During the Spring Festival in February 2016, X-Sports, which had been sung down by the media, suddenly announced that they had received a $10 billion Series A capital injection from Yunfeng Fund.

Global uproar!

The investment banking community is all stunned.

Alas, how can there be a Series A that can raise $10 billion?

Looking at the world, which company can do it?

According to the listing process, you have so many Series A rounds, Series B and Series C, is it more than $20 billion invested each time?

This kind of behemoth can no longer be regarded as an ordinary company going public, perhaps only the four major banks of the year can obtain such a high standard, and now it is just a sports brand, and 10 billion US dollars is too exaggerated.

Many people suspect that this is a hype gimmick.

For example, let's say there is a big $10 billion behind him.

In the first round, you can't first get a 10 billion soft girl coin to explore the way, sprinkle bait, invest $5 billion in the second round, and then fool around a circle of rich bigwigs in the third round to raise $10 billion, isn't this more in line with the general economic law?

But looking at the identities of this group of investors, none of them are easy to mess with, and this thing seems to be true.

Ma Yun, Ma Huazhi, Shi Yuzhu, Liu Yonghao, Ding Lei, Yao Ming, Zhu Jun, SF Express, Wan Ke, Bai Du, Xiaomi......

Almost all of China's top emerging industry leaders and top wealthy circles have reached out to Yang Lei to support X-Sports to become a listed company.

Is their money so easy to cheat?

In fact, everyone doesn't know that 8 billion of the $10 billion was raised by Xu Shiwei and Yang Lei, and the couple firmly held 90% of the equity of X-Sports.

The other $2 billion quota was frantically snapped up by the bigwigs mentioned above.

In order to compete for more shares for themselves, several people fought for red-facedness, and more of them exchanged interests in private, and it only took half a day to complete the subscription of 2 billion US dollars.

There is no reason, that is, Xu Shiwei took out a plan for two years and explained it to the bigwigs.

But most people only listened to the beginning, and nodded frequently: "Mr. Xu, you don't need to say it, I'll join, please give me a little more quota." ”

It is of great significance to personally participate in the investment of a Fortune 500 company and cultivate the leader of a global sports brand.

And the rate of return is very high, so why not?

After X-Sports announced its Series A financing, there were mixed reactions from all walks of life outside.

The first to bear the brunt were Nike and Adidas, whose respective stock prices plummeted by more than 10%.

Wall Street, the New York Stock Exchange, and many rating agencies quickly moved to slightly downgrade Nike shares, advising their investors to sell them for the time being.

Don't think about it, X-Sports, which is now ranked third in the world, has a financing of $10 billion, and it must want to take this opportunity to rush forward and prepare to go public, and use the method of burning money to grab the world's No. 1 position in one fell swoop.

Can Nike and Adidas still burn money?

That's 10 billion US dollars, and the wind can't blow it, and it weighs more than 100 tons.

In 2015, Nike's turnover was $22 billion, and the profit of listed companies was only $12 million, the lowest in history.

In 2015, Adidas lost money for the third consecutive year, and its market value is getting lower and lower.

The two companies are really about to be dragged to death by Yang Lei, and the board of directors and decision-makers meet every day to think about countermeasures, but in the face of absolute money, unless they have more money, they really don't know how to fight against X-Sports.

Sad, sad, sorrowful.

Holding the head of the nest in his hand, tears flowed to his heart, his heart.

2016 is destined to be the most difficult year for Nike and Adidas.

I'm afraid that as soon as this year passes, the world pattern of the sports industry will change.

………………

After the A round of financing, Xu Shiwei made drastic reforms, and took Li Ying and them to form a team of the most powerful managers in China.

In the past two years, she has never stopped, she knows who is talented and who is messing around.

Therefore, those employees and executives who have seen the company's difficulties before and cannot share the hardships should let them go.

Overseas branches have also been sorted out, this time Yang Lei has made great efforts, and countless international outstanding designers have been recruited.

Yang Lei's last life was design, of course, he knows the masters of the industry well, it's simple, he has brought all the designers who are not famous before 2023, and the design strength of X-Sports has been qualitatively improved.

When it came to the final battle, Yang Lei didn't pretend anymore.

Anyway, with his wife and them supporting him, he can fire all the power!

After two months of negative declines, Nike and Adidas learned the bad news again.

In May 2016, X-Sports' prospectus came out.

China's largest banking institution is responsible for operating the listing, and in this prospectus, all of X-Sports' assets are listed at a glance.

For the first time, the world knows that the profitability of X-Sports is actually quite high, and it is amazing that it can achieve a net profit of more than 10% in the era of soaring costs.

Directly operated stores, real estate, research institutes, and chemical plants around the world, it turned out that Yang Lei had unknowingly saved tens of billions of assets.

In addition, the most touching thing is that there are two special units, and the asset is assessed at 1 yuan.

One is an X-Sports basketball camp and the other is an X-Sports soccer camp.

These are two independent subsidiaries that do not participate in the listing statistics, but they have to put out signs and show them to people across the country.

Yao Ming served as the vice chairman of the Basketball Association, Zhu Jun served as the vice chairman of the Football Association, and Yang Lei's biggest dream in the past eight years is to reform these two sports.

At least it seems that the basketball reform has been effective, with the CBA average rising, well-known local stars coming out, Zhou Qi leading the team, four Chinese people panning for gold in the NBA, and three people playing in European basketball leagues.

Every summer, the X-Sports Basketball Summer Camp (Jialianhua), the game between the CBA local team and the NBA top player team has become the most anticipated event for Chinese basketball fans, and it is broadcast live on CCTV Sports Channel.

The commentators of "Sports Weekly" and CCTV Sports are laughing and saying that this may be an early rehearsal of the Chinese national team and the magnesium national team of the Olympic Games.

Look, what a high rating!

The national teams are out.

The contributions made by Yang Lei and Yao Ming to the cause of Chinese basketball are obvious to the world and have a good reputation.

Football reform is just beginning, and it will take even longer.

But it doesn't matter, Yang Lei is determined, as long as his company does not go bankrupt, even if the reform route is difficult, they must move forward bravely and overcome obstacles.

Euro 2016 was followed by the Rio Olympics.

These two major events were an important turning point for X-Sports.

Yang Lei used a set of secret weapons of the 2022 Beijing Winter Olympics to defeat Nike and Adidas in one fell swoop, attracting quite a lot of sports athletes.

This black technology is a set of sports materials, coupled with the training method, can slightly improve the running speed of athletes, effectively avoid tendon rupture, knee injury and other negative effects.

With $10 billion in hand, Yang Lei cooperated with many potential athletes, and the money was scattered, but his fame started all of a sudden, and his market share gradually increased.

He is not in a hurry.

He still has a chance.

For example, the 2018 World Cup, the 2020 European Cup, the 2020 Tokyo Olympics, and so many world-class competitions, countless individual small competitions, he has the opportunity to make a big profit.

In the past, it was a trick and a trick to play intrigues.

Now it's a positive and tough, and after going public, speak with strength.

It's not going to be done!