Volume 1 1998 Chapter 33 The Bestseller Project
Li Yuan threw the manuscript to Li Hongfei and left this matter behind in a blink of an eye, but what he didn't expect was that the follow-up development was far beyond his expectations.
The next afternoon, Shanghai, "Sprout" magazine.
Editor-in-chief Wu Tsering had just walked through the door of the magazine after attending an unofficial cultural exchange meeting when a young editor approached and handed him an envelope.
"Teacher Wu, someone came to you just now and said that a student wanted to participate in the essay contest organized by us, you see, ......?"
"Didn't you tell him the preliminaries were over?"
"He said he was a teacher at East China Normal University, so he ......"
The young editor said half of his words, and Wu Tsering understood what he meant.
"What's his name?"
"Fan Wenyin. ”
"It's him. ”
Wu Ciren smiled, "Okay, you go and get busy, I'll take a look." ”
……
Walking into the editor-in-chief's office and hanging the trench coat on the hanger, Wu Tsering stretched his body, sat at the desk, and carefully opened the envelope with a paper cutter.
Inside the envelope is a fax and a blank registration form.
I didn't even bother to fill out the registration form, but I really had a personality.
Wu Ciren shook his head, picked up the manuscript and read it.
……
A Mad Dog
A policeman killed a mad dog, and witnesses told an angry young man about it.
"The police killed ......"
"Who gave them the power!?Can the police do whatever they want?Is there no law that can regulate their abuse of power!?Aren't there enough tragedies they cause!?"
“…… A dog. ”
"What's wrong with the dog!?Isn't the dog life!?Is there a distinction between high and low life!?A living life is gone, and no one comes to take responsibility for it!?"
"As far as I know, it was a mad dog. ”
"Who will judge whether it is a mad dog or not!?Who has the authority to make this decision!?You!?Me!?Or someone else!?Has it been evaluated!?Is the appraisal process legal??Is the appraiser interested!?Isn't there any shady scene in this!?"
"It was frantically chasing passers-by. ”
"Isn't it wronged!?Isn't it cornered!?But if there is a way to live, how can a dog be willing to bite someone!?Does it hinder the interests of some people? Isn't this a good situation!?How long are we going to fish and enforce the law!?"
"I've seen it with my own eyes, no one provokes it, it's just crazy. ”
"Seeing must be believing!?Don't you feel weird!?How long are you going to be brainwashed!?Is there still less shady scenes in this country!?"
The witnesses left speechless.
The angry young man paced triumphantly and accidentally stepped on the tail of a dog sleeping soundly on the side of the road. The dog woke up in pain, turned around and bit the angry green.
"**, I was bitten by a dog!whose dog?Is anyone responsible for this??Who will compensate me for the loss?...... It's a mad dog! Isn't there anyone to take care of it?...... What's wrong with this society!?"
……
The article is not long, the whole article is vernacular, but the taste of irony is blowing in the face.
"Angry youth, angry youth?" is a kind of funny word. ”
Wu Tsering put the manuscript on the table and fell into thought.
He was not thinking about the problem reflected in this article, but whether he should make an exception for the author of the article to participate in the competition.
As the initiator of the event, Wu Tsering's original intention was to expand the influence of the magazine by criticizing the gimmick of language education, but with the increase in participants, various ideas emerged.
Those who seek personal gain can ignore it, but some words really speak to Wu Tsering's heart.
In the words of one judge, it doesn't matter if a magazine lives or dies, it's about saving the teen book market that is in danger.
This is not unfounded.
Wu Tsering is well aware of the current situation of the domestic book market, which can be described as miserable.
The first is the rampant piracy.
The market is flooded with a large number of poorly printed pirated books. In some small and medium-sized cities, rampant pirates have even put pirated books on the shelves of Xinhua bookstores.
The second is the content generation.
