sale of one building of shops, now the sale of multiple buildings of shops, there is no substantial breakthrough.
The shortcomings of the second-generation model seriously hindered development, which directly led to the transfer of all nine second-generation malls to Macquarie at a low price of 3.1 billion yuan in 2005.
Tang Xiang is currently in 2008, which is a blank period for Wanda to wait for the transition from the second-generation model to the third-generation model.
What really made Wanda brilliant was the third-generation model after that.
The third-generation model is very complex, through the indoor pedestrian street and atrium, the strictly calculated circulation design will share the passenger flow of the whole mall, and connect Wanda Department Store, Gome Electrical Appliances, Video Game City, Wanda Cinema, brand stores, etc.
This indoor pedestrian street is designed to be the soul of Wanda Plaza.
As for the fourth-generation model, as of Tang Xiang's rebirth, Wanda was planning and building the Wuhan Central Cultural District, and he had not yet been able to see it.
Tang Xiang muttered to this 2008 design of Wanda Plaza: "It seems that Wanda is still some time away from developing the third-generation model. β
"I don't know if I'm going to give advice to Lao Wang now, can he give me a huge reward or something?" Tang Xiang said to himself half-jokingly.
However, Tang Xiang quickly dispelled this idea, not to mention whether he was qualified to meet this big man, even if he could, what if he could provide him with a future plan?
Paying yourself hundreds of thousands or millions of dollars and hiring yourself as an important employee?
Heh~ who is rare.
The salary of hundreds of thousands and millions of dollars is simply a small amount of money for Tang Xiang now, and it is even more impossible to be an employee for others, regardless of whether the other party is surnamed Wang, surnamed Ma, or surnamed Ma.
Tang Xiang has always had a wish in his heart: he will become an existence that will compete with them in the future.
This is not an unattainable dream, if he is just an ordinary reborn, let alone reborn until 2008, even if he is reborn until 1998, it will be difficult to be on an equal footing with those people twenty years later.
But now he is not only a reborn, but also a treasure gamer.
The second treasure position can only make him earn 36.5 million a year when it is only LV2, and it is even more unimaginable how powerful the treasure position will be after that.
Under this premise, just becoming the richest man in China is probably a bit weak, and becoming the richest man in the world, and then resisting the global giant consortium and stomping on the global market will tremble, that is Tang Xiang's ultimate goal.
What's more, as a reborn, he can still control many opportunities.
Take a commercial real estate company like Wanda as an example.
At present, it is the first year of the golden decade of real estate, and many private enterprises in the real estate industry in the future have taken advantage of this golden decade to rise to the top.
If he enters the field of commercial real estate, in short, building large shopping malls, Tang Xiang can be sure that he will not be hindered by knowledge.
As a student majoring in management, shopping mall structure planning is considered his knowledge in his field of expertise, and he is well aware of the structure of the top shopping malls in later generations.
Many people may think that the mall: isn't it just a building, a few stairs in the building, and some shops on each floor will be fine?
However, this is not the case.
Shopping mall design is a profound science, and giant companies like Wanda have been exploring for nearly two decades since 2000 to come up with a relatively optimal layout and interior planning scheme.
Many things seem very simple from the learner's point of view, but for the sake of the seemingly simple principle, the discoverer has paid a lot of effort and cost that the learner can hardly imagine.
For example, the infinite non-cyclic decimal in mathematics can be said to even a primary school student in modern times, but it was enough to call it a milestone discovery in mathematics at that time.
"If I can build Wanda's fourth-generation shopping mall now, then the drainage ability will definitely kill any kind of mall model in China today. β
"At that time, I can also build my own mall brand, and then promote this mall brand nationwide and even overseas. β
"The stronger the mall's ability to attract traffic, the higher the price of the shops will be sold, and with the booming real estate in the next decade, it will be difficult not to get rich. β
Tang Xiang immediately sketched a picture in his mind: he has his own mall industry in any city he goes, and he can do whatever he wants when he enters his own mall.
I look like I'm going to be the next onion ripper.
"Eh, that guy said you! stay away from the construction site, don't smash you!"
A shout with a strong accent pulled Tang Xiang back from fantasy to reality.
Tang Xiang looked at it, and it turned out that it was the contractor who was reminding him.
"Okay, master!" he glanced at the huge mall, which was still made of reinforced concrete, before leaving.
"I don't know how much it will cost to build such a big project. β
So Tang Xiang asked the contractor casually: "Master, do you know how much it cost to build such a project?"
"What are you doing here?" The contractor extinguished his cigarette butt and frowned, but still answered Tang Xiang's question: "You are asking too big a question, this mall is contracted by China Construction 2 Bureau." β
"You're going to say the whole mall...... Counting the money for the land, the construction money, the decoration money, etc., it adds up to nearly 300 million yuan, and I don't know the specifics, you have to ask Lao Wang. β
"Three hundred million?" Tang Xiang grinned, it seemed that he had thought about this question too early now.
In fact, this price is lower than he expected, remember that the Wanda Plaza project in Ankang, Shaanxi Province in the future has a total investment of 700 million yuan, and it is not unacceptable to build a shopping mall of this scale in a second-tier city like Tailian in 2008 for 300 million.
"Thank you, master. Tang Xiang thanked him and continued to walk back to the school.
Along the way, Tang Xiang thought to himself: My foundation is too shallow, and it is not difficult to earn millions of small money, but it is still a lot worse to touch this level of investment.
In fact, it's not much, it's only 300 million, which is just a medium meaning.
At this moment, Tang Xiang's mobile phone rang.