"Yes, I'm ready!"

Nicole's eyes hardened.

"That's right. ”

Li Yuan's attitude softened instantly, and he said with a smile: "Then from now on, you have to learn to control your weight, no one can help you in this matter, you can only rely on your own perseverance." When you lose weight, we move on to the next stage, for example, to improve your dress aesthetic ......"

……

The plan to transform Nicole is not achieved overnight, and big-name fashion can't save a bad figure, except for women who pretend to be stupid, everyone understands this truth.

Of course, Li Yuan was not temporary.

The transformation of Nicole is inseparable from his advertising plan, and he wants to show two completely different Nicole in the advertisement, so as to show the charm of the Internet.

It sounds a bit redundant, but if you shoot this advertisement in China, then the part after the "netizen meeting" does not need to be filmed, which is called "leaving suspense", which is a very common technique in film and television dramas, commercials or music videos.

But for this commercial, Li Yuan has additional plans.

He plans to make a series of short dramas.

Short dramas, as the name suggests, are short dramas, such as common melodramas, and later all kinds of online dramas.

There are two main characteristics of short dramas, one is the low cost of shooting, and the other is the fragmentation of the drama viewing mode, which is naturally in line with the entertainment concept in the Internet era.

Of course, at this stage, the prerequisites for developing an online video website are not yet in place, and Li Yuan does not plan to put all the series of short dramas on TV, which is contrary to his original intention.

Here's what he thought.

First, the first act was broadcast as a TV commercial to promote chat software and make the two actors familiar with each other.

Then, when the traffic of the chat software grows to a certain extent, the follow-up episodes can be spread on the Internet one after another, using the psychology of netizens to chase dramas to achieve the purpose of long-term publicity.

Of course, there are also many specific promotion methods involved, such as "Internet water army" and the like, which will not be repeated here.

Finally, if the new thing such as "online drama" can cause widespread popularity, it can even be used as a springboard to extend its tentacles to the film and television entertainment industry to complete the preliminary layout of the video website.

At the same time, even if the influence of online dramas does not meet expectations, Li Yuan is confident that he will at least create two Internet celebrities and then intervene in the blog field.

All in all, everything is for the future development of the Internet, and all this requires not much investment.

……

It's a pity that this doesn't work in China today. This involves not only social concepts - the demonization of online dating is inevitable, but also the penetration rate of the Internet; and most importantly, it is difficult for Li Yuan to find participants with high topicality, do you expect celebrities and celebrities to shoot online dramas? Don't be funny!

Take Shen Zhuyin as an example, she has such a good relationship with Li Yuan, and Li Yuan also knows that she is interested in acting, but she only dares to help her fight for TV series, that's all, I don't know what her elders will think. What's more, even if Shen Zhuyin filmed it, would Li Yuan dare to use her family background to concoct a topic?

……

Li Yuan told Nicole again about the plan of the "series of advertising dramas", which was more detailed than what he said before, and the pros and cons were all on the bright side, and he did not hide his intention to use her identity to make a fuss.

Nicole didn't hesitate at all, but readily agreed.

"Some of these clips can be filmed in the near future, and the follow-up parts need to wait for you to lose weight and get results, and the time is not in a hurry, after all, Mark's software development also takes time. ”

"I understand that I will try to slim myself down as soon as possible. ”

Nicole seemed to have found confidence in an instant, Li Yuan looked at her determined eyes, and had no doubt that she could lose weight, but he was worried that she would lose weight too quickly.

"There's really no need to rush, after all, this is not a TV sitcom, and no one dictates when the next episode will be aired. Besides, script writing also takes time, at least during my time in the United States, I shouldn't have time to do this. ”

Li Yuan said, glancing at Chen Chen.

Chen Chen pursed his lips and decided that no matter what Li Yuan said, he would report to the higher authorities when he went back - such a blatant fake public welfare and selfishness was simply unbearable for uncles and aunts!

"You can also write a screenplay?"

Nicole discovers a new world.

"Lee is a writer," Paris said. ”

Nicole asked, "Really, where can I buy your work?"

"Not yet, because it hasn't been published yet. Li Yuan spread his hands and said, "In addition, even if it is published, it will only be in Chinese." ”

"Chinese Ah......" The two girls showed regretful expressions at the same time. Mark was eager to take the plunge, as if he was going to challenge the old language, which was said to be second only to Russian.

……

Nicole also likes to write, and her relationship with Li Yuan has become a lot closer.

She asked Li Yuan about his ideas for the short play, and Li Yuan answered them one by one.

Seeing that her enthusiasm was so high, Li Yuanyuan said, "Why don't you try to write a script?"

"No, no, I can't. Nicole waved her hand repeatedly.

"How do you know if you don't try?" Li Yuan said: "That's it, let's create the script together, with you as the main thing, after all, you are an American, and you know this country better than me." ”

"That'...... Well, I'll try...... Is there anything I need to pay attention to?"

"Two points. One, while the series is meant to promote ZuckNet, don't be limited by it, and second, you just have to keep the peak-end effect in mind......"

