Chapter 247 A cold sweat
was able to create Tianlong Records, a large company with a market value of more than 3 billion yuan, from scratch, Long Guofeng is naturally not a dull person.
After Sun Mudong's reminder, Long Guofeng reacted immediately, and felt cold all over, and even goosebumps rose.
Because it's so serious!
Maimai.com not only sells books through online shopping, they also sell audio-visual products, and records themselves are a kind of audio-visual products!
Nowadays, because "The Legend of the Condor Heroes" and "The Legend of Chu Liuxiang" are too popular, most people's attention is attracted to it, and few people pay attention to the audio-visual field, but this does not mean that Maimai.com has no plans in this regard.
Long Guofeng empathized, if he was the person in charge of Maimai.com, after Maimai.com became completely famous with the popularity of these two books, he would definitely not let go of the market of audio-visual products, and even all the goods that can be sold through online shopping!
According to Sun Mudong, there is a section dedicated to selling books and audio-visual products called Maimai Bookstore. Based on this information alone, Long Guofeng can conclude that from the time he bought a bookstore to sell the two books "The Legend of the Condor Heroes" and "The Legend of Chu Liuxiang", he may have set a strategy for the audio-visual market!
Online shopping, which is a completely different from the traditional buying and selling model, can be seen from the online sales process of these two copies, it completely got rid of the old distribution channels, and simply opened up a new road!
This is too dangerous for Denon Records and even Venus and Aquaman music!
Because the reason why they can become the three giants of the domestic record industry and dominate the entire record market is that they control more than eighty percent of the distribution channels of the domestic record market. Without them, it would be difficult for other record companies or singers to sell records.
It can be said that even if they lose all their singers, as long as this distribution channel is still in their hands, they can stand up again and keep their position as giants.
And if somebody goes the other way and bypasses them and sells records directly to every consumer, who will work with them? How will they affect the entire record market?
Within five minutes, two million books were sold! No one can say how long it would take to buy and buy two million records for the same two million records. And no matter how long it takes, one thing is certain, that is, Maimai.com has this ability to sell goods all over the country!
The deeper he thought, the more Long Guofeng's heart sank, this was digging their roots!
Sun Mudong saw Long Guofeng's reaction and knew that he had figured out the key.
I only heard Sun Mudong say: "So I'm thinking, if Tiancheng Culture finds that the old distribution channels have been blocked by you, will they find this buying.com to cooperate?"
Long Guofeng gasped hard, this is really possible!
If the road of buying.com is really opened up, the domestic record market will really not be able to speak for the three giants. In the past, those record companies that wanted to see the faces of the three giants would probably look for buying.com to cooperate.
And Long Guofeng also thought of a question, is the cost of selling these goods higher or lower than the promotion and distribution costs of their three giants?
As we all know, even if the three giants control the distribution channel, this cost still exists, and it is not low, accounting for a large proportion of sales revenue.
If the distribution or sales cost of Maimai.com is lower than that of the three giants of Tianlong Records, they will be able to attract those record companies and singers at a relatively low price.
"No, I have to find someone to find out about this Maimai.com!" Long Guofeng said, and then he couldn't sit still, and said to Sun Mudong: "Mudong, go back to the company as soon as possible, don't be so lazy." I'm leaving, this matter is too serious, it's not good that the three of us don't have good fruit to eat!"
After speaking, he ignored Sun Mudong and walked straight out.
Sun Mudong sighed, being able to remind Long Guofeng that he naturally thought of a lot of problems from Maimai.com, and knew that this matter might implicate the entire domestic record market. However, he also understood that this level had surpassed him, and it was not something he could influence, so he could only leave it to the bigwigs like Long Guofeng to figure out a way.
Long Guofeng, who returned to the car, had already asked his secretary to buy him a ticket back to the capital, and at the same time instructed his subordinates to inquire about the situation of Maimai.com.
And when I was almost at the airport, my subordinates gave feedback on the preliminary situation of Maimai.com.
"Mr. Long, Maimai.com was originally the largest shopping website in China, but at that time they were still small, and domestic consumers were not familiar with online shopping, and the market in this area was very small. In particular, this year's global network technology stock crash has led to the bankruptcy or recession of many Internet companies at home and abroad.
Two or three months earlier, Zou Ming, the founder of Maimai.com, was still looking for people to invest everywhere, but now investors are very cautious about network technology, so Zou Ming has not been able to do so. Until they found the Celestial Light Blog!"
"Celestial Blog?"
Hearing the name of the Zhouguang blog, Long Guofeng had a sense of foreboding.
