After communicating with Zhou Liang Shuyi in the summer, he returned to the conference room, "Director Wang, I heard that you are very interested in the production of our ATV program?"

"Yes, our radio and television business in the mainland has just started, and it is still in the infant stage. Pen Fun Pavilion wWw. ｂiquge。 infoHong Kong's television industry has been developing for decades and is ahead of us. So we came this time, not only to buy TV series, but also to learn from ATV's advanced experience. Director Wang smiled and nodded.

"Three years ago, ATV's drama "Hero Huo Yuanjia" was released in the mainland and was warmly welcomed by the masses. Last year, ATV's drama "Xun Qin" was filmed in the mainland, which also gave us a lot of insight into mainland TV people. Deputy Director Feng from CCTV also said, "I believe I can learn a lot of experience by coming to Hong Kong this time and communicating face-to-face." ”

"Thank you for your kindness. In that case, how about I volunteer to take you around our ATV?" Summer invited with a smile.

"Of course. When Director Wang heard this, he smiled.

"Please!" led the way in the summer, first taking everyone to the recording site of the variety show "Millionaire".

When I came to Studio No. 1, I saw the host Liu Zhirong asking ten guests, "Excuse me, which ancient person is the 'cone thorn strand' in 'head hanging beam, cone thorn strand'?"

Ding! Ding!

Several guests scrambled to ring the electric bell.

"Guest No. 6!" Liu Zhirong ordered.

"Su Qin during the Spring and Autumn Period and the Warring States Period!" the sixth guest replied immediately.

"Congratulations, the answer is correct!" Liu Zhirong said with a smile, "Our No. 6 guest has accumulated twenty points and entered the third level." Ask our hostess to give you a cash prize of HK$30,000. ”

As soon as he announced the results, Miss Manners immediately smiled and sent 30,000 Hong Kong dollars to the table of the sixth guest. And the audience under the stands also gave warm applause.

……

"Mr. Xia, what kind of program is this?" asked Director Wang curiously.

Summer smiled and briefly explained the program format and game rules of "Millionaire".

When they heard that if they could successfully answer all the questions, they would receive a prize of 1 million Hong Kong dollars, the five comrades from the mainland couldn't help but feel a little dizzy.

One million Hong Kong dollars, calculated into RMB is 500,000. And their annual salary is only more than 2,000 yuan, which is more than 200 times worse.

"I heard you right, a million Hong Kong dollars?!"

"Hong Kong people are really rich!"

"There is a prize of 1 million Hong Kong dollars for one episode of the program, how much does it cost in a year? God, it is higher than the production cost of our TV station in the whole year!"

They whispered.

Director Wang was also surprised, "Mr. Xia, why is the bonus set so high, if it is really taken away, won't the loss be great?"

Director Wang was worried. Summer nodded, "However, an investment pays off." As the saying goes, reluctant children can't trap wolves. If the prize money is set high, the audience will have the desire to watch the show, so that the ratings will be high. Now our show, with an average rating of 70 out of 5, is the ace variety show with the highest ratings on our ATV. ”

"And when the ratings are high, advertisers will be willing to invest. Our "Millionaire" earns nearly HK$2 million in advertising dollars per issue. Except for the commercials that run before and after the show, do you see that there are billboards all around our stage. The drinks placed on the table of the host and guests are also advertisements, and even the clothes they wear are advertisements......"

"So not only did we not lose money, but we also made a lot of money with this show. Summer explained with a smile.

"I see. After listening to his explanation, everyone suddenly realized and was greatly inspired.

"And our show is participatory, entertaining, healthy and positive, and the reputation in Hong Kong is also quite good. Summer explained.

"Well, I can see it. Director Wang nodded.

"Hong Kong TV people are really shrewd. CCTV's deputy director Feng nodded with a smile and said, "We can also do a quiz show like this." ”

"Okay, if you need help, our ATV's variety show team is also happy to pass on experience. Summer said with a smile.

"That's great, I thank you in advance. Deputy Director Feng said with a smile.

……

After chatting about this topic, everyone watched for a while.

I saw that there were guests who answered the questions correctly one after another and won awards. So much money piled up together is extremely tempting for Hong Kong people who earn more than 1,000 a month, let alone comrades from the mainland. All five of them were a little stupid.

"It's so simple, even I can answer it. ”

"yes, it's a pity we can't compete, otherwise ......"

They whispered to each other.

At this moment, I heard Liu Zhirong throw another question.

"In which city will the Asian Games be held in '90?"

"......" The ten guests couldn't help but be stunned when they heard this question, and no one could answer it for a while.

The five directors from the mainland looked excited, and their eyes lit up one by one.

"No, I can't answer that!"

