2008 was the first year of digital music in China, and people began to slowly accept paid genuine music.

This is an untapped gold mine, and major record and software companies are fighting for it, such as Kuwo, Giant Whale, Kugou, Qianqian Jingting, Everyday Listening, and QQ Music, which started a little late.

But as everyone knows, Tencent has always been a latecomer, and it doesn't matter if you start a little late, they are full of stamina and powerful.

Thursday at 2 p.m., Shenzhen, Tencent Computer Corporation, SNG Social Network Division.

Zhang Jing, a T2-level technical engineer, stood up, stomped his feet, and stretched, ready to replenish the energy of a cup of coffee before working.

She is part of the QQ Music Core Project Team and is responsible for the research and development of social functions of the music platform.

Zhang Jing met two female colleagues in the rest area and greeted her with a smile.

"Alas, Zhang Jing, did you see that calorie in the group?"

"What calories?"

"You go to the group and take a look, it's very fun, the songs are good, and the dances are good. ”

"So we don't drink coffee and milk tea anymore, haha~~"

The female colleague really took Lipton's green tea and left, Zhang Jing remembered that they used to have several cups of coffee a day, and sometimes they had to be so hypocritical that they had to drink freshly ground coffee from the store downstairs.

Zhang Jing returned to her desk with instant milk tea coffee and opened the group casually.

What detonated everyone's enthusiasm for chatting was the calorie MV sharing file.

"The first thing I say when I wake up every day, cheer myself up first. Every time you eat an extra grain of rice, say you're sorry. The magic mirror looks at me, where is my collarbone, I want to be beautiful, I want to be beautiful, I want to become a heartthrob. ”

Such a magical song, so simple but people can't help but follow the rhythm of shaking their legs, which makes Zhang Jing stunned.

She adjusts her headphones to full-screen magnification.

On the screen, several beautiful girls are singing and dancing in the gym, all of them have long legs, small waists, wearing sports ribs and gym pants, and their bodies are excellent.

"In order to become a small waist, I take a breath every day, in order to put on a bikini, eat grass and eat salad essence, natural beauty is difficult to give up, but unfortunately I am not tired of eating, I want to work hard, I want to become a heartthrob. ”

These lyrics are okay, catchy, and so down-to-earth!

Zhang Jing was caught in the heart all of a sudden, she also wanted to wear a bikini and show her beauty, but she could work at Tencent, alas, even her ordinary goods and mediocre assets were about to become the flower of SNG's department, what a shame!

After hearing a long list of calories, the drumbeat of the song becomes more and more intense, and the atmosphere becomes more and more intense.

Suddenly, the C-position girl with the best figure jumped up in front of the camera and shouted in an almost broken voice: "Burn my calories!"

OMG!

Zhang Jing had goosebumps all over her body, her body trembled, and her whole body was numb!

It's so enjoyable!

It's like being electrified!

At that moment, she also wanted to shout along, she also wanted to lose weight and burn all the Kalilu!

Bye bye to donuts, bubble tea instant noodles, hot pot rice and a large plate of chicken, take it away and don't welcome it.

Say goodbye to caffeine, quit coke and stop greasy, take out games on the sofa, and don't stay up late to hurt your body.

After coming and turning, hot yoga supine up, spinning bicycle Pilates, soaking wolfberries in a thermos cup.

Come and take a deep breath, run a few meters in the morning and run at night, flatbed dumbbell rowing machine, don't give up until you reach your goal.

It's a funny song!

The simple melody of brainwashing and the catchy lyrics, Zhang Jing felt that she could sing it, and she couldn't help shaking her body with an uncontrollable smile on her face.

When the song was finished, she smiled all over her face, picked up the coffee next to her, and was about to take a sip, remembering the lyrics, she frowned, do you really want to drink it?

The caloric content of a cup of ordinary instant coffee is 60 kcal, and after adding milk and sugar, it must exceed 150 kcal, and Zhang Jing feels that drinking it is like a crime.

She was struggling and hesitating, and saw that the group was chatting again.

"If you don't drink it, you will definitely not drink high-calorie drinks such as soda and milk tea in the future!"

"When I see the people in the MV, I really envy their good figures. ”

"The lead dancer is a fitness instructor, right?"

"The next few are also in good shape. ”

"People are beautiful and have a good body, and they don't let us people live~~"

The girls are all wailing, and the boys probably have a private group, all of whom are talking about another topic in it, saying who has the most surname in the MV and who is the best-looking.

Zhang Jing swallowed her saliva, struggled to put the coffee back on the table, and let out a wail to push it away.

It's just that although his eyes are staring at the screen, he still can't hide from this cup of coffee.

"It's just a cup of coffee, and it's okay to drink it......"

Zhang Jing couldn't help it, and stood up again.

Suddenly, a colleague at the workstation stood up and whispered to her: "Sister Jing, have you seen the MV of "Calories"? Wow, do you still dare to drink coffee?"

Zhang Jing blushed: "It doesn't matter if you have a cup, right?"

My colleague said, "Well, let's go check it out after work, I heard that they are touring at the Miracle Fitness flagship store, and the lead dancer in the MV is also there." ”

The miracle fitness flagship store is a few kilometers away, and Zhang Jing's heart moved: "How do you know so clearly? Did the advertising operations department collect the money for this song or what?"

The colleague grinned, "You guess?"

Zhang Jing suddenly became interested, simply poured out the coffee, turned around and asked on the advertising operation, and sure enough, someone received a publicity request, reported it to the leader, and took out the MV for everyone to enjoy by the way.

