Chapter 516: Crushing the Net Wing (4/4, thanks to the Alliance Leader's ignorant IS power!)
Ding Sanshi hesitated, and swallowed back when the words came to his mouth.
"I want to know, why are Douyin, Dragon Ball Live, and Feixiang Technology all helping to stimulate the battlefield to promote?"
Ding Sanshi felt that he couldn't make an easy decision, so it was better to figure out the background of Starry Sky Entertainment first.
But at the beginning, the investigation could only find out that Star Mutual Entertainment was a foreign-controlled company, and nothing else could be found at all.
The person in charge of the wilderness operation is called Liu Hao, and Liu Hao also smiled bitterly: "Mr. Ding, I don't know about this matter, all of a sudden, it seems that it has been discussed, and the three companies may have given enough advertising money to stimulate the battlefield at the same time?"
Liu Hao can only guess like this, but he still envy and admire Starry Sky Entertainment.
Even Netwing is greedy for the popularity of PUBG, but following the trend of imitation will definitely add to the snake.
Netwing could only sit with the penguins, and watched with envy as Starry Sky Mutual Entertainment put a lot of dollars into his account.
$100 million in sales per month is not fake, that's real money!
Starry Sky Mutual Entertainment just relies on a game to dig out a mountain of rhythm, who doesn't envy it?
Ding Sanshi listened to Liu Hao's answer and felt that something was wrong, but he couldn't say where it was wrong.
Of course, no one will disclose Shen Lang's news within Star Mutual Entertainment to Ding Sanshi, and Ding Sanshi can only say: "It is impossible to change the online time, so be ready to fight a tough battle." ”
The arrow is on the string and has to be sent.
Ding Sanshi and Wangyi are now in such a situation, the previous investment of hundreds of millions plus the publicity of almost 200 million has been smashed in.
Ding Sanshi felt that even if his game hit the street and was crushed by the exciting battlefield, he would admit it.
But at least 200 million yuan of investment is smashed into it, and you have to make a splash, right?
Ding Sanshi made a decision, and the natural net wing will be implemented.
However, Ding Sanshi always felt that he was faintly uneasy in his heart, as if some of the most critical things had been ignored by him, but he couldn't remember it for a while.
On January 21, Netwing's Wilderness Operation went live as scheduled.
Ding Sanshi personally supervised the battle with several high-level executives of the net wing, monitoring the data in the data room.
"Has its software games been promoted?" Ding Sanshi asked a vice president.
"Yes, all of our terminal games are also promoting wilderness action, and the effect depends on today's data feedback. ”
Ding Sanshi nodded, and asked again: "CC Live also made a homepage recommendation?"
The vice president nodded, but said with some hesitation: "Mr. Ding, although CC Live has made a homepage recommendation, to be honest, the gap between CC Live and Dragon Ball Live is too big, and it may have little effect." ”
Ding Sanshi frowned, and then sighed again: "Forget it, look at the destiny of heaven." ”
Netwing used to have high hopes for CC live broadcast, but then it was like that.
Basically, there are hundreds of live broadcast platforms, and Netwing thinks that it is enough for it to have CC live broadcast, and even other platforms broadcast NetWing games, but they were sued by Netwing for millions of claims.
This also leads to the poor promotion effect of Netwing's games, and it is good to rely on its CC live broadcast to half-dead daily active users without losing money.
At present, the top ones in the live broadcast platform are, of course, Huya and Douyu, and Douyu has a vague trend of being the first.
The other platforms are top-notch, such as Dragon Ball, Battle Banner, Panda......
Well, if there is a ranking, then CC live broadcast should be considered a third line.
Anyway, it is estimated that in addition to the die-hard players of Netwing, many fans of Fantasy Journey to the West, many people have never heard of the gimmick of CC live broadcast.
When it comes to spending money to poach anchors, I'm sorry that CC live broadcast doesn't participate, Ding Sanshi's plan for CC live broadcast at the beginning is to be responsible for promoting the games under Netwing.
As for throwing money at the development of CC live broadcast?
Ding Sanshi didn't have that idea, you must know that Dragon Ball Live originally wanted to fight with Betta, but it raised almost one billion yuan.
Where did Ding Sanshi get a billion yuan? Spend it from the head office?
In order to motivate all employees, Ding Sanshi specially instructed the programmers to make a comparison and hang the data of the first day of the exciting battlefield above.
On the first day of the exciting battlefield, the number of downloads exceeded 10 million, and the daily active users reached 3 million.
But to be honest, even Ding Sanshi himself didn't have the confidence to achieve this result.
Stimulating the battlefield, whether it is the resources promoted or the gimmick of the genuine mobile game, it is not comparable to a copycat mobile game in Wilderness Action.
In order to express his attention, Ding Sanshi even ate with a group of executives in the data room at noon.
However, the data of Operation Wilderness has not been able to meet Ding Sanshi's expectations, and the number of downloads from its launch in the early morning to the present is only less than two million.
That's a terrible statistic!
You must know that it is almost one o'clock in the afternoon, and Ding Sanshi has a prediction that the number of downloads of the stimulating battlefield during this period will definitely not be less than four million!
When the vice president saw this data, he had some guesses, and it was estimated that the possibility of the net wing being cool was greater!
