Media Center is one of the supporting facilities of the 1990 Beijing Asian Games, located in Haidian District, Liu Yunlai's family lives in Chaoyang District, the two places are about 20 kilometers apart, because of the traffic jam on the road, Zhou Yuan spent more than half an hour to rush over, at the gate of the community, he took out his wallet, and was about to pay the taxi driver when he saw a black Audi hanging on the beginning of Beijing A8 driving out of it.

The taxi driver in Beijing is well-informed, and Kan Dashan's level is famous, pointing to Audi and saying: "Dude, this community you live in is Crouching Tiger, Hidden Dragon, even ministerial-level high-ranking officials?"

"How do you know it's a minister's car?"

"Beijing A8 is a special license plate for government departments, hanging on Jetta or Jeep, which is an ordinary office car, hanging on the top Audi, which must be a special car for ministerial-level senior officials. ”

"Really?"

Liu Yunlai lives in a high-end community built by Xinhua News Agency, Xinhua News Agency, as a media organization of high-ranking officials, has an extremely complex social network, and it is normal for high-ranking officials to haunt it, so Zhou Yuan did not take it to heart, after he registered in the guardhouse, he followed the path shaded by trees, found Building 7 familiarly, and rang the doorbell of Room 301.

Jiang Danfeng, who opened the door, Zhou Yuan saw that only she and Du Chunhua were in the living room, and the male host Liu Yunlai and the hostess Sun Shaojie were nowhere to be seen, so they were slightly stunned, and after saying hello, they asked, "What about Brother Liu and Sister Sun?"

"Brother Liu is in the study, Sister Sun is in the bedroom, and they are all on the phone. Jiang Danfeng helped him put the briefcase away and said, "Did you meet Du Qiu when you came? He had just left for less than five minutes." ”

Zhou Yuan was stunned again when he heard this, stopped taking off his windbreaker, and asked, "Mr. Du is gone?"

"Yes, just now Minister Hu of the Ministry of Electronics Industry sent a secretary to pick him up, saying that he was going to attend a very important meeting. ”

At this time, Liu Yunlai heard the noise, walked out of the study with his mobile phone, and said, "Zhou Yuan, Mr. Du has something to do temporarily, and he can't go to the Media Center, so I'll go with you later." ”

"Good. Zhou Yuan hung the windbreaker on the coat rack and inquired: "What is the important meeting of the Ministry of Electronics Industry, so anxious to take Mr. Du over?"

"I don't know much about this, your sister Sun is inquiring. Liu Yunlai pointed to the study, and said with a strange expression: "Mr. Du left something for you, come and have a look." ”

Liu Yunlai is more than 1.85 meters tall, sturdy, rough appearance, many people are confused by appearance, thinking that he is a straight hot-blooded man, in fact, he is a very urban person, usually moody and invisible, rarely show the real thoughts in his heart, Zhou Yuan has known him for four or five years, and it is the first time to see the vivid expression of shock, excitement, and excitement, he is very curious, and hurriedly changed his slippers and walked into the study.

As soon as he entered the room, Zhou Yuan saw that the computer on the desk was on, and there was a video on the screen that had been played, and the last frame of the screen showed the four-color circular logo of Snapdragon and the advertising slogan of four Chinese characters: extraordinary.

"This is the advertising sample prepared by Mr. Du for the CCTV standard?"

"yes. ”

"Mr. Du sent me an email last week, saying that he returned to China this time to send this advertising sample. Zhou Yuan sat down in the computer chair and asked with great interest, "Did you do a particularly good job?"

After Liu Yunlai got married, under Sun Shaojie's ear, he rarely sweared, but at this moment, with a smile like a second-year teenager, he said in an accentuated tone: "It's not particularly good, it's very awesome!"

"There is nothing that Mr. Du is engaged in. ”

Zhou Yuan echoed a sentence, picked up the mouse, first put the player in full screen, and then clicked the replay button, the computer screen first appeared the black and white image of modern computer science pioneer Alan Turing, followed by von Neumann, Shaw Klein, Edison, Wright brothers and other famous scientists or inventors black and white images, at the same time, in the soothing and beautiful music, Du Qiu's Chinese narration sounded.

"Hats off to those crazy guys......"

