So that's it!

Isn't this what Yang Lei used to do?

dragged Nike and Adidas into the field of public opinion that he is good at, let the other party fight fires everywhere, but he didn't achieve anything, he played with each other in the palm of his hand, and watched the other party sink little by little.

I almost fell for it, but fortunately Xu Shiwei reminded me that it was so dangerous, Yang Lei asked: "Then what should I do?

"Of course not. ”

Xu Shiwei was still very confident and said: "Hunters are also divided into excellent and mediocre, and mediocre hunters are actually just a big prey in the eyes of excellent hunters." ”

Yang Lei breathed a sigh of relief: "Shiwei, it's good to have you." ”

Xu Shiwei said: "I don't look at what major I study, the Department of International Economics and Trade of Peking University, the most powerful team of experts in the country are on my side, and my graduation thesis is written as a real case!"

These hidden opponents, Yang Lei and Xu Shiwei are very suspicious of Adidas's comeback, and it is also possible that other foreign-funded enterprises are involved, maybe Li Ning and Anta are also involved, and these companies regard Yang Lei as mortal enemies.

These people are digging pits in the field of foreign trade that they are good at, peeping in the dark, layout, and setting up ambushes, Xu Shiwei and Yang Lei are trembling to avoid danger, clearing mines, but fortunately, they are keenly and do not fall into the pit, and the scene is temporarily deadlocked.

Shopping malls are like battlefields, and this saying is not wrong at all.

In the busy June, the college graduation defense season began, and Yang Lei went through the motions and prepared to graduate.

Who knows, just when he was at his busiest, the thief did not change his mind.

Something still happened to the company.

This time it was a personnel issue, Yang Lei's ten new senior technicians recruited in the first half of the year ended the probationary period in mid-June, but half of the masters chose to refuse the visa and proposed to leave!

Yang Lei's salary for these senior technicians is definitely the top in the industry, according to the highest grade to pay Shanghai social security, not to mention food and accommodation, but also free arrangements for their children to transfer to Shanghai to study in middle school.

The account in Shanghai alone is worth 100,000 yuan.

Isn't that good enough?

But these people left very simply, a few months ago, they cried and begged to come to the door to beg Yang Lei to take them in, compared with the expression of resolute departure now, it was like two people.

Neurotic right?

Yang Lei took time out of his busy schedule to meet these masters, and deliberately used the contract to scare the other party.

But several masters said: "I understand that there is a non-compete clause, I will not be engaged in shoemaking work for a year, just go back to my hometown to recuperate for a year." ”

"My child is going to take the college entrance examination, he is very naughty, and he is still in early love, if I don't go back to accompany my child, it is estimated that he will not even be able to go to an ordinary university. ”

"Mr. Yang, I still have a 90-year-old mother at home who needs to be taken care of, and I really can't help you do things......"

A lot of legitimate reasons appeared, and Yang Lei couldn't stop him at all, so he could only let the other party go.

Half a month later, the mystery was finally revealed.

When he saw Tony's abnormal expression and hurriedly barged in from outside the office, still holding five or six shoeboxes on the table, Yang Lei's eyelids jumped wildly.

Tony pushed his glasses, panting and nervously said: "Something is wrong, there have been a large number of fake shoes with A goods and even super A goods on the market recently, and our TPU production plan is likely to leak out!"

"Impossible!"

Yang Lei stood up and quickly checked the shoes.

C goods and B goods are not terrible, usually just look at the appearance of the know, like the group purchase AJ on the evening of the spell, even the main color of the shoe body is not the same, can only deceive those who have not seen the world, love vanity, want to use 200 yuan to pick up 2000 yuan cheap people, to put it mildly, that is called IQ fee.

A goods should be paid attention to, the general consumer can not distinguish at all, especially the appearance, almost can be fake, only put on shoes to play a week or two of the ball, to see if the foot feels right, whether the thread falls off, whether the glue is cracked, whether the elasticity is comfortable, after actual combat can be distinguished.

Super A goods can replace the genuine products of the store, from the process and materials are the top, the closest to the genuine, only through the encryption pins, laboratory instrument measurement, professional appraiser to see can determine that this is a fake.

Yang Lei threw aside the A goods and B goods, mainly looking at the super A style.

These shoes are too much like the real thing.

The workmanship is very delicate, the quality is very good, and the material used for the outer skin is almost exactly the same as the original, except for the slight difference in the number and position of the encryption pins.

Yang Lei quickly picked up the tablet on the table, clicked on an encrypted program, and entered the password.

