Chapter 697: Daniel's Loyalty

Bernard is nearly fifty years old, but the call to take over as patriarch within the Dyson family is not as good as that of his younger brother, Eddie's father, Charles Dyson.

The Dyson family had seven children in Bernard's generation, and the remaining five were kicked out early.

Bernard and Charles also went through many years of trials to the end, and finally the suspense was revealed.

At the end of the year, it is time for the Dyson family to announce whether the successor patriarch will be Bernard or Charles.

Bernard didn't know much about Shen Lang, but he knew from Daniel's description that Shen Lang was worth a lot of money.

Will someone who could easily buy Liverpool for £800 million be a simple person?

The Dyson family didn't dare to do this, not because they couldn't, but because the risk was too great!

Despite its enormous influence, Liverpool is also extremely risky to operate, and even the Dyson family cannot afford such an uncapped investment.

It is good to quietly enjoy a fixed annual dividend, which is almost the survival philosophy of most families.

The Dyson family has seen too many examples of families who have taken a desperate gamble and only ended up withdrawing from the top family circles.

Bernard was a conservative, compared to Eddie's father, and Charles was a bit radical.

This is also the reason why Daniel is favored, and Daniel's grandfather clearly prefers the more conservative Bernard.

But it's a pity that Bernard's income to the family is not as high as Charles's, so Charles's voice is so high.

Bernard smiled and introduced the old white man next to him: "This is Sir Jambeth, the chairman of Burberry." ”

Zhuang Bess has yellowish hair and age spots that are already severe, but he is also one of the big names in London high society.

Not only is Burberry the chairman of the luxury goods company, but he is also the chairman of Standard Chartered Bank.

Just now, Zhuang Beiss talked with Bernard, hoping that the media company owned by the Dyson family would give Burberry more publicity resources.

Burberry is one of the most iconic luxury brands in the UK, but just like other British brands, it's in a difficult situation.

Burberry's sales and profits have declined sharply for three consecutive years, which is related to Burberry's hesitant positioning.

Burberry wants to stick to British traditions and fit the young market, but she has never made up her mind.

In addition, the Chinese market that Burberry has always relied on is quite weak, and Chinese young people look down on Burberry.

Burberry is positioned as a mid-range product in luxury goods, but there are too many alternative options in the same class.

Now Burberry is also aware of this, and it is no longer realistic to be caught between light luxury and high luxury.

Johnson's age is almost catching up with Daniel's grandfather, and he is also a respected big man in the UK.

Shen Lang and Zhuang Beisi chatted briefly, and Zhuang Beisi went to other places.

Bernard waited for Zhuang Bes to leave, thanked Shen Lang and said: "Daniel's ability may not be the best, but I believe that Daniel's loyalty to his friends is incomparable to others." ”

Shen Lang nodded with a smile, pointed to Zhuang Beisi who left just now and asked, "That Sir Zhuang Beisi just now is the chairman of Burberry?"

Bernard smiled and nodded: "That's right, you're interested in Burberry? ”

Shen Lang has not been idle during his time in London, and he is very interested in these luxury brands.

Among them, Burberry is a luxury company that Shen Lang pays special attention to.

Burberry neglected product innovation and tried to stick to the traditional British style, resulting in sluggish performance, and news of or acquisition in the past three years.

In the face of increasing competition from the luxury oligopoly, British brands seem to be gradually being marginalized.

Burberry's market value has fallen by 20%, and its current market value is only $9.8 billion.

This is the perfect time for the acquisition, including many Burberry shareholders who are unhappy with the decision of Zhuang Bes.

"I'm interested in Burberry as a brand. Shen Lang said softly.

Bernard's heart skipped a pound in an instant, and he looked at Shen Lang in disbelief, interested in the Burberry brand?

Burberry's market value is 7.5 billion pounds even now, which is almost 3 times the assets of the Dyson family!

The Chinese man in front of him actually wants to buy Burberry?

Bernard took a sip of champagne, trying to calm himself down a little.

