Volume X

[Chapter 580: Enhancing the JR Brand]

Therefore, there is no doubt that when faced with the choice between these two companies, anyone with the discerning eye will choose to cooperate with JR Group.

Therefore, in just a few days, Su Xinxin and Zhai Yichen also won a lot of projects.

All of a sudden, the entire JR Group became a sweet spot for other partners to grab.

With this great encouragement, the JR Group has gained a lot.

Nian Nian's performance during this period of time is very good, and Zhai Yichen, as the president, is naturally very happy.

The reason why the group can have such achievements and performance is inseparable from the efforts of everyone.

Therefore, in order to reward everyone, Zhai Yichen specially invited colleagues from various departments of the company to have a huge dinner party.

At the same time, bonuses were given to each of them.

This move immediately made JR Group famous in the industry, and Zhai Yichen deservedly was crowned as a good boss.

That's what all employees dream of!

There are countless people who want to change jobs in other companies, and the mailbox of the company's human resources director is almost full.

Everyone said that there is absolutely no second such good boss in the world!

With such a boss, it's like you can have meat to eat every day!

The boss eats meat, I eat meat, and the boss gains and I gains!

In short, the boss is fluttering, and so are the employees!

Follow such a boss, very motivated!

……

Many sentences praising Zhai Yichen spread throughout Z City, however, there were many joys and sorrows.

At this moment when everyone was cheering, there was one person who was not calm.

That person was Jim.

In the past, in order to bring down the JR Group, Jim can be said to have made a lot of suggestions behind the scenes.

But now, instead of playing any role, his own suggestions have made the group's image in the hearts of everyone thriving.

This was enough to make him very annoyed.

At the same time, Yin Ze, the behind-the-scenes financier, has little patience with himself......

Jim couldn't figure out how things could have come to this.

If this is the case now, what should I do next?

Oh, my God!

How can you be so melancholy?!

Jim's whole body was cloudy, and he made several mistakes in his work one after another.

Such a high and frequent error rate made Zhai Yichen a little happy.

Seemingly...... The fox's tail will soon be revealed!

In the past few days, the JR Group has reached a higher level through word of mouth.

Seeing that the situation ahead is very good, Zhai Yichen intends to improve the quality of the JR brand again and tend to develop in the direction of a high-end brand.

You must know that the brand and reputation of a company are the most important!

So in the past few days, Zhai Yichen has been thinking about how to operate the brand.

Zhai Yichen thought of several countermeasures, but in the end, he vetoed them one by one!

There are some ideas that are well intentional, but there are always a little difficulties in implementing them.

Most of the methods that are simpler to implement always seem so uninspiring.

In the past few days, because of this matter, Zhai Yichen has not been worried.

Although the most straightforward thing to spend money on advertising, it is only a short-term effect.

It wasn't until the end that Zhai Yichen consulted his smart little wife that he came up with a brilliant idea.

That's – use charity to enhance the brand!

Although China has gradually entered a moderately prosperous society, there are still some areas in extreme poverty.

If you want to increase the popularity of a brand and tend to be more familiar, you must let the Chinese people have a certain understanding of the brand.

At present, in everyone's minds, JR Group is just a fashion foreign trade company, mainly engaged in the apparel industry.

For the rest, they don't know anything.

The perception in my mind is no different from that of any other company.

These, in fact, don't work!

First of all, if there is no foothold in the minds of everyone, then no matter how grand the brand is, it will not get a real response in the mouths of the people.

So now, maybe they should try to find a new way to think about how to make the JR Volkswagen brand and all the people accept the brand!

And it just so happens that Su Xinxin's idea of poverty alleviation came out yesterday is very much in line with Zhai Yichen's concept.

At present, the JR Group mainly wants to improve its brand image, so it has to start with these things.

There are many poor places in China now, and there are even more nursing homes and welfare homes.

Although these areas have improved a lot with the help of the government, there are still various problems in many places.

In the case of welfare homes, even though there are different and many welfare homes in each place, these are far from the frequency of births of the population, and the rate at which abandoned babies are abandoned is not a problem.

As a result, a large part of the homes became overcrowded.

Let's talk about nursing homes, it seems that it is normal to provide for the elderly, but there are also many lonely and helpless elderly people.

These elderly people have no children to support, so they can only spend the rest of their lives in nursing homes.

However, there are so many nursing homes, and the government cannot do everything, so a large part of the nursing homes are basically in a state of tension, and the mobility of personnel is far greater than the mobility of materials.

Therefore, these are basically unresolved difficulties at this stage.

Zhai Yichen plans to use some of the funds to set up an orphan foundation, which mainly takes in those orphans who have been abandoned, and JR Group will be fully responsible for everything in the foundation.

Every quarter, the required funds will be transferred to the Foundation's account, so that those orphans who have no support can enjoy a carefree childhood.

At the same time, the JR Group is using a newly acquired plot of land to build a property that is relatively only open to members of the orphanage.

In other words, the buildings in this real estate can be bought by the children in these orphanages when they grow up, and the price is 50% cheaper than the real estate on the market.

At the same time, if the children in the orphanage can voluntarily stay in the foundation when they grow up, then they will not only receive a normal salary a month, but also various subsidies, and at the same time, the buildings in the real estate can be eighty percent.

Such a series of ideas is really good for those orphans!

With these decrees, the conditions for these orphans to survive in society will be much more ideal, and their chances of going down the wrong path in the future will be much lower.