Chapter 431: Hot Sale
The book market in April was turbulent and unpredictable.
The first three weeks of sales champions were all the same, and the first week's "Little Tutu Around the Space" set off a frenzy in the field of children's books, and countless parents chose to use this book to tell stories to their children, and by the way, popularize the knowledge of space.
The champion of the second week was "Homeland in the Smoke of Gunpowder", which caused a huge response among readers of all ages after being strongly recommended by CCTV and other major media.
There are few works that describe the anti-fascist war a few decades ago with such delicate brushstrokes, and what helped it reach the top was the group buying of major institutions, and even teachers from various schools were strongly recommending it!
If it weren't for the sudden rise of "Psychological Crime" in the third week, I'm afraid that "Homeland in the Smoke" would have won the championship for a week.
Thanks to the super-large-scale publicity of the movie of the same name, Zhang Chu's film finally topped the book sales list more than a year after its release, which was a high position that had never been held before.
The power of the film adaptation can be seen from here, obviously the movie will not be released until three days later, but with the media reports and the attraction of the leading actor and director in the early stage, this niche theme work sold hundreds of thousands of copies in a week!
Now the Nanhai Publishing Company, the aircraft carrier of the publishing industry, has concentrated its efforts to promote "Sou Shen Ji", and this is the day when it will be released to the public.
The serialization of Origin Chinese Network and East China Life News continues, but the full content has been sold in major physical bookstores and online bookstores across the country.
"I don't know if the 800,000 books we have prepared are enough, and I hope nothing goes wrong. Gu Xinxue didn't believe in Buddhism originally, but now he is silently praying to the Buddha and Guanyin Bodhisattva in his heart.
Before, their company was not worried about the sales of "Sou Shen Ji" at all, because there were too many surprises during the pre-sale, and there were 380,000 pre-orders for the six complete volumes of more than 100 yuan, what a terrible number?
However, they didn't be happy for long, and then "Psychological Crime" and "The Legend of Wukong" took turns to grab attention and news!
If this is someone else's work, then Gu Xinxue will definitely have to find the public relations department of his own company to help him go to public relations, create some negative news for the other party or add some positive news to his side.
But those two works are Zhang Chu's own!
This makes the people of Nanhai Publishing Company feel a sense of pain and happiness, the palms and backs of the hands are full of meat, which part should be biased?
"Psychological Crime" has been reprinted five times in April this year, and "The Legend of Wukong" is considered by them to be in their pocket, and they plan to wait for the popularity of these two books to pass before publishing it.
"Sou Shen Ji" is probably Zhang Chu's most aggrieved book, and his brothers and sisters from the same source have stolen the attention, everyone is discussing the story of Officer Fang Mu in the movie, and everyone is questioning the ugly faces of the gods in the Journey to the West.
Everyone's energy is limited, and when they allocate their time to the issues related to those two books, there is a lot less attention left for "Sou Shen Ji"!
Now that "Psychological Crime" has won the championship, and it can reach the peak again with the release of movies and the start of TV series, let's give the championship to "Sou Shen Ji" now.
Gu Xinxue made a difficult choice in his heart, the first week of the new book is the only chance for "Sou Shen Ji" to win the championship, if it misses this opportunity, I am afraid that its chances of winning the championship in the future are very slim.
Because this book is released in six volumes, the price is prohibitive for many readers.
Even if it will be dismantled and sold by dealers after its official release, almost all readers who like it have already read the content of the first and second books, and some people will no longer pay for what they have seen, unless they love it deeply and plan to buy it for collection.
This is just Gu Xinxue's wishful thinking, what the truth is, it depends on the choice of every reader in the market!
……
On the streets of Jiangcheng in April, the beauties have put on skirts or shorts, and the temperature has risen to almost 30 degrees.
The bustling Delong Plaza is crowded all the time, and summer has arrived, so shopping and buying some new clothes is a must.
"Xiaolin, you go to the warehouse and hurry up and get a few more sets of "Sou Shen Ji". ”
Zhang Bowen felt that his voice was almost hoarse, and after a morning, more than 80 sets of "Sou Shen Ji" in the bookstore were sold out.
Fortunately, I had the foresight to get 500 sets directly from the publisher at the lowest price, which is estimated to last for a while.
Inside the Hanlinxuan Bookstore, there is an endless stream of consumers who buy books, some buy children's books, some buy materials, some buy civil service examination materials, and some buy reference books, but the place with the highest concentration of readers is still in the district!
There are two ways to sell "Sou Shen Ji" at Hanlinxuan Bookstore, one is a six-volume collector's edition, and the other is a six-volume separate sale.
The Collector's Edition is encased in ornate covers that look full of weight, while the six volumes are arranged in order on the shelves for readers to combine and buy.
