Touching people with emotion is one of the most touching and tried magic weapons in the advertising industry.

But this world has not developed to this point, and it was not until Yang Fan officially created this trend with the help of communication and the mobile phone he contacted.

And as soon as Yang Fan made a move, it was the top configuration, because the focus of this advertisement was not on other settings, but on tears, so it was close to perfection.

Miss Song collected her feelings slightly, but there was a shock in her heart. It wasn't until Yang Fan triumphantly told her that this was also an advertising film promoting Huaxing mobile phones, that she came back to her senses.

I thought this was a sensational public service announcement, but I didn't expect that after Yang Fan pointed it out, the red and yellow flower symbol suddenly appeared in her heart.

Needless to say, this ad has reached the point where it has become deeply rooted in the hearts of the people.

"How is it?, Sister Song, my mobile phone ad is okay!" as he spoke, the commercials on TV had already entered the subtitles.

This is the characteristic of this world, because this world has a special respect for original things, so even if you have an original sentence, as long as it is popular, your name will appear in the back.

Creators: Yang Fan, Hu Yang......

Planning team: Yang Fan, Nan Yaqi......

Shooting director: Yang Fan.

……

There are still some big lists in the follow-up, but Yang Fan's share in it is still very large.

Miss Song's bright eyes glared, "What, you planned this advertisement?"

"Yes, I think of advertising creativity, but I'm not a director, at most I'm a guide!"

Yang Fan said modestly, and pointed to the TV again, "How is it? It's not bad, I think it should be considered a pioneer to go to sensationalism now!"

Miss Song just mumbled, and then before she even finished eating, she entered Yang Fan's room, and then slammed the door and locked it.

Yang Fan's heart is about to explode, this is my sister. Well...... No, why didn't I lock the door when I slept?

No...... I definitely wouldn't think like that!

However, although he said so, when he thought of the refreshing fragrance and the silky touch, Yang Fan's whole person was like an electric bolt.

In order to calm himself down, Yang Fan went to his Weibo, watched fans leave messages at the bottom, and felt beautiful in his heart.

"Mr. Yang Fan is really amazing, this is simply an infinite crossover, such a commercial advertisement can be so sensational, this should be very rare in the entire advertising industry!"

"To put it bluntly, I really cried, I think there is still too little communication and communication between me and my dad, I'm sorry for my dad, I'll buy a Huaxing mobile phone in a while, and I'll video with my dad in the future!"

"As a professional point of view, this advertisement may not be so rigorous, but I think he has created a genre, that is, emotional catharsis, which can drive the improvement of consumers' purchasing power, so from this point of view, I think Mr. Yang Fan is very powerful. ”

"I don't care what is real or false, anyway, I can't understand it, I can't understand it, anyway, I just know that I cry, I was like this when I was a child, I was wild outside all day and played with my friends, but I feel sorry for my dad now, when he was alive, he didn't enjoy a good day, so I advise everyone to communicate more with their father, I hope you cherish these times. ”

"As a professional point of view, I really don't know that a commercial advertisement can become so moisturizing and silent, it is simply a stroke of genius, to put it bluntly, I think Mr. Xiao Yang is creating a new style in the Chinese advertising industry!"

More and more people are attracted to it, a lot of professionals, non-professionals, everyone is commenting on this advertisement.

And under the literary channel of Gudu TV, these were originally some viewers of the literary channel, they didn't know Yang Fan, but when they saw the push of this advertising page, they clicked in, it doesn't matter if you look at it, after watching it, no one doesn't cry.

In the eyes of others, this may be a bit absolute. But it must be noted that this sensational advertisement has just come out.

As we all know, Chinese people are more emotional, and because of some reasons of family ethics, they naturally attach more importance to emotions, and because of the continuous development of the Internet and the continuous transfer of the economy, the communication between the two generations has gradually become very blurred.

And Yang Fan's advertisement was like thunder on the ground, which immediately shocked these people.

"Who's this idea? It's amazing, I have to say, the junk ads in the advertising world right now can't compare to this at all. ”

"I agree with you, everyone look at these advertisements now, don't talk about it, and there are always some pornographic violence on the edge of morality, if you go in such a direction, the Chinese advertising industry will gradually become distorted, and when the time comes, if you want to correct it, and catch up with the world advertising circle, it is basically impossible. ”

"Let's not talk about those big truths first, I don't know if you have noticed, I'll send you a screenshot, you can take a look!"

Then, he sent out a picture of the division of labor in this advertisement.

"I'll go, I didn't expect Mr. Yang Fan to plant so many positions, this is too versatile, Gudu TV is earned!"

"Ah, you say this person's name is Yang Fan, do you have any specific information? We here in Chery want to know about it!"

Chery, one of the most famous advertising companies in China, belongs to the top ten advertising giants Erxia's most powerful advertising company.

"Yes, Mr. Yang Fan, you go directly to Baidu, and all the information has come out. You see, he used to work at the Gudu Radio Station, through broadcasting and hosting, and wrote several novels, and now, he works at Guangzhou TV Station and is a host of the Literature and Art Channel. ”

"Ah, I'm not mistaken, Mr. Xiao Yang was able to join the TV station, this is amazing!"

