After coming out of the bathroom, Sun Yang went to blow his hair.

Yang Lei noticed Coach Han's expectant gaze, and said with a low smile: "It's done, he will wear Anta's clothes to receive the award." ”

Coach Han breathed a sigh of relief and was grateful: "The pressure from the leaders above is too great, thank you Mr. Yang for your cooperation." ”

"It's okay, our own company closes the door, and we can fight inwardly, but we still have to be consistent externally, and we must strengthen our country's prestige. ”

Yang Lei is quite sensible and generous in this regard, after all, his family has a big business.

But Sun Yang always felt unhappy, he was the champion, the first brother of the national swimming team, who didn't give him a little face?

After he finished blowing his hair, he went to the locker by himself, and secretly put two stickers in his pocket, the X-Sports logo.

He put on an anta awards uniform and quietly attached stickers to his left and right shoulders before going to the podium.

Sure enough, at the 200-meter freestyle medal ceremony, sharp-eyed people noticed this little difference.

Park Tae-hwan, who smiled cutely, held the bronze medal, and Agnel, who was unwilling but had to endure it, won the silver medal, and the two smiled with flowers.

When Sun Yang raised his hands and stood on the gold medal podium, the audience cheered and screamed, and then he held the gold medal to show around, and the X on his shoulder appeared in the camera.

Very obvious.

"Bastard!"

When the leaders of Anta at the scene saw this scene, they scolded directly.

What is it called?

Breach of contract, hitchhiking!

Of course, the X-Sports logo on the shoulder does not violate the statutes of the Olympic Committee, which stipulates that as long as it is not the logo of automobiles, electronics, food companies and other enterprises that have nothing to do with sports, it is approved by the Olympic Committee.

Sun Yang violated the contract signed by Anta and the Chinese Olympic Organizing Committee, and Antar paid $70 million for this moment, why did X-Sports appear on the gold medal podium without spending a penny?

There is also Li Ning who is depressed.

spent so much money to sponsor the swimming national team, but he didn't even have the opportunity to show his face, it was really in vain.

Anta's people quickly protested to the leadership of the delegation, but this is a critical moment to receive the award, who cares if they live or die?

The above responded: "Wait until the award is over." ”

Anta's leader almost vomited blood, listening to this tone, the leaders should be about to make peace with the mud again.

The national flag was raised and the national anthem was played.

Sun Yang, who was standing in the center of the podium, had a serious face and sang loudly.

There were unwilling Park Tae-hwan and Agnel standing beside him, and it was a big pity that they lost the gold medal in 0.02 seconds by just one palm.

CCTV Sports Station played the entire national anthem and the award acceptance screen in full.

In addition to the excited Sun Yang in the camera, there is also a neat and uniform X-Sports cheering group.

There are more than 100 of them, from all over the country, from all walks of life, all different ages and occupations, but at this moment, everyone's mood is the same excited, with their right fist on their left chest, singing loudly in the direction of the national flag.

"Arise, you who do not want to be slaves, and build our flesh and blood into our new Great Wall......"

Seeing Yang Lei's pious appearance of serious singing, countless Chinese audiences recognized him.

"X-Sports is a really good business. ”

"I think they're very polite and genuine. ”

"Yes, their boss Yang Lei leads by example, no matter how many doubts he faces, he will practice it and prove himself by himself, instead of patronizing the mouthpiece. ”

"The key is that people are also very handsome~~"

Although the Yang Lei phalanx on the camera only appeared for a few seconds, it was enough to arouse heated discussions, X-Sports is the best at taking the lace news route, obviously not a sponsor of the Olympic Games, and has received more attention than sponsors.

Young people are good at new media.

It's just ten minutes later, Anta's official Weibo was the first to hold back and jumped out to question: "The podium is fair, contractual, sacred, Sun Yang violates the spirit of the contract, what qualifications do you have to paste the logo of other brands on your shoulder?"

One stone stirs up a thousand waves, and Anta and X-Sports are officially torn!

Tearing between companies usually comes at a huge cost.

Either go to court and pay the cost of litigation.

Either they are talking on the Internet, hiring trolls to smear their opponents, looking for the media to help them tout themselves, and paying the cost of public relations.

In this matter, Anta is the weakling.

The payment of 70 million US dollars, in exchange for the rights and interests of the national team medal uniforms for the 2012 Olympic Games, can be described as a huge price.

Because of the clear regulations of the Olympic Organizing Committee, the Olympic Games, as an international sports event, do not allow sponsors to make money.

