Don't think that the two masters of Lu Guan will be able to escape to the edge of the world when they leave X-Sports, and no one knows.

Their ID numbers, mobile phone numbers, contact persons, life circles, and relationship networks, Yang Lei actually has a clear grasp of them, which is even more powerful than those professional debt collection companies.

If Master Guan doesn't contact his wife and children for the rest of his life, doesn't use his ID card, pays cash for all his business, or borrows other people's identities to engage in production in the nursery incognito, maybe Yang Lei won't be able to find him.

But Master Guan couldn't do this, so he was arrested, and he and Master Lu's treacherous behavior will eventually have to pay the price.

The joint law enforcement team quickly caught several downstream buyers.

Unfortunately, in the process of investigation and handling, some people reported the news, and most of the upstream suppliers and downstream buyers all fled and disappeared.

Including Lao Liu, the guarantor, also escaped.

Someone escaped, this was expected by Yang Lei.

In the nursery, a place where fake shoes are flooded, there are often text messages sent in advance to inform: "Emergency notice, industrial and commercial plainclothes + traffic police + economic investigation + reporter joint investigation at night, please be sure to come and pick up the goods after 12:30." ”

Driven by huge interests, anyone has it, and anything can happen.

Hu Jian Strait TV and Shanghai TV jointly reported: "After a close police investigation, recently, the joint law enforcement team of the three places found a number of high-quality imitation X-Sports sneaker factory ...... in the two suburbs of Putian"

X-Sports invested 10 million yuan to set up a high-profile anti-counterfeiting action group.

He even found the help of CCTV mouthpiece, and used the reason for industry rectification to find out several dense garment processing and footwear industry clusters along the coast.

In the next few days, under the report of the online person, the law enforcement team caught two copycat manufacturers who committed crimes against the wind, seized more than 5,000 super A goods, directly fined the products, and fined 200,000 yuan.

However, with the passage of time and the news reports, more and more peers in the footwear industry know that there are scattered, high-quality TPU materials for sale on the market.

Since X-Sports is cracking down on counterfeiting, and the big factories are aiming too big, they are breaking it up, buying materials in multiple chemical markets across the country and producing them in family workshops on a small scale.

Some people directly imitate X-Sports, and some people make XSports, X-Sp0rts, Keri Cola, Lei Bi, Lao Yuma, Kang Shuaifu, Doll Ha, Seven Horses, adidiaos, Huaxia people are smart in this regard.

Yang Lei knocked out one, and ten will emerge.

Yang Lei eradicated a counterfeiting den, and hundreds of small factory owners were born all over the country.

Quanzhou Industry and Commerce has just ended a super A shoes counterfeiting factory, fined 1.2 million, three days later, the production line of more than a dozen employees went to small factories across the country for technical guidance.

TV, website, newspaper, Weibo, official website.

X-Sports launched a full range of anti-counterfeiting publicity, and Yang Lei even recorded a video and heartily appealed to users not to buy fakes, and he almost burst into tears.

In June, there was a lot of noise about the crackdown.

This is actually for outsiders to see, especially for Nike and Adidas, which makes everyone mistakenly think that all of Yang Lei's energy is focused on fighting with his domestic copycat peers.

In fact, Yang Lei defended his graduation at Fudan University.

He is also the biggest financier of the chemistry department, and he owns a man in a chemical factory, and any result he comes up with is enough for his graduation thesis.

At the same time, TPU production is the most efficient and lowest-cost, and it is also the final solution used by Adidas in the previous life.

X-Sports' popcorn technology has secretly entered the fourth generation, with an Mpa value of more than 40 and a very low price, which has surpassed the current mastery of BASF and Adidas, and is the world's leader.

Therefore, the slag of the cottage factory who got 30Mpa materials is still fantasizing about making a fortune.

This group of people tried their best to bulk goods, digging out their hearts to disguise genuine products, and secretly selling them in all corners of the city, earning a small amount of money of 12,000 or 810,000 yuan, and they were very complacent.

It's okay, these are small fish and shrimp, no hurry.

Now it's still a small dish, and the big meal is in the back.

Let them taste the sweetness first, and attract more and more greedy people to join.

When Yang Lei freed his hand, he could instantly take out his giant Italian cannon, release a roar, and shoot it all in one shot!