Soon, a dense list pops up on the screen.

This is the encryption scheme of X-Sports, as well as the comparison table of the parameters of the electric board, and only Yang Lei and a few executives can view the core secrets.

The clothing industry is too easy to copy, so there are a lot of tricks in encryption.

For example, many factories now use machines to fully automate the production of certain parts that do not need to be processed manually, which are controlled by computers, and Yang Lei's mother factory encrypts the electrical boards with hardware encoding and then sends them to the machines of the foundry.

These boards can control the density and length of the needle under the machine, as well as embroidery, watermarks, dark lines and other aspects have special secret marks.

To put it simply, it is the difference between 11211 and 12111, and the encryption length is as many as hundreds of pins, and the changes are almost infinite.

"This batch of passwords is incorrect. ”

Yang Lei carefully inspected the encryption pins and dark lines, and said to Tony: "This is not our cooperative foundry, it is definitely imitated by a copycat factory." ”

Obviously, although these super A goods are imitating some ciphertexts and stitches, they can imitate Yang Lei's face and Yang Lei's face, but they can't imitate Yang Lei's taste.

Sting.

Yang Lei used the scissors at hand to directly brute-force crack, disassembled the upper of a super A shoe, clamped it with needle-nose pliers, and tore off the upper with Tony, leaving the bare sole.

The sole is indeed made of TPU foam, and the expanded TPU material is made of fake and real, like the genuine X-Sports version.

Yang Lei said badly and asked, "What about the test results of TPU?"

Tony took out a report: "Here, the fake is made of an ultra-high-quality TPU material, according to the laboratory's estimates, the TPU elastic modulus value of the fake should be 30Mpa, while our genuine product is 35Mpa." ”

Yang Lei snatched it from his hand, looked at it carefully, and the more he looked at it, the more frightened he became.

The "modulus of elasticity" is one of the most important indicators of TPU, which refers to the resilience of the material.

Yang Lei knows very well that in the last life, BASF's TPU technology could reach up to 38Mpa, which is an important reason why Adidas' Boost popcorn can conquer the world.

In this life, BASF has cut the R&D investment in TPU technology because of X-Sports and Adidas, and Adidas has not spent a lot of money to sponsor it, after all, X-Sports is menacing, Adidas and BASF have retreated, and they are now only about 34Mpa.

Therefore, Yang Lei invested hundreds of millions of yuan in the Department of Chemistry of Fudan University to make 35Mpa TPU materials, which can be stably commercialized, and he is already the highest level in the world.

Yang Lei, who is immersed in the chemical industry, knows best that 30Mpa is the threshold for TPU materials, and there is no domestic research institution that exceeds this value except for himself.

The answer is obvious.

"Check!

Yang Lei gritted his teeth and said: "Either it is the leakage of raw materials in my own factory, or the technological breakthrough of which research institute in China!"

Tony immediately took the order to do it, and at the door of the office, he almost collided with Lao Yang, who came in a hurry.

Lao Yang strode in and asked eagerly, "What's the matter?" I heard that there are a lot of high-quality imitations on the market?"

"Well, this table is all over the place, and the super A goods scared me. Yang Lei pointed to the desktop, took out the landline phone, and called Xu Shiwei.

Lao Yang picked up the torn shoe, looked at it carefully, and broke the sole of the shoe hard, his face was a little defeated, the elasticity of this shoe was so good, he even began to wonder if there was a loophole in his work, and the TPU material was leaking.

Toot toot.

The voice rang for a long time, Yang Lei waited patiently, although Xu Shiwei had already been sent to the master's and doctoral studies, she also needed a graduation defense, and it was estimated that she had been very busy recently.

"Hey ......"

"Shiwei, it's me, is it convenient to speak? I have an important matter to discuss with you. ”

"You wait a minute, wait for me for five minutes, I'll go to the teacher's office to connect the network cable, let's video say. ”

Xu Shiwei went to find the net, Yang Lei hung up the phone, and sorted out the whole process, the calmer he was, the clearer his mind became.

He connected the events that had happened to him in the last six months, and gradually had an idea.

Waiting for Xu Shiwei's video request to be sent, Yang Lei said: "Someone deliberately set a trap for me, I figured it all out!"

"What trap?"

"Hmph, if it weren't for Nike and Adidas setting a trap, I would have twisted my head off and kicked it as a ball. ”

Yang Lei hummed and told the two of them his analysis and guesses.

This trap should have been laid out half a year ago, and Nike and Adidas should have thought of a lot of ways.

