Who is Kevin Durant?

The 2007 draft!

Now the first brother of thunder!

In the just-concluded 2012-2013 season, because Yao Ming was not there, the Rockets couldn't get up, Kobe Bryant was old, the Lakers were weak, and the Thunder won the Western Conference regular season championship under the leadership of Durant!

He is a monster who averages 29 points per game, is the NBA league-wide MVP, wins the NBA scoring title of the season, has been named to the All-NBA team many times, and has received countless honors.

The most talked-about thing is that when Durant debuted as a rookie in 2007, the battle between Nike and Adidas, the two sides were in a raging battle, all kinds of money burning, all kinds of momentum, all kinds of promises of benefits, and finally Adidas lost, and Nike gave a 7-year 60 million US dollar rookie contract, second only to 7-year 90 million rookie James.

Such a bullish figure, with one year left on his contract, got a 7-year, $200 million super contract offer from X-Sports.

If possible, Durant will be Nike's most valuable star and possibly X-Sports' most powerful NBA star.

For a while, the entire basketball world was boiling.

It's impossible for Nike's brother James to jump ship to X-Sports because Nike has tied him up and given James a lifetime contract.

Who knew that X-Sports was like a giant shark, rushing in and biting directly at Nike's second, the fattest and delicious piece of meat, Kevin Durant.

On the official ESPN forum, countless basketball fans are discussing the news.

"What? The offer is higher than James's? Is this company crazy?"

I think Durant is only worth $14.99 million a year at most, and he can't beat James, and X-Sports is at a premium. ”

"There's no way, for a small international company that is not as good as Nike, if they want to sign such a big-name star, they can only pay for it. ”

"Durant is worth more than James? It's incredible, it's the stupidest joke I've heard this year!"

"Ivy Barty, why do I think it's a good thing? The Nike family is so big and it's too unfriendly to the players. ”

"Yes, I also think that there is competition to be dynamic. ”

Ordinary fans are still happy to see this, there is competition, the value of the stars they like will rise, how good is this, they like the stars, not the sports brand companies.

Fans welcome X-Sports to compete is also helpless, who calls Adidas too uncompetitive, the focus is all on football, and basketball is not important at all, just look at the NBA's market share can explain the problem, the NBA arena is full of Nike and Jordan shoes, there will always be some visual fatigue.

Sports experts are of the same opinion.

Ron, a well-known sports critic, said in the Washington Post: "Nike has dominated basketball for many years, and they have lost the momentum to move forward, and every year they wait for young players with the American dream to break their brains and squeeze into Nike, and they have to pick and choose." Gone are the good old days, and the good players have more options. I hope that sports brands such as Adidas and Under Armour will join in. ”

Buckley, who kissed the donkey's buttocks, tweeted: "I like the spoilers in this industry, although I don't really like these companies from China, they are always full of mystery and make me unpredictable. ”

Soon, a large number of followers poured out on Barkley's personal Twitter, laughing below: "Barkley, let's have some fun, do you want to bet, do you think X-Sports can sign Durant?"

"How about kissing the donkey's ass again?"

"You've kissed twice, and it's okay to kiss again. ”

Barkley, as a poisonous host, relied on hype and popularity to create topics, and he quickly faced the battle: "I bet that X-Sports will never sign Durant, because Nike is impossible to give up, and the bet is still to kiss the ass of a donkey." ”

The crowds of onlookers below, the people of the United States were crazy, and the entertainment newspaper also followed up: "Barkley's third donkey ass bet is freshly baked." ”

With the fermentation of the news, more and more people in the magnesium country are watching, and they are all talking about this matter.

Of course, there are praises and criticisms.

Hopsky, a commentator known for his sharp words, put it this way: "Durant's contract will not expire until next year, what does it mean that X-Sports will offer a year in advance? Knowing that it is impossible to achieve, they are inflating the price, which is malicious speculation!"

As soon as Hopsky finished speaking, dozens of pro-Nike commentators and experts with similar views jumped out in North America to criticize X-Sports' malicious behavior.

Raising the price of carving?