………………

………………

Although Nike gave an ugly result in 2012 and has not completely shaken off the negative press in the first half of 2013, the emaciated camel is bigger than the horse, and they are still the world's well-deserved sports brand hegemon.

Isn't that a loss of $1 billion?

Nike has money and can afford to lose.

Isn't it just the dismissal of a few CEOs, CFOs?

Nike has reserve talents, and substitutions are.

After William, the CEO of Nike Greater China has changed again, and this time, they chose a native of China as the leader.

The senior management of Nike's magnesium headquarters realized that if they wanted to defeat X-Sports, which did not play according to the routine, they could only find a more ruthless and shameless local to fight against Yang Lei.

Qu Ji, born in 1963, is just 50 years old this year.

Ten years ago, he served as the senior vice president of Nike Greater China, overseeing the South China division, ranking first in annual performance, and running South China like an iron bucket.

Qu Ji is a person of his age, who has experienced many "major" events, he is a real activist, has a lot of social resources, and has a very set of business operations, with fast, accurate and ruthless methods.

This sniping X-Sports is Qu Ji's handiwork.

He used a lot of previous relationships and received support from Nike headquarters to influence the deployment of those foreign trade orders, and successfully tossed Yang Lei to a great loss.

As the initiator, Qu Ji lit the flame, like opening a Pandora's box, but now it is uncontrollable, the spark has been ignited, and countless family workshops across the country are imitating X-Sports, or putting up a miscellaneous brand by themselves, producing and selling by themselves.

It doesn't matter if these family workshops are raided by law enforcement, they are not his people anyway.

His people, like Lao Liu, and some hidden TPU mold manufacturers, machinery manufacturers, these old partners of his past, all took the banknotes and retreated, dormant.

These were all Qu Ji's handwritings, and he felt quite proud.

In late June, Qu Ji participated in a video conference with the head office to discuss the affairs of Huaxia Greater China.

Nike has always been a matrix management structure, with a management board of directors and external independent directors, and the two parts are jointly managed without interference with each other.

The people who can participate in today's meeting are the managers of the finance, production, marketing, and R&D departments, plus a Quji from Greater China, and even the European region is not eligible to participate, and the content is top secret.

"Why do you want to supply TPU materials to those small factories?"

"This is a well-known tactic in China, and one of our leaders said that we can win by plunging the enemy into the vast sea of people's war. ”

"But in terms of size, these small factories are too small, how can ants trip over elephants?"

"Ants are small, but they're scary in number, and marching ants are one of the scariest creatures in the world, aren't they? As long as a small family workshop can produce 10,000 pairs of shoes, 1,000 workshops account for 20% of their total annual sales. ”

"With such a large output, can these small family workshops be sold? Are you overly optimistic?"

"No, you should be overly pessimistic. China has a population of 1.4 billion, and the competition is very fierce, in order to survive, these small family workshops can come up with any way, they will do whatever it takes, the most common means is to reduce prices, like an avalanche. ”

Qu Ji really understands the human nature of Huaxia too well, as long as any industry is swarmed into by Huaxia people, it will not take long to be killed, there is no profit to do, and price wars are too common.

After this industry is completely rotten and becomes full of holes, those Chinese people will look for the next profiteering industry and rush to it again.

Isn't that what everyone is most looking forward to happening?

Qu Ji's firm words made Nike executives finally have some confidence, and the secret channel is still the local CEO of Huaxia who knows the market best.

The top brass went on to ask: "How many small factories are there now?"

"More than 1,000 people have contacted us to buy TPU materials, and I believe that in another month, this number will exceed 3,000, and we can make a lot of money just by selling custom sole molds and machine tools, and these are legal and outsourced to third-party companies. ”

"Why is Adidas willing to cooperate with you to provide TPU?"

"Because they've run on **-Sports to the point where they can't survive, they're willing to cooperate with us, and it's shock therapy. ”

"Let's be specific. ”

Shock therapy is a kind of medical treatment, shock therapy in economics, generally refers to the use of a set of very radical means to quickly shock the entire social economy, or impact a certain industry, resulting in a state of collective shock, in order to achieve the effect of rapid reshuffle.

At the end of 2012, Adidas' TPU project was finally cut by the top.