Taking Master Guan as an example, for the time being, the Dongguan Dongyue Garment Factory, which has nothing to do with the X-Sports factory and is not familiar with, will be called "Factory A".

The orders for five foreign trade shoes of factory A were unilaterally cancelled by foreign-funded enterprises and transferred to Wanfu Garment Factory B.

Wanfu Garment Factory B is a foundry located in eastern Guandong, and the price paid by Factory B is to terminate the contract with X-Sports.

Yang Lei said: "In this process, Factory B did not have any losses, but also increased foreign trade sales, and was able to export tax rebates and get huge subsidies from the state." Shiwei, the huge customs declaration you investigated is suspicious, and that's how they should have done it. ”

Xu Shiwei understood.

For them, there is no difference between the production of factory A and the production of factory B, even if there is a price difference, the behind-the-scenes instructors of the operation will make up the difference, that is, Nike and Adidas pay the bill.

Lao Yang asked: "What about Factory A? Factory A lost five foreign trade orders, why should they cooperate?"

Yang Lei said: "Factory A makes profits through other means, such as Master Guan, which looks like he was laid off, but in fact, Factory A sent me to learn production and try every means to steal information. ”

Although Master Guan has not been exposed to the core technology for the time being, in order to integrate into the corporate culture of X-Sports as soon as possible, he can still learn some X-Sports design concepts, see some old product introductions and so on.

This kind of shrewd and capable old oilmen know the shoe industry very well, and many key places are a little thorough, and in the past two months, I don't know how much news I have heard from some colleagues who do not know and will not deliberately fortify.

Finally, Adidas provides a large number of 30Mpa TPU materials to the market.

After stealing the technology, Master Guan's group of brutes immediately turned around and left, either going back to the original A factory to open a mold for reproduction, or setting up their own door to hide and then open a new shoe factory C, D, E, F, etc., fighting guerrilla warfare all over the country, and manufacturing super A goods through small family workshops!

"It is not difficult for the production process to be highly imitated, but the difficult thing is the TPU material threshold, but Adidas is willing to provide TPU openly with this gang of shameless fakes, and the country does not know how many shoe factories are secretly producing on a large scale, and in the future the fakes will be endless, flooding from all directions, impacting our genuine products again and again. ”

Yang Lei pounded his fist on the computer desk and gritted his teeth: "A group of white-eyed wolves!

Lao Yang, who was sitting opposite, also cursed, slapped the table, and fidgeted angrily.

Xu Shiwei was also very angry, and when she heard Yang Lei's angry voice, she didn't know how to comfort him.

Yang Lei was indeed heartbroken.

He thought that he was too strong in business, which led to the difficult life of his peers, and he kindly reached out to help, who knew that he actually saved a group of bad people with bad intentions?

It's the farmer and the snake!

Where is the most basic trust between people?

Are there any good people in this world?

Are they all actors, one by one they are sad and indignant, and they are depressed when they are depressed, the surname is Lu, and the two shameless guys surnamed Guan, are they really like when they are old, Oscar sent them two little golden men!

Do you want to be so shameless?

Now the key is how to deal with it, and everyone must quickly discuss a countermeasure.

The process is easy to imitate, the material is the decisive factor, and the source of the flood of fakes is the TPU raw material of 30Mpa.

This thing has a technical threshold, and the most domestic chemical plant is 24Mpa, and the sole made of the shoe is a dead surface, and it will have no elasticity after a long time, and it is not competitive.

But the 30Mpa provided by Adidas is different, the quality is very good, otherwise how can it be called super A goods?

Yang Lei said: "According to Tony's report, the price of this batch of super A goods is 180 yuan lower than ours, and the purchase price of more than 5,000 pairs of wholesale can be 20 yuan lower." ”

Everyone calculates that the cost of TPU is about the same, and the key is the selling price.

After X-Sports defeated Adidas Boost, it almost monopolized the domestic high-end sneaker market, with a gross profit margin of more than 50%, which aroused the envy and jealousy of countless peers.

For a pair of 800 yuan X-Sports genuine popcorn shoes, Yang Lei can earn 400 yuan, so even if these super A goods are sold at a price of 200 yuan less and only 600 yuan, they can have more than 30% profit.

What kind of concept is this?

A pair of 200 yuan low-end Li Ning shoes, Anta shoes, the net profit is only between 10%-15%, and you can earn 30% as X-Sports super A goods, and they are particularly easy to sell.

Isn't that exciting?

Cottage manufacturers and small family workshops are not flocking to it?