Chapter 356: Scheme
Given this problem, it's actually a good idea to deal with travel agents and get them to recommend them to tourists. However, Wei Hang doesn't like to deal with each other very much, and he pays a certain price to beg others, and it doesn't taste good to ask for people, so he tried it before when he worked in the Oceanic Bureau.
In addition, it is to continue to increase publicity on the Internet and in the media.
At all times, there are a lot of domestic tourists, as long as it attracts one thousandth, Tangjia Village will definitely be full of guests and overcrowded.
It's just that it costs a lot of money to promote it like this, right?
"So what are you doing with distress? It's nothing more than hype, of course, it's not ordinary news hype, there's no freshness. Especially the news exposure, in fact, at present, the exposure rate of Tangjia Village is still very high.
However, in many places outside the province, people think that your Tangjia Village is a fishing village, fishing for a living, and a lucky person found the island, which has added a lot of territorial waters for the country. In addition, there are paleontological sites. Chen Jianliang said.
To be honest, there are a lot of paleontological sites in the world, but the scene here is much larger, almost a miracle of the world, but not necessarily many people like to see these, maybe some people are just curious, and there will definitely be tourists who come to see it for a long time. Other than that, it's almost always interested biologists or something.
If you want to attract more tourists, first of all, you must make Tangjia Village a tourist attraction. As soon as people hear about the place of Tangjia Village, they subconsciously think that this is a good place for tourism.
So, are you still worried that there are no tourists? Just kidding, the ancient city of Phoenix became popular because of a movie, and even if it is mandatory to pay a fee, it still attracts an endless stream of tourists. This is because, as soon as people hear about this place, they know that it is a beautiful ancient city and a good place to travel.
A word wakes up the dreamer. Wei Hang immediately realized that his previous concepts were wrong.
"What's your idea?" asked Wei Hang.
At this time, the old village chief also looked over, and he was particularly concerned about the development of Tangjia Village. Seeing that this Tangjia Village is developing under his management, there have been countless lucks for this matter. At the beginning, if I hadn't strongly supported Wei Hang's study in college, it might have been a different scenery.
"It's very simple! Haven't many TV stations been doing outdoor variety shows recently? Now the Internet is also very popular, and it can often bring popularity to a place. Communicate with their program team and go to Tangjia Village for a few episodes. Tourists are guaranteed to be picked up right away. Chen Jianliang said.
Of course, according to the situation in Tangjia Village, the follow-up will definitely pick up slowly. If there is big news, there will still be a reaction to some extent. I don't see that it's a foreigner, and it's getting more and more every day?
"Variety shows, do you know anyone in this area?" Wei Hang frowned slightly, he was not good at this!
Now variety shows are very hot, especially the kind that is truly reflected outdoors, and Weihang also knows this, such as where is the father, two days and one night, run, etc.
"Know you're not good. That's up to me, but it needs to be something. Plus, you kid have so many treasures. Take it out casually, and when the time comes, as a prize for winning the game, I believe those stars will be more enthusiastic, and even say a few good words about Tangjia Village in public. can attract some fans. Chen Jianliang said, and immediately took his body.
Wei Hang glanced at this guy vigilantly, so refreshing. It's a bit wrong!
"What kind of vision do you have?" Chen Jianliang was suddenly furious.
The old village chief didn't care about the laughter of the two young people, they helped so much, and hurriedly thanked them. Although I don't know what's going on, but if you invite celebrities and go on TV, it will definitely cost a lot of money, and you even have to have a certain amount of power to do it.
"Village Chief, this guy definitely had an idea in advance. "Wei Hang has to say that he is too familiar with that guy.
"Stinky boy, Xiaoliang helps, don't you thank you, what do you suspect?" Wei Lixin scolded.
This time, Chen Jianliang is not good at hiding it anymore. Their jewelry company is ready to expand, and the hype is for sure. They are going to title a show, and when the time comes, let them go to Tangjia Village to shoot a few episodes, and there will be no difficulty.
It just so happened that Tangjiacun was in need, so he took it as a favor, and by the way, he extorted a few Weihang's treasures, which was a win-win situation.
Wei Hang rolled his eyes, he was really not so kind, and he specialized in helping. It is estimated that without the arrival of the old village chief this time, he will also find a chance to say it, right?
"After several rounds of publicity, it is difficult for Tangjiacun not to be popular. ”
According to Chen Jianliang, first invite a show to come over to shoot a few episodes, and when everyone's enthusiasm cools down, then invite another show to come over and have fun, bombing like this several times in a row, who can forget this place in Tangjia Village?
"Are you all helping?" Wei Hang couldn't help but ask.
