Fast forward to April 2011, when the NBA playoffs began.

Jeremy Lin, who followed the Rockets to the championship, was also crazy for two months, winning most of the time, even if he occasionally lost one or two games, it was okay, who could remain undefeated forever.

Who is stronger in star-making ability?

Huaxia Dongshan is looking for Lanxiang!

Jeremy Lin's popularity proves that the leader in the operation of Chinese sports stars is none other than Shi Milk Dog Studio, and the biggest profiteer in this carnival feast is X-Sports.

Popcorn 2nd generation shoes sold hundreds of thousands of pairs in China, which is the turnover of 300 million soft girl coins.

Jeremy Lin's endorsement of the Lin sub-brand was successfully launched, and together with the Yao brand, it became the first batch of internationally renowned stars of X-Sports.

A defender, a center.

In the domestic professional basketball shoes market, X-Sports basically has no big rivals.

Maybe Li Ning, Anta's sneakers under 300 yuan occupy more than half of the market share, but if people who really want to play basketball don't wear a pair of popcorn 2nd generation Lin shoes endorsed by Jeremy Lin, their teammates will look down on them.

"You don't have Jeremy Lin's skills, and you're reluctant to buy Jeremy Lin's equipment?"

"The technology can't be used to make up the equipment, and you don't understand such a simple truth?"

"These shoes are faith or not, put them on and take off. ”

In the basketball circle, consumers are all making fun of each other, not to mention buying shoes and giving luxury gifts during the promotion period, Jeremy Lin and Yao Ming's wrist pads, leg guards, genuine jerseys, genuine signed posters, and Rockets live ticket lottery.

Taking advantage of the wave of idol beliefs, X-Sports' publicity and promotions are in full swing.

Business is booming.

Yang Lei was refreshed, and his peers were depressed.

Li Ning felt bitter in her heart: "MMP, in addition to sponsoring the national team and sponsoring the CBA, I can only burn money and advertise desperately." ”

Anta's heart was even more bitter, and he couldn't wait to call his father: "The bidding for the 2014 Incheon Asian Games will officially start in July, and I guess I can't even keep the medal uniform of the Chinese national team, who will save me?"

These two companies are also secretly developing TPU shoes, and there are many companies in the chemical materials market that can make high-explosive expansion TPU materials, but unfortunately they are not as good as X-Sports' TPU materials, and the finished shoes made are the difference between dead steamed buns and steamed buns.

360° doesn't speak, honestly runs physical stores, price reductions and promotions, sneakers can't win, they can only develop 360° children's clothing, this piece is still a blue ocean.

Not to mention, sneakers and the like are basically abandoned, and the focus is on fast-selling casual wear, not to shed this troubled water.

Moreover, the two major shareholders are quietly selling their shares in Hong Kong stocks, cashing out at a high level, ready to slip away, cashing out two or three hundred million yuan each time, throwing once, and the stock price plummeting once, and these two companies are about to be scrapped.

There is also a rider in the Big Five, who secretly shouted in his heart: "It's so dangerous, fortunately, my goal shifted quickly, and I started to lay out the overseas NBA two years ago, but it's a pity, I didn't sign Jeremy Lin, and only signed a few substitute bench players with three-legged cats, like Alston, and I was always complained that the shoes were not good......

In China's sports shoes industry, it was a stable pattern at the beginning.

The mid-to-high-end shoes of more than 800 yuan are occupied by Nike Adi.

Low-end shoes below 500 yuan, the five major domestic brands fight, and even often achieve 99 yuan a pair, and the profit is squeezed to the extreme.

Now X-Sports is coming, high-end shoes he has popcorn 2 generations, mid-range shoes are popcorn 1 generation and GEL gel series, X-Sports squeezed up Nike and Adi powerless to fight, squeezed down to make the five major domestic brands have less room to survive.

If there are more monks and less porridge, they will starve to death.

I can't live this day, and it's hard to do business.

In 2011, the Huaxia Garment Association released an investigation report, which caused an uproar in the national garment industry.

According to the domestic basketball shoes market statistics in the first quarter, X-Sports' market share exceeded 38%, and the four major sports brands such as Li Ninganta accounted for 44% combined, Nike 11%, and Adidas only had a pitiful 4%.

Nike and Adidas are really not opponents of X-Sports, if they want to turn the tables, they can only reduce the price to 500 yuan, but the forced style is instantly reduced to the level of domestic sneakers.

