Volume II, 1999, Chapter 72 Negotiations

Early the next morning, Li Xin called and invited him to discuss in detail.

The meeting place was a teahouse, and all the people who attended the banquet the night before were present.

Shen Zhuyin and Fan Xinman accompanied Jin Yong to chat in the inner room, while Li Yuan, Feng Wan, Wu Ciren and Li Xin sat around the square table in the outer room to discuss matters related to publishing.

Probably because of staying up late to read the book, Li Xin seemed a little tired, and after sitting down, he went straight to the point: "I have read the manuscript, and I have also talked to the general manager on the phone, and he has carte blanche to entrust me to talk, so I will tell me my opinion." ”

"Although you have done proofreading work in advance, it does not mean that this process can be saved, from review to packaging, typesetting, printing, and distribution, the workload is still very large, in addition, you should also know that Hong Kong books need to go through a series of procedures to be sold in the mainland, which takes time, and if you want to cooperate with the essay competition, the time is too tight......

Li Yuan was impatient to listen to him pour bitter water, and stretched out his hand to interrupt him.

"Editor-in-Chief Li will just say it bluntly, what is the acceptable royalty share of Sanlian?"

Li Xin glanced at Li Yuan deeply, he originally wanted to propose a buyout, but he didn't expect Li Yuan to directly propose a share. He thought for a moment and gave a number.

"Three percent. ”

"Too little. Li Yuan shook his head and said, "I think ten percent is more appropriate." ”

"Impossible!" Li Xin was angry and said, "You may not know the specific situation......"

"I'm well aware. Li Yuan said: "Under normal circumstances, the royalty is about 5 to 10 percent, and a best-selling writer like Master Jin can reach about 15 percent, am I right?"

"Now that you know......"

"I dare say that because I know. Li Yuan said: "In fact, I was going to quote 15 percent, but I am willing to give up 5 percent, I think this is very sincere." ”

Seeing that Li Xin was about to refute, Li Yuan motioned for him to be calm and continued: "We won't mention this issue for the time being, if Editor-in-Chief Li has more time, we can talk about something else first." ”

Li Xin was choked enough, and said angrily: "In Hong Kong, an editor works almost 200 per hour, and my time is also very limited. ”

Li Yuan laughed and said: "Hong Kong people are indeed very efficient and accustomed to using numbers to speak, so I would like to ask if the editor-in-chief Li has studied the market data of similar books before he came over?"

"I don't know the specific data, but most of the domestic mystery novels are not selling well. ”

"Don't think of it as mystery fiction. Li Yuan smiled: "I prefer to call it youth literature, to put it bluntly, the quality of the novel aside, the real selling point is in front of your eyes." ”

Li Yuan pointed to himself: "Zhang Ailing said: You have to become famous as soon as possible." I can't say that there are no writers my age, but they are very rare in the Chinese literary world, do you know what that means?"

Without giving Li Xin a chance to speak, Li Yuan continued: "This means that a representative and topical new genre does not refer to the subject matter, but to the audience. Does Editor-in-Chief Li know how many middle and high school students are enrolled in China in China?"

When Li Yuan said this, he stopped and left time for Li Xin to think.

After a while, Li Xin said: "Personally, I like this book very much, but it is still unknown how much repercussions it will have after its release." ”

"You still don't understand," Li Yuan shook his head and said: "Whether this novel can succeed or not has nothing to do with the quality of the novel itself. Editor-in-Chief Li works in Hong Kong, so he should know the importance of propaganda and how much benefit good publicity can bring. ”

Li Yuan said that Li Xin didn't understand, did he really not understand? Of course not.

In fact, after listening to Wu Tsering's introduction last night, he realized what a rare opportunity this was.

Propaganda is also divided into methods, widely advertised that is the lowest way, really good publicity, pay attention to the temptation to profit, is to grasp human nature, to achieve marketing purposes.

Li Yuan and his novels, or the series of plans extended by the whole new concept, are essentially to lure them into profit.

It's not that Li Xin doesn't understand, he just wants to maximize his interests.

Li Xin hesitated and didn't know what to say, and at this moment, Li Yuan suddenly said: "Speaking of which, when Editor-in-Chief Li called in the morning, I hadn't gotten up yet......

Li Xin was stunned for a moment, and then smiled bitterly.

He started to handle it from the beginning of the meeting, but he forgot to expose his eagerness early in the morning.

Yes, he was in a hurry, for fear that Li Yuan would contact other publishing houses again.

Now that he was seen through, Li Xin simply said honestly: "Okay, I admit that what you said makes sense, but," Li Xin changed his words, "the royalty of ten percent is still too high." ”

Li Yuan smiled: "How much is Editor-in-Chief Li going to price, and how many copies are expected to be sold?" After a pause, he added: "It's calculated according to the big 32 open soft surface paperback." ”

Li Xin hesitated for a moment and decided to tell the truth: "If you set the price, I think it is appropriate around 25, as for the sales volume...... Considering the level of domestic consumption, I think 500,000 should have been there. ”

"Does Editor-in-Chief Li mean the first year, or the total?"