"I don't know exactly what happened to Burberry right now, but if you really want to, on behalf of the Dyson family, I'm willing to help you reach out to Burberry's shareholders. ”

Shen Lang smiled and thanked: "Thank you, but it's not urgent at the moment, I just have this will now." ”

Bernard barely maintained his apparent calm, but his heart had been turned upside down.

In the past, Bernard thought that Shen Lang only had billions of pounds.

But now that I look at it, at least I have assets in the tens of billions of pounds before I have the confidence to buy Burberry.

But it's ridiculous to think about it, a young man in his twenties has such wealth?

Bernard was puzzled, but on the surface, he still calmly talked and laughed with Shen Lang.

After leaving the banquet, Daniel was stunned and hurriedly spoke: "God, Shen, you were not wrong just now, right?

"That's right, what surprised you so much?"

Shen Lang smiled and sat in the back row of Bentley Musanne, and Daniel flexibly followed into the car.

"That's Burberry! That's British pride!" Daniel excited.

"So what? As long as I can get the money, I can't buy Burberry?"

Shen Lang asked with a smile, and then motioned for the driver to drive.

The black bodyguard who drove the car started the Bentley Mulsanne, and there was a Mercedes-Benz S-Class in the front and rear to protect the Bentley Mulsanne in the middle.

Chen Meng sat in the front passenger seat, paying attention to the situation on the road at any time.

"It's ridiculous for me tonight, God, if you hadn't had £20 billion, I don't think you would have been able to buy Burberry!" said Daniel.

"It doesn't matter how much money I have, we're all friends, aren't we?" Shen Lang said with a smile.

Daniel nodded seriously and said: "That's right, we are friends, and I, Daniel, on behalf of the Dyson family, will always be your most loyal friend!"

Shen Lang and Daniel looked at each other and smiled, then returned to the villa, and threw Daniel to his villa on the way.

In the evening, the Laura meets Daniel, and Daniel can't change this hobby.

As soon as he arrived at the villa, the housekeeper Cohen respectfully greeted Shen Lang at the door.

"Mr. Shen, the bath water has been soaked for you, Demi has tested the water temperature for you, and the petals and essential oils have been sprinkled. Cohen laughed.

Shen Lang smiled and nodded: "Prepare a cup of iced coffee for me in an hour and a half." ”

"Okay, Mr. Shen. ”

When I arrived at the bathroom, there was a British female nanny at the door, with a bee waist and thin buttocks, and long golden wavy hair that was charming and charming.

Demi Ross was the gift that Daniel prepared for Shen Lang during this time.

was originally a model, and she became popular by posting all kinds of sexy photos on the Internet.

Now that Daniel has been sent to Shen Lang's villa to be a nanny, the housekeeper Cohen has only one request for Demi Ross, that is, to let Shen Lang enjoy the treatment of a king!

Demi Ross has also done this, reaching a large bathtub of almost ten square meters.

Demi Rose sits on the edge of the tub in sheer pajamas, her jade hands gently plucking the surface of the water, blending essential oils and flower petals into the warm water.

"Mr. Shen, the water temperature is your favorite temperature. ”

Demi Ross smiled and untied Shen Lang's wide clothes.

Shen Lang lay in, Demi Rose helped Shen Lang take a bath, and the petals and essential oils were mixed to make people lie in and the pressure was greatly reduced.

Demi Rose initially resisted Daniel's assertiveness, but when the Dyson family's crackdown began, Demi Rose chose to give in.

Shen Lang also offered Demi Ross a high salary, an annual salary of one million pounds.

When Shen Lang was away, Demi Ross could choose her own modeling career.

But as soon as Shen Lang comes back, Demi Ross will come to the villa to work as a nanny.

Demi Rose's figure is no longer a hot one that can be described, and a pair of headlights makes people love it.

Demi Rose threw away her clothes lightly, and then there seemed to be an extra figure in the bathtub.

……

。 Nine Heavenly God Emperors