Zhou Bai broke the news that the total investment cost of "Fifty First Loves" was 20 million, which surprised many people, and then there was controversy in the media and the disapproval of insiders, so the media had news to write, insiders had things to say, and the people who ate melons had entertainment news to watch.

Zhou Bai can't wait for this news to get hotter and hotter, the most feared thing is that few people know about the release of the movie, and now because of the cost, there is a commotion, and even many insiders or experts and scholars come to discuss, which is also an unexpected joy.

"Now a movie ticket is about 20 yuan, to reach a box office of 50 million, there must be 2.5 million viewers, and now it is impossible for domestic movies to reach this data, so it is undoubtedly a fool's dream to get a box office of 50 million. On TV, an expert said in a serious manner, and his words were agreed by the audience.

The expert's words are actually right, basically a movie ticket is about 20 yuan, and the higher place may be 30, but on average, it is almost this price, and it is really difficult to get a box office of 50 million, but Zhou Bai believes that through a series of marketing, "Fifty First Loves" may not be successful.

Zhou Bai scoffed at the expert's words and didn't take it to heart, but Yuan Xiang, Yuan Xi and others were very worried, everyone knows what the situation of the domestic film market is now, 50 million box office, how long has it not appeared?

"It's a good thing for young people to have courage now, although I'm not very optimistic about this matter, but maybe it can create a miracle, Zhou Bai himself is a magical young man. Zhang Guoli commented.

"I wish him success and bring a ray of light to Chinese films, domestic films have been silent for too long, and watch it. Wang Zhonglei said in an interview with the media that although he is really not optimistic about "Fifty Times of First Love" in his heart, there is Li Bingbing in it, and he still has to be tactful.

"Zhou Bai? Inviting the director of Xiangjiang, and inviting the production team of Xiangjiang does not mean that you can win a high box office, young people should be more leisurely, it is far from a good thing to be ambitious, not everyone can make money like me. Deng Jianguo didn't save any face for Zhou Bai, and at the end he raised himself.

Lao Jia and they also saw the news, Zhou Bai didn't say that they really didn't know that he actually invested such a high cost, this is Zhou Bai's money alone, but it is not invested by several companies together, the risk is too great.

Lao Jia admires Zhou Bai's vision very much, at least since he started investing in movies, Zhou Bai has never missed, every movie has made a profit, and it can even be said that it is small and big, but this time even he has no confidence in Zhou Bai.

"You're okay kid, right? 20 million will be invested, aren't you afraid of losing all your money, you don't know what the domestic market is like now, and you dare to invest so much money into it, let me say what's good? Lao Jia was also worried about Zhou Bai when he communicated with Zhou Bai on the phone.

"Don't worry, 20 million seems like a lot, but it may not be possible to recover costs or even make a profit, the domestic film market has been a pool of stagnant water for too long, it's time to stir and mix, I believe it won't take long for hundreds of millions of movies in the film market to appear. Zhou Bai said with a smile, not caring at all.

If Zhou Bai is not mistaken, the box office of the movie "Pearl Harbor" is hundreds of millions, it is nothing more than a lot of investment and exquisite pictures, but when it comes to the plot, it is really not as good as "Fifty Times of First Love", and "Fifty Times of First Love" is a comedy, and it can even be said to be a family movie, as long as it is properly promoted, not to mention hundreds of millions, 50 million may not be impossible.

When filming this movie, Zhou Bai used all his efforts in terms of sets, props, pictures, and lines, and the actors' salaries didn't cost much at all, except for the director and the editing soundtrack, the rest of the funds were spent on the production cost of the film, even if the costumes were very particular, "Fifty Times of First Love" can be said to be a change from the small family style of domestic romantic comedy movies in the past.

Of course, because of the background setting, there are not many big scenes, but in terms of movie texture, Zhou Bai can pat his chest and say that he has definitely thrown out a lot of domestic movies, which is why China Film will take over the distribution work, if the movie is very poor, the third master can't watch it.

"You can't do it, if you don't have any money, you can come to my side to eat and drink, anyway, I don't have anything to do now, I'm just wandering around the capital all day long, bored to death, I'm afraid your daughter-in-law will not allow it." Lao Jia teased.

This product spent all the funds when filming "Platform", and he also took a sum of money from Zhou Bai, and later returned it after filming, but after filming "Platform", he has been in the embarrassment of being banned and having no scenes to film, in his words, it is a pain in the idle egg.

"Can't you believe me? You don't have any idea of filming recently? You don't have to worry about funding, I have made a lot of money in "Chinese New Year's Eve Kiss", and there is no problem at all to invest in you to make a movie. Zhou Bai asked with a headache, why did he feel like he was looking for death by doing this, so he had to ask about Lao Jia's new movie instead.

"No idea, wait until you have any ideas, you better not get involved in my side of the matter, you also know my situation, now you don't get involved, it won't do you any good, but Lou Ye's grandson heard that he wants to make a movie that has been reviewed, you can ask him if he needs funds." Lao Jia patted his head and said, now he is the one who is being stared at from above, or don't harm Lao Bai.

Just finished the phone call with Lao Jia, but I didn't expect Lou Ye's call to come in again, but it turned out that it was about his movie, to put it bluntly, none of these grandsons in the domestic market understand, they are all mixed with overseas markets, relying on overseas copyrights to eat, and it is inevitable to worry.

Zhou Bai had to explain again, and when he asked Lou Ye if he had any new ideas, he hesitated, feeling that Zhou Bai needed funds more than him, but when he heard Zhou Bai say the benefits of "Chinese New Year's Eve Kiss", he was relieved, and he did have some ideas, but the script has not yet been decided, anyway, he will definitely find him when the time comes.

Zhou Bai's heart is warm, these grandsons are not such hypocritical people, even if they call to care, they are a little prickly in their mouths, they are all that kind of rough old men, too delicate and pretentious things really can't be done, but everyone is right.

As the media discussion increased, Zhou Bai returned to the studio and simply started the comprehensive publicity campaign of "Fifty Times of First Love", the publicity fund of five million is already a lot, and there is no problem at all to cover all the major box office cities near the time of release, and a whole set of marketing behind it has begun to start.

Zhou Bai's goal is to win most of the box office in the first round of the schedule, domestic piracy is too rampant, if the first round of the schedule can not get enough box office, the pirated version will likely make the box office fall off a cliff, he wants to be like the producer of "Hero", take out four million to arrest pirated versions, and spend five million on TV commercials, but this is obviously not realistic.

The screening period of a film in the theater is generally 45 days to two months, and the first round of schedules is 10 or 15 days, the first round of schedules is a golden period, which determines the quality of the box office, and then the film will enter the second round of screenings, and the film will also be screened from the halls of major theaters into small halls.

It can be said that the first fifteen days are the golden time, and if you can't grasp it, you will lose everything, and Zhou Bai In addition to marketing, he spent one million on advertising to set three ads a day on the TV station, which started three days before the release, as for the effect, it depends on the box office after the movie is released.