Yang Lei was grateful, and Academician Zhao next to him also patted him on the shoulder, Professor Liu Yuliang, Director Ma, so many professors and experts in polymer materials and inorganic chemistry all extended a helping hand to him.

At this moment, he really felt what collective power is.

It feels so good to have someone to help!

Liu Yuliang took Yang Lei's hand and came to the mobile blackboard in the conference room: "Today, let's have a good discussion with these foreign companies and evil capitalists. ”

Academician Zhao also said: "Professor Yin, your task is not to take us out, but how to get our Fudan Department of Chemistry to fight with these two multinational companies!"

Professor Yin was helpless: "I can help, but I kindly remind you that it is very risky to do so." ”

Academician Zhao glared and shouted: "It's risky? I also participated in the TPU project! I provided the catalyst! I haven't had time to publish a paper yet, do they still want to say that the academicians of the Chinese Academy of Sciences have also copied their technology?"

Come on, the chemistry department of Fudan is from top to bottom this time, and no one can get out of it.

Even Academician Zhao is involved, who else wants to run?

Vice President Li stood up: "Okay, there is only one tone for this matter, let's quickly brush up the technology and see how to fight back." We must unite and let the arrogant foreign capital see that China's local national enterprises are definitely not so easy to be bullied!"

Yang Lei said thank you vigorously, at this moment, he was really moved.

But in addition to being moved, the technology can be kept secret or kept secret.

What if Adidas is cheating on him, wouldn't it be miserable if he stupidly exposed his technology?

………………

………………

The Chinese market is a highly valued market for Adidas, bringing billions of dollars in turnover to the company every year.

In 2008, Adidas' market share in China was 15%.

In 2009, Adidas' market share fell to 9.6%, surpassed by the domestic brand Li Ning.

In 2010, the situation deteriorated dramatically.

The business of physical offline stores continues to be squeezed by the five major sports brands in China, and the online network is spurred away by X-Sports, which has sprung up a large part of it with shock-absorbing gel shoes.

In its June 2010 semi-annual report, Adidas' market share fell to 8.5%.

And in May, X-Sports' popcorn series of shoes hit the market with a shock, and Adidas' national brick-and-mortar store business almost collapsed!

If nothing else, during the Double 11 and Christmas periods, after the X-Sports promotion, Adidas will fall to about 7%, completely reduced to a second-rate brand!

The headquarters of Adidas Greater China ushered in the team of global senior vice presidents and held an emergency meeting.

"The most affected sales are our low-end sneakers, adiPRENE and adiPRENE+, which are priced between 500 and 700 yuan. And X-Sports' gel cushioned shoes are between 300-500 yuan. ”

The senior vice president asked, "Are X-Sports' gel cushioned shoes our competitors in the same class?"

"Yes, in terms of comfort, workmanship, materials, they are slightly better. ”

"And how do they compare to other Chinese domestic brands?"

"Except for the fact that there are no physical stores and the total turnover is slightly lower, all the other figures are higher than those of Huaxia peers. ”

Hearing what the director of operations said, there was silence in the office.

The quality is good, it's cheap, and the people know how to vote for X-Sports with their feet.

The most important thing is that X-Sports has no channel fees, no store opening costs, no labor costs, no franchise costs, no brand operations, and hierarchical management costs.

In this way, Chiguoguo opened an online store, and the factory directly faced consumers, without any middlemen to make the difference, which was simple and brutal and effective.

VP's head hurts over there.

Adidas has 60,000 employees around the world, Huaxia alone has opened more than 5,000 physical stores, and there are billions of brand operating expenses every year.

"Even if it's discounted, we can't do it, and the two largest e-commerce platforms in China have a preference for X-Sports, and its boss is even a close partner of Ma Yun and Ma Huaqing......

"Enough, enough, I don't want to listen to that. ”

Annoyed, VP pointed to the latest Adidas sneakers on the table: "This is our new product. ”

Next to it was an X-Sports popcorn sneaker: "It's their new product." ”

VP stood up, took two pairs of sneakers, and angrily asked the director of operations, "Is that what they mean because they copied our technology that they can achieve such a dog's price, and force our new products to the point that no one buys them?"

Both pairs of shoes almost stepped on their faces, and the director of operations was a little nervous: "Because they have no R&D costs and only spend very little money to promote new products, they can indeed achieve 1/3 lower than our price." ”

"What about your protests, and how do they respond after they are sent?"

"It's not been 24 hours, and they haven't responded yet, but the mainstream media in China is biased towards us. ”

"What about BASF?"

"BASF is only responsible for the technical part, they will criticize and accuse academic papers for fraud, and carry out patent infringement lawsuits, we are responsible for the production and operation of X-Sports, and we have put pressure on the local government to force them to stop production of X-Sports. ”

"Did they stop production?"