Nowadays, the problem of aging authors is very serious, and most of the creative thinking is stuck in the 80s, and those works full of local flavor may have good literary value, but it is difficult to cater to the tastes of today's young people. The magazine has done a sampling survey, and now young people's favorite writers are Jin Yong, Qiong Yao and other Hong Kong and Taiwan writers, while domestic writers such as Yu Hua and Wang Anyi have a respectful attitude.
If you have to find out the most popular among domestic writers, they are probably Zheng Yuanjie and Jia Pingwa. However, the former's works are on the younger side, while the latter's works are ...... Is it really suitable for teenagers?
……
What prompted Mr. Wu to make the change was a symposium he attended in Beijing in August.
The organizer of the symposium was the Beijing Open Book Company, which was established at the beginning of the year and is a commercial organization specializing in consulting, research and research services in the book industry.
At the symposium, in view of the dilemma of the domestic book retail market, Open Book Company put forward a plan to make a list of China's bestsellers, and at the same time shared the experience and skills of a large number of foreign bestsellers.
Wu Tsering's foreign business philosophy inspired him a lot, and he came up with the idea of making a bestseller.
What is a bestseller?
A bestseller is a book that sells so much in a short period of time that it can quickly become a hot topic for readers to buy, read, and media attention.
And to make a bestseller, the most important thing is not the literary nature, the most important thing is the topicality.
Isn't the New Concept Essay Contest just topical?
Wu Tsering then overturned the entire planning of the competition and reformulated a new plan.
The first step is to create an iconoclastic and inspirational character.
The second step is to use the power of the media to attract widespread attention, and then focus on the person and idolize it.
The third step is to launch bestsellers with the help of this person and detonate the book market.
Wu Tsering called this project the "trio" plan.
In order to realize this plan, he visited a large number of cultural celebrities and media personalities, and tirelessly lobbied in all directions, and finally persuaded a group of influential people to participate.
At this point in the plan, it can be said that everything is ready and only the east wind is owed, and if it is not for the most critical bestseller that has not been completed, he would like to hold a semi-final immediately.
……
However, after getting Li Yuan's manuscript, Wu Tsering hesitated.
He hesitated because he suddenly felt that his ideas were too conservative.
In the original plan, the controversial topic was "education", and after reading Li Yuan's article, he felt that perhaps the topic could be further expanded and extended to the "social" level.
It is risky, but if successful, it will have a greater impact and avoid the concept of "new concepts" being confined to the cultural sphere.
Wu Tsering hesitated again and again, and finally picked up the phone.
……
"Brother Wenyin, it's me, Wu Tsering of "Sprout". ”
Wu Tsering took the phone and said with a smile: "Yes, I have read the manuscript, you are really, just call me, I'll go to you to get it, and bother you to run ......"
After a few greetings, Wu Ciren cut to the chase: "I want to ask, who wrote this manuscript...... What does your teacher do? What does your teacher do...... Secondary School Principal...... No, I don't mean anything else, I can't trust others, they can trust you...... By the way, do you have this Li Yuan's contact information? I want to talk to him...... Okay, then I'll wait for your call......"
Hanging up the phone, as if unloading a thousand catties of burden, Wu Ciren relaxed.
……
"The editor-in-chief of "Sprout" wants to talk to me on the phone?"
Li Yuanlin was called to the principal's office by Li Hongfei when he was out of school, and after listening to him, he was very surprised, he didn't expect the old principal's efficiency to be so high, and he didn't expect the other party to pay so much attention to it.
In his opinion, he is just pretending to be a loach to muddy the water, the other party's nets are all weaved, and the big fish are not fished, what kind of effort is wasted on him?
Puzzled, Li Yuan still took out his mobile phone and dialed the phone number Li Hongfei gave him.
"Is it the budding Teacher Wu? I'm Li Yuan......"
"It's me, I've read your manuscript, and I have a few questions I want to ask you. ”
"Whether it's plagiarism or not, whether there is ghostwriting or something like that doesn't need to be asked, I can tell you with certainty, no. ”
Li Yuan's face was not red and his heart was not beating when he lied.
"Hehe......"