That's right, Yang Lei came to deliberately raise the price of carving.

Anyway, he brags and doesn't have to pay taxes, what if he hypes Durant to $200 million in 7 years, $1 billion in 7 years, and $100 billion in 7 years, and he won't honor this empty check anyway.

Blow.

The price of sports stars is rising, no licking dog in this world is innocent, fans, media, sports brand companies, spinach companies, all are promoters, Yang Lei does not agree to let him take the blame alone.

And Durant, the protagonist of the story, is very happy in his heart, his price was blown to the sky, higher than the little emperor James, which just hit his itch.

But he's still a Nike guy, and he really can't say it publicly: "Hey Ray, I like you, please raise the price a little more, keep blowing me, blow in a different position." ”

Durant is the man who vows to challenge James, he not only wants to surpass James in value, but also in prestige, he hopes that the focus of the whole society will fall on him, and he wants to be a Nike brother!

In the chaos, Yang Lei shot continuously.

Durant's contract hasn't expired and can't leave Nike?

OK, then I'll find a star whose contract with Nike has expired.

The price has risen!

The surname is a Chinese tyrant who sends red envelopes online!

Comrades of the magnesium country, who have been exploited and oppressed by Nike for many years, come and take a look, take a look, the boss of astringent socialism has come to save you poor people in capitalist countries!

As long as you can play the main force and start the game, you can come over to receive a big red envelope, and the endorsement contract will start with a 50% increase, and there is no cap!

The more famous, the better the grades, and the more it rises!

Fellows of the magnesium country who play in the NBA, do you want to jump ship?

That's almost what it means, Yang Lei used dollars to open the way, and Yao's team spread the net crazily, which did attract many second- and third-rate stars who wanted to get ahead in Nike, but couldn't get ahead.

Soon, Tom of the Clippers, Jerry of the Grizzlies, Pete Parker of the Hornets, some second-rate stars, and out-of-the-box first-class stars all received offers from X-Sports, all of which were new contracts that were much higher than Nike's offer.

More flowers, many fires, so that Nike is overwhelmed.

Nike: They have to appease many heartwarming second- and third-level players, and they also have to appease Durant, a first-level superstar, so that he doesn't make trouble.

Even if these holes are plugged, who knows who will be the next target of X-Sports on the offensive side, and what kind of attack will they launch?

Moreover, money can make ghosts grind, and this principle is common all over the world.

X-Sports made a very high signing offer, and gave a Chinese market of 1.4 billion people, which is 5 times larger than the magnesium country, and there are very, very many opportunities to make money.

In just one week, X-Sports signed more than two dozen free agents, and at the same time poached 12 well-known players from Adidas, Nike, Reebok, Under Armour and other companies.

These are a little bit of quality, a little famous, not the kind of garbage that can't even start, and sits on the bench for the whole game.

When the outside news continued to announce the signing of X-Sports stars, the discussion in society gradually changed.

At first, the media ridiculed Huaxia for "picking up garbage" in the NBA, then some people said that they were "engaged in wholesale", and finally became alarmed, saying that X-Sports was "aggressively invading" the North American market.

Attitudes in the media are changing.

The NBA sports scene is also changing.

The perception of capital markets is changing.

People finally realized that this sports brand from China has finally officially entered the NBA field, and they are not joking, they are serious!

………………

………………

Curry has been anxious during this time, and after such a long negotiation, his new contract has still not been finalized.

Although it's the offseason, he still has two or three months to wait.

But as X-Sports' shots are getting less and less frequent, many former garbage players have been thrown up to make up the numbers, and I, who is also a first-class master who averages 20 points per game, has not made any progress at all?

Alex was also puzzled.

Nike didn't mention the 5.5 million signing, as if it forgot to renew it with Curry.

X-Sports doesn't contact them anymore, they don't say it's expensive, they don't say it's cheap, they don't bargain, they don't want to have it.

As an agent, Alex actually felt panicked, should he offend Nike and X-Sports because of such a mutual price increase between his left hand and right hand, no one wants Curry, right?

The news is constantly hyped, and third-party companies are like cats, smelling fishy smells and touches them.

