Yang Lei's evaluation of Chen Ou is that luck is stronger than strength.

Jumei caught up with the good time of the rise of e-commerce, just caught the gap in the market, took the route of cosmetics group buying, and did become popular in the early stage, with a turnover of 500 million in 2011, 2 billion in 2012, and how much Yang Lei did in 2013 Yang Lei didn't know, but he knew that Jumei was lucky to go public in the United States a few years later, earlier than JD.com.

But this is only because Chen Ou is lucky, if he is replaced by another e-commerce company that does group buying cosmetics, such as Handu Yishe, he can also mix well.

In a few more years, Jumei's performance will get worse and worse without a revolutionary breakthrough.

Moreover, Chen Ou has made many wrong decisions in a row, losing what he invests in, film and television idol dramas, power banks, and going out of business.

Even in the field of cosmetics, the main business on which he depends, he even allowed fakes to appear, and finally smashed his signboard, which was completely finished, and more than 10 billion losers could not save Jumei.

All of this is due to a lack of strength.

And Chen Ou, as an entrepreneur, does have a bit of a problem in character and knowledge, your main cosmetics website, actually sells fakes by yourself, isn't this self-defeating and looking for death?

Some people may say that Chen Ou also had to do it as a last resort because of the performance pressure of listed companies, trying to hide from the world and improve profit margins.

Then Yang Lei is going to hehe, people are doing it, the sky is watching, who can be deceived by these small actions?

And going to the magnesium country to go public, isn't it just to make money? The performance pressure is self-inflicted, who is to blame? If you have the ability, don't go public, and you can bear all the wins and losses, so there will be no pressure?

So seeing Chen Ou smiling flatteringly at him, Yang Lei didn't care too much.

Chen Ou said: "Mr. Yang, I listened to your words and was very touched. I'm running into some bottlenecks in my business now, I don't know if I can ask you a question?"

Okay, I used your "I speak for myself" to do you a favor.

Yang Lei said: "You ask, but I can't guarantee that I will be able to help." ”

Chen Ou was overjoyed: "Thank you, my biggest headache now is drainage, and user viscosity." The company's advice to me was to make myself an idol star, create my own IP, develop into the entertainment industry, and grasp the hearts of young female customers, which seemed to be effective at first, but I don't know what the future holds. ”

Your future is to go out of business.

Chen Ou actually still has points in his heart, probably guessing the limitations of his IP, but he can't find a better way out, so he is in such a hurry, Yang Lei thought, how to answer?

Pregnant.

Yang Lei asked: "Do you know how many years the average operation time of a Korean idol girl group is?"

Chen Ou was not sure: "Four years?"

"Wrong, an average of two years. Even the most popular K-pop idols, SES, .L, will disband, fly solo, or retire after being popular for three or five years. ”

Yang Lei said: "It's not that they can't do it, in fact, they are still very beautiful and their singing is still very good." The main thing is that the audience is tired of it, and every moment there are younger and more beautiful little girls popping up, and the older generation must give way. ”

Chen Ou was silent, the back waves of the Yangtze River pushed the front waves, and the front waves died on the beach, so cruel truth, how could he not understand?

Yang Lei asked: "You are very popular now, participating in various variety shows, and going to the happy base camp every day, being a judge of a singing competition, and hanging around in the entertainment industry, but in a few years, how many female customers will buy your account? Are you better than those male stars who are better at acting and more handsome than you? Are you better than those female stars who endorse Dior and Estee Lauder?"

Chen Ou pondered, this is indeed a big problem, he doesn't act in movies, he doesn't sing, he is an entrepreneur who hypes himself, and there are all kinds of scruples, what does he use to attract people year after year?

Yang Lei said: "Packaging you and becoming an entrepreneur in the entertainment industry is okay in the short term, I am not optimistic about the long term." Your company is about to go public, right?"

"Ah? yes, it hasn't been listed yet, but we are introducing Series C and D financing, aiming to go public within two years. ”

Chen Ou came back to his senses and was surprised, how did Mr. Yang know?

Yang Lei said: "Mr. Chen, in the end, I will say one more word, if you want to make quick money to go public, you will continue to hype up like this, and if you want to make the company bigger, stronger and longer, please engage in industry in a down-to-earth manner, don't play the false and fake set." ”

Yang Lei said mercilessly, Chen Ou's face turned red, and the muscles on his handsome face moved slightly, there was a kind of tanglement that was very embarrassed and uncomfortable, and he wanted to refute but didn't dare to speak.