Wu Ciren didn't expect Li Yuan to answer, he was stunned at first, and then laughed.
Although Fan Wenyin vowed that his teacher would not "collude with fraud", Wu Tsering still hoped to get confirmation from Li Yuan, after all, he did not want to give someone a handle unless it was absolutely necessary.
Li Yuan's snatching seemed rude, but Wu Ciren was not annoyed, and asked with a smile, "Can you guess what I want to ask?"
"I don't know what you're trying to ask. Li Yuan paused for a moment, then said, "But I know what you want." ”
"Oh?" Wu Tsering said curiously, "What do I want?"
"The new concept is not a cultural act, it's a business act, am I right?"
Li Yuan didn't give him a chance to speak, and continued: "The domestic book market is bleak, and the youth market is the hardest hit area. ”
"Ahh Wu Ciren let out a low sigh, he didn't expect Li Yuan to say such a thing.
Li Yuan ignored him and continued: "To change the status quo, there are only three problems to solve. First of all, there must be books to read, and there are too few works suitable for teenagers in China. ”
Wu Tsering didn't want to be led by the nose by a child, so he retorted: "There are many famous books suitable for teenagers at home and abroad, so let's not talk about Journey to the West, do you know Jules Verne?"
"If I didn't know who you were, I thought you were Alai. ”
Li Yuan made a joke and said: "I have read a lot of Verne's science fiction novels, "Journey to the Center of the Earth", "20,000 Leagues Under the Sea" and so on, they are all very good works, but after all, the background of the story is Western, and the translation language is too Westernized, I don't think a person who cares about Chinese and Chinese education would want students to read too many foreign works?"
"I talked to your principal a few words before, you like to read?"
Wu Ciren's question is exactly what Li Yuan wants, Li Yuanxin said Just wait for your words, otherwise how can I pretend to be forced?
"I'm okay with my reading. "The more this time comes, the more stable and reserved we must be.
"Can you give some examples?"
"Teacher Wu is not afraid that I will read according to the book list?" Li Yuan rolled his eyes, and he would only report the title of the book on the phone because of the pain of his idle eggs.
"Hehe, let me change the question, what books have you read this year? Just pick one or two and talk about it. ”
"This year," Li Yuan tried to think about it, and said, "The most impressive domestic work I have read this year should be the ...... of "China Can Say No."
Li Yuan briefly said a few words to prove that he had indeed read the book, and then changed the conversation, "As for foreign works, the most impressive is "Harry Potter". ”
"Harry Potter?"
Wu Tsering has not heard of this book, which is expected by Li Yuan, the first part of the "Harry Potter" series of novels was published in ninety-seven years, and the Chinese version will not enter China until the millennium, not to mention that few people in China know about it, and even not many people abroad know about this work.
Li Yuan explained: "Harry Potter is a fairy tale novel written by British female writer J.K. Rowling, which was just published last year and has not yet been introduced in China. ”
"Fairy tale?" Wu Tsering was very surprised.
"Teacher Wu doesn't think I understand?" Li Yuan said with a smile: "There is nothing to be ashamed of reading fairy tales, and "The Little Prince" is also a fairy tale, who dares to deny his position in the history of literature? Of course, maybe I would say that it might be better to read the works of Dickens, Shakespeare, and Agatha Christie?"
"Hehe......"
Wu Tsering laughed awkwardly. He heard Li Yuan's voice, and several of the people mentioned by Li Yuan were all famous British writers.
That's why invisible pretending is the deadliest.
Li Yuan tried not to let himself laugh, and continued: "The reason why I mention this book is because it is a bestseller. ”
"How popular is the bestseller?" Wu Tsering asked subconsciously.
"In time, we should be able to surpass the ones I mentioned. ”
"Hiss......"
Wu Tsering gasped, Shakespeare because of his age, the other two are real super-bestsellers, especially Dickens's "A Tale of Two Cities", since the day of publication, as of today, a total of nearly 200 million copies have been sold.
A little-known fairy tale writer can also be compared with a great writer?