Although "Ghost Horse and Flying Man" was completed yesterday, it does not mean that there is nothing to do in the summer.

In fact, the completion of the movie is only the first step in the long march, and there are still a lot of things to do.

For example, post-production, such as film promotion, such as film distribution, etc., after all, the 200,000 director fee and the box office dividend are not taken for nothing.

The next few days were spent in the summer busy with post-production of the film, editing, special effects, dubbing, soundtrack, subtitles, and more. In fact, these things should have been worried about by the producer, but because the Xiang brothers don't have much experience, they have to be taken care of by Summer.

Although I was a little tired, I was happy to eat in the summer. Because he is about to make his own movie, he just took this opportunity to go on a trip.

It is worth mentioning that this "Ghost Horse and Flying Man" was not edited by the summer, but hired a professional editor.

The reason is that there is a specialization in one industry. Summer's major is directing, and he only knows a little about editing, but he is not very proficient, and there is still a distance from professional editors. So in order to ensure the quality of the editing, Xiang Huasheng didn't dare to let him edit rashly.

Second, it wasn't him who paid anyway. If this movie was made by himself in the summer, of course he could save and try to be as frugal as possible. However, since this movie is invested and produced by Yongsheng, of course, there is no need to save money for it in the summer, and the editors naturally have to choose the best.

Therefore, the film was handed over to Guo Tinghong, one of Shaw Brothers' most famous editors. He has the reputation of "Golden Scissors", and has cut more than 100 movies by his hands, so it can be said that he has extremely rich experience.

It is said that because he has been an editor for a long time and has watched silent film for a long time, he has learned to read lips. As long as someone else moves, he can know what they are saying. Pretty powerful.

However, although Summer did not do it himself, he also participated in the editing. Because he is both a screenwriter and a director, the whole crew counts him to have the deepest understanding of this movie. Therefore, he was able to provide Guo Tinghong with the most accurate advice to help him edit the film better.

I worked with Guo Tinghong for three days, and stayed up from nine o'clock in the morning to three or four o'clock in the morning every day. In summer, their eyes are as red as white rabbits, and there are two big dark circles next to them.

However, his hard work was not in vain, and within three days, "Ghost Horse and Flying Man" had been edited, which was three days shorter than the scheduled time.

The main reason why this is the case is because Summer knows what he wants to shoot, so he shoots directly. Unlike other directors, they often try many times before they can choose a plan that satisfies them.

And because of that. Generally, directors use at least 70,000 or 80,000 feet of film to make movies. In the summer, it is enough to use only more than 20,000 or 30,000 feet, and this alone can save a lot of money.

After staying with Master Guo Tinghong for three days, I also took the opportunity to learn a lot of skills in the summer, and my editing skills have been significantly improved. Before, he only knew a little about it, but now he has achieved something.

……

After the film is edited, the rest of the special effects, dubbing, soundtrack, etc. are all taken care of by professionals, and summer can't help much with this. In addition, he also did not return to the magazine for a month. So he took leave with Hua Sheng and returned to work in the magazine.

Now "Fantasy World" has come out in the ninth issue. Each of the six novels has written more than 200,000 words, which is the time to get better and climax. As a result, the magazine has attracted a lot of readers, and the sales of the magazine have been very gratifying, and now it has reached 80,000 copies.

In just two months, a magazine went from being a nobody at the time of its inception. It is truly a miracle that it has become a best-selling magazine.

After returning to the magazine, Xia first sold his leave to Jin Yong, "Mr. Cha, I'm back." ”

"Yes. After going out for more than a month, the whole person was tanned. Jin Yong looked at it for a moment, and then said with a smile, "How does it feel to be filming, isn't it more comfortable than sitting in the office?"

Summer smiled and nodded, filming movies, eating and sleeping, sun and rain, and staying up all night are common things, of course, not as comfortable as sitting in the office.

However, if he had to choose, he would still prefer to make a movie. Because when making a movie, he will encounter all kinds of problems, compared to sitting in the office, working from 9 to 5, and commuting regularly, which makes him feel more challenging and more meaningful.

"So I said, if you don't sit in a good office, why do you have to suffer that. Jin Yong teased again, "Now you know that you regret it, right?"

Summer smiled, he had nothing to regret.

Making movies is both his profession and his hobby. He can command dozens or hundreds of people in the crew to work together, and enjoy the feeling of being in command and responding to every call. It's much more enjoyable than just managing a few people in a magazine.

But there is no need to say this to Jin Yong, although he has joined a film and television company before and has written some good movie scripts, he is still a literati after all, not a professional filmmaker, so it is naturally difficult to understand Summer's thoughts.

