1609 Hunger Marketing

"Well, I know. Lin Wanyun said lightly, and then turned his head and went to the second floor.

Lin Wanyun saw the fourth floor from the first floor, and this time Zhiya can be said to be a big change. All the previous styles have been replaced, and all the upstairs and downstairs are new.

All the new products and designs of Nirvana are all in their main store.

What Lin Yunyun discussed with Shi Xiaoran at the beginning was that the Nirvana head office only made classic models.

The four dresses from the town store are also in the main store, and the rest of the flagship stores have launched new products.

And all the new clothes are scattered into the flagship store.

The clothes in each store are not the same as those in each store, so that people who pursue different things will take a look at several stores and bring customer traffic to Nirvana.

But now Zhiya piles all the clothes in one main store. There are so many styles to look at, which is dazzling and easy to produce visual fatigue.

In this way, the customer's purchase arrears are greatly reduced, and this sales concept is contrary to the original Lin Wanwan, Lin Mingyue, and Shi Xiaoran's theory of discussion.

The people in the store say a lot, they don't say much, they don't say much, but they are all people with status.

In the early years, the elegant VIP card was still quite sought after by the aristocracy, but later because of the fire of Nirvana, Zhiya's reputation gradually weakened.

Most of the decline of Zhiya is said to be because Zhu Xiaoyin's reputation is stinky, but the main reason is that Zhiya is not as good as Nirvana in terms of design or creation, as well as clothing fabrics and sensitivity to fashion.

So, after a long time, Zhiya distanced herself from Nirvana.

Nirvana has become an international brand, and Zhiya's popularity in China has greatly decreased, and it can't go abroad at all.

Later, for a period of time, Zhiya lowered the price of all the clothes under the clothing company. This step is even more wrong, those who pursue high-end themselves don't care how much the price is, its price reduction did not attract customers, but made people more disgusted with the brand.

The price of the new products launched by Zhiya this season is more than ten times higher than before, and the price is even higher than that of Nirvana.

Then let everyone wonder if they don't know what big moves Zhiya has made, from the original mid-range price to such a high price.

It's not that others are too expensive, but they feel that the current elegance is not worth the price.

Therefore, there are a lot of people who come here, but there are not many people who place orders.

Lin Yunyun looked at these and frowned, thinking about which link went wrong.

Was it a commercial spy in your shop? Or was it something else?

At this time, a person came in, and Lin Yunyun saw that this person was none other than Liu Zihui.

I only heard Liu Zihui say to everyone with a smile: "If you like it today, everyone can pick it." Anyone who can enter the store today has an identity. Wait for the past today, and then sell it tomorrow. All clothes are limited to one piece. ”

When Lin Yunyun heard this, Liu Zihui actually started hunger marketing.

At this time, everyone else was frowning, and some were already muttering in a low voice:

"What the hell is Zhiya, we are willing to buy their clothes, they are all to give them face, she also sells one piece, waiting for the door to close and drink the northwest wind. ”

"That's it, who still buys Zhiya now, and it's so expensive, with this price, we all go to buy Nirvana's clothes. ”