For this domestic Internet upstart, Long Guofeng is more familiar. At the beginning, the official Zhouguang Blog and its Little Bird Music joined Sun Mudong and Fang Tianhu in the battle, and used their frightening promotion ability to help Fang Tianwu turn defeat into victory.
Subsequently, other entertainment companies saw the strength of the Zhouguang blog in terms of publicity, and they flocked to seek cooperation.
Tianlong Records is no exception, because Long Guofeng knows that this business is not about personal emotions, but about interests. Since Zhouguang Blog has the advantage of publicity and promotion, and Tianlong Records has a demand for it, it is logical for the two sides to reach a business cooperation.
The effect of finding Zhouguang Blog to promote its singers is also very good, and the cost is lower than traditional publicity.
It is also by helping major entertainment companies to promote that Zhouguang Blog has earned a lot of profits, and has also become a highly sought after object in the entertainment industry, with its huge influence spanning the Internet and the entertainment industry.
Now, this buy-and-buy network that suddenly appeared in the book and audio-visual products distribution market is actually related to the Zhouguang blog?
Sure enough, his subordinates said to Long Guofeng on the phone: "Yes, Zou Ming finally found Huang Jinshu of Zhouguang Blog, and obtained the investment of Zhouguang Development, the parent company of Zhouguang Blog, and also paid more than half of the equity.
In addition, before investing in Zhouguang Blog, Zhouguang Development had already acquired the largest online book sales platform in China - Sky Book City. After reaching an investment intention with Maimai.com, Zhouguang Development converted Sky Book City into equity and merged it into Maimai.com, and after the reorganization, Peng Qingguo, the founder of Sky Book City, was responsible for the online sales of books and audio-visuals, and this separate section was called Maimai Bookstore. ”
After the explanation of his subordinates, Long Guofeng finally understood.
The parent company of Zhouguang Blog, Zhouguang Development, acquired Sky Book City in one fell swoop, and took more than half of the equity of Maimai.com, and then merged the business of the two companies through reorganization. Later, they used "The Legend of the Condor Heroes" and "The Legend of Chu Liuxiang", two books that will definitely explode the market, to promote the Maimai bookstore and even the entire Maimai.com.
Nowadays, Maimai.com has initially left an impression in the hearts of the general public, and the new consumption mode of online shopping has begun to become another shopping mode for everyone.
Next, Maimai.com is bound to show its strength and move forward with all its might. After the bookstore opens up the book market, it will definitely reach into the field of audio-visual products, after all, this is originally the business of Sky Book City.
Long Guofeng was originally an old man in the business field, and he didn't pay attention to the news of the domestic Internet circle, but now that he knows that behind Maimai.com is the development of Zhouguang, he is very keen to think that this matter is not simple.
The development of Zhouguang has the platform of Zhouguang Blog, which dominates the field of blogging, which is unique and powerful in publicity and promotion. If they work together, one is responsible for publicity and the other is responsible for sales, they can complement each other's strengths and weaknesses and form a new giant.
Long Guofeng was very annoyed that Zhouguang Blog had such a layout, and because he was not a person in the Internet industry, he couldn't notice these changes, and it was Sun Mudong's reminder that he turned his gaze.
At this look, Long Guofeng scared his soul away.
He was thinking that in order to maintain Tianlong Records' position as a giant in the industry, the threat of Maimai.com had to be guarded against. And if you want to fight with Maimai.com, it means that even the Zhouguang blog will fight together.
The problem is that Tianlong Records doesn't seem to have any tricks that can work on the Zhouguang Blog, so that its singers can collectively cancel their accounts on the Zhouguang Blog?
It's not useless, it's just that this trick is thankless, and it's easy to attract a counterattack from the Zhouguang blog.
The Zhouguang blog is different, they only need to refuse to promote the records of the singers under Tianlong Records, and then go all out to promote the competitors of Tianlong Records, which can bring huge losses to Tianlong Records.
"Help me contact Zou Ming from Maimai.com, or Huang Jinshu from Zhouguang Blog. Long Guofeng said to his subordinates on the phone: "What about Zhouguang Development? The parent companies of Maimai.com and Zhouguang Blog are both Zhouguang Development, I don't seem to have heard of the boss of Zhouguang Development?"
The person under his command said: "The legal person of Zhouguang Development is called Gou Fugui, and this Gou Fugui is also the technical director of Zhouguang Blog. Our company usually contacts with Zhouguang Blog, and they are looking for Huang Jinshu, not to mention that Huang Jinshu has now been promoted to CEO of Zhouguang Blog. ”
"That legal person is probably just a smokescreen, and there should be people behind it. Long Guofeng groaned: "The development of Zhouguang has such great ambitions, and it is definitely not a good man or a woman behind it. Let's inquire about the shareholders of Zhouguang Development!"