071 [Negative Marketing]

"Xiaoxian, what were you doing in the house last night, you haven't turned off the lights to sleep at just over one o'clock?"

"No, I didn't do anything. Wang Qixian was taken aback, and hurriedly waved his hand and said.

"It's nothing, look at your two eyes, they are as red as a white rabbit, and the dark circles under your eyes are also visible. Wang's mother pointed to her eyes and said, "What's wrong, tell Mom." ”

Wang Qixian couldn't hide it, so he had to confide the truth to his mother.

"You said that the young man next door really ran a magazine, and then made a movie with Cheng Long and Hong Jingbao?" asked Wang's mother in surprise.

Wang Qixian nodded, "Mom, this should be true, don't believe it yourself." ”

Wang's mother took the "Fantasy World" magazine, flipped through it carefully, and compared some of the things her daughter told her before, and finally understood this time.

"Oh, go away!" she said with some regret.

Before, she thought that Summer was a little hooligan, and she was worried that her daughter would be abducted by him, so she had always avoided him and didn't want to have anything to do with him at all. Therefore, I have been a neighbor for so long, and I have not had good contact with him.

I didn't expect that people were covered with pearls with grass, and they looked like they were handsome, but they had such great ability. If you had known this earlier, you really had to take a good stutter.

Not to mention anything else, just saying that he can work with Cheng Long and Hong Jingbao to make a movie, it is quite remarkable. If you have a good relationship with him, and ask him to introduce him in the future, are you afraid that your daughter will not be filming? !

"Xiaoxian, it seems that Mom really blames him. Mother Wang said with annoyance, "In the future, you should have more contact with the young man next door, you are all young people, you should have a lot of common language, and it should be easy to be friends." ”

"Mom, what are you talking nonsense?" Wang Qixian blushed and said, listening to what his mother said, why did he seem to have become a who took the initiative to give her arms.

"I mean to be friends, not boyfriend and girlfriend, where did you think of going?" Mother Wang was stunned for a moment, then suddenly realized, and asked with a mocking smile.

"Huh?!" Wang Qixian's face suddenly turned red.

She was persuaded by Xia Xue yesterday, so she was preconceived, and as soon as she heard "be friends", she thought of "falling in love". I didn't expect my mother to see her joke, which suddenly made her shy.

"Okay, don't be shy. Men should get married, women should get married, it's just about falling in love, what's there to be shy about. Your mother and I also fell in love with your father back then, otherwise where would you come from? Wang's mother said with a smile, "If you can really fall in love with Summer, it's really a good thing, you might as well give it a try." ”

"Oh, Mom!" Wang Qixian became more and more embarrassed the more he listened, and couldn't help but cover his ears and shout.

"If you are shy and don't dare to say it, then Xia Xue will come and her mother will come to her. When Mother Wang saw that her daughter's pretty face was slightly red and her face was full of spring, she knew that she didn't hate the young man next door, so she might as well try to match. If it can be done, of course it will be the best. Even if it doesn't work, it's good to be a friend.

"Forget it, I'll tell you. "Wang Qixian completely surrendered this time. It would be a shame to let my mother say it.

"Well, that's pretty much it. Daughter, happiness depends on yourself. Mother Wang smiled again.

"I see. Wang Qixian nodded.

……

In the summer, after getting up early and having dinner, I went to work with Chen Yixin.

As soon as I entered the Ming Pao Building, I felt a little awkward, as if everyone looked at me strangely.

But when Summer looked over, everyone turned their heads again, and didn't look at him at all.

"Strange, what's going on. Summer wondered.

"Brother Tian, don't you think something is wrong?" Chen Yixin also noticed it and asked quietly.

"Leave it alone, go up and talk about it. Summer waved her hand and went upstairs.

"President, something is wrong. As soon as she entered the magazine, Ren Wanying stepped forward and said.

"What's wrong?" Seeing her panicked look, Summer couldn't help but feel a sudden shock in her heart, and hurriedly asked.

"You see, these newspapers ......," Ren Wanying handed over today's "Sing Tao Daily", "Oriental Daily", "Cheng Pao, etc., "all of them have published articles criticizing our magazine, saying that our magazine has a low style, vulgar writing, absurd plots, obscenity and theft, bad education for readers, and corrupt morals......

"Wow, is it so exaggerated, it's just a fiction magazine, and it's not a yellow book like "Dragon Tiger Cat" and "Qiyanlu". When Chen Yixin heard that they had belittled their own magazine so much, he immediately cried out.

"Who are the people who wrote these articles, and how could they be so united? Is our magazine so popular, and there are so many critical articles the next day?"

