The investment in ZuckNet was finalized in a few words, not even on the table.

Sounds incredible.

Many people may have the impression that when it comes to venture capital, investors always want entrepreneurs to print all the things in their heads on paper, and then argue over and over again, analyze over and over again, and after repeated trade-offs, they are finally willing to take out real money.

In fact, for many investors, it doesn't take too long to get an idea to settle down, after all, time is a more valuable asset.

Now that you are sure that you want to invest, the next step is the specific amount.

Heim asked Li Yuan, "How much do you think is appropriate?"

Li Yuan did not directly report the specific figures, but threw the problem to Mark.

Mark thought about it before and after, and finally asked tentatively: "One hundred thousand?"

Li Yuan and Heim laughed without saying a word.

Seeing that the two of them didn't speak, Mark became more and more confident, explaining: "Isn't it too much? In fact, this is not something I can do alone, I need more people to work with me to improve it, and in addition, we need to build a better server......

Mark analyzed the specific places that needed to be spent one by one, and basically stayed at the development level, which made Li Yuan realize that he was only fifteen years old after all.

"100,000 is too little. Li Yuan shook his head and said: "If you want to make a successful software, it is not just a technical success, but a market success, then just promoting it is a big expense, after all, if you want to make a profit, it is based on a large number of users, which is one of them." Secondly, you mentioned setting up servers, do you know P2P technology?"

Mark shook his head.

Li continued: "P2P stands for peer-to-peer technology, also known as peer-to-peer Internet technology, which can fully tap the computing power and bandwidth of the participants in the network, rather than aggregating dependencies on a few servers. If ZuckNet can implement this technology, the cost of setting up a server will be much lower, and it will also reduce the communication congestion caused by the large number of users. You see, if we want to apply this technology, we have to get a patent license, which is another expense. After that, there is the cost of personnel, and the labor cost in the United States is not cheap, let alone the ...... of professional and technical personnel."

"I can get paid without paychecks, I mean, I can get dividends when I generate income," Mark said. ”

"Then you deserve it. Li Yuan smiled: "I agree with your concept of wealth, but we can't expect others to be so selfless, so a high salary is essential." Before I came, I learned that the annual salary of a software engineer with a graduate diploma and more than one year of work experience in Silicon Valley is about 10 to 150,000 yuan, and if it is a foreigner, such as a Chinese student, it may be lower, but it will not be less than 80,000 yuan. At the moment, you need at least one or two of these talents, after all, you are still young and some core technical problems cannot be solved. As for some of the less important links, you can find someone to work part-time at a nearby university...... I would like to give the most conservative figure, the salary of the technical team alone, the minimum budget is 300,000. ”

"This is only the technical team, in addition to the operation team, that is, responsible for software operations and various daily affairs, this team has a larger overhead, from salary to daily expenses, about 500,000 ...... Of course, this is calculated on a year-by-year basis, and you don't need that much when you're just starting out, but it's important to set aside plenty of money. ”

Mark was dumbfounded, he realized that making software is not just typing code on the computer, and he secretly felt unconvinced, why is it that he is in charge of operations and has more than he is in charge of technology......

Well, the idea of "Chinese Americans save the most money" has been in his young heart since then, so that this American little brother has been very keen to recruit Chinese employees for a long time, and later even caused a big storm because of "racial discrimination".

Leave the future aside, let's talk about the present.

Li Yuan turned to Haim and said, "Answer your question." I think the first investment, at least a million. ”

In other words, additional investment will be made in the future.

This is also understandable, after all, those who have engaged in the Internet in these years are basically losing money, and most of the people who can make money stay at the level of stock finance.

"A million......"

Heim muttered.

At this time, Paris, who had been unable to interject, suddenly said: "Do you still need to think about this?

Paris doesn't have a job at the moment, but the Hilton family also has a "loser fund", and the funds at her disposal are not small. In the past, she only used it to buy luxury goods, but now she uses it to make serious investments, and her family will not stop it, but will be happy to see it.

As for whether the investment will go down the drain, she didn't think about it at all. Not because of how much she believes in Li Yuan, but because in her opinion, ZuckNet is just a fun toy.

"Ah, I didn't mean that. ”

Heim came back to his senses, smiled at Li Yuan, and said, "I'm just a little surprised, the number you gave is much lower than I expected, so I'm thinking about whether to invest in my personal name." At this point, Heim shifted gears and asked, "Are you sure this project will be profitable?"

Heim's idea was simple.

If it is just to invest in Li Yuan, then it is naturally best for Goldman Sachs to take the blame, and if the project can really be profitable, it is better to get rid of Goldman Sachs and do it alone.