In other words, Anta can't make money by selling Olympic clothes and sports commemorative clothing, and $70 million can only buy an ethereal honor, a symbolic intangible asset, at most in the background of TV screens, or on media covers.

Therefore, Anta paid a huge amount of real money, and -Sports easily hitched a ride, and Anta suffered a huge loss, of course she didn't want to.

Knowing that the official of Anta was slightly furious, the leader of the Huaxia delegation, who had just been immersed in joy, asked in astonishment: "What about the people of Anta? Hurry up and call them to see me!"

Anta's manager rushed over, and the leader was annoyed: "We haven't expressed our position yet, why are you posting on Weibo?"

The manager smiled bitterly: "I don't know about this, it should be sent by the domestic public relations department." ”

The leaders were angry: "Then what do you mean? Questioning Sun Yang's disqualification?"

"After winning the gold medal, he is not qualified?"

"Is it up to your company to decide whether or not you are qualified?"

"You're doing this, making us very passive!"

"We're already very busy with our work, isn't it a mess up for you Anta to be so foolish?"

Criticized by the leaders, Anta's manager really wanted to cry.

Now what?

The Huaxia delegation was passive, angry, and angry at their heads.

The swimming team was passive, and they were already angry when they were caught in the middle, and they just let go of the show.

Sun Yang doesn't care, let alone Yang Lei, both of them actually have a bit of a stinky personality.

All parties collectively lost their voices and did not respond.

The media doesn't care about this, they have reprinted it, screenshot Mark, crazy @ sports V, famous commentators, let everyone comment on this matter.

The flames of the tearing war were ignited all at once.

X-Sports' official Weibo has been @ countless times, although it has not been directly named by Anta, but the obvious logo on the screenshot is talking about it.

Xu Shiwei was in charge of X-Sports' propaganda duties, and the crisis emergency plan in the stone milk dog studio was launched, and all departments were mobilized.

Xu Shiwei said: "It's inconvenient for X-Sports' official Weibo to respond directly, Xiao Liu, you let a few marketing accounts and big Vs go out for interviews first." ”

Xiao Liu immediately moved: "Understood." ”

These cooperative marketing accounts and big Vs went out first, and they fought back on Weibo: "Sun Yang is not qualified, are you qualified to represent the country?"

"It's so arbitrary, have you investigated the matter clearly?Do you want me to help you @ Huaxia National Swimming Team?"

"Anta, don't be funny, if you think you are very noble, don't print the logo on your clothes, the Olympic gold medal is a national honor, not your Anta's alone. ”

These big Vs and marketing accounts are very powerful, and they directly seize the loopholes of Anta and carry out targeted attacks.

When talking about honor, don't talk about money, anything that has anything to do with money is fake.

If you talk about money, then don't talk about honor, and use money to solve things.

When Anta looked at it, how could he not be angry?

70 million US dollars, close to 500 million investment, this can make people hitchhike casually? If Anta admits this time, will Li Ning also ask someone to put a logo in the future? Will Pike and 360° follow suit?

Fight, must fight.

If it is the first time to complain, Anta's official Weibo may be that a certain leader is unhappy and has strong personal emotions.

Then the second time, it became Anta's solemn statement: "As the official partner of the Chinese Olympic Committee, Anta has created medal uniforms for Chinese athletes to get on the podium." We believe that the Huaxia delegation will make a fair decision on the handling of violations of discipline and regulations. ”

The news was sent and the ball was kicked to the authorities.

The official must have no way to respond, do they want to punish Sun Yang? He is the first brother in the Chinese swimming world, a superstar, and a hero who has won national honors, is the official banning him or fining him?

None of them are realistic.

Officials can only pretend not to know.

At the same time, the official delegation in London was furious, saying that Anta had not communicated with them well in advance, and had the audacity to speak to the outside world, making them very passive.

The implication is that Lao Tzu doesn't care.

When Anta saw this, he was saddened, knowing that the official was on Sun Yang's side, ready to turn big things into small things and small things into nothing.

It is better to ask for others than for yourself, and in order to fight for her own interests, Anta issued a third statement after less than 12 hours.

With two pictures of Anta's award-winning sportswear, the text is very sensational: "The award-winning uniform is not only a achievement, but also a national honor, a national image, the rules and bottom line cannot be humiliated, and personal interests must not override national interests."

This is the time to go online.

Those big Vs and commentators who were already doing it all questioned in turn: "Isn't it just a commercial behavior, why should it rise to national honor?"

"Anta is the national interest?"

"Well, let's get a professional lawyer to come over and figure out whose fault the whole thing is. ”

The discussion among netizens before the game was only a small scope, but now the official account is involved, and the matter is getting bigger and bigger, and it has become a national discussion.