"Total. ”

Li Xin said: "Even if everything goes well, it will be on the shelves in April at the earliest, and it will take a certain amount of time to promote it, and it is estimated that the sales will increase in the second half of the year, and it is optimistically estimated that 300,000 copies should be sold this year." ”

"Hmm. ”

Li Yuan replied noncommittally and asked, "As far as I know, Hong Kong publishing houses and authors generally sign long-term contracts?"

"Yes, the term of copyright in Hong Kong is the same as in the UK, it usually extends to 50 years after the death of the copyright owner, but of course, if you want to sign a short contract, you can. ”

In the second half of the sentence, Li Xin said it subconsciously, and regretted it after speaking.

Anyone who publishes knows the benefits of a long contract.

You must know that the publishing contract is generally effective from the date of signing by both parties, even if the production is arranged immediately, it generally takes half a year, if it is calculated according to the average five-year contract period in China, the sales time is actually not long, many times it is until the value of the book is known to the market, the copyright has expired, and the wedding dress is made for others.

Li Xin looked at Li Yuan nervously, for fear of hearing the words "then three years" from his mouth.

Of course, Li Yuan is not so short-sighted, but this does not mean that he wants to sign a hundred and ten years to go out, he thought about it and said: "Sign for five years, within the mainland, I can let the exclusive publishing rights." ”

Li Xin breathed a sigh of relief, although it is not a long-term copyright, it is not bad to be able to monopolize the publication.

As for why he didn't fight for a longer contract period, it was mainly based on his judgment of the novel's sales. In his opinion, Li Yuan's novels can be popular at best, and the possibility of turning from a bestseller to a long-selling book is very small.

Thinking about it, Li Xin was not stupid enough to say it, but frowned and said: "If you only sign for ten years, then the royalties ......"

Li Yuan said without refusal: "I can give in one more step, eight percent, no less." ”

Li Xin said without thinking: "Yes." ”

In fact, if Li Yuan bites ten percent to death, he will have to accept it, and it will be a surprise to be able to cut two points.

"When are you going to sign the contract?"

Li Xin is well aware of the truth that late will change, and he can't wait to finalize it immediately.

"Don't worry, I have two more requests. Li Yuan said: "The first request, I ask for a CD with the book, and the triptych itself also involves the publication of audio and video products, I think this should not be difficult." ”

"CD?" Li Xin asked puzzledly, "What content?"

"A single is the song in the novel - "Reborn", I have already written the song, I will complete the mastering as soon as possible, of course, this part of the cost needs to be borne by Sanlian. ”

Seeing Li Xin's face change, Li Yuan hurriedly said: "This is also a publicity gimmick, and you can completely increase the price of books." ”

Hearing him say this, Li Xin's face looked better, if it was really "gifted", then he would definitely not agree.

After thinking about it, Li Xin had to admit that Li Yuan's idea was still very brilliant compared to traditional propaganda methods.

The only question is what the quality of the song is, and if it's too bad, it's a joke......

"I'll talk about this later, what's the other request?"

"Add the names of several people to the proofreading list. ”

Li Yuan pointed at Wu Tsering: "The specific list will be sorted out by Mr. Wu when I go back, and I can't let people work in vain." ”

Wu Ciren was stunned for a moment, a warmth surged in his heart, and he hurriedly said, "It's inconvenient." ”

"Nothing was inconvenient. Li Xin said with a smile.

……

Speaking of which, there is not much to talk about next.

Li Xin went out to call the general manager, while Li Yuan and the others chatted aimlessly.

Feng Wan smiled with a pair of wonderful eyes, and said to Li Yuan: "Isn't it very good to talk, we can't interject." ”

"Without your support, I really don't have much confidence. ”

Li Yuan wiped his unwarranted sweat and said exaggeratedly: "I almost didn't get him in three dozen or one, this Editor-in-Chief Li is really not simple." ”

"It's not easy, it's not that you've taken it down. Feng Wan smiled and said, "When did you write a song again? I haven't heard you say it before." ”

"You're just going to be my ticket. ”

"I believe in your ghost," Feng Wan said to Wu Tsering: "Look at it, this kid must be hiding bad, so I don't believe he is improvized." ”

Should it be said that it is worthy of Feng Wan?

Li Yuan glanced at Feng Wan, indeed, as she said, Li Yuan was not a temporary idea, but an idea that came up last night...... Well, a night in advance and a minute are not much different either.

As for the purpose, on the one hand, I want to use this to get involved with the music industry, and on the other hand, I want to do it......

Li Yuan couldn't help but glance into the tearoom.

……

After drinking tea for a while, Li Xin came back.

"Hong Kong will pass the contract over in the afternoon, don't you want to record a song, I contacted a music studio in Shanghai, if you're okay, do you want to go and see it now?"

Li Yuan knew in his heart that Li Xin would inevitably have doubts if he didn't hear it with his own ears, so he said happily: "Okay, then go over and have a look." ”