If it is a very best-selling book, it is normal to attract so many people's attention. But his "Fantasy World" has only been released for a day, and it is estimated that even 5,000 copies have not been sold, and this critical article is overwhelming. If there is no one in the ghost group, then it is really a ghost who believes it.

"The people who wrote these articles are some of the most famous book critics in Hong Kong, and I wonder how they could be so unanimous. Ren Wanying also wondered.

"President, what should we do, do you want to ask Mr. Cha to come forward and talk to these newspapers and ask them not to publish these articles again? Otherwise, if they continue to be scolded like this, who else will buy our magazine?" Tang Congsheng also said worriedly.

After more than 20 years in the industry, he has never encountered such a situation of "black clouds crushing the city and wanting to destroy the city" as today. Seeing the endless critical articles in the newspaper, he was really about to have a heart attack.

"No need, the magazine is now in charge of me, don't trouble Mr. Cha for everything. After thinking for a while, Summer suddenly smiled and waved his hand, "Okay, don't worry too much about it. Since people have bought our magazine, they naturally have the right to express their opinions, and we should welcome their supervision. Alright, let's all go back to work!"

"President, ...... you" Tang Congsheng saw that he said so lightly, and he didn't take this matter seriously, and he couldn't help but be so anxious that he almost spit out a mouthful of old blood.

If he allowed them to criticize like this, he was really worried that the magazine's reputation would be ruined. Who will buy their own magazines?

"No need to say it again, work, work. Summer waved his hand, and then led Chen Yixin into his office.

"Brother Tian, are you okay, just let people scold you like this?" After Chen Yixin entered the house, he couldn't help but ask. Just now outside, he was embarrassed to refute Summer to his face, but now he couldn't hold it back.

"If they want to scold, let the family scold, the mouth grows on the body, can you still not let the family talk?" said Xia waving his hand.

"I went to some of my brothers and beat them up. When Chen Yixin heard him say this, his eyes suddenly lit up, and he said with a smile.

"Nonsense! Do you think you are a black X society, or the queen of England? Seeing him so impulsive, Summer slapped the table and scolded, "I'll tell you, don't mess around, I still want them to scold." ”

"Ah?!No, why is that?" Chen Yixin really can't figure it out, there are still people in this world who are looking for scolding?!

Summer smiled slightly, "Bo Xuan." If you think about it, "Oriental Daily", "Sing Tao Daily", "Cheng Pao" ...... With so many newspapers, so many pages, if you're advertising, how much do you have to pay for them? More than a million Hong Kong dollars. ”

"Besides, these book reviewers, how much does it cost you to ask them to write a book review?! Now that people have given it to you for free, so you have saved so much money, it's too late for you to be happy, and you still want to gather people to beat people? Summer pointed to Chen Yixin.

"But it's not right, Brother Tian, people advertise and say good things, they say bad things. Chen Yixin felt that it made sense at first glance, and after thinking about it again, he immediately retorted.

"Who said that bad reviews can't stimulate sales?" Xia smiled slightly, "Let me tell you, some experts in the United States have done a survey, they counted 250 books named by the New York Times Book Review, and found that the sales of those who gave good reviews have increased by more than 30 percent; for the bad reviews of well-known writers, the sales have dropped by more than 10 percent; but for the bad reviews of less well-known writers, the sales have increased by more than 40 percent." ”

"Wouldn't it?!!Is there such a thing?" Chen Yixin said in surprise, he had never heard of this kind of thing before, and being criticized by others could actually stimulate sales?!

"It's true. Summer nodded and said, "Because bad reviews are actually a kind of publicity, so that readers who would not have noticed this book will also have a certain understanding of it." ”

"Although this understanding is negative, it can cause some damage in a short period of time. However, according to research, this harmful effect will disappear quickly, but people's perception of it will remain for some time. ”

"For a new and unknown magazine like ours, public perception is more important than a negative image. Summer finally concluded, "So don't be afraid of being scolded, the more he scolds us, the more popular we become." ”

"Really?" Chen Yixin was still a little unconvinced.

Summer smiled and nodded, "I can assure you, it's 100% true. ”

He has a deep understanding of this. In later generations, so many garbage movies, Internet celebrities, and even A-list stars became popular by hyping up a lot of negative news. What is "plastic surgery", what is "walking light", what is "bed photo", what is "Ma Zhen"...... The more fierce the scolding, the more popular the person becomes, and it is not okay to be unconvinced!

"Oh well. Seeing that he was so confident, Chen Yixin had no choice but to nod.

Ask for collection, ask for recommendation! Book friends who have not yet collected this book, please click to collect, thank you!

Thanks to the following book friends for their tips:

Tinghui rewarded 280 starting coins Tinghui

1 votes for zero0707

Reward 10 starting coins against the sky

Rewarded 200 starting coins, and Song Bingshu rewarded 100 starting coins