Variety shows are divided into online variety shows and TV variety shows, and the gap between the two is also huge.

TV variety shows now basically start at least 200 million in naming fees, and it is normal for 400 million or 500 million.

And if the naming fee of online variety shows can exceed 100 million, it is definitely a popular variety show, and even popular online variety shows such as "Tucao Conference" have not been able to appear on major TV stations.

Faced with such a situation, Liu Tao also said helplessly: "Mr. Shen, we can only choose online variety shows, and I will try my best to use my resources to contact major video platforms and strive to sell them at a good price." ”

"Do you want to shoot somewhere?"

Liu Tao pondered for a while and said: "Mr. Shen, if you want to say that the top circles in the fashion circle must be Milan and Paris, if we can go to these two places to shoot, it will improve the quality of our show." ”

Milan or Paris are good choices, even "Falling in Love with a Supermodel" chose to shoot in Melbourne, and Shen Lang's "The Most Beautiful Supermodel" can't be of a bad grade.

"Okay, so do you know the authoritative experts in this area? I hope to try to find the best people in the world as the judges, which are all used by us to attract advertisers in the later stage. ”

Liu Tao nodded with a smile and said: "I did know a lot of people at Milan Fashion Week in the circle before, but at that time, I usually accompanied artists, and this was the first time I went to discuss cooperation." ”

"Then set Milan, Milan's fashion positioning also meets the requirements of our show, you go to contact the location, and professional people are responsible for all kinds of planning content. ”

Shen Lang has always been very interested in those supermodels in Milan, and now he can be regarded as having a close contact with that circle

Of course, the most critical point is that Zhang Mengyu, whom Shen Lang hasn't seen for a long time, is in Milan.

……

Liu Tao's movements are very fast, and by using his own connections, he is looking for the most suitable judges for the show "The Most Beautiful Supermodel".

How does the level of judges of a variety show have a huge impact on the show, and there must be the world's top supermodels in Shen Lang's plan, otherwise how can it cause the topic to heat up?

For example, this kind of online variety show can be killed without topic popularity, creating topics, and even buying hot searches is common.

In short, the more popular the first season, the higher the naming fee for the next season, and Shen Lang of the first season of "The Most Beautiful Supermodel" is only going to be used to hype up the IP of fire first.

When the second season comes, Shen Lang will build this IP into an ecological chain, and then this huge IP can be truly incubated.

And Liu Tao is anxious, and the most anxious thing for Liu Tao is the issue of the star's schedule and appearance fee.

Now first-line stars have to pay 30 or 40 million appearance fees for a season at every turn, which is like grabbing money.

"This group of people is already crazy, right? A small fresh meat actually offered me 50 million, and told me that if I didn't hurry up, the schedule would be full!"

Liu Tao muttered in the office with some indignation, when Liu Tao was an agent or president in the past, of course he hoped that the higher the appearance fee of his artists, the better.

But now, as one of the shareholders of Vientiane Entertainment, Liu Tao is 10,000 dissatisfied with the inflated star salaries in China.

Shen Lang didn't particularly care about this, and smiled and comforted: "Brother Tao, do we have to invite any little fresh meat? Our variety show is different from the general one, ours is a model beauty contest, what's the use of a whole bunch of little fresh meat?"

Liu Tao was also a little stunned by Shen Lang's question, the small fresh meat market has been on fire recently, and many small fresh meat basically shouted out the price of five million for the appearance fee of a single program, and there are still many variety shows rushing to ask for it.

Without him, the overlap of variety shows is too great, but the importance of star resources has become more important, and it has also increased the value of stars.

The current horror of the variety show market, with Shen Lang willing to invest 100 million, it is simply not enough.

"In this way, you can help me ask Jiji Hadid of Victoria's Secret and ask her schedule, we can find Victoria's Secret supermodels as mentors, they themselves have successful experience, and they can even buy a Victoria's Secret catwalk qualification through their relationship!"

Shen Lang smiled and talked about his plan, if it comes to the circle of models, he will definitely not be able to avoid Victoria's Secret.

Victoria's Secret, as the largest underwear brand in the United States, has made money every day for its supermodels.

Shen Lang's idea is to find famous Victoria's Secret models and let them be the mentors of the show "The Most Beautiful Supermodel".

Liu Tao's eyes also lit up, and he patted his thigh excitedly and said: "Yes, I thought wrong, if we can invite Victoria's Secret supermodel, not only can there be discounts in terms of price, but also improve the grade of our show, after all, we are a supermodel show, and the temptation for the participating contestants is also great." ”

"Mr. Shen, Jiji Hadid is one, how to choose three positions?"

Liu Tao chose to put the right to decide in the hands of Shen Lang, after all, the idea of this show was thought up by Shen Lang.

"Gigi Hadid is considered one, and then there is a Miranda Kerr, the domestic selection of Liu Wen, and another Yang Sui, just to make up the gimmick of the four Victoria's Secret supermodels competing on the same stage. ”

Shen Lang put forward his plan with a serious face, of course, Shen Lang would not admit that he had a lot of ideas about Victoria's Secret's supermodel.

Who let Xiao Lizi keep staring at Victoria's Secret supermodels, Shen Lang also plans to learn from Xiao Lizi and find a few Victoria's Secret supermodels to get acquainted.

Liu Tao felt that the funds were rising wildly: "Mr. Shen, I don't think there's anything wrong with your proposal, but our funds may not be enough." ”

"Don't worry about the money, we can sign the contract first, and settle the bill according to the number of recording periods, the ones I chose are not particularly sought-after types, and our requirements should be fine. ”

Gigi Hadid's income is the highest, but only $9 million a year.

As an invitation to a variety show, it is estimated that you will definitely be able to get it for $3 million.

The remaining Miranda Kerr earns $6 million a year, Liu Wen earns $7 million, and Yang Sui earns $3.5 million a year.

It can be said that taking one-third of their annual income to invite them is completely able to invite these supermodels.

No one will get along with money, Shen Lang hopes to create an IP through this show, and even Shen Lang has already considered which advertisers are suitable for the show "The Most Beautiful Supermodel".

As for the news that the four Victoria's Secret supermodels competed on the same stage to become mentors, Shen Lang believes that as long as they can sign a successful contract, they will definitely be able to quickly detonate everyone's attention.

Every year, the influence of Victoria's Secret show on China is still quite strong, and its brand value is invincible in the field of underwear.

Of course, Shen Lang also hopes to use these four Victoria's Secret supermodels to start the brand value of his "Most Beautiful Supermodel", once an IP is formed, it will really make a lot of money!