"They go their own way, they are unruly, they cause trouble, like a round stake in a square hole......"

"They look at things differently and are neither conformist nor satisfied with the status quo......"

"You can praise them, deny them, quote them, question them, praise them, or denigrate them......"

"But they alone cannot be ignored, because they have changed things, and they have made humanity take a giant leap forward......"

As a liberal arts student, Zhou Yuan has several figures - such as Shaw Klein, who invented the integrated circuit - is the first time to hear of them, but they can also perceive the greatness and extraordinaryness of these people from a very brief introduction.

The whole video is a little more than 1 minute long, and when the first 50 seconds are played, Zhou Yuan feels that the narrator is very well written and very infectious, but he doesn't know what this advertisement wants to express, he looked up and was about to ask a question, but Liu Yunlai pressed his shoulders with both hands and said, "Keep watching." ”

Zhou Yuan felt that his hands were particularly powerful, as if to emphasize something, so he turned his eyes to the screen again, only to see a black and white image of Einstein appear in the video, he stood sideways in the wind, smoking with a pipe, after about 5 seconds, he turned his head to look at the camera, followed the picture and turned, from black and white to color, transformed into Du Qiu's young face, he closed his eyes, slowly opened, and stared straight ahead.

"They are crazy in the eyes of others, but they are geniuses in our eyes......"

"Because only people who are crazy enough to think they can change the world can really change the world!"

The heating was on in the room, and the temperature was pleasant, but when the last two narrations ended, Zhou Yuan shivered excitedly, goosebumps all over his body, if it weren't for his shoulders being held down by Liu Yunlai, he would almost jump up from the chair, because the advertising samples that had been played in front of him were like a powerful information bomb, impacting his brain, shaking his thinking, dizzy, and almost unable to breathe.

"Mr. Du's advertisement is too ...... What ...... that's it?"

"Crazy?"

Zhou Yuan was particularly impressed by the black-and-white conversion in the last 10 seconds, nodded vigorously, and said: "It's crazy to dare to advertise Einstein and use him as a background!"

Liu Yunlai leaned over and knocked on the computer screen, pointed to the advertising slogan displayed on the last frame, and said succinctly: "It's extraordinary." ”

"A pun on a pun, it's really extraordinary!"

Zhou Yuan picked up the mouse, clicked play, and said while rewatching it: "Brother Liu, if we get the CCTV standard king, and then put this advertisement, it is estimated that all talents in China will be crazy about Snapdragon." ”

"Mr. Du's purpose in grabbing the CCTV bid king is to recruit senior talents. Liu Yunlai handed him a cigarette and said: "The controversy of this advertisement is definitely not small, Mr. Du explained before leaving, let the two of us take this sample to the people of CCTV, if they can guarantee the broadcast, they will compete for the bid king tomorrow, if they can't guarantee the play, then the bid king doesn't want to." ”

"With this advertisement, it doesn't matter if it's the king of standards or not. ”

"Regardless of whether we can get the bid king or not, we must formulate corresponding publicity strategies and public relations actions as soon as possible according to the connotation expressed in this advertisement. Liu Yunlai lit a cigarette, took a hard puff, and said in high spirits: "Mr. Du said that after this advertisement was broadcast, every time I poached a senior talent for Snapdragon, he would give me a watch of no grade lower than Rolex." ”

Zhou Yuan knew that Liu Yunlai was a watch idiot, and he especially liked to collect mechanical watches, so he couldn't help but smile and reminded: "The senior talent in the eyes of Mr. Du is estimated to be at the level of a professor at Beijing University, so it's not easy to dig up, right?"

"In fact, the salary and treatment of Snapdragon is far better than that of universities, but those who are engaged in academics in the ivory tower are used to being high-minded and look down on private enterprises, and after this advertisement is broadcast, it can not only greatly enhance the image of Snapdragon's company, but also change the concepts and ...... of some people who are interested in it."

Liu Yunlai was talking, at this time Sun Shaojie held a magazine with the word "internal reference" written on the cover, pushed open the door of the study, she said hello to Zhou Yuan, and said: "Yunlai, I probably know why the Ministry of Electronics Industry is in a hurry to attend the meeting." ”

"Why?"

Please remember that the first domain name of this book is .. All come to read the mobile version reading website: m.