At this moment, I saw the fifth guest snapping the electric bell.

"Okay, guest five, please answer. Liu Zhirong immediately announced.

"Bangkok?!" said Guest 5 uncertainly.

"Is there any mistake, it's obviously our capital. Xiao Liu, the younger section chief of the Radio and Television Bureau, couldn't help but blurt out when he saw that such a simple question from the No. 5 guest was answered incorrectly.

He spoke a little loudly, which immediately attracted the attention of the audience.

"I'm sorry, click!" Xia saw and hurriedly shouted to stop.

The section chief Xiao Liu also turned red and embarrassed.

"Go ahead and leave us alone. Summer waved to the program team, audience, guests, and host one by one, and then brought everyone out.

……

"Xiao Liu, you are too reckless. Your voice stopped everyone's shows. Director Wang couldn't help but teach.

"I'm sorry, Director, but it's me who is wrong. Section Chief Liu said with a guilty face.

He just saw that those guests didn't even know this simple question, and they were really too ignorant of the mainland, so he couldn't help but be a little excited.

"It's not in the way, it's not in the way, this show is recorded and broadcast, not a live broadcast, and that part will be pinched off, and it won't affect the broadcast of the show. Seeing this, Xia hurriedly stepped forward and said, "Besides, Section Chief Liu is also an unintentional mistake, Director Wang, look at my face, don't talk about him anymore, okay?"

Director Wang nodded, "Okay." Since there was no loss this time, for the sake of Mr. Xia's face, forget it. But Xiao Liu, you have to be cautious in your words and deeds in the future. “

"Yes, I see, King. Section Chief Xiao Liu nodded, and then looked at Xia gratefully, "Mr. Xia, thank you." ”

"You're welcome. Summer waved her hand, "I'm a little embarrassed to say it, I didn't expect that our ten guests couldn't answer such a simple question, which really shouldn't be." ”

"It seems that our propaganda work needs to be strengthened. Director Wang sighed.

From this small question, we can see that the Hong Kong compatriots still lack understanding of the mainland.

You must know that the Asian Games in 90 years is now the top priority in the country.

In order to make the Asian Games a success, the people of the whole country have responded to the call, have the money to contribute, and have donated more than 100 million yuan so far.

For the mainland, where the monthly wages of workers are no more than 100 yuan, and 10,000 households are still rare, this huge amount of money is absolutely significant, representing the enthusiasm of the people of the whole country for running the Asian Games well.

However, it is a pity that no one in Hong Kong knows about this grand event, which the people of the whole country are looking forward to, and it proves that the propaganda work has not been done properly.

……

"Well, in this case, I will send a team of interviewers to the capital to shoot some materials and come back, so that all Hong Kong people can understand this grand event and be proud of the country's prosperity, unity, and prosperity. Seeing Director Wang's emotion, Xia took the opportunity to suggest with a smile.

He doesn't mind ATV becoming the mouthpiece of mainland propaganda. First, he was originally a mainlander in his previous life, and he had a natural sense of closeness to the mainland;

Second, the mainland will be the country with the fastest economic development in the future, from being poor and backward and having difficulty in even solving the problem of food and clothing to becoming the world's second largest economy...... There are countless business opportunities in it. In the summer, I was in business, and I really wanted to go in and get a piece of the pie.

And how to make a lot of money in the hinterland, four words -- "integration of government and business." Therefore, it is very necessary to establish a good relationship with the mainland government.

"If Mr. Xia is willing to help, it will be the best. Seeing that Xia Xia was so understanding, Director Wang smiled happily.

In fact, he came to Hong Kong this time, nominally to buy dramas from ATV, but in fact, it was also to further observe the summer to see if he could be drawn to the mainland.

In addition to being one of the richest people in Hong Kong and having a certain reputation all over the world, more importantly, he owns two major media, Asia Television and Ming Pao Group.

The power of the media is quite powerful, it can guide public opinion, incite the masses, manipulate public opinion, and influence the political situation...... If the mainland wants to survive the Ninth Seventh Month in peace and smoothly, media tycoons like Xia Xia must try their best to win them over.

Otherwise, with the help of the media, he will demagoguery and disseminate unfavorable news to the mainland, and when the time comes, Hong Kong will be in chaos, which will be a huge loss to the mainland.

It's just that he didn't expect that before he could test it, Summer took the lead to show kindness, which made him happy immediately.

"I didn't say it, everyone is a descendant of Yan and Huang. Xia said with a smile, "And our ATV drama series can enter the mainland, thanks to the support and help of the mainland government." ”

"Mr. Xia said it so well. When Director Wang heard this, he smiled understandingly, "In terms of TV dramas, it's easy to say." ”

"Thank you. Summer also laughed. (To be continued.) )