Last time, Zhang Chu sent 10 sets of signed books back under his father's instructions, and the cunning Zhang Bowen only took out five sets of signed books to draw among the consumers who booked in the bookstore!
Now the remaining five autographed books come in handy, displayed directly in a bulletproof glass cover that Mr. Zhang puts in the window, much like some raffles put cars aside.
Readers who purchase six sets of complete books on the spot will participate in the lottery of signed books!
After all, the last time I booked a book to participate in the lottery, the response was quite good, and it opened up popularity in the Jiangcheng area.
The signed version of "Sou Shen Ji" cannot be found in the rest of the country, and now Hanlin Xuan is the only one, which of course attracts the attention of readers.
Therefore, the complete works of more than 100 yuan are not a problem at all in the eyes of some readers, and only those who buy the complete works can participate in it, and some hesitant readers gritted their teeth and gave up buying only the last three volumes in order to sign the book, and bought them all instead!
"Isn't it one hundred and fifteen, just lose playing mahjong and buy it!"
"This is my living expenses for a week, buy a book, drink the northwest wind, find friends to eat, and live hard. ”
My wife confiscated all my salary cards, and now she has saved some private money and contributed all her money to Zhang Chu. ”
"It's still Han Lin Xuan, I hope the odds of winning this lottery are not too small. ”
"It's only more than 100 yuan, then I'll buy five sets, divide me into five orders to collect money, and see if I can increase the probability of winning the lottery!"
"When is the lottery drawn? Don't operate in the dark, if you operate in the dark, I will come back and return the money." ”
……
In the Xinhua Bookstore, Li Yuanxian and his good friend Chen Hao were hanging out casually, they were only sophomores, and they were still carefree.
"Brother Hao, what kind of books are you going to buy when you bring me to the bookstore?" Li Yuanxian asked puzzledly, just after their club's lunch dinner, they should have gone back to the dormitory to take a nap and rest, but they ended up walking in the bookstore.
Chen Hao pointed to the poster over there and said: "I'll see if "Sou Shen Ji" can be bought alone, I have already subscribed online for more than 20 yuan before, and it is enough to watch the follow-up plot." ”
"I haven't read this book, but its author, Zhang Chu, is quite popular. Do you see my signature? The new book "The Legend of Wukong" is so good, several people in our dormitory are reading this book!"
""The Legend of Wukong" is a bit mysterious, I still think "Sou Shen Ji" is good. Chen Hao saw the books on the bookshelf at this time, he took the back few volumes in his hand, and then flipped through them gently.
"The winged bird, the three-life stone, seems to be an old man, it should be these books. ”
Li Yuanxian looked at the bookshelves full of books here, and said with some surprise: "It looks like there are not a few copies sold, and the bookshelves are not empty." ”
Chen Hao rolled his eyes, "You must be blind." All six volumes were left at the door, and the separate ones were hidden here, and the bookstore was full of profiteers, so we wanted to buy them all in one go!"
"Eh, that's it......" Li Yuanxian was speechless for a moment, he took advantage of Chen Hao's reading the book catalog, and he opened his mobile phone WeChat to read those group chat messages.
"Let's go, it should be these three volumes, let's go check out. After Chen Hao was sure, he took the book in his hand and walked towards the cash register.
At this time, Li Yuanxian hurriedly stopped his friend and said, "Brother Hao, you wait first! Look at this news, a friend said that Hanlinxuan Bookstore is holding a lottery to buy books. Search the entire autograph of the Divine Record. Would you like to check it out?"
Almost all the hardcore readers of Zhang Chu knew the special relationship between the goods and Han Linxuan, so they didn't question it at all.
However, Chen Hao was a little entangled, "I only need 80 yuan to buy three books now, and if I go to buy the whole book, I will get 150 yuan, if I don't win the lottery, I feel like a loss!"
"What if we win, wouldn't it be a good deal?" Li Yuanxian thought for a while, "Otherwise, let's buy a set of joint ventures, it just so happens that I haven't read the previous content." I started reading from the first volume, and you started reading from the third volume, and the progress just didn't hit each other. ”
"It's a good idea!"
Chen Hao directly put the three books in his hand back on the shelf, and beckoned: "Let's go, let's go to Hanlin Xuan, I hope that one of the five sets of books can belong to us." ”
So the two of them walked out of the Xinhua Bookstore and walked towards the Hanlinxuan Bookstore not far away.
Probably because of the scarcity of things, Zhang Chu's signed works are very few on the market, but his works are more and more popular, which has led to a surge in the value of his signed book collection.
In this way, Hanlinxuan has really attracted many consumers in the urban area of Jiangcheng City, and even readers in some other districts would rather take a half-hour bus or subway to Delong Plaza, for those sets of signed books!