"By the way, I heard that you are working with the Xiang brothers this time, did they force you to make a movie? Do you want me to find someone to say hello to them?" Jin Yong suddenly asked again.

When Xia heard this, he was immediately moved, and Jin Yong really had nothing to say to himself. "No need, Mr. Cha, in fact, they are very good to me, and it is a pleasure to work with them this time. He waved his hand and laughed.

"Well, since the movie has been filmed and you have returned, let's concentrate on the magazine. Jin Yong smiled again, "I'll tell you good news, two days ago, someone proposed to me to buy Fantasy World Magazine. Guess how much he bid?"

Summer was stunned. Fantasy World Magazine has only been two months old, and now it has already attracted the attention of capital? Their business sense is really keen enough.

"I think it's probably no less than three million. He mentally estimated and then said.

"Fantasy World" now sells about 80,000 copies per issue, and this alone can earn 80,000 Hong Kong dollars. Coupled with advertising revenue, you can earn about 200,000 Hong Kong dollars per issue.

Excluding the remuneration, labor, and daily expenses of the magazine, the net income of each issue is about 150,000 yuan. Publish four issues a month, which is a net profit of 600,000 Hong Kong dollars. After deducting the tax, there will be a profit of 500,000 Hong Kong dollars. With such a promising future, I believe that the valuation of such a promising magazine must be more than 3 million Hong Kong dollars in the summer.

When Jin Yong heard him say this, he couldn't help but laugh, "Ah Tian, is three million your psychological price? If you really sell at this price, you will lose a lot." Let me tell you, the man came out with 6 million Hong Kong dollars, but I still didn't let go. ”

"Six million Hong Kong dollars?!" Summer was stunned, her eyes widened in surprise.

When Fantasy World Magazine was first founded, it was only a registered capital of 300,000 Hong Kong dollars, and in just two months, it has climbed to 6 million Hong Kong dollars? Although he had no intention of selling the magazine, he was still a little moved to hear the price.

"Ah Tian, don't think that six million Hong Kong dollars is too much, in my opinion, this magazine is worth at least 10 million now. Jin Yongyu was not shocked, "And if the sales exceed 100,000 copies, the valuation will definitely exceed 20 million." ”

"That's an exaggeration, Mr. Cha. Summer said in surprise.

10 million Hong Kong dollars, how many magazines do you have to sell to earn back, would anyone be so stupid to spend 10 million to buy such a magazine?!

"Not an exaggeration at all. Jin Yong waved his hand and said, "Now "Fantasy World" continues to sell well and has formed a brand effect. Therefore, the valuation of the magazine should be added to the value of this signboard. ”

"Now Fantasy World is a best-selling magazine, and that title alone is worth five million. If the sales volume exceeds 100,000 copies and becomes one of the top magazines in Hong Kong, the brand value will have to rise by another 10 million. Jin Yong pointed.

Summer suddenly realized. He had never opened a company or run a business in his previous life, so he really didn't know about these things.

In his opinion, his magazine has only two offices and about a dozen employees. If he is allowed to buy it, let alone 10 million, he will not even give out 1 million. Because he only saw the value of hardware facilities, but did not see the brand value of the magazine.

In this way, this magazine is also promising. Summer thought to herself.

He used to only use this magazine as a stepping stone, on the one hand to raise funds for himself, and on the other hand, to build a good relationship with Kim Yong. But now that he heard Jin Yong say this, he realized that he had seriously underestimated the value of this magazine.

It is by no means a chicken rib that can only earn hundreds of thousands of Hong Kong dollars for itself every month, but it is really an untapped gold mine. "If I increase sales to 100,000 copies, then I won't become a multimillionaire?" said Summer, her eyes lit up, and she muttered to herself.

"Ah Tian, do a good job, this magazine is very promising, no worse than making movies. Jin Yong said with a smile again.

Summer smiled slightly, he understood what Jin Yong meant. Jin Yong wanted to lose the movie and concentrate on the magazine. However, he believes that you can have both fish and bear's paws. He wants to engage in both movies and magazines, and he must grasp both hands, and both hands must be hard.

"I remember Mr. Cha's teachings, then I'll go back to work. He nodded.

……

Back at the magazine, I began to think about how to increase the sales of the magazine in the summer.

"Why don't you do some promotions, buy magazines and send posters or buy magazines and give dolls......" he wrote on a piece of paper as he recalled the strategies of later magazines.

Just then, I heard the phone ringing.

When I picked it up, it was Cheng Long's voice, "Ah Tian, we have come back from filming in Japan, and I am going to prepare "Police Story" immediately, you see when you have time, come and help me refer to it." (To be continued.) )

PS: Happy Chinese New Year, New Year's greetings to all book friends!

I wish you all good health, abundant financial resources, academic progress, and happy love!