Text Chapter 126 Can afford to lose
As one of the special economic zones in China, Heung Kong was once an economic hub connecting China and the rest of the world due to historical reasons, and it is also a world-renowned international financial center.
Benefiting from an inclusive and open society, the entertainment industry in the Heung Kong area had a very glorious time in the 80s and 90s, and even brightened up the entire Chinese-speaking region.
It was only later that Xiangjiang was limited by population and region, and its entertainment development declined rapidly, and it is difficult to have the scenery of the past.
Despite this, Cantonese songs produced in the Heung Kong region are still very popular in Lingnan Province and other Cantonese-speaking regions, and they are also a big cake in the entire Chinese record market.
Fong was able to keep a close grip on the distribution of these Cantonese records in Lingnan Province, and he has not been touched by others for many years.
Although the Cantonese record in Lingnan Province cannot attract much attention from the three major record companies compared to the entire Chinese record market, this cannot deny Fang Yi's own ability.
After Tiancheng culture gradually surfaced, many people heard about Fang Yicheng, but Bi Shengyun had heard of Fang Yicheng before.
"Compared to your company, I can only be regarded as a mountain king at best. Fang Yicheng said with a smile.
"Mr. Fang is too modest. Bi Shengyun motioned for Fang Yicheng to sit down, and then said: "After receiving Mr. Fang's willingness to negotiate, we were also pleasantly surprised. Because in China, in addition to our Venus, Tianlong Records and Neptune Music have distribution channels covering the whole country, Mr. Fang, it is easy to understand that you don't choose Tianlong Records, but Fang Tianwu and Yu Yunshu have a lot of friendship, but you don't choose Neptune Music, which is incomprehensible. ”
Fang Yicheng smiled and said, "It is precisely because Fang Tianwu has a friendship with Yu Yunshu that for us, Neptune music is not the best choice. After all, the most taboo thing about business is mixed with personal feelings. ”
"What Mr. Fang said is. Bi Shengyun also smiled when he heard this, of course he knew that Fang Yicheng's words were only fifty percent true, but he didn't want to say it, and continued: "I don't know how you want to cooperate with Mr. Fang, do you want our company to produce and distribute Fang Tianyu's "My Future Is Not a Dream", or is our company only responsible for distribution?"
"Your company is only responsible for the issuance. Fang Yi became enlightened.
Bi Shengyun nodded slightly, and said: "Mr. Fang, you should be very aware of the difficulty of record distribution, which is not only as simple as sending records to various retailers, but also includes record copy production, publicity, and even singers' packaging, etc., these ......."
"Mr. Bi, I know very well, so what I mean is that your company is responsible for copying the records, promoting them and distributing them to retailers around the world. In addition, for the promotion of records, we Tiancheng Culture requires us to participate in it. Fang Yicheng said.
Limited by the distribution channels controlled by the three major record companies, many domestic record companies have separated the production and distribution of records, and produced their own records, and then handed over to the three major companies to distribute. On the other hand, a larger scale like Shengshi Entertainment also operates the publicity and promotion by itself, and the three major companies are simply distributed.
As for the three major record companies, they are "integrated production and hair", from project approval to final shelves, they do it all by themselves, and they don't need to rely on others at all.
According to Fang Yicheng and Fang Tianyu's ideas, since they decided to hand over the distribution to Venus Group, they simply handed over the promotion of the record, and Tiancheng Culture participated in it to gain experience and channels.
I saw Bi Shengyun touching his chin and muttering: "It's not impossible, it's just that this sales share is ......."
"I wonder what your company's thoughts are on sales sharing?" Fang Yicheng asked.
"Thirty-seven points. Bi Shengyun looked at Fang Yicheng and said, "As the issuer, we account for 70% of the share. Also, the copyright of this album, we want to be a co-holder!"
The proportion of distribution in sales generally accounts for more than 60% of total sales, and the Venus represented by Bi Shengyun will open 70%, which is obviously higher than the industry market, and the key is copyright holding.
If the production and distribution of the record company, the copyright of the record belongs to them, which does not need to be repeated. However, if you are only the distributor, the joint ownership of the copyright clause depends on the circumstances.
This kind of clause is generally used by strong distributors for small record companies or newcomer singers, but Fang Tianyu's situation is not a normal category of newcomers.
If Venus Group is allowed to become one of the copyright holders, then the future use of the songs in "My Future Is Not a Dream" must be approved by Venus Group, otherwise it will be an illegal use.
And the copyright income generated by this album and the songs in it in the future will also be scored in a considerable proportion to Venus.
This is not just as simple as a knife from the Vulture of Zaifang, but for him to supply blood to Venus for a long time.
Fang Yicheng smiled slightly: "It seems that your company has no sincerity for this cooperation, then forget it, Mr. Bi, just let me bother, goodbye." ”
With that, he didn't hesitate to get up and walk to the door.