"In the long run, I'm bullish. Li Yuan said: "It is not impossible to make a profit in the short term, but I don't dare to guarantee that it will be successful, so I have a minimum budget, so even if it fails, the impact is not big." ”

"At your age, you shouldn't be so conservative. ”

Heim smiled and said to Li Yuan: "This way, change the way a little." I personally set up an investment company with 5 million yuan, and the two of us each have 50 percent of the shares, and then in the name of this company, we will jointly invest in Mark's software company, you and I will each have 30 percent of the shares, and Mark will take 40 percent of the shares in technology, accounting for 40 ......percent."

Mark couldn't help but ask, "I also need to set up a company?"

"Of course. ”

Haim motioned for Mark to stop talking, and continued to say to Li Yuan: "We can sign a VAM agreement, if within two years, the software company can make a profit, then the equity ratio remains unchanged, if it can't make a profit, then your shares belong to me, and at the same time, you need to compensate me with the equivalent of five million US dollars in equity or cash." ”

"Who has the final say in the investment company?"

"It's up to you. ”

"I have the five million at my disposal?"

"Of course, this can be written into the contract. ”

Li Yuan asked two questions in succession, and Haim answered them both.

Li Yuan thought for a while and said with a smile: "It's very fair and reasonable." ”

"When I say I own the shares, I'm not just referring to software companies, but also investment companies," Haim reminded. ”

"I know. Li Yuan said with a smile: "You are the actual investor, and you are the one who bears the risk, if it turns out that I am blind, then I can't say anything." Of course, you're not going to go the extra mile to win bets, are you?"

"How could it be. Heim shook his head, "I've known Mark's parents for so many years, they know what kind of person I am, and I do expect Mark to succeed in what he excels at......"

"Okay, I'm just kidding. ”

Li Yuan pointed to his eyes and said, "I believe in my own eyes on people, whether it is for Mark or you." ”

……

Paris was a little unhappy when she saw that neither of them counted her in it.

Li Yuan thought for a while and said to her: "It's not that I won't take you to play, it's just that if you bet on the three parties, there are too many problems involved, if you don't mind, I would like to ask you to shoot a commercial." ”

Paris instantly forgot about her unhappiness and asked curiously, "What commercial?"

Li Yuan pointed to the computer: "Of course, it is a promotional advertisement for this software." ”

Paris became more and more curious: "TV commercials?"

"Yes. Li Yuan said to everyone: "Don't look at me like that, I know that the current software is mainly promoted through the Internet, but the penetration rate of TV is higher after all, there is such a good publicity platform, why not use it?"

"Nice idea, specifically?"

Paris was already yearning for Hollywood, otherwise she would not have given up on college and wanted to join Uncle Donald's modeling agency.

Although the gap between TV stars and movie stars is huge, it is attractive enough for her now.

Li Yuan organized the language and told his thoughts.

The essence of any advertisement is to show the core selling point of the product.

What is the core selling point of ZuckNet?

As a trendy form of interaction, the essence of online chat is still to meet people's communication needs, and it is no different from telephone and mobile phones, except that it is virtual.

Once the core selling point is clear, the next step is the product audience.

The Internet is new, and online chat is also new, so its audience is mainly focused on the new generation.

This is true in the United States and in China.

The first people to use chat software are basically young people.

Why do young people use chat apps?

On the one hand, it's trendy and cool, and on the other hand, it's because it offers a whole new way to socialize.

Brand new but not brand new, similar to Mobai (visiting strangers) or making random phone calls.

Whether it is a murmur or a random phone call, it reflects people's yearning for the unknown, and brings sensory stimulation through uncertain behavior.

And the chat software is more extreme than the two mentioned above.

In the process, you don't know the age, gender, and identity of the other party, you can't see the other person's appearance, you can't hear the other person's voice, and you can communicate with people when your senses are completely blinded.

There was a popular saying at the beginning of the Internet age: you never know if it's a person or a dog on the other side of the network.

This sentence embodies a sense of mystery.

For a long time, the core value of social software was mystery.

Most of the early Chinese netizens knew a novel called "The First Close Contact", which is known as the originator of online literature, which describes a poignant online love affair and promoted the online chat boom from the side.

The original QQ users,Most of them are young teenagers、Innocent girls,The original purpose of chatting about QQ is to "meet handsome guys and beauties",And when these users enter middle age,Lost their yearning for love,Momo and other software came into being,They began to turn to "about that"......

This consumption of mystery didn't come to an end until the advent of Facebook, which is the one who knows that the other side of the network is not a dog.

From this point of view, Mark is really amazing......

Li Yuan explained the advertising idea.

In fact, there is nothing to say, nothing more than one word-

"Flirting".