"You are stupid! So many people, when the time comes, Zhao Wenchang, Gu Yanji, and even ask Qian Wenji and them to help open up, will those program groups come? Or, you can invest in one or two movies, with Tangjia Village as the background. This kind of investment has a return, you can make money, and you can earn fame, why not?" Chen Jianliang gushed some advice.
Wei Hang nodded, it was indeed a good idea. Open the flat watchtower, isn't it the movie that became popular? kill two birds with one stone, and fame and fortune will not be missed.
"When the time comes, it's poorer now. Wei Hang said.
Master Huo and they used almost all of Wei Hang's working capital, and large fishing boats were very expensive, but Wei Hang felt that it was necessary. With a large fishing boat, the fishing boat will travel around the world in the future, and the fishing boat will not be afraid of the problem of insufficient material replenishment, and it will not be difficult to go to Nanjing to see penguins.
"Okay, leave it to me!" Chen Jianliang said.
His company is now discussing the naming with the program team, and for this naming right, their company has spent hundreds of millions of yuan. and then the joint venture salvage ship with Weihang, there is also a lot of blood.
As for the salvage boat, it is expensive, and Weihang is preparing to get a large fishing boat, and the working capital is almost the same. Therefore, it is said that it is a joint venture, but for the time being, they are still out first.
After getting the answer, the old village chief left with peace of mind, and when the villagers asked in the future, he also had something to say.
At this time, Beauty Jewelry Company was working hard to make a deal. The TV station is very satisfied with the naming fee, and the other party has paid more than 200 million, which can be described as a lot of money.
Beauty jewelry is Chen Jianliang's company. With Weihang's undersea treasure hunting during this period, crazy investment, rapid development, and hundreds of millions of dollars in China in just one or two months, which is the envy of many jewelry companies.
The next step is to increase investment in the ocean, and the other is to expand the market.
Increase investment in the ocean, that is, the salvage ship, the investment is still under discussion, anyway, it will not be small.
To broaden the market, the title cost of a program has reached more than 200 million, which shows that Chen Jianliang's parents are also ambitious and ready to do a big job, and they are also full of confidence in Weihang.
"The investment in advertising is your other investment, not counted. We have to keep the advertising time under one minute per episode, and of course, we will mention your products from time to time during the show. This point needs to be explained first. The TV station man spoke.
"On the advertising side, we've already taken care of it, so don't worry about it. In terms of the ad time, is it the first 20 seconds, the middle 20 seconds, and the end of the show 20 seconds? If so, we need to adjust that. The director of beauty jewelry spoke.
This person is Chen Jianliang's second uncle, and the two brothers have worked hard for half their lives for this jewelry company.
Advertising time, it is best to put it in the front of the program, or in the middle, and the back actually has little effect. After everyone watched it, many people just turned it off.
At this point, the TV station has long expected that the other party will ask for this.
People have paid so much money, this is not too much to ask, who calls this the title sponsor? Other products that want to advertise can only be adjusted.
"How are you going to distribute it?" asked the TV man.
If the advertising time is different, then the advertising needs will be different, and you have to prepare a few more ads, which means that your investment will increase a lot. Of course, that's not something they should be worried about.
"Twenty-five seconds in the front and 10 seconds in the middle, not too much! In addition, in each episode of the show, we will give away several sets of company gold rings, necklaces, and even the latest styles as prizes. Chen Jianliang's second uncle spoke.
This has also been discussed a long time ago, although each episode has to pay tens of thousands, or even hundreds of thousands, and the last episode is even more than a million sets. But the effort is often matched with the gain, and the potential benefits they get are greater.
The TV station nodded, in this way, what kind of guests are invited, and even resident artists will be very happy, and their enthusiasm is also high, and they will be more open to recording programs.
"For that, we want to thank you first. Your last request, we have also told the program team, saying that there is no problem, you must notify two weeks in advance of which episode to record. ”
Chen Jianliang's second uncle breathed a sigh of relief, except for the pain in this discussion, everything else was very pleasant, and the other party almost met any requirements. It's no wonder that the naming fee for one season has been smashed into more than 200 million, and the TV station has made a lot of money.
"Let's put it in the first and second episodes! "This request, in fact, has set a location, which is not excessive.
The TV station has also looked into it, and it is a good place. In addition, someone above also reminded that this village is not simple, so let them take care of it on TV.
It was in this way that they agreed almost without a word.
"Well, we're happy working together!" said the TV station man stood up and shook hands.
People are so happy to pay money, and the next thing is that they work hard to promote others. If this can't be done, other title sponsors will not be so generous in the future. (To be continued......)
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