"Mr. Ding, why don't you go back to the office first, I'll keep an eye on it for you, the company has other things waiting for you to deal with." ”
Ding Sanshi waved his hand: "No, I want to stay with everyone until the early hours of the morning, and I am unwilling to invest so much." ”
The vice president opened his mouth and didn't say anything, so he had to accompany Ding Sanshi to continue waiting.
Dinner is still in a hurry, to say that the quality of the wilderness operation is not bad, even if there are some problems in the early stage, but it is harmless.
However, that is when there is no Exciting Battlefield, and the rating of the Stimulating Battlefield can reach 85.
But the wilderness operation is also 80 points of compliance, if you add the suspected copycat, it may not reach 80.
In the early hours of the morning, Ding Sanshi's eyes were red and he looked at the data.
It had 5 million downloads on the first day and 1.2 million daily active users.
Rated 3.6, plagiarism everywhere, copycat voices.
"Find me a water army to brush up the ratings, and brush up more praises, contact the major application markets to delete some bad reviews for me, and give me more benefits. ”
The vice president nodded, Ding Sanshi was definitely on the eve of blackening at this time, who dared to provoke Ding Sanshi's authority at this time?
Ding Sanshi shook his hand and left the data room.
The executives were relieved, but Liu Hao, the person in charge of the wilderness operation, was half cold.
Liu Hao, who was promoted with this, is completely out of play, and now he is thinking about how to do a good job of the data of the wilderness operation, and it is true to earn back the money invested first!
Ding Sanshi's office was brightly lit, and a row of executives stood neatly in front of Ding Sanshi.
"Now in this situation, you tell me what to do?"
There was silence, no one dared to speak, what could be done?
Ding Sanshi snorted: "It's all waste, it's not useful at the critical moment, contact the marketing department for me, continue to invest a lot, I need to see more information about wilderness action." ”
The executives all nodded yes, saw Ding Sanshi waving his hand, and hurriedly walked out of the office.
Ding Sanshi was left alone, Ding Sanshi rubbed his brows, the data can't be said to be particularly bad.
But if it is compared with Ding Sanshi's expected data, it is much worse.
"Star Entertainment? I won't admit defeat like that. ”
Ding Sanshi is also a big man in the game industry, even if he is just against a penguin, he has never been afraid, why is he afraid of a starry sky entertainment?
Star Mutual Entertainment is also very concerned about wilderness operations, but when I see the data intercepted in the early morning.
Shen Lang was relieved, the quality was worse than the stimulation of the battlefield, and the reputation of the plagiarism was even more saddled.
If you can't beat this, then everyone in Starry Sky Entertainment can be opened!
The game circle is also very concerned about the confrontation between the two companies, and Star Interactive Entertainment is a relatively small game company, but the potential is quite large!
Netwing is a well-known and long-established company in the game industry, and the two release chicken mobile games at the same time, so it is natural that they will fight to the death.
But now it seems that the first game is a temporary victory for Star Mutual Entertainment.
But what everyone is most concerned about is not the victory of Star Mutual Entertainment, but what does Star Mutual Entertainment rely on to stimulate battlefield propaganda on the three major platforms of Douyin, Flying Bike, and Dragon Ball Live?
This is the focus of everyone's concern!
Why are penguins invincible?
Relying on its own strong ecological chain, it can publicize and promote its products through any of its companies.
That's the scariest thing!
The current Star Interactive Entertainment has attracted the attention of what connection these three platforms hide?
It will take some time to compete with Netwing, but the exciting battlefield has taken the lead, and the title of PUBG mobile game alone is enough to make Wilderness Ops drink a pot.
Netwing knows that the hired water army whitewashes itself, doesn't Star Mutual Entertainment know that the hired water army smears the wilderness operation?
In any case, the reputation of a cottage cannot be shaken off by wilderness action, and it can only be carried on its back!
At the same time, the penguins were a little lucky, but fortunately, the penguins had some other considerations for starry sky entertainment.
This has also led to disagreement within Penguin on the development of chicken mobile games, and many people think that the thankless research and development of copycat mobile games is better than the acquisition of Star Mutual Entertainment.
Anyway, the domestic penguin family is dominant, and the acquisition of Star Mutual Entertainment is also a general exploration.
Netwing doesn't have such a big family background, so it naturally plans to copy the cottage to take the lead.
The disagreement of the penguins made the penguins reach an instant agreement to acquire Star Mutual Entertainment!
However, the valuation of Star Mutual Entertainment has become a problem, and Star Mutual Entertainment has not concealed its revenue.
Sales in the first two months have reached $200 million, and the total revenue is expected to be no less than $1 billion!
This is still a beta version of PUBG, what if the official version is sold later?
How much valuation do you have to make?
At least $2 billion is required, but a company that has been established for less than a year has to pay $2 billion, which is too high.
Penguin's first round of offers was $1 billion, and it wanted to directly acquire Star Mutual Entertainment.
Shen Lang chose to refuse without hesitation, what are you kidding, you will give a valuation of five billion US dollars in the blue hole of a stick country.
Want to buy it for a billion dollars now?
Shen Lang directly signaled Bai Yan to tell Penguin: "Don't think about the acquisition, you can be considered for financing, but not now, and the valuation of the A round must be high enough." ”
Shen Lang doesn't want to introduce penguins now to share his own profits, the current PUBG is still crazy about making money around the world, and it is better for penguins to continue to be greedy!
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