Several entrepreneurs next to him also heard some, and when they saw 22-year-old Yang Lei instructing 30-year-old Chen Ou on how to do business, not only did he not feel ridiculous, but he felt that it was too correct.

In this line of work, grades speak, and those who are capable are teachers.

Chen Ou could only say: "Thank you Mr. Yang for your suggestion, I will seriously consider the future development of Jumei." ”

Yang Lei said casually: "Well, I wish your company an early listing and great ambitions." ”

Seeing Chen Ou say goodbye, Yang Lei held the champagne and didn't know what to say for a while.

There was a boss next to him who said with a smile: "Mr. Yang is still soft-hearted, this kind of entrepreneur who is not even accurate to his own positioning, I don't want to talk nonsense with him." ”

Another person also said: "I heard that Jumei took $20 million from Sequoia Capital's investment, and it has not yet found a new investor. ”

"That is, how can it be so simple to go public?"

"Even if it is listed, it is basically impossible to become bigger and stronger under the attack of Taobao and JD.com. ”

"I don't know myself, what's the use of asking other people?"

"There must be something wrong within the company, he is sick and goes to the doctor, I am not optimistic anyway. ”

Hearing everyone's discussions, they were not optimistic about Jumei, and there was a faint contempt.

Yang Lei sighed in his heart, if Jumei does well in the future, everyone will say that he woke up Chen Ou, Jumei's success is all his credit, and if Jumei does poorly, it will become Chen Ou is really a rookie, Yang always said that no, no, no, his vision is really accurate.

Both positive and negative Yang Lei are right.

So, it's no wonder that everyone wants to be a master, and it is never wrong for a person who stands on a high place to point out the people below.

The next day, the headline of the domestic news was that Yang Lei won the new person of the year in the Chinese economy, his personality is full of personality, handsome appearance, can be called the most charming young entrepreneur.

His humorous speech and passionate blessings quickly attracted a large number of young fans.

You only see my brilliance, but you can't see my sweat.

Dreams are destined to be lonely journeys, with doubts and ridicule on the way.

Even if you are covered in bruises, you must live beautifully.

These words have become the motto of countless post-90s young people, making them feel enthusiastic, and Yang Lei is their representative of the post-90s.

Xu Shiwei is worthy of being a genius with a keen sense of smell.

As soon as Yang Lei said it on the stage last night, she found the value in it, and immediately called and ordered the studio to work overtime all night, using the materials accumulated before, as well as the original plan of the 2013 New Year's X-Sports advertisement just filmed, to quickly produce a new inspirational advertisement.

The next morning, Tencent Thematic pushed this article on the whole network, playing X-Sports' new ad in the form of a short video.

The very burning 1-minute advertisement, in addition to the process of struggle that made the audience feel excited, the slightly bloody, but very shocking poor boy counterattacked, defeated the rich and handsome, and finally hugged the beauty, which made people feel enthusiastic.

The advertising was very successful.

Countless netizens were moved to tears, and left messages, forwards, and comments on Tencent.com, X-Sports' official Weibo, and Yang Lei's personal Weibo.

A netizen named Luma at Peking University said: "When I was young, I was not sensible, I hadn't experienced many things, I always thought that the world was big, Lao Tzu was the biggest, and I was arrogant for a long time." After reading Yang Lei's advertisement, it suddenly gave me too much inspiration, and I should also strive for my dreams!"

The bottom designer of a well-known design company in Shenzhen said: "We were tortured by Party A to the pain, and I really wanted to smash the table and leave when I saw them reject the plan we had worked so hard to make." Design is a lonely trip, indispensable to Party A's questioning and ridicule, I am physically and mentally exhausted, but seeing Yang Lei is struggling, I can still persevere!"

An employee of a real estate sales company in Shanghai said: "I was sitting in the store in the morning, and I accidentally saw this advertisement, and I burst into tears, almost scaring the visiting customers. The store manager asked me why, I asked her to see it, she also cried, and at noon let us 14 sales watch it together, and everyone was very moved. Thank you X-Sports, let us see our dreams, have more mental strength to pursue, and we will not give up. ”

"X-Sports will not fall, accompany you to old age. ”

"Walk all the way and see the sunrise together. ”

"If I don't mix well, I won't come back. ”

"Thank you X-Sports, thank you Yang Lei who speaks for yourself, thank you!"