"That's it, I thought that something happened, and Mr. Yang Fan might have stopped doing this business, but I didn't expect that Mr. Yang Fan had only been silent for less than a month, and he had already turned around. ”

"Teacher Yang Fan is awesome, he jumped from the radio station to the TV station all of a sudden, this is simply a high promotion, this industry will pay attention to Teacher Yang Fan daring to do this!"

"What did you just say, can you elaborate on that?"

"Go online to Baidu yourself, you can search, and the Central Radio Awards Ceremony used poetry to scold the leadership incident!"

……

This group of people was discussing wildly, but it was limited to netizens on the Internet, and the Gudu TV station, which accounted for a large part of the ratings, and the audience they approached was now enjoying the advertisement.

A commercial advertisement was made to look like it couldn't even achieve the effect of a public service advertisement, which really shocked this group of self-righteous guys.

They didn't know where this Yang Fan came from, because the whole circle had never heard of this person's name at all.

It stands to reason that no matter how talented you are, you will always have a precipitation period and a more obvious upward period.

As soon as he debuted, he came up with such a high-level advertisement, so you still let us people who eat this bowl of rice not live?

As for other circles, such as the radio circle and the TV circle, they did evaluate Yang Fan's advertisement very objectively.

"I have to say that these three advertising slogans are simply amazing, not only highlighting the theme of communication, deepening the emotions between people, but also promoting the goods in a subtle and silent way, which is simply amazing!"

"Let me see, these advertising books compiled by these people in the advertising industry now, some of the so-called successful cases in them, are disgusting people, like Mr. Yang Fan, such a good case of this advertisement should be put in the book and carefully studied by everyone!"

"That's right, such a good advertisement is simply opening up another broad road for us professionals, and we must learn it well!"

……

"Husband, I miss my dad and my mom, and I don't know if they're okay now?"

"It's okay, my husband will give the second old man tomorrow, buy two Huaxing mobile phones, you don't know the current Huaxing mobile phone, it already supports face recognition, and there is a voice-activated mode, the old man wants to call us, and then you can come over with a word." ”

"It's so powerful, then I thank you, husband, and I will repay you well tonight. ”

"Hehe, it's okay, I'll buy it for my parents tomorrow, it's suitable for us to go back and see the four old people by the way." ”

"Good!"

……

Some viewers were deeply moved, and while understanding the importance of communication, the placement of soft ads also played a huge role.

Even if some people don't buy mobile phones, but Huaxing's brand has been deeply rooted in their hearts, if you want to choose a mobile phone in the future, Huaxing will definitely become one of the alternatives.

……

On the other side, in a medium-sized advertising company, more than 30 people were holding a meeting, and Yang Fan's advertisement was playing on a loop on the PPT.

"Tell me, what do you see in this advertisement?"

"Well, where did this come from...... But the quality of the work is really good, Mr. Nan, where did you find it?"

"You, you wine bags and rice bags, do you eat when Lao Tzu raises you? You still say in front of Lao Tzu all day long that you are professional, and you can't see a commercial customized promotion advertisement? Get out of Lao Tzu immediately!"

When everyone saw that Mr. Nan was angry, they were suddenly shocked in their hearts, they were all professional, and they didn't have such thoughts in their hearts just now, and when they suddenly recalled it at this time, they were all so shocked that their mouths opened.

"This ...... This ad is terrible, I didn't even see it the first time, but the brand of that mobile phone is actually printed in my mind, this is too magical, right?"

"Well, let's take a look at it now, where did this Yang Fan come from, Mr. Nan, is it possible to dig him up, this person's planning ability is too strong, I just read the form of this advertisement, and to put it bluntly, this person simply undertook 80% of the entire advertising shooting. ”

"But, we haven't heard of such a big man in the advertising industry?"

……

A mobile phone advertisement, so that the country's advertising industry has set off a bloody storm, and the effect of this advertisement is simply magical to the extreme, when the advertisement has passed 6 hours, Huaxing company, the 6 hours of sales when announced, other major mobile phone giants, all shocked.

They didn't put this advertisement in their eyes, although this advertisement is indeed okay, but, the price of Huaxing mobile phones in domestic mobile phones is high, and they only need to reduce the price moderately at that time.

But I didn't expect that in just 6 hours, Huaxing mobile phones have sold more than 4 million units.

And half of them are mid-range machines, and the price is about 2000~3000.

At this moment, the whole industry is exploding, not only in the advertising industry, but also in the mobile phone industry.

Everyone wants to know, which big man made this kind of benchmark advertising creativity?

And some people knew Yang Fan's name, and after looking at this person's qualifications and his age, they were all amazed and looked like they were alive.

If nothing else, this young man is too wicked. It turns out that he has not only stirred up a bloody storm in the advertising industry and the mobile phone industry, but has already claimed hegemony in the online literature industry.