This made the two foreign brands miserable.

Nike's OEM shoe factory in Huaxia unknowingly quietly cut 20.

Adidas Suzhou headquarters layoffs, Zhu Chenhui previously collected a number of Adidas factories, after the Spring Festival in 2011, 30% of the factories lost orders.

A number of cooperative companies across the country are complaining, and the stock price of Belle International, a well-known listed company, has plummeted on Hong Kong Island.

Because Belle's sports product line, Taobo Sports, is the largest distributor of Nike, Adidas, Reebok and other shoes in China.

Affected by the X-Sports brand, Belle Group's business at shopping malls and sports counters in major cities across the country has plummeted, making it impossible to make ends meet.

"It's going to change. ”

Everyone believes that as long as Yang Lei frees up his hands and enters the casual sports shoes, the pattern of the Chinese sports brand industry will be completely changed.

Big fish eat small fish, giant sharks eat big fish.

X-Sports is a giant shark that is infested with no grass.

………………

………………

The success of X-Sports' second-generation TPU technology and the secondary development of GEL gel have given Yang Lei the foundation to fight with Adidas and Nike internationally.

But before Adidas, he was ruthless and gave a death order, as long as X-Sports appeared in countries other than China and sold it, then I'm sorry, Adidas's lawsuit began.

It's been a long campaign.

X-Sports, which is protected by Chinese law, has almost exploded in domestic sales.

But if they want to go abroad, the law must go first.

"X-Sports Company is recruiting legal specialists overseas with high salaries nationwide, and the requirements are as follows......"

Ling Xi was in a daze in the library, opened the QQ group on his mobile phone, and accidentally saw the request from the little milk dog support group, and immediately sent a text message to Yang Lei: "Where are you?"

"I was in school law school, moot court. ”

"You wait, I'll come to you right away. ”

Ling Xi packed his schoolbag and left the library.

X-Sports and Adidas are at war overseas, she doesn't participate, how can she do it? She is Yang Lei's determined little fan sister and partner.

Fudan Law School lecture hall, mock courtroom.

The mock trial was supervised by professors from the Center for International Law Studies of Fudan University, with international students from the Second Graduate School of International Economic Law serving as judges, and the secretary general of the C9 Alliance Law Association serving as clerks.

Fudan University Law School and Yang Lei formed the defendant X-Sports, and the team from Hongfeng University served as the plaintiff "Adida".

"All stand and invite the presiding judge to take your seat!"

The clerk ordered that the moot court, which had more than 200 participants, all stood up, and not only Fudan elite law students, but also some formal lawyers who had already joined the work, came to learn from the experience.

Yang Lei stood in the dock and is now very experienced.

He is well aware that he will likely be accused many times in the future, whether in North America, or Europe, or in some small country where birds don't poop.

Adidas, Nike can come up with hundreds of millions of dollars a year, plus decades of connections to fight a global lawsuit with X-Sports, drag him to death, and suppress him.

It's like in China, the five peers will be inherently hostile and suppress him as a newcomer.

Patent lawsuits are all too common in large international enterprises, such as biopharmaceutical companies, chips, electronic products, and high-tech and R&D enterprises in the IT industry.

I don't know how many lawsuits I have to endure every year, I don't know how many companies I sue, and I don't know how many famous IT companies around the world have fought almost all over the world.

Cisco sued the uproar and threatened to sue for bankruptcy, Nokia sued the uproar, Motorola sued the uproar, and Uniloc deliberately touched the porcelain and fished in troubled waters.

In the morning, when the defendant was sued by Samsung, and in the afternoon, when the plaintiff sued Samsung, he won the battle for two years.

There are also those who lose, UPI encircled and suppressed, Google and Samsung bowed their heads and reconciled, only the uproar was the first iron, and they would rather lose the lawsuit than admit it.

Tencent's father in China is also fighting, as well as Xiaomi, there are too many such things to say.

The bigger the company, the more the lawsuit cannot be broken.

Where there is money, there is strife.

The presiding judge of the moot court took his seat, and the scene was particularly serious.

This judge is from the University of Pennsylvania in the United States and came to Fudan University as an international law exchange student, and he can be said to be the judge who understands the differences in the laws of the two countries and the national conditions of the two countries.

This moot court is very serious.

After Ling Xi arrived, the court had already begun.

She said it well, used her smile as a ticket, persuaded the students guarding the door, and quietly slipped in to sit in the last row and watch Yang Lei become the defendant.