The Peak-End-Rule, also known as the Peak-End-Rule, is a theory proposed by psychologist Daniel Kahneman.

After digging deeper, Daniel found that our memory of experiences is determined by two factors: the feeling at the time of the peak (whether positive or negative) and the feeling at the end, which is the law of peak and end.

For example:

A boring date and a very romantic event happened at the end, so the memories left by this date for both parties are very good. On the other hand, a bad derailment will make people forget the original warm time together, and then completely negate the relationship.

The law of peak and end is widely used in many fields such as economy and culture.

Take film and television dramas as an example, in a love movie, the male and female protagonists may be boring and full of jokes during the dating process, but the real sublimation part is always at the end.

Maybe it's a grand fireworks display, a dance party, a loud shout of names and hugs, and it will make one feel incredibly happy. On the other hand, dying slowly in the embrace, or the sudden cold drizzle before parting, will leave the audience with endless sadness.

This is all an application of the peak-end effect.

After Li Yuan explained the peak final effect, Nicole fell into thought.

Mrs. Karen asked with interest, "Do you know Daniel Kahneman?"

"A friend of mine, who studied psychology and economics, admired Daniel Kahneman and told me a lot about his theories. ”

"You mean Miss Feng Wan?" Haim was very impressed with Feng Wan.

"Yes, that's her. ”

Heim explained to Mrs. Karen, "Miss Feng Wan is Lee's assistant, a top graduate of Yale University. ”

"Wow, that's pretty impressive. Mrs. Karen exclaimed.

Although she praised Feng Wan, Li Yuan also felt honored.

Mark couldn't help but say, "My mom is even better, she graduated from Princeton University." ”

After Mark finished speaking, everyone's eyes changed when they looked at Mrs. Karen.

Princeton University in the United States, is a well-deserved NO.1, Chinese more well-known Harvard and Yale can only be ranked two or three, if Mark does not say, everyone can not think that Mrs. Karen is actually a scholar, the top kind.

Seeing that everyone was looking at her, Mrs. Karen smiled modestly and said, "Yes, I graduated from Princeton University. By the way, Daniel Kahneman, whom you just mentioned, is now a professor of psychology at Pullin University. ”

……

The chat time passed quickly, and it was noon in the blink of an eye.

Mrs. Karen had come over to help prepare lunch, but the conversation was so happy that she forgot about the cooking.

In the end, the group decided to go to a restaurant for lunch.

Haim said embarrassedly: "I wanted to introduce you and my uncle to each other, but he happened to have something to do today, so he ......"

Li Yuan signaled that he didn't have to mind, and said with a smile: "True friends never measure friendship by the richness of the meal, you don't have to take it to heart." ”

Li Yuan's words made Haim and Mrs. Karen feel better.

……

The restaurant was not far away, and Li Yuan proposed walking, and no one objected.

It's called Dobbs-Ferry, a village in the city of Shirahara, and although it is a little different from a Chinese village, it has one thing in common: it is not very large.

The Zuckerbergs' house was not far away, and when they passed, Mrs. Helen went in, and after a while, she walked out with a pink lori.

Mrs. Karen said, "This is my youngest daughter, Ariel, and I told her to go to her father, but apparently she forgot. ”

"I didn't mean to, it's all Mark's fault, his game is too difficult, I spent the whole morning without clearing the level......"

Ariel complained. With that, she broke free of Mrs. Karen's hand, ran to Mark's side, and took his arm around him and asked questions.

"Do you still make games?" asked Li Yuan curiously.

"Well, my original purpose in learning to code was to make games. ”

"Computer games?"

"Atari Games. Mark shook his head and said, "A few years ago, my dad bought me an Atari 800, and I first learned programming through it......"

“……”

All right.

Li Yuan has to admit that there is a gap between people.

Atari 800 Chinese don't know much, but many people know about the Xiaobawang learning machine, and the two are almost the same thing.

Speaking of which, the Xiaobawang learning machine also has basic language programming functions, but I'm afraid not many people use it to program, let alone use it to make games.

Look back at Ariel.

This beautiful little girl is not afraid of life at all, and soon becomes familiar with everyone, although she is very lively, but at most she just runs around, and does not cause trouble for everyone.

Everyone laughed and walked towards the restaurant.

"Look, planes!"

Ariel, who was looking up and around, suddenly shouted excitedly.

Everyone looked in the direction of her finger and saw a "plane" swooping towards it at a rapid speed.

Not a real plane, but a model of an airplane.

"Be careful!"

Discovering that the plane was flying in the right direction for Ariel, Mrs. Karen exclaimed in surprise.

Ariel also seemed to be stunned by the rapidly enlarged plane in his line of sight, and for a moment he forgot to dodge.

Li Yuan and Mark reacted quickly and rushed forward, but because of the distance, they couldn't save them for a while.

At this moment, a gust of wind suddenly blew in Li Yuan's ears, and then, with a snap, the nose of the model plane suddenly deviated, swept past Ariel, and crashed into a car parked on the side of the road.