Those professions that are misunderstood by ordinary people, such as doctors, lawyers, university teachers, nurses, every profession has unspeakable bitterness.

But who hasn't dreamed?

There is a reason why netizens are so enthusiastically pursued, because of resonance.

Under Yang Lei's hint, Shi Milk Dog Studio immediately used his brains, thought of a lot of "spokespersons", and then let the propaganda media push it out, which instantly swept the whole network.

Even entertainment star Sun Li came to join in the fun: "You only see the Shoukang Palace of the main palace, but you don't see the Lingyun Peak of the main palace." You can despise the presence of Hongu, who will let you see the taste of brown rice barley soup. Returning to the palace is destined to be a lonely journey, and there are three aunts and six mothers on the road, but so what, even if it is a slippery tire, it must be slippery and beautiful. This palace is Zhen Huan, and this palace speaks for itself. ”

Sun Li's Weibo was immediately held high by netizens, who frantically liked and retweeted hundreds of thousands of times.

"Mother's amazing. ”

"Is it going to be adapted so soon?

"Don't be sour, Niangniang is also a star of X-Sports cooperation, okay, isn't it normal to support Yang Lei?"

Netizens joked one after another, saying that Sun Li was kneeling and licking Yang Lei, but she licked beautifully.

It's not just Sun Li who is joining in the fun, almost all the stars under X-Sports are digging their minds and trying to gain popularity.

Some sports stars may not have a high level of education and can't write too sensational or funny jokes.

It doesn't matter, Xu Shiwei invited the copywriter elite bag, put the basketball version, track and field version, volleyball version, fitness version, and all kinds of conceivable versions on it, and share this feast together.

Fudan University's little milk dog support club is even more proactive, to make one (Fudan University version), next door Shangcai is even more exaggerated, 1000 yuan collection (Shanghai Finance Edition), the first to be released before Fudan University, but found that (Peking University version) was the first to respond, Peking University students won the first place.

On the Internet, the "spokesperson" has become a carnival for netizens, and the enthusiasm for imitation has been rising.

Netizens used their imagination wildly, playing self-deprecating humor, and encouraging themselves by the way.

Yang Lei, the youngest person of the year, unknowingly became the idol of the post-80s and post-90s.

That's how fame is accumulated.

Yang Lei returned to Fudan University, which once again aroused the admiration of the younger students, and many people came to see him between exams and were satisfied.

There are also many graduate students and doctoral students, who have liked him since he entered the freshman year, and in order to see him often, they are determined to stay in Fudan to continue their studies, and they are always reluctant to leave the school.

Even the senior sister who has already participated in the work will return to Fudan University on her rest day, hoping to be lucky to meet Yang Lei, who is playing on the court, look at him, call the little milk dog happily, and laugh when she sees his stunned appearance.

"Xiao Yang, in a few months it will be the 108th anniversary of Fudan University, and you have to speak on stage. ”

"Yang Lei, the National Union of University Students would like to invite you to be the chairman. ”

"Mr. Yang, the Shanghai Federation of Industry and Commerce had a chamber of commerce a year ago, you can run for vice chairman, do you have time to participate?"

“……”

It's not good to be a celebrity, there are too many things to find and it's annoying.

Yang Lei couldn't bear it a little, but unfortunately no one helped him block the gun.

In the past, Lao Yang liked to do this very much, and took the initiative to ask to deal with his superiors and fellow entrepreneurs, but he was already a national model worker, and some small honors Lao Yang didn't pay attention to.

What's more, after Zhu Chenhui gave birth to her granddaughter Zhu Xinning, Lao Yang's energy was divided a lot, and the two returned to China to desperately grasp production, and after being busy in the factory for three or two months, they used the excuse that they were too tired from work and wanted to travel abroad to relax.

In fact, the two old men said that they would go to Europe for a ten-day trip, take a turn in Singapore, Malaysia and Thailand, drive themselves on the east and west coasts of the United States, and actually secretly flew to Australia to see their granddaughter.

Compared with serving this disobedient, troublesome, and stinky son who can't beat or scold in China, it is much more comfortable, Yang's mother has played more than a dozen cute little sweaters, and her skills are good, and Lao Yang seems to be ten years younger.

On January 31, the twentieth day of the lunar month, there are still ten days left for the New Year.

Lao Yang came to knock on Yang Lei's door early in the morning, and Yang's mother followed in and asked Yang Lei, who had just opened her eyes: "How do you arrange this year's New Year, and where are you going to spend it?"