Bi Shengyun stared at Fang Yicheng's back, and waited for Fang Yicheng's hand to grab the handle of the door before he spoke: "Mr. Fang, please stay." ”
Fang Yicheng didn't even look back, but said: "If Mr. Bi and your company always treat us as meat on the anvil, then we have no intention of talking about it anymore." ”
"Mr. Fang, you misunderstood, we definitely didn't mean that. ”
Fang Yicheng turned around, stared at Bi Shengyun with blazing eyes, and said, "Your company doesn't need to mention copyright again, we will never give in!"
"Okay, please sit down, Mr. Fang, and we'll have a good talk. Bi Shengyun laughed.
In fact, Bi Shengyun never thought that they could cut off this part of the copyright from Tiancheng Culture or Fang Tianyu, because they knew that with Fang Tianyu's cleverness, they would never make concessions on copyright.
The reason why it was proposed was just for the purpose of offering a lot of money.
Seeing Fang Yicheng sit down again, he said at the same time: "There is also a division aspect, at most six * four." ”
"Mr. Fang, you are too ruthless. Bi Shengyun said: "You are also an old man in distribution, you must know the difficulties of distribution, and we are also responsible for the copy production and publicity and promotion of the record, and the publicity cost alone is not a small amount." Do you know how much publicity budget Tianlong Records has made for Sun Mudong's "Journey to the East" this time? Eight million! A full eight million! Long Guofeng also said that there is no upper limit on this publicity fee!
Fang Yicheng didn't speak, and Bi Shengyun continued: "Having said that, this time Sun Mudong is determined to win, and we are not optimistic that Fang Tianwu can defeat Sun Mudong in the record market. Mr. Fang, I think you also understand, in this battle, Fang Tianhu has no advantage, and the best result is just a less ugly loss. ”
"If we don't have any chance of winning, then why do you continue to talk about this cooperation?" Fang Yicheng asked rhetorically.
"Because we don't want Sun Mudong to win so easily, if he is allowed to rush to the top line like this, it will have a big impact on the entire Chinese music scene, and our Venus will also be pressed down by Tianlong Records. Bi Shengyun said directly: "So we need to set up a little obstacle for him to stop his momentum." ”
Fang Yicheng couldn't help but smile bitterly: "In this way, in Sun Mudong's eyes, we are a stepping stone to the top line, but in your eyes, we are a stumbling block to Sun Mudong, and we can't get rid of the fate of chess pieces." ”
Bi Shengyun shrugged his shoulders and did not deny this.
But seeing that Fang Yicheng's gaze suddenly became sharp, he said: "Mr. Bi, our Tiancheng culture is weak, and Fang Tianwu also lacks strong support, but I have something unpleasant." It is precisely because we are weak and because Fang Tianwu is young that we can afford to lose!
On the contrary, he, Sun Mudong, can't afford to lose this battle! If he loses, he will be light in standing still! And what about us? Even if we lose, if we lose to Sun Mudong, a singer second only to a superstar, we will still be honored even if we lose!"
In Bi Shengyun's slightly surprised gaze, Fang Yicheng's momentum suddenly skyrocketed, and he said, "Actually, we are ready to lose this battle. Moreover, if the release problem cannot be solved, we will simply not release the physical record, and directly release the twelve songs in the album for free!
On the Internet, on the radio, and on television, we provide it for free! What if Sun Mudong wins us in the market? We have tried our best to suppress his actual sales to the greatest extent and to suppress the sales of his album to less than 10 million!
The barefoot are not afraid of wearing shoes, I see if he Sun Mudong can bear this kind of loss!"
Listening to Fang Yicheng's resounding words, Bi Shengyun was really shocked.
Seek defeat before winning, and even if you lose, the other party will suffer heavy losses!
Tiancheng Culture, or Fang Tianhu, is indeed ruthless!
The key is that Fang Yicheng is right, Fang Tianwu and Tiancheng Culture are still young, they can afford to lose this battle, Tianlong Records and Sun Mudong are different, they really can't afford to lose.
At least for Sun Mudong, if he can't fill it this time, he may really stop here in the future, and there is no hope of becoming a super-first-line.
Moreover, touching Fang Yicheng's sharp gaze, Bi Shengyun also thought that if this cooperation could not be discussed, Venus and Tiancheng Culture would be friends and enemies.
In the future, if Venus's singer releases a film, Tiancheng Culture and Fang Tianhu come to do it again, Venus will not say whether he is afraid or not, but this loss is very unnecessary.
Fang Yicheng turned around and threatened their Venus.
"Mr. Bi, six * four points, and we have to participate in specific promotion, this is our condition. Fang Yicheng took out the record and put it in front of Bi Shengyun: "This is the record of "My Future Is Not a Dream", you can take it back and listen to it first, and then decide whether to cooperate with us." ”
After saying that, Fang Yicheng didn't wait for Bi Shengyun to speak, turned around and left.
And Bi Shengyun looked at the record in front of him without any cover logo in a daze, and his heart was uneasy.