The palace fighting drama has always existed since ancient times, and the people who eat melons all carry small benches and wait to see the excitement.

And Sun Yang and X-Sports never responded, and the officials ignored it.

Anta was noisy and fruitless, only arguing with some third-party outsiders, which did not help.

After a few days, the official of the Huaxia delegation and Sun Yang still did not respond, and the media and public opinion gradually changed under the strong interference of the stone milk dog studio.

The people said: "It's just a small Logo sticker, and it's not like you don't wear your clothes to receive the award, so why bother fighting?"

"There are so many gold medals in so many events, you don't care about other champions, but you talk about trivial things every day, it's boring. ”

"Anta is really stingy, and this company doesn't have a good feeling at all. ”

These days, the keywords of Sun Yang and X-Sports have been hanging on the hot search list of Baidu, and Anta has finally come back to taste.

"So X-Sports is waiting for us to protest, are we going to be their free hype tool?"

Anta's public relations department and leaders looked at each other, how can this be played?

Are they angry for nothing?

Complaining about grievances is even more miserable than Dou E, and the result is helping X-Sports hype up its fame?

That's all the sticker incident?

Sun Yang doesn't have to be punished?

There is not even a single criticism on it?

A lot of things went wrong, and the disheartened Anta side didn't know what to say.

In the past few years, the operation of Antar company has not been very good, the profits have been encroached upon, and the market share has been declining year by year, so I hope that this year's Olympic Games can greatly enhance its popularity and make the people buy it more.

But they made a mistake again.

In the senior executive meeting, executives are emaciated and exhausted.

The chairman waved his hand tiredly: "That's it." ”

Vice President Zhang Tao asked in a low voice: "Will we renew the 2012-2016 Olympic Committee national team contract?"

The chairman asked: "Have they raised the price this year?"

"If it goes up, it may be close to $80 million, and it will be paid off in four years. ”

"But in case we spend $80 million to sign, and in the 2016 Rio Olympics, X-Sports will continue to rub our popularity without spending a penny again, are you willing?"

Everyone shook their heads, filled with righteous indignation: "I don't want to." ”

Well, Anta isn't going to bid either.

They finally understand the reason why Adidas gave up the national team four years ago, because things are too difficult to do, thankless, and easy to offend people.

The thunder is loud and the rain is small.

Anta suffered a dumb loss, and he couldn't tell the bitterness, so he knocked out his teeth and swallowed it in his stomach.

Xu Shiwei was full of smiles, she had already guessed that it might be this kind of ending, and Yang Lei was really a smart person, I heard that Sun Yang originally planned to wear X-Sports clothes to receive the award, and was persuaded by him, otherwise, if X-Sports signed the Olympic Organizing Committee, more sports brands in the next Olympics will learn this trick and return the favor in the other way.

Xu Shiwei called Yang Lei and praised him for what he had done.

But Yang Lei's voice was full of anger: "Sun Yang, this is all a trivial matter, and now something is a big thing." ”

Xu Shiwei was surprised: "What's wrong? Oh, the third game of the men's basketball team is over?"

"It's over! these pieces of garbage, what the hell they are fighting, and they lost to Australia 61:81!"

In the third game, the Chinese men's basketball team scored 61 points, and in the fourth quarter, Australia sent all the bench players, and put Yi Jianlian to score two goals, barely passing the 60 passing points.

This kind of behavior is almost like playing the Huaxia team.

I can't stand it anymore.

Countless viewers changed their channels, and angry people poured into the Internet to scold.

scolded the center Wang Zhizhi, the old dragon clock, standing in the pit and not, so that the two CBA excellent centers were defeated, resulting in the inside line being beaten into a sieve by the opponent.

scolded Yi Jianlian, a star who is not worthy of his name, and he is still mixed with the NBA, he is a chicken, he can't even score 20 points per game, and the total score of the whole team is within 60 per game, a shame!

scolded the head coach Deng Huade, who has no ability to live here, doesn't understand tactics at all, plays poorly, and can't see the level of tactics at all.

In the end, he scolded Yao Ming, scolded the basketball leader, and a group of old men who had a vegetarian meal.

Such a sparse achievement, it is not to blame that the people are angry.

The men's national basketball team has become the biggest and blackest stain on the Chinese delegation.

Many team leaders don't know how many times they have cared about it, from top to bottom, from leaders to players, all of them have been trained.

But the strength is there, mediocrity is mediocrity, the airport is the airport, it is not something that can be concealed by a little silicone, the backache and back pain muscle weakness, not the eating of some oysters and leeks can be hard.