The sweat on the forehead of the operations director came out, and he hurriedly signaled to his boss.

The boss of Huaxia Company was a little embarrassed: "X-Sports' jurisdiction is Shanghai, our side is Jiangsu, the level is not enough to directly order the other party, we have sent an official letter to Shanghai through the Jiangsu industrial and commercial department, this will take time!"

Suzhou and Shanghai are close together, but the gap in administrative status is not ordinarily large, and those who want to talk to the Shanghai Industrial and Commercial Bureau at the same level must also be leaders at the provincial level.

But X-Sports is a very beautiful company in Shanghai, some time ago in the China-South Korea women's volleyball match, Suzhou can be seen here, Adidas people still noticed X-Sports popcorn from that time, and bought this pair of women's volleyball custom shoes.

The boss said: "This is China, because the situation of local protection is too serious, we can only find a way to fight a long-term battle of public opinion and drag them down in public opinion." ”

VP snorted coldly, threw the two pairs of shoes on the table, and shook his arms vigorously: "This is also what I hate about Huaxia! It's not a comfortable business environment at all, and there are too many political factors!"

A room full of Huaxia executives are actually shouting MMP in their hearts, hate us Huaxia, don't come to Huaxia to make money!

But everyone lives on this company, with a lot of high salaries, and they can't say a lot of things, so they can only lower their heads and let this blonde foreigner point and scold?

Adidas Bounce's new sneakers, with low-profile Boost technology, retail price of 1,200 yuan in physical stores.

X-Sports popcorn 1st generation, also with a low configuration of Boost, the retail price of the online store starts at 800 yuan.

Both of them have the endorsement of the national team, both are Asian Games supply brands, both have athlete endorsements, and the quality is very reliable.

Adidas almost never lowers prices, and X-Sports is inherently cheaper than it.

Even if Adidas is 20% off, X-Sports will dare to get 5% off on Double 11!

Encountering this kind of unreasonable price butcher, an online store, worth the 1,000 physical stores they have opened across the country, Adidas is still playing a fart!

In fact, the VP is just complaining, he knows very well that the operation team of Huaxia is the one who knows the Huaxia market best.

He beckoned: "Find a way to inquire about the attitude of the manager, I want to know the exact result immediately." ”

The boss nodded, and the director of operations hurriedly took out the phone and called a deputy leader in the province he knew.

"Alas, leader, it's me. I want to ask, has the company in Shanghai stopped production?"

After the director of operations asked, a room full of people seemed to hear a loud voice in the microphone.

His face was quite unsightly, he didn't speak for a long time, and then hung up, holding the mobile phone in his hand, and slowly put it down, his expression was extremely embarrassed.

The VP asked aloud, "What did he say?"

The director of operations almost cried: "He ...... He said that the Shanghai Municipal Government had just awarded the CEO of X-Sports the honorary title of Outstanding Entrepreneur in Shanghai, and invited him to the Great Hall in Beijing to participate in the National Day this year, so let's not touch that company. ”

In Chinese he spoke, the faces of a room of colleagues all changed.

The boss can only pick and choose and translate to the VP.

VP reached out and lifted a chair, so angry that he ripped off his tie, and crossed his waist and scolded the words that began with S and F.

The phone in the boss's hand rang, and it turned out to be the big leader of the provincial industry and commerce.

He also secretly screamed in his heart, and after connecting, he really complained on the other side: "I really can't help it, people said directly, if you have evidence, go to report the case and let the court seal it, otherwise Shanghai Industry and Commerce will not accept it at all, and they will not even cooperate with the investigation." ”

"What about fire protection and environmental protection?"

Fengxian local leaders treat him as a baby, just like the leaders of your industrial park treat you as a baby, if you want to move people, first weigh whether you have this strength!"

The boss was also helpless, so he could only say thank you.

Since the administrative side can't move the other party, it can only rely on public opinion to carry out technical PK.

The VP confirmed for the last time: "On the academic side, when will the other party respond?"

"I don't really know ...... this"

The boss couldn't answer, so the director of operations motioned to the assistant to hurry up and inquire.

The assistant exclaimed: "Fudan University has responded!"

Everyone began to check the computer, and the VP and the president hurried over and saw the official statement issued by Fudan University on Weibo.

"Regarding Adidas' accusation that Professor Liu Yuliang of our university was not authorized to conduct illegal research, we have submitted the paper and other relevant evidence to the Academic Dispute Committee of the Chinese Academy of Sciences for deliberation and arbitration. At the same time, our school reserves the right to pursue the responsibility of Adidas Huaxia. ”

Accountability?

Why is Adidas still the target of accountability?

The director of operations was angry: "Wow! Are they trying to hit a rake?"

Just when everyone was confused, another person exclaimed: "There is news from the Chinese Academy of Sciences!"

Genius one second to remember the address of this site:. Mobile version reading URL: m.