In 2008, QQ Music was less than 2 years old, the development was not good, there were too many ruthless people in the market, Qianqian Jingting and Kugou accounted for almost 80%, and Zhang Jing's KPI of the QQ Music Division was under great pressure.

The pop singers in 2008 are all familiar faces such as Zhou Jielun, Lin Junjie, SHE, and Cai Yilin.

The rise of online songs is also very rapid, such as "Don't Say You Love Me When I'm Lonely" and "Wait a Minute", which are very popular songs on the streets.

"Calories" is also an Internet song, but it feels stronger and more exciting, as if it has been ahead of the pop trend for many years, subverting almost everyone's imagination.

Soon, the bigwigs of the operation department held a meeting and decided to get the copyright of "Calorie" back as soon as possible and become the exclusive music source of QQ Music.

In the afternoon of the same day, the operations department sent someone to the miracle fitness center to meet Anne herself, hoping to get the authorization of the song.

After work, Zhang Jing and her colleagues went to the Miracle Fitness Center, which happened to be the time when the flow of people was the largest, and Miracle Fitness set up a stage for a performance, where hundreds of thousands of people watched.

As soon as the music of "Calories" sounded, the audience burst into laughter.

But smiling and laughing, many onlookers jumped up with the coach on the stage, waving their arms, and enthusiasm was high.

Zhang Jing saw Anne, who was leading the dance on the stage, her figure was really good, and the small waist twist was called a beautiful, big chest muscles, vest line, hips, thin legs, coupled with her charming appearance and enthusiastic and unrestrained movements, the atmosphere was extremely hot!

Countless people have raised their mobile phones to record the video, and when they go back, they will take the initiative to forward it to their own life circle.

Many people are a little tempted and want to exercise with this coach and become a beauty with a devil's body.

"I want to sign up for fitness dancing!"

The colleague pulled Zhang Jing and jumped excitedly.

Zhang Jing directly poured cold water: "Come on, how can you have time to exercise? At most, you can run 1,000 meters in the company's gym." ”

The colleague was a little discouraged, but it didn't affect her to enjoy this warm atmosphere, and she followed the coach on stage again.

The next morning, the head directly issued an order: "We have obtained all the copyrights of "Calories", you should quickly make a QQ pop-up window, take the beta version, and only target users in Guangdong Province, as well as users with conditions for accurate delivery." Zhang Jing, you start putting it at 4 p.m., do a good job of recording and testing. ”

"Okay. ”

Zhang Jing agreed to come down and began emergency debugging.

QQ2008 has a pop-up window in the lower right corner, but the function is not very stable, and users are scolding, so every time SNG places an advertisement, it will be regarded as a valuable test opportunity, and the conversion rate needs to be recorded.

Zhang Jing took the team members to start adjusting the code, and at 4 o'clock, the advertising pop-up window began.

The group oversaw the flow of data, but after a few seconds, the people below exclaimed, "The data is wrong!"

Zhang Jing hurriedly asked, "What's the situation?"

"The advertising coverage is to all users in the country, and it is not limited to Guangdong Province!"

"How?"

Zhang Jing's brain buzzed, no!

She checked the code herself, and it turned out that in the underlying code, there was an extra restriction at the beginning of //, and the restriction was invalid, and no one could see such a big vulnerability in this beta version?

No, no, it's their tech department that's in charge of this code.

Zhang Jing stared directly at her deputy, who was an otaku technician, and the two made eye contact, and she suddenly had a terrible thought.

This bastard!

There is no time to hold accountable, the advertising covers all eligible QQ users across the country, and there are at least 10 million audiences across the country!

Countless office workers and Internet café users across the country, as long as there is QQ software hanging on the PC, many people have seen a window to roll out: "Hot beauties perform the divine comedy "Calories", which is exclusively broadcast by Tencent Music. ”

A programmer who was writing code: "Damn, what the hell? Tencent is so nasty, I like it!"

Ordinary office workers who were chatting with their girlfriends and discussing going there to eat after work: "Why did ??? recommend me to watch this? ”

A college student looking at a paper in the library: "Hot beauty title party? Hmph, Tencent is getting more and more shameless, I take a sneak look, no one should find out, right?"

The little clerk who was telling the boss about the PPT: "Uh...... Boss,This is an automatic pop-up window.,You listen to me explain.,I really didn't talk about QQ at work.,Oh,Boss, you accidentally clicked in......"

In cities across the country, at the last moment when too many people are bored, the impact of 10 million QQ pop-up ads is very terrifying.

I voted for it, and I can't pull it back!

Zhang Jing They can only test the feedback head-on, many users directly complained about malicious pop-ups, and even uninstalled the QQ client.

But to everyone's surprise, 9.5 million advertising audiences clicked on the QQ Music link, of which 96% of users listened to the song, 85% said they supported it, 12% said they were against it, and 3% said it didn't matter.

The sample data was expanded by more than 100 times, so that the number of downloads of QQ Music software suddenly skyrocketed to more than 1 million times.

The search for "calories" in QQ browser exceeded 17 million people.

The rate of more than 10,000 reviews on the song has surged.

The impact is becoming more and more widespread.

A mistake turned out to be crooked, although Zhang Jing's leader was angry and wanted to punish these programmers, but the KPI actually increased?

"Can it be like this?"

The SNG team members looked at each other.

"Next time, you give me some attention, and if there is a problem, your year-end bonus will be deducted!"

In the end, the leader waved his hand and stopped pursuing it!

The sweat on Zhang Jing's forehead came out, and he took a long breath and said in his heart: "This "Calorie" is really shit luck!"