In the evening, Xi Shuhui contacted Zhang Xingming through Liaodong, the lawyer who had been sent had not returned, and stayed in the capital waiting for Zhang Xingming and his second brother, Zhang Xingming hurriedly contacted the lawyer according to the phone number provided by Xi Shuhui, and made an appointment to meet at the Beijing Office the next day. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

At one o'clock in the morning of the next day, Director Wang came to the Beijing Office, which was earlier than the lawyer on Zhang Xingming's side.

Zhang Xingming received Director Wang and his entourage in the small conference room of the Beijing Office.

Director Wang was also very polite, he is a person who dares to think and dare to do more pragmatic things, otherwise he would not have resigned from the post of director later because of some things.

A few people shook hands and made a cold noise, sat down and drank tea for a while, and the Chinese people did things in eating and drinking, as if it was not easy to do things without creating such an atmosphere.

Both parties expressed their respective thoughts, Director Wang said: "We are studying, learning some ideas and ideas of Hong Kong compatriots in management and management, this is the first time that the country has a joint venture under the TV station to operate a purely operational advertising and performing arts company, and to be honest, we still don't understand what this performing arts is, I hope that through this cooperation, there will be a result that both parties are satisfied with, I still have certain expectations for this." ”

Zhang Xingming said: "This is definitely a win-win result, we have business experience, you have a big enough platform, this is called a strong alliance, the result is predictable." Do you have any opinion on the matter of the two sides holding shares?"

Director Wang said: "This still depends on the specific input criteria, right? I just want to know how Minister Zhang plans to do this. ”

Zhang Xingming said: "On the CCTV advertising department, in addition to the existing personnel, what else can you come up with?"

Director Wang said with a smile: "We have a broadcast platform, this is our strongest place, I think Minister Zhang also has the idea of a joint venture because of this, right?"

Zhang Xingming also smiled and said: "How much do you spend on advertising a year? Tens of millions? Hundreds of millions? I am ready to invest in the best equipment in the world, and while operating advertising, I also have to design and make advertisements, and I want to create a successful international party.

This is one of them. Second, I did have this idea because of the CCTV platform, but this is based on the fact that you have not made any achievements in advertising operation and have no foundation in large-scale galas.

Let's put it this way, Director Wang, even if your current annual advertising income is 100 million, is it enough? What about large-scale galas? Losing money, losing more than a year, what is the effect of the gala? We know in our hearts.

I can tell you this, if it is left to us to operate, the large-scale party will definitely reach the international standard, and it is impossible to surpass it now, but there is no problem to achieve it, and the most important thing is Director Wang, it will make money, not lose money.

A Spring Festival Gala, I dare not say that I can earn you a year's advertising expenses, it should not be far away, but what about the usual advertising operations? There is basically no problem with turning you around, how much is this? Half is how much? Why should I? Can't I set up an advertising company to pay you for broadcasting?

If it weren't for this platform, I wouldn't even talk to you, the thing is good, but it depends on who uses it, right, Director Wang. ”

Director Wang took a sip of tea from the teacup and said, "Minister Zhang will talk about the specific implementation of the cooperation in the future, I haven't figured it out yet." ”

Zhang Xingming said: "After the establishment of the joint venture, it will be the exclusive agent of all CCTV channels for all time hours of advertising broadcast, the exclusive agent for the hosting and promotion of CCTV's large-scale evening parties, and we will produce relevant programs according to foreign models for broadcast, of course, you will be asked to review in advance." ”

Director Wang said: "What about the agency fee?"

Zhang Xingming said: "The advertising agency fee will always be only one million, and as long as the joint venture company is still there, it will always only be given so much." At the party, we can share with CCTV, the joint venture company will take 7 percent, and give CCTV 3 percent, and we don't need CCTV to spend money to buy the festival, but CCTV has no relevant rights, just broadcast, of course, it will definitely bring CCTV results in ratings. ”

Director Wang hesitated, the fingers of his right hand habitually rubbed, and the second brother took out a cigarette from his pocket and gave it to him, and took out a lighter to help him light it.

Director Huang also took one and lit it, and smoke immediately rose in the conference room.

Director Wang said: "We CCTV don't need stimulation and promotion in ratings, we have no opponents in this area, only followers." ”

Zhang Xingming said: "Director Wang, when CCTV was founded, how many television stations were there in the country? How many are now? How many will be in five years? Ten years? Now that science and technology are developing faster and faster, are you sure that there will be no more advanced broadcasting technology? Are you sure that CCTV's status will always be so high?

CCTV is just a television station, and now you are broadcasting nationwide, so it seems stronger than the local government, but what if the local government also faces the national broadcast? What if all the provinces and even economically good cities in the country are broadcasting to the whole country? Do you ask the central government to ban broadcasting?"

Director Wang was stunned for a moment, stopped there with his hand holding the teacup for three seconds, then slowly took a sip of the teacup and said: "What is the significance of a provincial-level television station for broadcasting the whole country? Isn't this spending money indiscriminately? Do you know how much it costs to build a national broadcasting system?"

Zhang Xingming smiled and said: "Now that reform has been carried out and the country has opened up, the whole country is grasping economic construction, what is economic construction? How can we attract others to invest in construction? In my plan, at the end of next year, Liaodong Taiwan will set up a special channel to broadcast it to the whole country to publicize the economic development of Liaodong. ”

Director Wang glanced at Zhang Xingming and said, "Can Liaodong approve the interrogation?"

Zhang Xingming said: "Haven't Director Wang heard of satellites? Hasn't CCTV already used communication satellites to broadcast television signals? I plan to get a few for fun next year." And the development of digital technology determines that cable TV technology will eventually defeat the mode of wireless broadcasting and dominate the TV market.

Wang Taichang frowned and said, "Are you serious?"

Zhang Xingming nodded and said: "My Hong Kong headquarters is making preparations in this regard, in the middle of next year, maybe a few days later, but it will definitely not exceed the end of next year." ”