Reebok was the first to contact Alex and offered Curry $24 million over six years, an average of $4 million per year, and was almost not kicked out by Alex.

Why don't you die?

Durant now has an offer of 30 million a year, and he can beat seven Curries with one Durant? What are you kidding about! Reebok's offer is not sincere at all, and Alex would rather not!

Reebok was frustrated, and Adidas came over.

A senior vice president team from Adidas' headquarters first apologized to Reebok's team, and then let Aaron Iverson and Big Shark O'Neal act as lobbyists, hoping that Curry would sign Adidas.

"$5.5 million a year is no problem, and Adidas is willing to match this contract. ”

Although Adidas gave a promise, the Curry family is still very cautious, after all, Adidas is really bad in the NBA, except for a few stars such as Allen Iverson and O'Neal, who else?

Therefore, Curry also made a special call to his idol, Chris Paul of the Clippers, to ask for advice.

After listening to Curry's doubts, Paul smiled and said: "Stephen, I heard about your rejection by the Nike Academy, but it doesn't matter, you can participate in X-Sports' Huaxia Academy, and I believe you can also gain tens of millions of fans in China." ”

Curry asked stupidly, "Will you sign with X-Sports too?"

Paul laughed, please, he's a Nike star now, his contract hasn't expired, how can he change jobs......?

Paul deliberately didn't say anything, but Curry was tempted, and it would be great if he could go to X-Sports with his idol!

Within two days, Under Armour came looking for him.

They contacted Curry's teammate, Kent Bazemore, the shooting guard, well, although he averaged 2 points per game, played poorly, and was still a first-year rookie, it didn't prevent him and Curry from being good friends.

Bazemore called Curry and said, "Stephen, remember what I told you so many times about UAs? They came and were willing to give you a great price and the best promises. ”

Bazemore may be a rookie, but he is a Under Armour signing, and there are so many Under Armour shoes and clothes in the Golden State Warriors locker room that he can pile up.

This little brother is a rookie rookie, he can't play ball, but he is very good at business, he gives Under Armour products for free when he meets people, and he doesn't forget to praise Under Armour's goodness, he is a natural salesman.

Curry doesn't have many good friends with the Warriors, but every night when he adds practice, he plays 40 minutes with Bazemore, both from North Carolina and fans of the football team Panthers, which makes the relationship inexplicably good.

Curry watched his best friend come to visit, didn't dismiss him, and allowed Under Armour's team to meet with him.

In fact, Bazemore is a dark thread secretly planted by Under Armour.

Under Armour has been coveting Curry for a few years and has finally jumped at the chance to pick up a chance from the Nike vs. X-Sports battle.

Alex was in charge of negotiating the contract.

Curry and his father went to the backyard court to try on the new sneakers that Under Armour brought and designed specifically for Curry.

But father and son each wore a pair, and you attacked and defended, and soon found out that Under Armour's shoes did not absorb as well as X-Sports' shock, and the rebound was not good enough.

"After all, X-Sports is a brand that can beat Adidas, and I feel that the quality is still better than Under Armour. ”

"Yes, Under Armour seems to be a beginner. ”

"I was worried about playing in Under Armour's shoes and possibly getting hurt. ”

The father and son talked privately and gave Under Armour a very low evaluation, and if the offers of several companies were similar, then the father and son were more inclined to professional X-Sports and Nike than Under Armour.

$30 million for 5 years, this is the final offer given by Under Armour.

Although the total price is $5 million more than Reebok, it is only $6 million a year, and there is no qualitative improvement.

Alex was a little disappointed.

After sending Under Armour away, Curry's team was once again locked into heated discussions.

Old Curry walked around the house, and finally picked up his phone and said, "No, I have to contact Yao Ming and get X-Sports to answer as soon as possible." ”

Alex pressed his hand and said seriously: "If the X-Sports offer is less than 6 million per year, we would rather sign Nike for 5.5 million." ”

That's right, that's the truth, maximizing benefits, and then being safe.

Old Curry nodded and dialed Yao Ming's phone.