After breakfast, Ling Tian and Liu Shiyu went to Liu's house, and the villa was left to Wu Ma and Mu Yaxin.

The Liu family has already arrived, just waiting for Ling Tian and Liu Shiyu.

LIU JIEMING LOOKS MORE MATURE, HE ALSO HAS A SUPER SHORT HAIRCUT, HE LOOKS VERY ENERGETIC, HE HAS ALREADY RECEIVED AN OFFER FROM STANDER, AND HE CAN STUDY ABROAD WITH FENG XIAOXIAO AFTER GRADUATING NEXT YEAR. He also successfully entered the Liu family's family business for an internship and began to make a layout to take over the position of the old man in the future.

Liu Zhiming's father and son were very aggrieved, the person they ignored actually took the position, Liu Jieming only used one trick to show his ability, and also won the trust of the old man.

What a fuck thing. Liu Zhiming's family is all on fire, but they are helpless.

Liu Wei and his wife didn't care, and accepted the fact that Liu Jieming entered the family business, and it was no surprise that he would take over in the future.

It stands to reason that although he stepped down, at least his son was in the most core position, and he didn't grab his position, after all, Liu Zhiyuan had already been kicked out of the family business by the old man.

As a dad, you should be happy.

But Liu Zhiyuan had a gloomy face all day long, as if everyone owed him five hundred yuan, and the relationship between Liu Jieming and Wei Xiaohui's mother and son also deteriorated, which made Old Man Liu very angry, and directly warned Liu Zhiyuan seriously.

Liu Zhiyuan is almost far away from the core position of the Liu family, and he has not only kicked out of the family business.

Except for Liu Zhiyuan's gloomy face, this year has been very stable.

Since the eighth day of the new year, the general companies have started to work one after another, and on the first day of the tenth year of the new year, Liu Shiyu convened Mo Yaxin and Jiang Xuemei for a meeting as soon as possible.

The three of them are the largest shareholders and the three giants of Shiya Group, and some core decisions they set the tone, and they basically set the tone, and the people below only need to implement them.

"At present, although our Shiya brand focuses on mid-to-high-end white-collar groups, it is still relatively large from luxury goods, and it is impossible for us to give up the groups targeted by Shiya. Therefore, my idea is to launch a new brand in the future, as an independent sub-brand, and then enter the domestic market after making a name for itself abroad. ”

Liu Shiyu said slowly.

Last year, after seeing that foreign media did not reject the high-end image of Shiya and Yufeng, Liu Shiyu thought about making a luxury brand. After all, they have a full range of product lines, Shiya's clothing, bags, shoes and cosmetics, and Yufeng's jewelry.

The quality of luxury goods is actually high-end products, which are similar to their current ones.

All that's needed is packaging.

After all, luxury goods mostly rely on packaging, to put it bluntly, it is the packaging for the wealthy group of customers, not only advertising popularity, but also the real addition of additional services, purchase experience, etc., such as special maintenance of leather goods, even if it needs to be charged separately.

After all, the rich buy assembly line products of luxury brands, mostly because the service is in place and worry-free, anyway, they are not short of money, and it doesn't matter if they pay for additional services. And white-collar workers buy this because of vanity, if it is not respected by the rich, white-collar workers will not buy it.

It's about paying for additional services and vanity.

Therefore, luxury brands never care about the needs of white-collar workers, white-collar workers just follow the trend to show off the group, the rich are the group that really feels comfortable to use, they only target the rich class, so what ostrich skin, crocodile skin and other materials are flooded.

And the real aristocracy and upper class groups in Europe, many of them are customized by private tailors, and most of the tailors have never heard of it, such as some of Ling Tian's clothes.

Most of the people who use luxury customization are celebrities, because they are public figures, and luxury brands like to use them to package themselves the most, because young white-collar workers are also a large customer group of them.

"I had a preliminary discussion with Xiaoyu that we can make use of the Yufeng brand, and this time Zhao Wen's jewelry is used in foreign check-ins using Phoenix (Phoenix, the translation of Yufeng's English name), so we decided to make it our sub-brand. ”

In the past few days of the Chinese New Year, Mu Yaxin and Liu Shiyu have communicated and have formed a preliminary plan.

"Well, I'm okay with that. ”

Jiang Xuemei agreed: "We can use Zhao Wen's aristocratic status to fight the Chinese elements and gain a firm foothold among the wealthy class abroad." ”

Even if they fail, their losses will not be very large, because luxury goods do not have a lot of inventory pressure, and sometimes they will carry out hunger marketing and deliberately run out of stock, and in terms of channels, they can directly use the channels of Shiya and Yufeng.

Specialty stores or something, in fact, many of them are franchised.

The largest part of the cost is actually advertising and promotion expenditure, and the investment in advertising of luxury goods is very large, and can even reach more than ten times the cost of itself.

In terms of advertising, because Phoenix is a brand of Shiya, it also has a great influence on Shiya's brand, so this will not be a loss.

The only worry is the foreign market, they are not familiar with it, and they do not know very well about the purchase psychology of foreign customers.

"So, let's sort out some details and set up a subsidiary in Europe first. ”

Liu Shiyu set the tone: "The full name of the luxury brand is Phoenix Poetry, which is more global, and Yufeng Jewelry has also been renamed Phoenix, which will only be used as the name of the group company in the future, and the LOGO will also be replaced by the exclusive LOGO of Phoenix Poetry." ”

………………

Fast by, in the blink of an eye, into March, Zhao Wen has basically consolidated her position in the Pastsit family, and the top management and shareholders of the family business have recognized her status as a leader.

Christine's grandmother and Zach didn't braided their hair anymore, after all, the last drinking party was so noisy that even the king himself came to the platform.

In addition to the local media in Tyre, the new countess was also reported by the European media, and many people were curious and a little suspicious of whether the strong background of the countess Tuaron was real, and they couldn't understand that a young girl who grew up in China could be favored by the royal family.

As for Ling Tian and the Foyeto family, no one had dug deeper.

And Ling Tian and Jack's team, the media are also counted on the head of Shiya Group, because it is Zhao Wen funded by Shiya Group, and Ling Tian is also the vice president of Shiya Group.

The information of the Shiya Group is relatively easy to obtain, so many European media have deliberately gone to China to interview the Shiya Group. They wanted to see what kind of company Countess Elvyn worked for, or what kind of company it was that financed Countess Erwen, and that it had so much courage.

So much so that the public relations department and brand promotion department of Shiya Group specially packaged the company for this matter and set up a joint team of two departments to deal with these European media.

Zhao Wen gained a firm foothold so quickly, and the last drinking party was crucial.

Christine's grandmother and Zach also lifted a stone and shot themselves in the foot, and they couldn't tell the bitterness.

(End of chapter)