BASF continues to invest in TPU foam research and development, but the biggest buyer of this technology is not Adidas, but Puma, which took over the Boost project and began to produce its own high-end shoes.

Since 2007, Adidas has continued to research for a total of five years, investing more than one billion euros into it before and after, and obtained a TPU technology solution with an Mpa value of 32, barely reaching a tie with Yang Lei overseas, but completely losing the Chinese market.

In Huaxia, Adidas only has some old sneakers that continue to sell, and all of TPU's Boost series have been withdrawn, and its market share in Huaxia has fallen below 3%.

To put it simply, Adidas is dying slowly, watching himself die day by day, and he is powerless to recover.

Shock therapy is Adidas' dying comeback.

Lao Tzu doesn't care, TPU materials are in open supply, people from all over China can come to buy them, they can make soles, and the wolves bite like crazy, kill your X-Sports, that's probably what it means.

Because of the patent, the duration of shock therapy is limited to less than one year.

If X-Sports can be pulled down, Adidas will continue to fight, and if it can't be pulled down, Adidas will completely give up Boost and truly admit defeat.

After listening to Qu Ji's explanation, Nike executives began to discuss enthusiastically again.

The more chaotic the industry, the better, Qu Ji is the best at making profits from chaos, he is ready to use two years to make all the foundries of X-Sports yellow, forcing Yang Lei to build his own factory, increase costs, and then use fakes to force Yang Lei to reduce profits, inside and out, X-Sports' advantage is gone, and he will stand on the same line with Nike.

I'll drag you to what I do best, and then use my vast experience to beat you, that's how I do business, Qu Ji smiled, as if he had won the game.

Qu Ji looked at the nine people on the video screen and said: "Everyone, I will turn the Huaxia market, the base camp of X-Sports, upside down in two years, so that he can not produce with peace of mind at all, and I am the best at disrupting the situation." ”

"OK, give you two years for the board to approve your plan. ”

"Thank you all for your support. ”

At the end of the video conference, Qu Ji pressed his forehead and took a long breath.

His tactics worked.

As long as X-Sports' foundation is not stable, what is there to talk about internationalization?

What else does a global marketing network say?

There is no money in the account, and the family's base camp cannot produce stably, X-Sports, a young company that is not yet 5 years old, is like a child who has just learned to walk, and Nike, an old boxer, can fight him in the international market so that he can't stand up!

Honk.

Qu Ji pressed the internal phone and instructed his deputy: "Tomorrow night, we will have a small celebration banquet, call all the people in the project team, and prepare for the second stage." ”

"Okay, I'll let you know right away!" The deputy was pleasantly surprised, and quickly informed the people, everyone can be happy tomorrow night.

Mr. Qu's sassy routines, yin moves, and dirty methods, they are one after another.

Back then, he used similar moves to grab more than half of Adidas' market in South China, and until today, Adidas doesn't know where it lost back then.

His second-stage battle plan has been planned, and he must fight X-Sports all over the place!

In the afternoon of the next day, Nike Greater China was full of joy.

It was just over 4 o'clock in the afternoon, and the office was full of laughter and noise.

Mr. Qu is generous, the budget is sufficient, and the group can go to the Marriott Hotel to have a luxurious buffet in the evening, plus a KTV return after eating.

In addition to entertaining customers, some beautiful young girls from Nike sports camps will also participate, just in time to relieve the fatigue of high-level men in suits and leather shoes.

A group of people ate, drank, sang, and after looking at each other, they each found a place to rest.

Qu Ji was the same, because he was happy, he was complimented by his subordinates, he was in a good mood, he drank a lot of wine, and finally took a young girl with a super good figure to the hotel and chatted about work all night, and the process could not be said.

At 1 o'clock in the morning, Qu Ji, who was sleeping in the hotel bed, was woken up by the phone and had a headache.

He pushed away the girl's arm on his body, struggled to reach out and pull a few times, and finally grabbed the mobile phone from the pile of clothes scattered on the ground.

Qu Ji saw that it was an overseas number, and his not very sober mind turned, remembering that it was more than 9 o'clock in the morning in the United States, and it should have been called from the headquarters.

What's wrong?

In the past, only when something particularly urgent happened, the headquarters would call his private number directly in the early hours of the morning.

Qu Ji had a sense of foreboding, and after connecting it, he said, "Hello......"