He Chaoqiong saw that as soon as Xia came out, he helped him solve the problem, and immediately admired him. Pen, fun, pavilion www. biquge。 info

"Mr. Xia, you are really amazing!" she couldn't help but admire.

"Thanks for the compliment. Summer smiled, "Okay, if it's okay, you can go back to work first." The film festival is about to open, and there are many things to do, so I won't delay you. ”

"Hmm. He Chaoqiong nodded, stood up, and was about to walk out of the door, when he suddenly turned back, "By the way, Mr. Xia, does the company have any action movies to be released recently, and we can hold promotional activities at our film festival." ”

"That's right, thank you for reminding me, Miss Ho. "When I hear it in the summer, my eyes light up.

Now there are indeed several films in Tianxia Pictures that have been completed and are in post-production, so it would be good if they went to the film festival to promote them.

On the one hand, many celebrities participated in the event, which also added luster to the festival, and on the other hand, the festival had many visitors, which was also a great publicity opportunity.

After He Chaoqiong left, Xia immediately called the manager of the production department and asked him about the production progress of the film in Tianxia Pictures.

"Mr. Xia, we have three films in Tianxia Pictures that have been completed, namely "Once Upon a Time: Top Gun", "Bloody Heroes" and "Hardcover Chasing Girls 2".

There are two movies that are nearing completion, namely "Provincial and Hong Kong Flag Soldiers 2" and "Fierce Ghost Mission". There are four films being filmed, namely "Rouge Buckle", "Asura", "Dream Man" and "Autumn Fairy Tale".

Three films are in the pipeline, namely "Lame Hao", "Dream Man" and "One House, Two Wives", the latter two of which we have collaborated with other film companies. The production manager reported.

Summer nodded, still satisfied with the current situation.

Now the company has both finished movies, movies that are being filmed, and movies that are being prepared, and the three generations of the old, middle and young are basically complete, and the movies shot are also of different themes. That's what a thriving company looks like.

"What about the post-production of Once Upon a Time: Top Gun and Blood, and where is the progress?"

"Once Upon a Time: Top Gun" is already in the dubbing stage, and "Bloody Heroes" is still being finely edited. The production manager added.

Hong Kong films are rarely filmed on the spot, and the cost of a live radio is relatively high. Needless to say, recording equipment and equipment need to be purchased at a cost. Once the lines are wrong or an emergency occurs, you have to start all over again, delaying time, consuming manpower and material resources, all of which are money.

Second, the environment does not allow it. There are only a few studios in Hong Kong, and when it is busy, more than a dozen crews gather on one set to film, not to mention the chaos, it is not quieter than Hengdian Film and Television City. In such a noisy environment, it is impossible to record live.

The three actors are not strong enough. The vast majority of actors in Hong Kong are born in the wilderness, who are handsome, beautiful, or can play kung fu, so they entered this industry as actors. The lines are generally not up to par, so post-dubbing is required.

There are also actors like Luo Flo, Yugari Oshima, and Li Lianjie who don't understand Cantonese, so they can only dub in the later stage.

Summer is the post-dubbing used in "Once Upon a Time: Top Gun", and Xu Ke specially found a voice actor to dub him. The voice actor's voice is similar to Summer's, and he speaks a little better.

Summer nodded, since this is the case, then invite the crew of "Once Upon a Time" to attend the film festival. As for "The Bloody Couple" is still being cut again, it is estimated that it will take at least a month to be released, so there is no need to rush to promote it now.

Because people are more forgetful. Now that the publicity is in full swing, I will forget about it in a few days, so it's not too late to make another effort before the release.

……

Thinking of this, he took Wang Baoshen with him in the summer and took a car to Xu Ke's film studio.

"Mr. Xia, why are you here?" Xu Ke was talking to Huang Zhan, Shi Nansheng and the others, and as soon as he saw Xia, he immediately got up and stepped forward.

"Oh, I'm coming to see you. Xia smiled, "Oh, it's so lively, Uncle Zhan is also here!"

"Thank you, Mr. Xia. Xu Ke laughed.

"Mr. Xia, please be seated. Shi Nansheng also greeted with a smile.

"Mr. Xia~" Huang Zhan also shook hands with Xia with a smile and asked him to sit down together.

"Mr. Xia, what kind of wind brought you here today?" Xu Ke asked curiously.

"Oh, that's right, we at World Pictures and Golden Harvest Pictures have co-organized an action movie festival, which is about to open. I think our "Once Upon a Time: Top Gun" is about to be released, so in my opinion, it is better to take this opportunity to promote it, so I will invite you. ”

"I see. Xu Ke nodded with a smile, "That's also a good opportunity." ”

The last time I held a fantasy film festival in the summer, everyone saw how sensational it was. In just three days, there were 400,000 visitors, which is much more lively than Ocean Park. Therefore, it is indeed a good opportunity for film promotion.

"It's great if you look at it that way. I'll talk to Miss He when I go back, and ask her to help our crew set a good time, and then we will meet the fans together. Xia smiled, "Director Xu, you also cut a trailer, and then we will take it to the film festival to play." ”

"Okay. Xu Ke nodded.

Movie trailers are not a new thing born in the new century, in fact, in 1912, the prototype of trailers appeared in Hollywood.

In 1916, Hollywood set up a special trailer studio to accompany the film with trailers to facilitate public publicity. However, at that time, the trailer was in the form of a slideshow, more like projecting a movie poster onto the big screen, and it was not a real trailer.

In 1919, Hollywood officially appeared in the trailer of the movie model, and formed a complete set of profit models, which have been carried forward since then.

In the 1960s, with the development of the television industry, movie trailers began to appear on television screens. In the 1970s, the birth of the "Star Wars" franchise set a precedent for commercial trailers. Since then, the trailer has been freed from the status of a vassal of the film, and even it has become a commodity in its own right, being recorded and sold on videotape......

Although Hong Kong films are not as developed as Hollywood, they are not keen on the trailer model. Movie promotion is generally just advertised in newspapers.

But Xu Ke himself returned from studying in the United States, and his concept is very different from that of conservative and miserly Hong Kong filmmakers. He was willing to spend money, and he spent more than 20 million yuan on "The Legend of the Swordsman of Xinshu Mountain" in 82, which was one of the highest-cost movies at that time.

Of course, he is no stranger to the promotional style of the trailer, so he immediately agreed.